在奉献人群的反面，研究奉献行为的心理学家认为，向大量慈善机构捐小钱的人与其说是受助人愿望的驱使，不如说是为了从捐钱行为中获得的温情效应（warm glow ） 。
At the opposite end of the giving spectrum, psychologists who study giving behavior have suggested that people who give small sums of money to a large number of charities may be motivated less by the desire to help others than by the warm glow they get from making a donation.