text: why do people get sucked into muli-level marketing scams?  do they really think they'll do what they say? pyramid schemes and multi-level marketing scams really cause these people to lose friends.  when you are acting like you care about their health so much just so you can sell them your $40 bottle of snake juice!!  am i being intolerant?  or just more picky of who i want as a friend? there is a risk / reward equation to every situation. a person must decide if the reward is worth the risk. in mlm the picture given at the outset is extremely rosey and there are those who buy in. a person isn't trying to lose friends at the outset. let me tell you hope fades fast, which isn't a reason not to hope again.