"旅游英语教程"以旅游导论为框架,同时拓展旅游业知识,目的是使读者对旅游知识有一个较全面的了解,同时关注旅游业发展的新趋势,包括红色旅游,乡村旅游,会展业,环境保护和文化遗产保护等内容.在语言技能训练方面,每个单元都涵盖听,说,读,写,译技能的全面训练,提供真实的语言环境,更利于读者掌握实用技巧."旅游英语教程"系统性强,内容新,具有较强的实用性,趣味性和时效性. "旅游英语教程"适用于有一定英语基础的学习者,如英语专业,旅游类专业的本科生,也适用于旅游类高职高年级的学生."旅游英语教程"以旅游导论为框架,注重旅游专业的知识性,并选取旅游业最新内容,旨在使读者对旅游业有较全面的了解."旅游英语教程"同时注重学生实践能力的培养,编写了导游,饭店等工作的实际程序,写作部分编入了旅游业务中常见的内容和文本形式.通过听,说,读,写,译方面的训练,使读者能得心应手地完成日常工作."旅游英语教程"还介绍了有代表性的国内景点和与旅游有关的经济,文化等方面的知识,对读者特别是导游员有所帮助.Unit 1 Tourism Industry and Tourists.. Part Ⅰ Listening and Speaking Passage 1 The Rise of Outbound Travelers from Mainl and China Passage 2 Definitions Dialog The Scrapping of One of the Country's Three "Golden Week" Holidays Part Ⅱ Reading Text A Tourism Text B UNWTO Sees a Promising Future for Rural Tourism Development in China Exercises Part Ⅲ Applied Writing Writing a Business Letter Exercises Part Ⅳ Supplementary Reading Tourism Still an Economic "Pillar". Unit 2 Transportation Part Ⅰ Listening and Speaking Passage 1 Announcements Passage 2 Tourism in Tibet Dialog Booking a Plane Ticket Part Ⅱ Reading Text A Transportation Text B China Southern Airlines Opens Air Link with Myanmar Exercises Part Ⅲ Applied Writing Writing a Memorandum Exercises Part Ⅳ Supplementary Reading Sun, Sea and Sand in Saipan Unit 3 Hotel Accommodation Part Ⅰ Listening and Speaking Passage 1 Reservation for Accommodation Passage 2 The Use of Function Rooms Dialog Check-in Procedure Part Ⅱ Reading Text A Hotel Accommodation Text B Room Types and ArrivalDeparture Pattern Exercises Part Ⅲ Applied Writing Orientation Planning Exercises Part Ⅳ Supplementary Reading The Management of Commercial Accommodation Unit 4 Hotel Management Part Ⅰ Listening and Speaking Passage 1 Facts about Your Hotel Passage 2 Restaurant Positioning Dialog Career Development Part Ⅱ Reading Text A Managing Hotel Productivity and Controlling Labor Costs Text B Food and Beverage Management Exercises Part Ⅲ Applied Writing Memo  -  -  Delegating the Task Exercises Part Ⅳ Supplementary Reading Managing Change Unit 5 Travel Agents Part Ⅰ Listening and Speaking Passage 1 What Is a Tour? Passage 2 World Travel Dialog Terminal 3 at Beijing Airport in Use This March Part Ⅱ Reading Text A Package Tours Text B China International Travel Service Exercises Part Ⅲ Applied Writing Writing a Letter of Request Exercises Part Ⅳ Supplementary Reading UN Chief Full of Praise for Beijing Unit 6 Tour Guides Part Ⅰ Listening and Speaking Passage 1 Escorted Tours Passage 2 Preparation before Taking a Tour Dialog Talking about the Itinerary Part Ⅱ Reading Text A Being a Good Tour Guide Text B Distinct Individuals Exercises Part Ⅲ Applied Writing Writing a Response to the Complaint Exercises Part Ⅳ Supplementary Reading Checked Baggage Losses Unit 7 Special Interest Tours Part Ⅰ Listening and Speaking Passage 1 Special-Interest Group Travel Passage 2 Adventure Tours Dialog Holiday-Making: Hard to Make a Decision Part Ⅱ Reading Text A Rural Tourism Text B Red Tourism Exercises Part Ⅲ Applied Writing Writing a Letter of Apology Exercises Part Ⅳ Supplementary Reading The Potential for Promoting Rural Tourism in China Unit 8 Promotion Part Ⅰ Listening and Speaking Passage 1 Exhibition Promotion Passage 2 Promotion Dialog Tangjiahe Natural Reserve Part Ⅱ Reading Text A Creating a Marketing Plan -  - Design a Road Map to Guide Your Marketing Campaign Text B E-mail Marketing Exercises Part Ⅲ Applied Writing Writing a Direct Mail Letter Exercises Part Ⅳ Supplementary Reading Five Extraordinary Online Promotion Secrets to Sky-rocket Your Sales Unit 9 MICE Tourism Part Ⅰ Listening and Speaking Passage 1 Overseas Posters Exhibition Launched Passage 2 MICE Tourism -  - Guangzhou Gives Top Priority to Developing Local Tourism Dialog World Expo 2010 Shanghai China Part Ⅱ Reading Text A The Growth of the Convention Industry Text B MICE Industry Becomes New Development Trend in Viet Nam's Tourism Exercises Part Ⅲ Applied Writing Writing a Letter of Invitation Exercises Part Ⅳ Supplementary Reading Singapore Strengthens MICE Status Unit 10 The Social and Cultural Impact of Tourism Part Ⅰ Listening and Speaking Passage 1 The Cultural Impact of Tourism Passage 2 Tourism's Effect on Local Culture Dialog The Socio-Culturai Impact of Tourism -  - A New Perspective Part Ⅱ Reading Text A Social and Cultural