text: what are the 10 principles of ethics? 10 principles of ethics the article "top 10 principles for positive business ethics" by philip e. humbert platinum lists these ten principles:  1. business ethics are built on personal ethics.  2. business ethics are based on fairness.  3. business ethics require integrity.  4. business ethics require truth-telling.  5. business ethics require dependability. 6. business ethics require a business plan.  7. business ethics apply internally and externally.  8. business ethics require a profit.  9. business ethics are values-based.  10. business ethics come from the boss.