text: are logos really more effective than brand slogans?   is a spoon better than a fork? if it is, should we do away with forks? consequently, by doing this would we be improving the eating experience? holy cow, consider what we're putting at 'steak' here ;)  the moral of the story is logos and slogans serve individual purposes as well as a complementary one. a logo places an image (worth a thousand words yes, but your thousand words may be quite different from mine) of what the brand stands for in our minds. and a slogan puts those thousand words into one memorable line. together they help you understand the brand promise and reserve a place for the brand identity in your mind.   so the next time you see the nike swoosh, consider how conveniently 'just do it' sums up everyone's unspoken 'thousand word' interpretation of it.   the comparative longevity of either entity is an issue for watercooler debates and advertising research to figure.