charlotte n.c. republican presidential nominee donald trump apologize thursday past remark may cause personal pain seek refocus message face fall opinion poll number first speech since shake campaign team week sometimes heat debate speak multitude issue choose right word say wrong thing trump tell crowd charlotte north carolina do regret particularly may cause personal pain much stake us consume issue trump cite examples remark new york businessman make tough talk brash style sell point campaign nov. election rarely apologize face criticism even within party party comment insult women muslims mexican immigrants presidential announcement speech last year describe mexican immigrants criminals rapists recently face barrage criticism belittle family muslim american soldier die iraq 2004 soldier father speak trump democratic national convention last month campaign democratic rival hillary clinton quickly dismiss trump apology say donald trump literally start campaign insult people learn tonight speechwriter teleprompter know much apologize campaign say statement apology tonight simply well-written phrase tell us many offensive bully divisive comment regret change tune altogether trail clinton national opinion poll trump try reset campaign announce wednesday shake-up senior campaign staff second time less two months past week abandon free-wheeling style campaign instead use teleprompter every rally trump also begin add non-rally events campaign schedule visit police lodge thursday afternoon host roundtable wednesday morning previously trump eschew events historically comprise significant portion candidate time trump speech thursday night echo remark early week wisconsin reach minority voters accuse clinton dishonest sometimes honest hillary clinton exact opposite never tell truth trump say journey never lie never tell something believe trump new campaign manager kellyanne conway promise thursday would stick discipline uplift message voters final dash election day without crimp freewheel style conway say candidate white house bid could preserve authenticity still move past long string controversies focus issue would like take uplift optimistic policy-centric message directly american people conway tell cbs morning add confident former reality television star could stick sharp message wednesday campaign reshuffle also bring steve bannon combative conservative head breitbart news website chief executive officer move see give trump chance emphasize unconventional style conway say discipline approach trump never hold elective office would mean jettison off-the-cuff unpredictable style go make sure donald trump comfortable skin lose authenticity simply buy pollster give say cnn let sense trump far unable extend appeal beyond white middle-class voters pack rally conway say rise campaign manager show trump value policy-driven approach would appeal women independent voters way speak women americans issue get get away content-free campaign substance say campaign put two ads air five state week first campaign ads trump air general election conway say also continue series policy-focused speeches give speeches past two weeks job national security law order go give policy speeches say cnn see next week immigration week follow education week trump say regret past remark 'caused personal pain