new york republican white house candidate donald trump steal social media spotlight monday night u.s. presidential debate least one count twitter users brand trumpsniffle wealthy businessman sniff repeatedly face democratic rival hillary clinton first debate give rise hashtag surge interest social media might cause nose run parody account donald sinuses trumpssinuses trump sniff trumpsniff gain large follow trump 70 tell fox news tuesday morning cold sniffle say cold complain faulty microphone joke maybe pick breathe several tweeters seize sniffle hit back trump repeat dig health stamina clinton 68 pneumonia early month overall twitter say debate first series ahead nov. election tweeted-about political event social media company history trump focus 62 percent conversation social media platform twitter say facebook conversations trump make 79 percent debate chat clinton share conversation 21 percent however sentiment appear go clinton way social media analytics firm zoomph say tweet mention clinton end ratio 1.5 mean every negative mention 1.5 positive mention zoomph say sentiment toward trump fluctuate end nearly flat ratio one positive mention every negative one tweeted-about topics economy foreign affairs energy environment terrorism gun trump 's debate sniff take social media