text: which is the best web site to announce our new company?   there are plenty of ppc (pay per click) programs. the 2 biggest, i think, are google & yahoo!.  also, consider signing up for an affiliate program. these programs enable you to advertise on other's sites (your affiliates) and once a sale is made to you, your affiliates & the program are paid a commission. we use shareasale & pay out $25 to our affiliates once a sale is made & shareasale takes another $5. $30 a sale is a pretty small price to pay for us. and i'm sure most programs like that allow you to set the commission rate (no point in your commission being half the price of a sale for you!)  i listed a couple of handy sites relating to marketing, promotion & advertising. i hope they’re helpful for you.  lastly, have you checked to make sure the name you're using is truly available? prior to investing your time, money & effort into a name, it is strongly advised that comprehensive research be conducted to ensure that the name you're interested in is truly available.   this entails searching the pending & registered federal and state trademark files as well as the us national common-law files. then, if clear, you can decide if you would like to file for a federal or a state trademark.   research is needed to make sure your trade name is legally available, before opening, before expansion, before incorporation or before designing your logo. similarities in sound, appearance and meaning affect you too!  there are 16+ million trade names in use in the united states. similar names matter, if close in sound, appearance or meaning. similar names in related classes, distribution channels and customer matter too. you are affected by common law use (14 million), state trademarks (500,000) and federal trademarks (2 million).