text: what are the benefits of planned advertising in a local newspaper?   advertising works best and costs least when planned and prepared in advance. for example, you'll pay less per ad in newspapers and magazines by agreeing to run several ads over time rather than deciding issue by issue. likewise, you can save money by preparing a number of ads at once.  see more at http://www.sba.gov/starting_business/marketing/adspr.html   hope this helps. good luck.