text: google and maketing? im writing about google and i need information about :  explain which of the "environments" are relevant to the situation discussed in the article. pay special attention to the competitive environment and issues bearing on competitive advantage.  1.competitive environment 2.political/legal environment 3.economic environment 4.technological environment 5.social-cultural environment a good argument can be made that google is relevant to all five environments but you have to decide which of the environments are relevant to the article.    for instance, if the article is about competition then google is certainly relevant because it gets about 48% of all searches done on the internet.  this is the highest share so google is beating the competition.