@inproceedings{zhang-etal-2024-dont,
    title = "Don{'}t Just Translate, Summarize Too: Cross-lingual Product Title Generation in {E}-commerce",
    author = "Zhang, Bryan  and
      Nakatani, Taichi  and
      Hussey, Daniel Vidal  and
      Walter, Stephan  and
      Tan, Liling",
    editor = "Malmasi, Shervin  and
      Fetahu, Besnik  and
      Ueffing, Nicola  and
      Rokhlenko, Oleg  and
      Agichtein, Eugene  and
      Guy, Ido",
    booktitle = "Proceedings of the Seventh Workshop on e-Commerce and NLP @ LREC-COLING 2024",
    month = may,
    year = "2024",
    address = "Torino, Italia",
    publisher = "ELRA and ICCL",
    url = "https://aclanthology.org/2024.ecnlp-1.6",
    pages = "58--64",
    abstract = "Making product titles informative and concise is vital to delighting e-commerce customers. Recent advances have successfully applied monolingual product title summarization to shorten lengthy product titles. This paper explores the cross-lingual product title generation task that summarizes and translates the source language product title to a shortened product title in the target language. Our main contributions are as follows, (i) we investigate the optimal product title length within the scope of e-commerce localization, (ii) we introduce a simple yet effective data filtering technique to train a length-aware machine translation system and compare it to a publicly available LLM, (iii) we propose an automatic approach to validate experimental results using an open-source LLM without human input and show that these evaluation results are consistent with human preferences.",
}

Making product titles informative and concise is vital to delighting e-commerce customers. Recent advances have successfully applied monolingual product title summarization to shorten lengthy product titles. This paper explores the cross-lingual product title generation task that summarizes and translates the source language product title to a shortened product title in the target language. Our main contributions are as follows, (i) we investigate the optimal product title length within the scope of e-commerce localization, (ii) we introduce a simple yet effective data filtering technique to train a length-aware machine translation system and compare it to a publicly available LLM, (iii) we propose an automatic approach to validate experimental results using an open-source LLM without human input and show that these evaluation results are consistent with human preferences.
Zhang, Bryan Nakatani, Taichi Hussey, Daniel Vidal Walter, Stephan Tan, Liling
Don't Just Translate, Summarize Too: Cross-lingual Product Title Generation in E-commerce