text: what is cto pricing level for software licenses? i understand what oem, retail, volume and academic pricing are. pretty sure cto is 'config-to-order'; a term used mostly for hardware items (desktops, notebooks) on special large bids and/or for government orders. could also be used for large items that are built only if ordered (i.e. powerware $10,00+ backup units). suspecting this is what they're referring to on the sw license side, although first i've heard of 'cto software' before...