Impacts of Tourism Text B Tourism's Socioeconomic Impact Control Measures Exercises Part Ⅲ Applied Writing Writing a Letter of Reply to an Invitation Exercises Part Ⅳ Supplementary Reading "Car-Free" Day Unit 11 Ecotourism Part Ⅰ Listening and Speaking Passage 1 Ecotourism Passage 2 Environmental Protection. Dialog Ozone Layer Part Ⅱ Reading Text A Tourism Will Contribute to Solutions for Global ClimateChange and Poverty Challenges Text B 2004 Nobel Peace Prize Laureate, Professor Wangari Maathai Exercises Part Ⅲ Applied Writing Writing an Announcement Exercises Part Ⅳ Supplementary Reading Paulson Impressed by Green Efforts Unit 12 Conservation of Cultural Heritage Part Ⅰ Listening and Speaking Passage 1 Michigan Alliance for the Conservation of Cultural Heritage Passage 2 Conference of Conserving Michigan's Cultural Heritage in the 21 st Century Dialog The Beijing Cultural Heritage Protection Center Part Ⅱ Reading Text A Cultural Heritage Conservation in Municipal Planning Text B Protection of the Great Wall Exercises Part Ⅲ Applied Writing Writing a Memorandum Exercises Part Ⅳ Supplementary Reading Protecting the Cultural Heritage Sites of the 20th Century Unit 13 Tourism Organizations Part Ⅰ Listening and Speaking Passage 1 PATA Travel Mart 2007 Opens in Bali Indonesia Passage 2 World Tourism Day Dialog The Chinese Olympic Committee Part Ⅱ Reading Text A World Tourism Organization Text B 2007 Press Releases: PATA's CEO Challenge 2008' Confronts Climate Change Exercises Part Ⅲ Applied Writing Writing a Letter of Congratulation Exercises Part Ⅳ Supplementary Reading 2008 Beijing Olympics Tourism Promotion in Taiwan Unit 14 Sightseeing (1) Part Ⅰ Listening and Speaking Passage 1 Mount Tai  -  -  Symbol of the Chinese Spirit Passage 2 Huangshan Dialog New Subways Open for the Olympics Part Ⅱ Reading Text A Mount Tai  -  -  Symbol of the Chinese Spirit Text B Guilin Exercises Part Ⅲ Applied Writing Writing a Resume Exercises Part Ⅳ Supplementary Reading US Tours Now Open to Chinese Groups Unit 15 Sightseeing (2) Part Ⅰ Listening and Speaking Passage 1 Kunming Passage 2 Chinese Fans Dialog The Working Hours in Beijing Will Change for the Next Two Months Part Ⅱ Reading Text A Shilin Text B Xi'an Exercises Part Ⅲ Applied Writing Writing Application Letters Exercises Part Ⅳ Supplementary Reading First Group to US Keysharter flights from Shanghai to Saipan, the largest island and capital of the United StatesCommonwealth of the Northern Mariana Islands, resumed on Friday after a three-monthsuspension. Each Monday and Friday, tourists can fly straight from Shanghai to Saipan. To furtherdevelop the China market, discussions on two additional flights from July 15 are undergoing. The charter flights between Shanghai and Saipan have been operating for the past three years.These are carried out by Century Tours and Tinian Dynasty Holiday with China Eastern Airlines. As an American tourist destination, the Northern Mariana Islands (Saipan, Tinian and Rota)received the Approved Destination Status from the China National Tourism Administration at theend of 2004. Over the past few years, the seaside resort has begun to attract an increasing numberof Chinese tourists. "The number of visitors from China to the Northern Mariana Islands is growing very fast. Atotal of 39,253 visitors came in 2006, an increase of 19.24 percent over 2005," said Emma S.Villagomez of the Marianas Visitors Authority, "Our resumed Shanghai-Saipan flight willpossibly double the number, which means we will receive more Chinese tourists this year thanever before. In addition, the Beijing-Saipan flight will also resume soon."随着社会的进步和人民生活水平的提高,世界各国都越来越重视本国旅游业的发展,由此旅游活动在世界范围内迅猛展开.旅游业的发展不仅可以在很大程度上促进经济的提升,同时也能在促进各国文化交流和世界和平方面起到不可估量的作用.自改革开放以来,我国旅游事业有了飞速发展,今后仍然是我国经济发展的重要组成部分.旅游行业对高级旅游人才的供需矛盾将日趋凸显,解决这一问题的根本出路是加强旅游高等教育.而在旅游专业的高等教育中,"旅游英语"是一门重要课程. 本书是在学生完成初级英语学习的基础上使用的教材,目的在于既要进一步提高学生的英语水平,拓展从事旅游业必须掌握的英语专业词汇,又要较全面地介绍旅游,旅游业方面的知识,促使他们在旅游理论知识,实际工作能力和旅游专业英语方面均得到提高. 本书特别注重旅游专业的知识性,精心选取旅游业最新内容,并以旅游导论为框架,目的是使学生对旅游知识有一个较全面的了解.例如,什么是旅游,旅游业包括哪些方面,旅游营销及旅游对一个国家经济,文化和社会等方面的影响等.本书同时注重学生实践能力的培养,编写了导游,饭店等工作的实际程序.书中的写作部分,编入了旅游业务中常见的内容和文本形式,旨在帮助学习者得心应手地完成日常工作.本书介绍了有代表性的国内景点和与旅游有关的经济,文化等方面的知识,对学习者特别是导游员有所帮助.作为英语教材,本书注重培养听,说,读,写,译各方面的技能.全书分为15个单元,每个单元分为四个部分,分别强调听,说,读,写四大技能模块.本书融知识性与趣味性于一体.为便于学生掌握各知识点,书中配有相应练习.