text: translation english-spanish please? this book is titled "communication concepts, agenda-setting". i'm having some trouble translationg "issue proponents" in this sentence (i don't even know what it means):  what is agenda-setting? the agenda-setting process is an ongoing competition among issue proponents to gain the attention of media professionals, the public, and policy elites.  thanks for your time! :) you can translate it two ways that i can figure out. 1. partidario del asunto 2. defensor del asunto  proponent means that some is for something and will defend it as well as work for its acceptance.  if you need more help, email me.  look up my profile.