text: what is integrated marketing?   only a brief explanation... to sell a product / service to a consumer / customer, we need to get in touch to that person as much as possible to convince him / her to buy. 1. if you know the streets that consumer often go, you have to be there => that's the billboards, signboards, that's the buses, cabs, that's the stations, malls, supermarkets... 2. if you know where that person usually hangs out with friends/relatives, you have to be there too => that's the cinemas, theatres, bars, clubs, beaches, resorts... 3. if you know when he / she usually watches tv or his / her favorite programs, you have to be there again. that's the commercials, that's the sponsorships, the games, football matches... 4. if you know the specific activities that person likes to perform, try to be at the spot too. that's the events, the shows, the contests, the marathons...  ...  those are called consumer touchpoints. integrated marketing is all about how you can utilize your resources to be at those touchpoints and win the consumer's hearts. because when you win his heart, his pocket will follow.  ofcourse, sometimes you know one touchpoint in that consumer's routine, but you just can't afford to be there.