text: how much does a mailing / email list for a specific demographic in a specific ca zip code cost?   figure 8 to 15 cents per name, depending on the specifics for the list. remember many list suppliers have a minimum order, usually 5,000 names.   i usually ballpark about $1 per mailpiece "in the mail" including list, printing, postage, lettershop for a standard letter or flyer.   two things:  1) if it's basic consumers at home with a certain income, zip code etc, try www.infousa.com  2) if it's a real niche, like old ladies who are into crochet, then go to a big city library and ask for the srds - standard rate and data service direct mail list guide.  or you can buy it online but it's not cheap.   also, this is a newbie question... be careful in direct mail, it's very powerful if you do it right but if you get even one element wrong your whole mailing is worthless. it's not a media that's beginner-friendly (it's easy to do, but hard to succeed)  i strongly recommend you get a copy of "magnetic marketing" which is the classic work in this area - it's by dan kennedy available at www.dankennedy.com.  and no, i'm not getting paid for that.   good luck, scott