text: what is the average ctr for a website? and can i post my website's ctr without breaking the google tos? i know many publishers claim a ctr of 20%, 40% etc. while some are whining with as little as 1% or lower. i would like to know the average ctr. if you have an adsense enabled site, please show me with examples so i will take inspiration. thanks a lot! there is no average ctr because it depends on so many factors.