some people consider certain things equal to god and love them just as one should love god. however the strongest of the believers love is their love of god. had the unjust been able to reflect about their condition when facing the torment they would have had no doubt that to god belongs allpower and that he is stern in his retribution.
ومن الناس من يتخذ من دون الله أندادا يحبونهم كحب الله والذين آمنوا أشد حبا لله ولو يرى الذين ظلموا إذ يرون العذاب أن القوة لله جميعا وأن الله شديد العذاب