when allah alone is mentioned the hearts of those who do not believe in the hereafter contract with bitterness but when deities apart from allah are mentioned they are filled with joy.
وإذا ذكر الله وحده اشمأزت قلوب الذين لا يؤمنون بالآخرة وإذا ذكر الذين من دونه إذا هم يستبشرون