this review title is: formula changed and the content is: i have been using fancifull true steel for over years originally while somewhat messy to apply after shampooing in the shower it nonetheless covered very well gave a rich dark steely color and i received countless compliments however lately i am very disappointed it seems that fancifull has changed the product it does not cover as well the color is lighter and the product is more watery than in the past.there are other information for this review, one is this reviewer did purchase it and the other is 0 people think this review is helpful.