text: why does a cheating man act like he is not cheating if he isn't interested in his wife any longer? after cheating on your wife for over a year, why lie and say you have never cheated?  why put everyone through the pain?  do women do this to men? because he can't look at himself in the mirror because he knows he is a big fat failure, so they don't even want to admit to themselves let alone the one person they were supposed to be commited to.