text: role of graphic designers in advertising?   the profile of a graphic designer:- this job involves creating all sorts and types of artwork. classic examples would be a new logo for a company, or perhaps a web site, art work for media campaigns, whether print, film or online. you will need a superb command of computer software in the field these days where most design takes place. the key skill is an artist eye and creativity, to respond to briefs in a suitable manner. you need to create visually attractive imagery, and be able to communicate and absorb ideas clearly and easily. good client skills are a must. software includes photoshop, quarkexpress and other tools. many work on a freelance basis, and therefore a portfolio is key. consider offering cheaper prices to get your first few clients. understanding the client is key - for instance if it is a cute, small company it may want a more intimate friendly logo than a corporate which may prefer a simple, one or two colour logo. there is reasonable competition but plenty of work out there on offer. no degree is needed, though many do enter the field from doing an art related or even graphic design course or degree.