arrogance ceo major company like starbucks would put radical political opinions health company stockholders astound idea howard schultz believe could say starbucks would make hire 10,000 refugees priority many americans work harm starbucks brand beyond foolish howard schultz current ceo starbucks step role giant coffee chain next month.the move come vow hire thousands refugees response president donald trump first travel ban appear hurt customer sentiment dent sales.trump supporters call boycott chain since january 29 schultz vow hire 10,000 refugees five years.schultz letter employees say promise american dream call question civility human right take grant long attack also public clinton supporter prominent democrat even consider run mate democratic nominee one point.almost immediately consumer perception level take hit measure yougov brandindex buzz score fall two-thirds january 29 february 13.at time analysts credit suisse say coffee giant move negative impact recent sales could continue hurt near future.schultz estimate net worth 3.1billion remain starbucks executive chairman focus strengthen company high-end coffee shops.schultz replace ceo kevin johnson starbucks chief operate officer april 2017 seattle time report daily mail break starbucks ceo step pledge hire 10,000 refugees backfire