text: how do you market or advertise to equestrians? where do they look? what do they read? my company is looking to advertise to wealthy equestrians.  we have a 4,900 acre luxury equestrian community in ocala, fl we will be touting and need to know how to reach this target niche. try advertising at local tack shops in the area, most will have bulletin boards or send out mailers. there is a petsmart/state line tack in ocala as well (state line tack is the horse supply portion of petsmart). you could also try advertising in equestrian magazines such as horse and rider, horse illustrated, etc. check the phone book for local stables and/or equestrian centers. good luck!