text: what are the most effective and inexpensive resources on seo?   i'd suggest finding as many forums as you can and start reading!    take your time and search out the free forums first.  pretty much everything you'd ever want to know is being discussed.  http://www.webmasterworld.com is a great place to start.  also, check out the wikipedia page on seo.  that should point you towards a wealth of resources.    finally, id suggest you create a new email account and use that as your seo email.  you'll more than likely sign up for a few of the "free reports"  and "newsletters" out there.  many provide great information, but more than a few are just hype pieces trying to get you but the latest program, script, or "instant top ranking system."      take your time, read as much free info as you can and don't hesitate to participate in the forums that you join.  you will be amazed at how helpful people are.