this review title is: superb for the price and the content is: i was spoiled very much in that my first flat iron was a chi unfortunately after a very high drop it died ugh so began the search for an inexpensive replacement most have been ok but just never up to the same quality of straightening and keeping hair in good shape up until this one i was actually quite shocked at how close it comes to replicating the smoothness and softness of the much more expensive model it has almost an immediate heat upallowing me to start quicker and because the temp controls are accurate get finished quicker as well the grip is not hard on your hands and it it light and easy to use as well when you have long hair that is really important my only gripe is that the control buttons are in an awkward placement when the iron is hot but one you use it a few times you get the hang of where not to put your fingers when turning it off i would also like a lock for when it is still hot but those are minor quibblesif you are looking to replace an expensive model try this one first you might just be surprised at how much you like it too.there are other information for this review, one is this reviewer did not purchase it and the other is 0 people think this review is helpful.