happen see university maryland press release tout benefit fifth quarter chocolate milk athletes suffer concussions might wonder april fool joke.according press release university researchers discover chocolate milk help improve cognitive motor function high school football players even suffer concussions chocolate milk though university press release claim specific brand fifth quarter stand head shoulder brand chocolate milk come boost brain power athletes concussion sufferers.a press release post july last year read like late-night infomercial host dr. oz rather university press release.titled super natural cow make best sport recovery drink tout best benefit fifth quarter chocolate milk benefit capitalism proclaim magic formula ultimate sport recovery drink start cow run university maryland end capitalism.according press release since remove university website still accessible google cache richard doak kurt williams stand behind fence high school football game mountains western maryland wonder kid get injure often train think nutrition.next good parent would conduct research create solution start company athletes everywhere could benefit discovery.if think sound like cheesy advertisement summary academic research alone.it get worse.according press release doak williams surprise discover fresh milk legally possible best cow provide athletes body need artificial commercial drink protein 20 grams much whey drink along special kind protein remain available hours drink electrolytes far products shelf calcium vitamin strong bone add natural cane sugar cocoa make tasty kid restore glycogen muscles.but course need proof this.that give university maryland 228,910 conduct research umd industrial partnership program.to understand program mean future independent ethical research look school description cite academic-industrial public-private partnerships word program conduct privately-funded research behalf businesses corporations.in case ethical problems entirely obvious.without release detail study press release proclaim jae kun shim professor kinesiology school public health conduct year-long study test well fifth quarter fresh aid post-exercise recovery muscular endurance compare popular sport drink outperform compete products 13-17 percent include follow remark professor shim know high-quality milk less damage protein whey protein drink electrolytes expect would make much difference strength endurance recovery many study show cardiovascular recovery benefit milk-based products data unique show muscular endurance recovery chocolate milk significant data suggest athletes may ready fast good next game practice drink fifth quarter fresh chocolate milk folk accord industry spokespersons heavy hand research press release one secret make high quality milk doak williams discover cow jerseys guernseys whose milk innately high amount protein electrolytes calcium carbohydrates milk typically buy store store milk produce primarily holsteins comprise 90 percent herd u.s. simply produce milk per cow.it go claim jerseys naturally produce high quality milk human consumption say erick metzger general manager national all-jersey inc. industry group compare average milk glass jersey milk great nutritional value nutrient-dense jersey milk taste good non-fat solids protein calcium jersey milk compare breed university force retract study refund 228,910 receive fifth quarter milk producers conduct professor shim describe 100,000 research project.on friday university announce result school internal investigation project.as cbs news report university investigation find concern lack understand basic principles conflict interest research level process say university maryland chocolate-milk-cures-concussions research likely go history bad corporate-funded pseudo-science time.the lack ethics apply researchers specific study glaringly apparent even casual observer.the real concern type corporate-funded research take place often unite state fossil fuel company pay big money researcher will deny climate change demonstrate safe fracking is.the pharmaceutical industry fund research determine whether products market consumers safe biotech corporations fund research safety gmo list industries buy science go on.while often hear corporate money flow america colleges universities influence research fifth quarter study show otherwise feature image via wikipedia cc 2.0 university retract study claim chocolate milk cure concussions return 229k sponsor