text: in what ways does wal-mart add customer value to its products and services?   i think i have an idea what you are asking. wal mart puts emphasis on customer service. they are excellent with that. at every turn there is an associate willing and ready to help you.   they also put a lot of emphasis on product that the less fortunate can afford. look at a package of meat in any other grocery store and compare the prices to wal mart. that struggling family will come away with a better deal shopping at wal mart. the prices are affordable.  if you look at the olson twins, they wanted their product sold at wal mart  so everyone can afford to buy it. great strategy, they became millionaires. others are following suit.   most people don't know this, but to be able to sell your product through wal mart you have to agree to sell it at a certain price. it is one that is affordable to all clientele. this is why they are so respectable. hope that helps.   happy holidays.