What's Your Pleasure?
What's Your Pleasure? is the fourth studio album by English singer-songwriter Jessie Ware, released on 26 June 2020 by PMR Records and Virgin EMI Records. Featuring twelve tracks that focus mostly in various electronic and dance music genres, such as disco, Hi-NRG, and house, Ware described the album as a "two-year labour of love" upon her announcement of its release in February 2020, further citing the album as her visions of "escapism [and] groove", wanting to move away from her usual "melancholy" sound in her previous releases.

With Ware and fellow English musician James Ford co-writing (the latter whom also co-producing) all twelve tracks, the duo eventually enlisted writers and producers such as Benji B, Joseph Mount, Kindness, Morgan Geist, Matthew Tavares, and Midland to pay homage to what the duo called "wedding jams", along with the soul of late American singer-songwriter Minnie Riperton, and "weirdo New York City boogie/underground disco". Originally scheduled to be released on 5 June 2020, the album was instead released on 26 June 2020, making it her first major release in nearly three years since "Glasshouse" (2017), and subsequently her first release after giving birth to her second child.

Upon its release, "What's Your Pleasure?" received critical acclaim; Ware was praised for "going back to where she started" and the album's "disco-inspired" sound also received praise, with critics further citing the album as her "finest" work and Ware sounding "bolder, looser" comparing to her previous releases. It was also a commercial success for the singer in her native country, earning Ware her first top-three entry and to date, her highest peak position on both the UK Albums Chart and Scottish Albums Chart. Five singles have been released to promote the album, with Ware promoting the songs heavily through at-home performances and aired by several television programs due to the COVID-19 pandemic. Furthermore, the singer would embark on her UK eponymous headline tour, starting in April 2021. Music videos were also released for the title track, "Soul Control", "Step into My Life", "In Your Eyes", and "The Kill".

In April 2021, the album was nominated for Album of the Year at the Brit Awards. A reissue of the album, subtitled "The Platinum Pleasure", was released on 11 June 2021, preceded by the singles "Please" and "Hot n Heavy".
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Jessie Ware
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PMR Records
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electronic
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dance
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disco
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house
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James Ford
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Joseph Mount
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Kindness
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Matthew Tavares
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COVID-19 pandemic
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Brit Awards
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What's Your Pleasure?
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What's Your Pleasure?
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