FDA Puts Firms Responsible for Esco Bars and Breeze — Two Popular Disposable E-cigarette Brands — on Notice“The science clearly shows that a majority of youth who use e-cigarettes report that the products they are using are disposable and flavored” said Brian King, Ph.D., M.P.H., director of the FDA’s Center for Tobacco Products. “Given their appeal to youth, these products are a priority for FDA compliance and enforcement action.”