text: why do you like marketing? what is it you like about studying or working in marketing, or just marketing in general?  is there anything you don't like? nothing happens until something is sold. marketing is the means by which things are sold. some people confuse marketing and sales. sales is part of marketing and the sale is the ultimate goal, but they are different. marketing involves all the psychology and attributes needed to get a product or service to the market and into the consumers hands. it is probably the most important part of business. marketing involves research, advertising and sales. most of your top executives come from a marketing background.