See What's Likable
Your brain continually tracks whether something is pleasant, unpleasant, or neutral. In essence, is it a carrot, a stick, or safely ignored? Naturally, we like -- we enjoy -- what's pleasant, dislike what's unpleasant, and wish what's neutral would get pleasant pronto.
likable brain continually track pleasant unpleasant neutral essence carrot stick safely ignore naturally like enjoy pleasant dislike unpleasant wish neutral pleasant pronto