text: is coca cola being racist? what is the reason the product "coca cola blak" not called "coca cola black"? --  .http://www.coca-colablak.com/us/index.jsp we're a very cynical nation waiting to pounce on anyone not being what we consider "politically correct." if coca cola would have put a "c" in the name, they'd be called to the carpet for the exact reason you're asking the question.