rachel maddow show become hit among cable news viewers double number people tune maddow recently reveal secret successfully cover donald trump treat like silent movie develop sort informal internal mantra basically cover silent movie maddow explain stop cover twitter fee start cover rather say without doubt something right wrap report february maddow large total viewer audience ever p.m. et timeslot success limit one month also beat cnn regularly schedule program 45 straight months gain 99 percent total viewers compare february 2016. time period cnn gain 70 percent fox news increase measly 31 percent unusual thing white house chief spokespeople call say stuff true say petty stuff also important stuff tell truth maddow explain lie consequences prove untrustworthy word long real mean long go person factual information maddow say realize people could long trust come new game plan cover trump administration really feel like helpful term try come talk every day serve information audience substantive manipulate people white house maddow say helpful us stop pay attention say maddow say kellyanne conway might nice person fellow msnbc host mika brzezinski recently point credible anymore maddow add conversations trump surrogates essentially talk pro-trump political operative rather actually speak white house representative.it seem maddow do majority media still struggle figure cover trump secret simple focus say probably lie anyway.featured image via video screen capture rachel maddow reveal secret successfully cover trump