text: do looks matter.? i hear a lot that looks for women are not as important as they are for men. is this true? what trait about a man matters most to women, and what trait about a woman matters most to men? when i was a young woman, although it did matter to me that a potential be pleasant looking, the most important thing was that he be good company, be reliable, and be willing and able to provide a nest for our future children.  now that i am older, and my children nearly grown and gone, the good company factor is more important than it was, and knowing that i can count on my mate to care for me no matter what has become more important.  kindness and good moral character is as important now as it ever was:  i want a man i can trust, who will keep his word.  and of course he has to know me well, and love me anyway!  lol