text: how do i do this? i want to become a negotiator, lobbyist, or a consultant of some kind.  if i believe in an idea, i believe i can sell it.  although i have no formal education in this area of expertise, how do i go about getting it?  what courses or programs should i look for in selecting a school? you are talking about selling an idea.  you need to convince people that you have a product or idea that they need.  there are several books geared to fine tuning sales skills. no specialized education is necessary to become a salesperson, you just have to believe in what your selling.  communications courses may be helpful.