text: what is a self mailer? when something says "the brochure is a self mailer, 81/2 x 14" what does that look like??? it's a brochure that is designed to be folded so the outside panels have the mailing indicia, return address and promotional copy on what would be considered the 'front' of the piece.  81/2 x 14 is too big to pass through normal postal standards, so your dimensions must mean that is the final size of the piece when unfolded.  try to design the mailer so that when folded, it conforms to usps 'regular' size mail.