text: what is your favorite commercial or advertising campaign?   wendy's, from the 1980's - clara peller, "where's the beef?".  i also like the chick-fil-a billboards that show the cows encouraging people to "eat more chicken."  a recent one that i thought was completely dumb is the one mazda uses with the jingle, "zoom, zoom, zoom, ...yeah.... zoom, zoom, zoom, zoom."  please tell me they didn't actually pay an ad agency money for that one.  i'm not the most creative person around and i could have done better than that.