text: where do i have to go exactly to registar my new business name, is it the same place 4 the logo? please c det? lets say i want to own a business that is an accronym, (like my previos question asks) jd, can it mean john doe, john dere, judas disciple, jerk dork, hows that work? can i registar it as a cartel or a firm or somthing that in which i can create other names for businesses w/out having to buy a whole new business registration liscence? businesses must register with the secretary of state in your state.  at that time you will have a legally registered company (llc or corp, etc).  you can do this yourself, or use an attorney.  in this case you might call the entity abc enterprises, llc.  if you want to conduct business using other names, you must file an assumed name (or d.b.a. doing business as).  this is sometimes regulated by the state, but usually the county you live in.  call you county clerks office to check on this.  you could then have several assumed names doing different things, all under the umberall of abc enterprises, llc  abc shipping abc shopping abc whatever  this would save you money, as dba filings are cheap vs llc filings expensive.