text: i'm importing some products from china to sell on ebay. how to import? they are sending the goods by air, and they want a consignee name.   can i give them my name, or do i have to get a  forwarding frieght company? tell them to list you as the ultimate consignee but also to list your customs broker or freight forwarder here in the us as the "notify party".   the airline will probably know your broker/freight forwarder and will be able to contact them for clearance instructions even if they can't contact you.