一位美国政治顾问迪克·莫里斯（Dick Morris）凭经验总结说 ： “ 魅力是政治特征中最难以捉摸的部分，因为它并不是任何实质性的存在；只有在一位候选人通过勤奋和某些巧妙的议题将其创造出来后，它才会出现于我们的观念之中。
Dick Morris, an American political consultant, reports that in his experience, “charisma is the most elusive of political traits, because it doesn’t exist in reality; only in our perception once a candidate has made it by hard work and good issues.”