text: any advice on search engine marketing!? (i'm working on a thesis about it)?   the only advice is that this indusrty keeps changing. algorithms change. competition catches up. key phrases change. cearch patterns change. in fact in a span of an hour, you would have many changes.   however, you should visit clickz.com. you will get good guidance there. also talk to marketing sherpa guys or go to their site. you will get some good tips.