text: who decides how much my website is "worth" in terms of advertising? me and a friend are thining of starting a website but we don't know much about how online ads work. do we make up our own rates, or do we join an ad network like doubleclick and they decide? i don't know what is the professional level of your website, but one of the best ways to advertise your website, for free, is to write press releases and articles. there are many free pr sites where you can submit an article announcing what you have done, and trying to make an interesting and compelling article. then, simply submit to the pr sites and see what happens - you might get some free press coverage as a result. good luck!