text: why do kids belive in santa?   kids believe in santa because of all of the magic that comes with christmas. santa represents goodness, kindness and caring. three beautiful qualities don't you think. i believe in santa and i am a 50 year old kid. i believe in santa every time i see the sparkle and glow in a child's face. i believe in santa every time i hear a child squeal with delight when they open a present, marvel at christmas lights or hum along with their favorite christmas carol. and i believe in santa when i witness a miracle that is brought about when a child whispers, " i love you santa".  yes virginia, there is a santa claus and i believe.