this review title is: the best one i have ever used and the content is: i love splat i have been using it for years granted i only started using it again once i re enrolled in college but the formula has not really changed aside from the bleach the dye actually smells pretty good the color stays longer than other alternative style brands i have tried so i keep recommending it.there are other information for this review, one is this reviewer did purchase it and the other is 2 people think this review is helpful.