text: why goals so important to assists managers in their job?   goals are the targets that we establish. we need both personal and professional goals. without goals we have no direction or structure in our lives. without goals we can not measure success or failure. we need both short term, ie, daily, weekly,and monthly goals as well as long term goals. annual and longer.if you do not have well written, well thought out goals in your life, you will waste so much of your time living without direction. i would encourage everyone to write down their goals and record their success in attaining these .