Read the following passage and questions, then choose the right answer from options, the answer should be one of A, B, C, D.

<passage>:
These lucky authors are scholars, and the works they customarily write and publish without payment are peer-reviewed articles in scholarly journals. Open access There are many degrees and kinds of wider and easier access to [research] literature. By “open access” to this literature, we mean its free availability on the public internet, permitting any users to read, download, copy, distribute, print, search, or link to the full texts of these articles, crawl them for indexing, pass them as data to software, or use them for any other lawful purpose, without financial, legal, or technical barriers other than those inseparable from gaining access to the internet itself. The only constraint on reproduction and distribution, and the only role for copyright in this domain, should be to give authors control over the integrity of their work and the right to be properly acknowledged and cited. Here’s how the Bethesda and Berlin statements put it: For a work to be OA, the copyright holder must consent in advance to let users “copy, use, distribute, transmit and display the work publicly and to make and distribute derivative works, in any digital medium for any responsible purpose, subject to proper attribution of authorship.” Note that all three legs of the BBB definition go beyond removing price barriers to removing permission barriers, or beyond gratis OA to libre OA. But at the same time, all three allow at least one limit on user freedom: an obligation to attribute the work to the author. The purpose of OA is to remove barriers to all legitimate scholarly uses for scholarly literature, but there’s no legitimate scholarly purpose in suppressing attribution to the texts we use. (That’s why my shorthand definition says that OA literature is free of “most” rather than “all” copyright and licensing restrictions.) OA is made possible by the internet and copyright-holder consent. But why would a copyright holder consent to OA? Two background facts suggest the answer. First, authors are the copyright holders for their work until or unless they transfer rights to someone else, such as a publisher. Second, scholarly journals generally don’t pay authors for their research articles, which frees this special tribe of authors to consent to OA without losing revenue. This fact distinguishes scholars decisively from musicians and moviemakers, and even from most other kinds of authors. This is why controversies about OA to music and movies don’t carry over to OA for research articles. Both facts are critical, but the second is nearly unknown outside the academic world. It’s not a new fact of academic life, arising from a recent economic downturn in the publishing industry. Nor is it a case of corporate exploitation of unworldly academics. Scholarly journals haven’t paid authors for their articles since the first scholarly journals, the Philosophical Transactions of the Royal Society of London and the Journal des sçavans , launched in London and Paris in 1665. The academic custom to write research articles for impact rather than money may be a lucky accident that could have been otherwise. Or it may be a wise adaptation that would eventually evolve in any culture with a serious research subculture. (The optimist in me wants to believe the latter, but the evolution of copyright law taunts that optimism.) This peculiar custom does more than insulate cutting-edge research from the market and free scholars to consent to OA without losing revenue. It also supports academic freedom and the kinds of serious inquiry that advance knowledge. It frees researchers to challenge conventional wisdom and defend unpopular ideas, which are essential to academic freedom. At the same time it frees them to microspecialize and defend ideas of immediate interest to just a handful people in the world, which are essential to pushing the frontiers of knowledge. This custom doesn’t guarantee that truth-seeking won’t be derailed by profit-seeking, and it doesn’t guarantee that we’ll eventually fill the smallest gaps in our collaborative understanding of the world. It doesn’t even guarantee that scholars won’t sometimes play for the crowd and detour into fad thinking. But it removes a major distraction by allowing them, if they wish, to focus on what is likely to be true rather than what is likely to sell. It’s a payment structure we need for good research itself, not just for good access to research, and it’s the key to the legal and economic lock that would otherwise shackle steps toward OA. Creative people who live by royalties, such as novelists, musicians, and moviemakers, may consider this scholarly tradition a burden and sacrifice for scholars. We might even agree, provided we don’t overlook a few facts. First, it’s a sacrifice that scholars have been making for nearly 350 years. OA to research articles doesn’t depend on asking royalty-earning authors to give up their royalties. Second, academics have salaries from universities, freeing them to dive deeply into their research topics and publish specialized articles without market appeal. Many musicians and moviemakers might envy that freedom to disregard sales and popular taste. Third, academics receive other, less tangible rewards from their institutions—like promotion and tenure—when their research is recognized by others, accepted, cited, applied, and built upon. It’s no accident that faculty who advance knowledge in their fields also advance their careers. Academics are passionate about certain topics, ideas, questions, inquiries, or disciplines. They feel lucky to have jobs in which they may pursue these passions and even luckier to be rewarded for pursuing them. Some focus single-mindedly on carrying an honest pebble to the pile of knowledge (as John Lange put it), having an impact on their field, or scooping others working on the same questions. Others focus strategically on building the case for promotion and tenure. But the two paths converge, which is not a fortuitous fact of nature but an engineered fact of life in the academy. As incentives for productivity, these intangible career benefits may be stronger for the average researcher than royalties are for the average novelist or musician. (In both domains, bountiful royalties for superstars tell us nothing about effective payment models for the long tail of less stellar professionals.) There’s no sense in which research would be more free, efficient, or effective if academics took a more “businesslike” position, behaved more like musicians and moviemakers, abandoned their insulation from the market, and tied their income to the popularity of their ideas. Nonacademics who urge academics to come to their senses and demand royalties even for journal articles may be more naive about nonprofit research than academics are about for-profit business. Academic publishers are not monolithic. Some new ones were born OA and some older ones have completely converted to OA. Many provide OA to some of their work but not all of it. Some are experimenting with OA, and some are watching the experiments of others. Most allow green OA (through repositories) and a growing number offer at least some kind of gold OA (through journals). Some are supportive, some undecided, some opposed. Among the opposed, some have merely decided not to provide OA themselves, while others lobby actively against policies to encourage or require OA. Some oppose gold but not green OA, while others oppose green but not gold OA. OA gains nothing and loses potential allies by blurring these distinctions. This variety reminds us (to paraphrase Tim O’Reilly) that OA doesn’t threaten publishing it only threatens existing publishers who do not adapt. 6 on copyright.) OA isn’t an attempt to reduce academic freedom. Academic authors remain free to submit their work to the journals or publishers of their choice. Policies requiring OA do so conditionally, for example, for researchers who choose to apply for a certain kind of grant. In addition, these policies generally build in exceptions, waiver options, or both. Since 2008 most university OA policies have been adopted by faculty deeply concerned to preserve and even enhance their prerogatives. (See chapter 4 on OA policies.)

<question>:
Why is academic work considered low-hanging fruit?

<options>:
A It is easy to convince academics to do things for free
B There are fewer potential revenue loss issues because authors still get money for open access work
C There are no royalties to worry about
D It is a general expectation that academics make their work freely available anyway

<answer>:

C