事实上，现代企业很难形成一种员工、管理者、供应商、贷款人、分销商、服务提供商、客户和股东的合作共同体（collaborative community）感，让这些方面精诚合作，通过更好地满足客户的需要和趣味创造价值。
In fact, modern corporations struggle to create a sense of a collaborative community of employees, managers, suppliers, lenders, distributors, service providers, customers, and shareholders, all cooperating to create value by better satisfying customer needs and aspirations.