喀拉拉邦第一次宣布禁酒令计划时，毗邻的泰米尔纳德邦酒精饮料生产商TASMAC立刻宣布准备在两邦交界处开设一批新店铺，以迎合喀拉拉邦消费者的需求。
When Kerala first announced its plans, neighboring Tamil Nadu’s alcoholic beverages corporation, TASMAC, promptly declared its intention to open a string of new outlets along the states’ border, to cater to the demands of Keralite consumers.