text: what is internet marketing?   internet marketing is the process of using the internet to advertise and sell goods and services. these can be goods or services that you produce or source from somewhere else.  this can involve various techniques including pay per click advertising, banner ads, e-mail marketing, search engine marketing (including search engine optimization), blog marketing, and article marketing.  it's a fast moving game and you need to keep up with current trends to stay on top.  what was popular a year ago can be ineffective now.