jam hall 21st century wirethe obsession sport long analyze half-crazed defy logical explanation even undeniable organize athletics big business standard certainly apply professional league often overlook much money involve call amateur game college level.a brief history national collegiate athletic association role regulate intercollegiate athletics serve useful primer regulation intercollegiate athletics may seem desirable necessary function maintain integrity sport spite noble objective supervision ncaa college athletics usually come excessive administration football basketball.yes men game distinct advantage rest field simple reason money headline ncaa approach billion per year amid challenge players scream loud fan pack stadium ncaa make 912.8 million last year 2013 84 percent come one three-week event division men basketball tournament outdo forbes review economics college football look top-25 team revenues expense important salient point indicate team equal team either network whose conferences network extra stream revenue boost number since addictive hysteria affect cash flow inflate bottom line ncaa reap large fee provide auxiliary function end entertainment product creation ncaa reply question ncaa nonprofit organization generate much revenue ncaa maintain nonprofit status association colleges universities share common academic mission every year ncaa members equip 460,000 student-athletes skills succeed play field classroom throughout life awe yes acclimate student athlete revenue share sport managers career guidance come high price lordly master matriculation collegiate athleticism.ever since decision judge rule ncaa debate student athlete compensation heat u.s. district judge claudia wilken 99-page decision follow contentious three-week trial june rule favor former ucla basketball star ed bannon 19 others sue ncaa claim violate antitrust laws conspire school conferences block athletes get share revenues generate use image broadcast video game injunction issue allow players big school money generate television contract put trust fund pay leave.wilken reject ncaa arguments defense economic model say justifications ncaa offer justify restraint could achieve less restrictive mean preserve college sport competition new york time frame issue accordingly new n.c.a.a rule work college officials argue able provide good medical coverage athletes addition offer robust scholarships athletes allow borrow future earn insurance.but critics say change amount window dress fundamental unfairness college sport n.c.a.a members profit athletes risk body competition without give fair share profit remain unchanged swim sea salt water drop drink seem plight superjock.for sober viewpoint complexity problem michael hiltzik make case ncaa antitrust rule barely chip college sport dysfunction wilken reject plaintiffs proposal allow student athletes make commercial endorsements accept ncaa member school protect students commercial exploitation word right commercial exploitation reserve ncaa member schools.the reality football basketball players graduate professional athletic career make mockery ncaa assertion division-i manual student participation intercollegiate athletics avocation lastly look players quarterback kain colter detail college athletes players association position know modern day gladiators pick cotton gridiron parquet floor plantation part learn educational experience college athletes form first union call ncaa dictatorship give big apple spin make anywhere theme share box office receipt colter say ncaa dictate term hundreds member school tens thousands college athletes leave players little say financial compensation question improve safety college football generate hundreds millions dollars revenue bolster argument union say call amateur athletics jerseys sell store money generate turn coach commissioners multi-millionaires colter ask one need union supporter recognize talented athletic competitors star appeal generate wheel barrel money universities ncaa place risk health career time perform train seal demand equable compensation show money fair question wait jerry maguire arrange turn pro ncaa protect corporatist institutions syndicate media hype agent sport marketing.the business collegiate sport revenue generation may rival inequities international finance however tell rabid fan live maintain unbalance perception significance many us.read entire article corporatocracy archive batrread sport news 21st century wire sport filessupport work subscribe become member 21wire.tv corporate plantation ncaa college sport oligopoly