即便是在非个人的市场交换中，我们也不可避免地将交易个人化。 比如在杂货店对我们微笑并道谢的收银员，或是仅仅为了让我们感到备受呵护而工作的商店迎宾人员。
Even in impersonal market exchange, we cannot help but personalize transactions, say, with the grocery store cashier who smiles and thanks us, or the store greeter whose only purpose is to make us feel cared for.