this review title is: in the past i have always been very happy this order the dye powder is much and the content is: i have used this product for years in the past i have always been very happy this order the dye powder is much more lighter than their previous products the color seems to be more of a dark honey blonde it is definitely not dark brown aside from the dye being far too light i love the ease and quickness of the application there is minimal mess the brush and bowl is sturdy and it is easy to remove.there are other information for this review, one is this reviewer did purchase it and the other is 0 people think this review is helpful.