text: this promotion does it cover the whole world? and how true is this promotion or sponsorship?   if you're inquiring about visa's recent sponsorship of fifa and all of their events from 2007 - 2014, then yes it does cover the whole world and the sponsorship is very true ... just ask mastercard. if you're inquiring about this particular promotion, i would have to say that it is globally true and valid due to the fact that yahoo are also fifa world cup sponsors and are therefore subject to abide by the rules and regulations set forth by fifa.