text: watches....why people spend so much money on them ? you can get some very nice ones at $20 ? in my experience, most people don't pay attention to the brand anyway. so why ? they are like cars and clothes...some people think they have to have everything expensive so people will be impressed by their wealth.  i agree, most of mine are $20 or less and have worked for years!  if the hands move and it tells me the correct time, who cares if it's rolex or timex?