What's in It for Me?
Altruism is a lofty aspiration. The do-gooders of the world are widely revered for their pureness of heart, selflessness and generosity. Could it be that they have an ulterior motive? Even if their reward is simply to feel good about themselves?
altr USA  lofty aspiration gooder world widely revere pureness heart selflessness generosity ulterior motive reward simply feel good