text: is joo ji hoon really famous in south korea?!? i know goong was a big hit... but is he famous?!?! like is he brad pitt famous or what!?!? is there a website for joo ji hoon?!? yeah.. especially in the fashion world... he won best model in 2005 in some fashion award show... and in 2006 he won best model in a photography award show...  plus, add goong to his line-up... there's quite a number of websites about him.. i've encountered chinese, thai and indonesian websites about him...