Coke's Ad on Obesity Is Brilliant -- Where's the Well-Funded, National, Anti-Soda Counter-Marketing Campaign?
Obesity prevention funders can continue to fund dozens of small local or regional anti-soda/anti-junk food campaigns that will have limited impact. Or, they can try something different -- like banding together and funding one brilliant national counter-marketing campaign.
coke ad obesity brilliant fund national anti soda counter marketing campaign obesity prevention funder continue fund dozen small local regional anti soda anti junk food campaign limited impact try different like band fund brilliant national counter marketing campaign