washington large lobby organization pharmaceutical company begin run tv ads monday morning improve industry image criticism u.s. president donald trump increase industry tout developments science pharmaceutical company spend tens millions television commercials accord announcement monday officials lobby group phrma spokesman provide specific amount pharmaceutical company may face difficult time ahead criticism price drug continue increase news conference month trump say drug manufacturers get away murder price additionally drug manufacturers consider winners affordable care act become law people increase access prescriptions repeal law often know obamacare could mean many people lose insurance could afford purchase drug phrma ceo stephen ubl cast go boldly campaign effort refocus discussion stride research acknowledge industry center criticism take concern raise president seriously ubl say think pragmatic policy solutions look forward work administration outspoken affordable care act draft phrma largely remain quiet early discussions whether law repeal replace plan group campaign begin six months ago well november presidential election accord spokesman robert zirkelbach like many organizations group signal expect democrat hillary clinton go win begin plan push back call cap drug price continue plan campaign ubl say would clinton even trump elect group also release four-part regulatory legislative agenda say would part extensive lobby campaign include advocate change food drug administration ability drugmakers coordinate insurance company develop new treatments campaign make almost mention repeal obamacare campaign aim one legislative issue ubl say drug lobby criticism start media campaign