text: what is international strategy? i am just looking for a brief description of what people would say the definition of international strategy is. international strategy is referring to the way companies make choices about how to develop and use the resources they have available to them - internationally. they want to use all the resources they can...at the lowest cost to them, to achieve their international objective.  in short...i think international strategy is having the company 'adapt' to its surroundings to achieve its goal.