据波士顿咨询集团的研究，中国电商平台的商业模式演化与西方电商平台有所不同，中国的电商平台面对的是中国消费者快速增长的支出能力以及对使用创新产品的热情。
According to the Boston Consulting Group, Chinese e-commerce platforms’ business models have evolved differently from those in the West, as they have responded to Chinese consumers’ rapidly increasing spending power and enthusiasm for innovation.