text: who is assaf rosenblatt? is his "answers engine" in brainboost really a breakthru or is it just a new gimmick? how is brainboost different from existing engines like google?  brainboost is an answer engine whereas google is a search engine.  what that means is that brainboost actually finds answers to your questions posed in plain english as opposed to directing you to pages that simply mention the questions.  brainboost, using the answerrank™ system, intelligently reads hundreds of web pages derived from search results and extracts just the short and concise answer to your question, saving you time.  following is a simplistic explanation showing the process of both engines      google      * user types in : “why is mars red”     * google search engine retrieves all pages containing words "mars" and red".     * search results are sorted by the number of links each one of them got from other pages. this is a good way to figure out which one of them is most trusted by others.     * results are displayed with the snippet being the appearance of the question on the pages     * typically, a user would then click on the first search result, read through the document and hope to find an answer.     * if an answer is not found within the first search result, the user needs to repeat this process with the next search result, sometimes having to read many web pages to finally get at the answer.       brainboost      * user types in : “why is mars red”     * brainboost translates the query into multiple queries that will raise the probability of finding the answer to the question.     * brainboost retrieves search engine results.     * brainboost retrieves top several hundred pages and reads them.     * brainboost finds answers and ranks them based on it's proprietary answerrank™ technology. answerrank™ knows to look at a set of many possible answers and rank them as to which one is probably the most correct. in this case: "mars is red because of the iron in the soil"     * brainboost displays the answers to the user  so you see, brainboost is a fundamentally different way to find knowledge. whereas search engines force you to spend time searching for that piece of information, brainboost does that for you by automatically reading the search results and extracting the precious answer to your question.  when you add up all time we spend plowing through search results for an answer, this functionality translates to hours of time saved.  while search engines like msn and ask jeeves have recently made limited attempts at answering questions from finite databases or precanned editorially collected answers, brainboost is the only engine that leverages the full knowledge available on the web.  brainboost. it’s the next evolutionary step in search engines.