text: do you think that abc's extreme home makover exploits poor families to advertise sears? i know that tv shows need commercials, but does anything seem wrong to you with this show?  it just seems that sears presenting a house to a girl with no arms every week crosses some kind of ethical line.  any buyers on this idea? you do know that sears is owned by kmart, right?  of course!  they're exploiting a natural market niche-- the down-home, blue-collar, lower middle class.  you know, the same folks who buy their kids' clothes at wal-mart, like to visit disneyland (if they can afford it), and take their kids to mcdonalds for a sundae as a treat.  nothing unethical about it, just doesn't sit right with "thinking folk" who can't stand the show to begin with... welcome to the post-modern era...