text: why and how is sport an enterprise?   sports is a huge enterprise. lets go to the us. there they dont have clubs for professional sports...they have franchises...like mcdonalds. they are owned by a person or group and they control the teams gm. gm is short for general manager as with a large company. money is made from gate prices, sales from "canteens" and merchandise. when you think you pay $50,000 for a court  side seat at some basketball teams for a year...that makes for big business. how many supporter jerseys, shirts are sold for some of these franchises. sports is now a multi billion dollar venture.