text: is this more than flirting? what does it mean when a guy plays with a womans hair? is it an interest? is he letting her know he is interested? does he just like her hair? is it not a big deal? what about when he pulls her hair away from her face while she is talking? sounds like he likes her quite a bit if you ask me.  he wants to see her face, that is why he pushes her hair back.  touching someone's hair like that is a very intimate action and usually means something very good for the owner of that hair.