text: whta is mcdonald's market segmentation?   mcdonalds sell their junky sh*t burgers to those that can least afford it...the poor!  read fast food nation and you will understand what crap mcdonalds burgers are actually made of!  so to answer your question, they try to market to children!  look at all their game themed drive-ins.  look at the stupid clown.  friends don't let friends eat shit burgers at mcdonalds!  that guy that said real-estate is crazy...you don't see them selling land on tv do you?  heck no!  they sell big fries, big shakes, happy meals to obese little chubby kids!  they don't sell land...fool!  they target kids.  and the nations poor.