this review title is: does not last and the content is: it went away after washes and i mean gone for real there was a little bit of a purple shadow left like i had seen with other products after a couple of months of applications i think other colors from this brand last a lot longer than this one i used this and a pink color in different parts of my hair and the pink lasted around washes.there are other information for this review, one is this reviewer did purchase it and the other is 0 people think this review is helpful.