text: if you could choose only one stock what would it be?   proctor and gamble, not because you will make a killing tomorrow nor because warren buffett just bought some of it.  think about it, they sell consumer necessities which are consumable.  things that everybody buys and has to keep re-buying when it runs out.  we are talking about soap, toothpaste, shampoo, throw away razors, laundry detergent, dish detergent, toilet paper, coffee, diapers, hair care...well you get the picture.  people may cut a lot of expenses when times are tough, but these are the basics that get cut the least.