text: what are the guidelines for publication use of photographs taken of people? this is not for advertisements in general - if the person is at a public event or location and the picture is published for non-commercial purposes such as in a newspaper or magazine then you do not have to have a release. if the picture is to make money or to be on a tv show or any other purpose then you need a model release. the key is the public location and public event. if stakes are high check with a copyright lawyer before you do anything though.