this review title is: wonderful chocolate substitute and the content is: i love this stuff it is definitely not chocolate it is carob so the flavor is different but i have used it successfully as a substitute for chocolate in a couple of recipes namely wheat belly chocolate chip cookies i just made them into chocolate cookies without the chips and the make it paleo cookbook coconut fudge and it is enough of a chocolate flavor that it satisfies my cravings for chocolate without the negative effects of caffeine and the extra sugar needed to cover the bitter taste of chocolate carob is not bitter so less sweetener is needed i am also thrilled that it is organic and raw.there are other information for this review, one is this reviewer did purchase it and the other is 3 people think this review is helpful.