When were athletic sneakers first used?
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Plimsolls (British English) are "low tech" athletic shoes, and are also called 'sneakers' in American English. The word "sneaker" is often attributed to American Henry Nelson McKinney who was an advertising agent for N. W. Ayer & Son. In 1917, he used the term because the rubber sole made the shoe stealthy. The word was already in use at least as early as 1887, as "The" "Boston Journal" made reference to "sneakers" as "the name boys give to tennis shoes." The name "sneakers" originally referred to how quiet the rubber soles were on the ground, in contrast to noisy standard hard leather sole dress shoes. Someone wearing sneakers could "sneak up" on someone while someone wearing standards could not.
Sneakers
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These shoes acquired the nickname 'plimsoll' in the 1870s, derived according to Nicholette Jones' book "The Plimsoll Sensation", from the coloured horizontal band joining the upper to the sole, which resembled the Plimsoll line on a ship's hull. Alternatively, just like the Plimsoll line on a ship, if water got above the line of the rubber sole, the wearer would get wet.
Sneakers
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British company J.W. Foster and Sons designed and produced the first shoes designed for running in 1895; the shoes were spiked to allow for greater traction and speed. The company sold its high-quality handmade running shoes to athletes around the world, eventually receiving a contract for the manufacture of running shoes for the British team in the 1924 Summer Olympics. Harold Abrahams and Eric Liddell won the 100-m and 400-m events, kitted out with Foster's running gear.
This style of footwear also became prominent in America at the turn of the 20th century, where they were called 'sneakers'. In 1892, the U.S. Rubber Company introduced the first rubber-soled shoes in the country, sparking a surge in demand and production. The first basketball shoes were designed by Spalding as early as 1907. The market for sneakers grew after World War I, when sports and athletics increasingly became a way to demonstrate moral fiber and patriotism. The U.S. market for sneakers grew steadily as young boys lined up to buy sneakers endorsed by football player Jim Thorpe and Converse All Stars endorsed by basketball player Chuck Taylor.
Sneakers
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During the interwar period, athletic shoes began to be marketed for different sports, and differentiated designs were made available for men and women. Athletic shoes were used by competing athletes at the Olympics, helping to popularise athletic shoes among the general public. In 1936, a French brand, Spring Court, marketed the first canvas tennis shoe featuring signature eight ventilation channels on a vulcanised natural rubber sole.
Sneakers
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Purcell designed a low, bleached-white canvas-and-rubber badminton sneaker for the B.F. Goodrich Company, known as PF Flyers in 1935. The shoe would provide better support on badminton courts because of a steel shank embedded in its heel. For most of the twentieth century, Jack Purcell's tennis sneaker was required wear on all grass and clay tennis courts in the United States and, at least for a time, on newer, all-weather asphalt courts as well. Unlike basketball sneakers (running shoes hadn't been invented yet), Jack Purcell sneakers had perfectly flat soles, unmarred by grooves that could tear up clay or grass and skew the elasticity of tennis ball bounces. Everyone from the youngest learner to professional and amateur tennis stars on the international tour wore Purcell sneakers; no other company made them. In 1972, Converse purchased PF Flyers (now owned by New Balance), along with the trademark rights of Jack Purcell sneakers. When Nike purchased Converse in 2003, Jack Purcell sneakers were kept in production, and is still manufactured today. Purcell-type basketball sneakers are now no different from Converse Chuck Taylor All-Stars, except they have the trademark blue across their toes. Classic Purcell tennis sneakers are unchanged in appearance from their heyday in the 1950s and 1960s, when they were first nicknamed "Blue Tips" and "Smilies", but they have risen in price from about $20 in 1965 to as much as $150 or more today. Converse "Jack Purcell" basketball sneakers are also popular, but more for their vintage fashion appeal than for athletic use.
Jack Purcell
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Plimsolls were widely worn by vacationers and also began to be worn by sportsmen on the tennis and croquet courts for their comfort. Special soles with engraved patterns to increase the surface grip of the shoe were developed, and these were ordered in bulk for the use of the British Army. Athletic shoes were increasingly used for leisure and outdoor activities at the turn of the 20th century - plimsolls were even found with the ill-fated Scott Antarctic expedition of 1911. Plimsolls were commonly worn by pupils in schools' physical education lessons in the UK from the 1950s until the early 1970s .
Sneakers
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During the 1950s, leisure opportunities greatly expanded, and children and adolescents began to wear sneakers as school dress codes relaxed. Sneaker sales rose so high, they began to adversely impact on the sales of conventional leather shoes, leading to a fierce advertising war for market share in the late '50s. In the 1970s, jogging for exercise became increasingly popular, and trainers designed specifically for comfort while jogging sold well. Companies also started to target some of their products at the casual fashion market. Soon, shoes were available for football, jogging, basketball, running, etc. Many sports had their relevant shoe, made possible by podiatrist development of athletic shoe technology.
Sneakers
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The brand known for being the world’s first Sneaker brand and inventing the “World’s First Basketball Sneakers”, circa 1892.
Colchester Rubber Co.
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Keds released "Kedettes", a line of washable high-heeled shoes for women, in 1938. In 1949, Pro-Keds were introduced as a line of sneakers designed for athletic performance. Designed specifically for basketball players, the original style, the Royal Tread, was endorsed by George Mikan. In 1953, the Minneapolis Lakers were outfitted with Pro-Keds. Pro-Keds were intended to compete with the industry standard, Converse. Pro-Keds were worn by NBA stars including Willis Reed, Kareem Abdul-Jabbar, Nate "Tiny" Archibald, JoJo White, Bob Love, Lou Hudson, Bob Lanier and "Pistol" Pete Maravich, as well as music icons, The Ramones. The shoe earned cult status in the hip-hop community by the late 1970s.
Keds
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In 1997, Just For Feet bought Florida-based "Athletic Attic" and Michigan-based "Imperial Sports", enabling the company to enter numerous markets (and several states) where it previously had no presence. The 1998 acquisition of New Jersey-based "Sneaker Stadium", and the subsequent conversion of those stores to the Just For Feet nameplate, enabled the company to expand into the metropolitan areas of Boston, Norfolk, New York, Philadelphia and Washington, D.C.. These acquisitions enabled the company to become the second largest athletic footwear retailer near the end of the 20th century. One of the slogans the store used to position itself was "The World's Largest Athletic Shoe Store". The store was also famous for their promotion of buying any 12 pair of shoes, and then getting one pair for free, in the process, hence the other slogan, "Where Your 13th Pair is Free!"
Just For Feet
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Reebok Freestyle is an athletic shoe style introduced in 1982 by Reebok. The Freestyle was the first sneaker designed and marketed for women. It helped Reebok into the mainstream athletic wear market and fashion scene along with becoming one of the most popular athletic shoes of all time. In 1984, the shoe accounted for more than half of Reebok sales. The Reebok Freestyle was popular during the 1980s aerobics craze and is still in production and remodeled through various collections and style variations.
Reebok Freestyle