Miracle Food Mart
Miracle Food Mart was a supermarket chain in Ontario, Canada, owned by Steinberg's, a Quebec-based retailer in the 1970s and 1980s.

Steinberg purchased the Canadian division of Grand Union, with 38 stores, in June 1959 to make its entrance into Ontario. These stores operated under the "Steinberg banner" until January 1969, when the marketing program of "Miracle Discount Pricing" was introduced and the entire chain of stores was converted to the "Miracle Food Mart" banner. The marketing philosophy was a simple one, reduce all of the "fancy" advertising such as colour flyers, television and radio spots and offer everyday items at deeply reduced prices as a line item within the weekly black & white flyer. This move proved to be successful as the chain expanded quickly (to approximately 80 stores) over the next ten years, gaining a substantial increase in market share.

In 1973, the Miracle Food Mart division made a revolutionary move to abolish its general-image advertising and to mount a "give-'em-the-facts" consumer-oriented campaign. The program included a formal Consumer Bill of Rights, nutrition booklets, a key to the codes used to mark perishables, and clearly labelled price tags.

The supermarket flourished in the 1970s, and expanded with the Miracle Ultra Mart banner into bigger stores with a wide range of health care and general merchandise. The company spent C$30 million in improvements for its Miracle Food Marts in 1987, creating several large 24-hour food-and-drug stores called Miracle Ultra-Marts. The stores offered fresh fish and deli departments, party-planning services, kitchen centres selling microwave ovens, and hardware and electronic centres. In 1989, the chain was sold to A&P Canada. A&P converted the Miracle Food Mart stores into A&P, Dominion or Food Basics stores, but continued the Ultra Mart banner (dropping the "Miracle"), which it later rebranded as Ultra Food & Drug.

Miracle Food Mart stores were often paired with Miracle Mart discount department stores (another Steinberg chain) in mall settings, some operating as one Miracle Beaucoup store. But in the latter years, they became stand-alone locations at smaller plazas across the Greater Toronto Area.
Q180846
supermarket
Concept
Q1904
Ontario
LOC
Q16
Canada
LOC
Q3498075
Steinberg's
MEDIA
Q176
Quebec
LOC
Q5595200
Grand Union
UNK
Q4646782
A&P Canada
ORG
Q5291028
Dominion
UNK
Q5465300
Food Basics
MEDIA
Q16958809
Ultra Food & Drug
UNK
Q6872412
Miracle Mart
ORG
Q1024624
Greater Toronto Area
LOC
Q6872400
Miracle Food Mart
MEDIA
Q6872400
Miracle Food Mart
MEDIA
Q6872400
Miracle Food Mart
MEDIA
Q6872400
Miracle Food Mart
MEDIA
Q6872400
Miracle Food Mart
MEDIA
Q6872400
Miracle Food Mart
MEDIA
1970-01-01T00:00:00Z^^http://www.w3.org/2001/XMLSchema#dateTime
1970
DATE
1980-01-01T00:00:00Z^^http://www.w3.org/2001/XMLSchema#dateTime
1980
DATE
1959-06-01T00:00:00Z^^http://www.w3.org/2001/XMLSchema#dateTime
June 1959
DATE
1969-01-01T00:00:00Z^^http://www.w3.org/2001/XMLSchema#dateTime
January 1969
DATE
1973-01-01T00:00:00Z^^http://www.w3.org/2001/XMLSchema#dateTime
1973
DATE
1970-01-01T00:00:00Z^^http://www.w3.org/2001/XMLSchema#dateTime
1970
DATE
1987-01-01T00:00:00Z^^http://www.w3.org/2001/XMLSchema#dateTime
1987
DATE
1989-01-01T00:00:00Z^^http://www.w3.org/2001/XMLSchema#dateTime
1989
DATE
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38
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80
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30
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24
NUMBER
headquarters location
country
inception
country
located in the administrative territorial entity
country