text: masters and phd? i have heard that once people have gained thier bs/ba etc at their choosen university, they then choose to goto another university to complete thier masters and phd, why do people not stay with the chosen university that you completed bs/ba and do your ms/ma and phd etc? sometimes people do this, but it is generally regarded as a bad idea. people who are intending to have careers in the academic world are expected to have training from many different viewpoints, and you can't get different viewpoints if you stay at one place. unless the place where you studied was undeniably the very best place for that subject, it would be regarded as a negative for you to stay in one place.