they were condemned in this life and will be condemned in the life hereafter. the tribe of ad had certainly rejected their lord. god kept the tribe of ad the people of hud away from his mercy.
وأتبعوا في هذه الدنيا لعنة ويوم القيامة ألا إن عادا كفروا ربهم ألا بعدا لعاد قوم هود