Coca-Cola's Assault on Tap Water
"Cap the Tap" is a perfect example of the doublespeak that Big Food and Big Soda often employ. The carefully calculated veneer of wanting to be "part of the solution" and "offering choices" to consumers is negated by efforts like this one, which basically paints tap water as an enemy.
coca cola assault tap water cap tap perfect example doublespeak big food big soda employ carefully calculated veneer want solution offer choice consumer negate effort like basically paint tap water enemy