text: is media biased? is there more bias toward liberal or conservative views? media is business above everything else. one should understand this before blindly taking in everything that is put forth. most media organizations have inclinations towards certain political parties and corporate clients. while it is important to keep up ethics, it isnt always easy to do so. the media industry , just like any other industry is pressurised for various issues by various sources. for example , a newspaper might receive huge ad revenue from say a car manufacturer. if that car company launches a new product, the newspaper will be pressurised to cover the event and give it a positive slant though that is not exactly what the newspaper's editorial team would want to do if they werent pressurised into doing so by marketing and sales department. likewise, a channel which receives majority of its funding from a political party , either directly of indirectly, would put forth stories only in favor of that particular party. though the stories might appear not appear to be taking stands, subtly and subconsciously , the language used in the script would very discreetly influence the audience and fashion a change in the attitude of the end viewer. this is how we develop certain views about certain issues. this not only applies to an individual but also to the society at large. continuous exposure to similar content that puts forth sterotypical views about certain issues cause the end receiver to develop the same views as most forms of media are assertive and suggestive rather than interactive.   so, the question whether the media is biased is a very broad. it is a business at the end of the day and it is how you look at it and how you take it. if you can read between lines and assess what is shown on screen, it isnt biased. but if you cant to do it, yes it is biased. i would say, the media business is a pure play of human psychology. while there isnt anything that is false that is being put forth , one should understand that it isnt entirely true either. so, it all depends on how you look at it and whether you allow the businessmen to play with your weakenesses.