text: except for the workplace (which really is ipod land) what is behind the gamble of satellite radio?   satellite has broadband as its number one competition. wireless internet services are growing faster than satellite radio can sign up customers. therefore people with broadband will depend on online sources (radio, free sites, content providers) for their source of music etc. you can be sure that disney (abc, espn) ge (nbc) cbs cnn newscorp (fox) and others are all moving towards broadband broadcasting. so far satellite radio has about 9-10 million paying listeners, there are over 100,000,000 cellphones in use around the world.