以丘吉尔为例，1939年时英国公众并不觉得此人有何魅力，但就在一年后法国沦陷以及敦克尔克大撤退的恐慌之中，丘吉尔的远见，信心以及沟通技巧则令他充满了魅力。
For example, the British public did not regard Winston Churchill as a charismatic leader in 1939, but, a year later, his vision, confidence, and communication skills gave him charisma, given Britons’ anxiety after the fall of France and the Dunkirk evacuation.