@inproceedings{yu-etal-2024-popalm,
    title = "{P}op{ALM}: Popularity-Aligned Language Models for Social Media Trendy Response Prediction",
    author = "Yu, Erxin  and
      Li, Jing  and
      Xu, Chunpu",
    editor = "Calzolari, Nicoletta  and
      Kan, Min-Yen  and
      Hoste, Veronique  and
      Lenci, Alessandro  and
      Sakti, Sakriani  and
      Xue, Nianwen",
    booktitle = "Proceedings of the 2024 Joint International Conference on Computational Linguistics, Language Resources and Evaluation (LREC-COLING 2024)",
    month = may,
    year = "2024",
    address = "Torino, Italia",
    publisher = "ELRA and ICCL",
    url = "https://aclanthology.org/2024.lrec-main.1127",
    pages = "12867--12878",
    abstract = "Social media platforms are daily exhibiting millions of events. To preliminarily predict the mainstream public reaction to these events, we study trendy response prediction to automatically generate top-liked user replies to social media events. While previous works focus on generating responses without factoring in popularity, we propose Popularity-Aligned Language Models (PopALM) to distinguish responses liked by a larger audience through reinforcement learning. Recognizing the noisy labels from user {``}likes{''}, we tailor-make curriculum learning in proximal policy optimization (PPO) to help models capture the essential samples for easy-to-hard training. In experiments, we build a large-scale Weibo dataset for trendy response prediction, and its results show that PopALM can help boost the performance of advanced language models.",
}

Social media platforms are daily exhibiting millions of events. To preliminarily predict the mainstream public reaction to these events, we study trendy response prediction to automatically generate top-liked user replies to social media events. While previous works focus on generating responses without factoring in popularity, we propose Popularity-Aligned Language Models (PopALM) to distinguish responses liked by a larger audience through reinforcement learning. Recognizing the noisy labels from user {``}likes{''}, we tailor-make curriculum learning in proximal policy optimization (PPO) to help models capture the essential samples for easy-to-hard training. In experiments, we build a large-scale Weibo dataset for trendy response prediction, and its results show that PopALM can help boost the performance of advanced language models.
Yu, Erxin Li, Jing Xu, Chunpu
PopALM: Popularity-Aligned Language Models for Social Media Trendy Response Prediction