this review title is: welp not for me and the content is: i wish i had taken before and after photosmy hair is naturally bright golden blonde i have been sick of it for a while and wanted to finally change it i box dyed my hair for the first time ever what was supposed to be shades darker about a month ago it only got maybe or of a shade darker but at least it was something i wanted to try again but was waiting a little bit before dying again so i did not damage my very fine hair wanted to try this in the meantime to take out more of the yellowi washed my hair like normal and dried it until it was just damp did not use any other purple products just this one put a bunch of this in so that all of my long hair was thoroughly saturated then let it sit for or minutes longer than what it says to do rinsed it out and let out a big sigh it managed to somehow strip the little bit of color that i had in my hair and now i am completely back to square one fully golden and all the only good thing was that it is hydrating as heck and smells decent but it is probably better suited for bleached or already damaged hair and not natural blondes i am not sure but i will be looking now for a stronger purple shampoo rather than a conditioner or mask.there are other information for this review, one is this reviewer did not purchase it and the other is 0 people think this review is helpful.