text: the difference between google & yahoo in search results? i'm looking for articles on the internet about the difference between google and yahoo (and msn search, altavista are also great) in search results. so why is that website ranked first in google, and only 10th in yahoo (for example). well, it has something to do with this.  google lets your company pay to be put in the first couple search entries. if you pay on google and not on yahoo, you may get first on google, and only 10th on yahoo.