b'3. Recognizes the power of culture as a driver of sustainable development, which contributes to fostering social inclusion and developing a strong and viable economic sector by generating income, creating decent jobs  for all, and addressing both the economic and social dimensions of poverty through cultural heritage, including its protection and preservation, and cultural and creative sectors, while providing innovative and effective solutions to cross-cutting issues, such as education, health, gender equality and women s empowerment, technology and the environment;'