text: as pr executive which is the best of these to rely on for all my news, newspapers, news magazines, radio or tv as a pr rxecutive forced to rely only on one medium for all of your news would u chose to rely on tv, newspapers, news magazines, radio? your concern should be only with the medium's presentation of thr news and not with other information it transmits. i would actually say online, because that way you can cover off people who read or watch all of those mediums and check the online versions.  many people are now reading solely the online versions so it's a great way to reach that audience.