text: how to make your own video with a digital camera?? submit a short video to their site wearing your joe boxer (make sure its visible that it is joe boxer). make ur own commercial, funny short film, what ever, be creative. i submitted mine and got a free pair of boxers. now they are thinking of adding an offical contest with airline tickets, hotel, movie premiere, and possibly a commercial. send them a email stating i want to be the next joe boxer girl/guy with a video attachment. good luck.. quit spamming for joe boxer.  you make me sick you corporate lapdog!