text: what type of materials should i include in a media kit? i am considering launching a small magazine geared towards the community i live in.  i need to put together a media kit so that i have something to present to potential advertisers.  i have never put one of these together and would like to know what it should include.  thanks! you should do some research on the audience you are looking to target (stats etc..). be brief and concise and state everything in point form. also include a rate card a business card, ad specifications, and a summary of what your publication is all about.