bloomberg analysis amazon same-day delivery service locations show black neighborhoods routinely exclude access service.although customers pay 99 fee amazon prime membership include same-day delivery service cover areas black customers significantly less likely access service.according bloomberg study black customers live atlanta chicago dallas washington dc 50 percent less likely access same-day delivery.bloomberg report new york city same-day delivery available throughout manhattan staten island brooklyn bronx majority-black neighborhoods queen cities amazon same-day delivery extend many miles surround suburbs available zip cod within city limits.out place amazon same-day delivery service available amazon prime members analysis show great disparity city boston.according bloomberg analysis three zip cod encompass primarily black neighborhood roxbury exclude same-day service neighborhoods surround side eligible many case mean black customers access same-day delivery white customers live block away access.here delivery zone look like populate urban areas.image credit screen capture bloomberg.comaccording amazon vice president global communications craig berman company intentionally create service area exclude black neighborhood.berman say service areas determine data algorithms.as tech insider report amazon pr director scott stanzel describe criteria company use generate algorithm.according stanzel include distance near fulfillment center local demand area number prime members area well ability various carrier partner deliver 9:00 pm every single day even sunday computer program include race factor generate service area exclude black neighborhoods tech insider sum best explain racism researchers document countless study report systemic marginalization minority communities aggregate small large effect make hard people find house accumulate wealth avoid criminal justice system succeed school white data algorithms select deliberate ignorance racism pick reinforce systemic problem.so basically algorithm reflect racism already present service area describe tech insider reflect ongoing economic disparities segregation white black communities create decades redline appear exactly happen case amazon same-day delivery service area coverage.amazon say company plan fill gap service coverage time seem like good enough answer data show many black customers deny equal service company current model.mistakes happen yes problems clearly expose amazon take immediate step correct them.it one thing unknowingly generate algorithm exclude black neighborhoods another thing altogether look way aware issue image credit michael nagle/bloomberg via getty image new analysis show black neighborhoods exclude amazon day delivery