我们在一时兴起购买烤面包机时只经过末梢区域的神经路线，但我们在选购汽车时却要经过所谓的中枢路线 — — 即全面衡量技术、安全和美学特征。
We take the peripheral route to information processing when buying, say, a toaster on a whim, whereas we take the so-called central route – thoroughly considering technical, safety, and aesthetic features – when buying a car.