BlueFocus Communication Group
BlueFocus Communication Group() is an ad agency engaged in marketing.

BlueFocus was founded by Oscar Zhao in July 1, 1996. It was launched on the Shenzhen Stock Exchange in 2010.

BlueFocus acquired a minority stake in Huntsworth, a London-based PR group, for £36.5 million in April 2013, and in December 2013, acquired a majority holding in social media marketing organisation We Are Social for £18.7m. 

Since 2014, BlueFocus has engaged in international expansion. It acquired a majority holding in Fuseproject, a U.S. design agency, for $46.7 million in July 2014, and a majority holding in the North American assets of Canadian advertising company Vision7 International, including Cossette, an ad agency, and Citizen Relation, a PR company, in December 2014 for $210 million.

By 2014, it was listed on the Shenzhen Stock Exchange with a market capitalisation of $3.8 billion, and was ranked as the 17th largest ad agency in the world. As of 2015, its clients included PepsiCo, Lenovo, Volkswagen, and BMW. 

In 2017, it attempted to merge its international efforts with US-based Fluent, but eventually discontinued the effort over political concerns. In 2019, it advanced into an arrangement whereby its international subsidiaries were partially divested into a separate company Blue Impact, which was to be purchased by a special purpose acquisition company (SPAC) Legacy Acquisition led by ex-Procter & Gamble executives Edwin Rigaud and Darryl McCall to publicly list in the United States.
Q216931
ad agency
Concept
Q39809
marketing
Concept
None
Oscar Zhao
UNK
Q517750
Shenzhen Stock Exchange
ORG
Q5945928
Huntsworth
ORG
Q133080
PR
Concept
Q5510004
Fuseproject
MEDIA
Q3117368
Cossette
ORG
Q517750
Shenzhen Stock Exchange
ORG
Q334800
PepsiCo
ORG
Q14799
Lenovo
ORG
Q246
Volkswagen
ORG
Q26678
BMW
ORG
Q2308203
SPAC
UNK
Q212405
Procter & Gamble
ORG
Q96373711
BlueFocus Communication Group
UNK
1996-07-01T00:00:00Z^^http://www.w3.org/2001/XMLSchema#dateTime
July 1, 1996
DATE
2010-01-01T00:00:00Z^^http://www.w3.org/2001/XMLSchema#dateTime
2010
DATE
2013-04-01T00:00:00Z^^http://www.w3.org/2001/XMLSchema#dateTime
April 2013
DATE
2013-12-01T00:00:00Z^^http://www.w3.org/2001/XMLSchema#dateTime
December 2013
DATE
2014-01-01T00:00:00Z^^http://www.w3.org/2001/XMLSchema#dateTime
2014
DATE
2014-07-01T00:00:00Z^^http://www.w3.org/2001/XMLSchema#dateTime
July 2014
DATE
2014-12-01T00:00:00Z^^http://www.w3.org/2001/XMLSchema#dateTime
December 2014
DATE
2014-01-01T00:00:00Z^^http://www.w3.org/2001/XMLSchema#dateTime
2014
DATE
2015-01-01T00:00:00Z^^http://www.w3.org/2001/XMLSchema#dateTime
2015
DATE
2017-01-01T00:00:00Z^^http://www.w3.org/2001/XMLSchema#dateTime
2017
DATE
2019-01-01T00:00:00Z^^http://www.w3.org/2001/XMLSchema#dateTime
2019
DATE
+36.5^^http://www.w3.org/2001/XMLSchema#decimal
36.5
NUMBER
+18.7^^http://www.w3.org/2001/XMLSchema#decimal
18.7
NUMBER
+46.7^^http://www.w3.org/2001/XMLSchema#decimal
46.7
NUMBER
+7^^http://www.w3.org/2001/XMLSchema#decimal
7
NUMBER
+210^^http://www.w3.org/2001/XMLSchema#decimal
210
NUMBER
+3.8^^http://www.w3.org/2001/XMLSchema#decimal
3.8
NUMBER
+17^^http://www.w3.org/2001/XMLSchema#decimal
17
NUMBER
industry