this review title is: it is bleach it will effect your natural color and the content is: it is bleach it claims it will not change your natural color underneath but i never lightened my hair then dyed it dark red after using this product my hair is lighter than my roots not only did it stink but this listing is very misleading one of the ingredients is bleach i am honestly not sure what i will do with this orangey hair that is lighter than the roots coming in the whole point was to stop dying my hair not impressed.there are other information for this review, one is this reviewer did purchase it and the other is 0 people think this review is helpful.