that is because those who disbelieve follow falsehood and those who believe follow the truth from their lord. thus does allah present to the people their comparisons.
ذلك بأن الذين كفروا اتبعوا الباطل وأن الذين آمنوا اتبعوا الحق من ربهم كذلك يضرب الله للناس أمثالهم