this review title is: best styling product for thick curly hair ever and the content is: i have tried kccc leaves hair crunchy and needs lots of maintainance between application hair gel as a daily wash n go and then i found this i went to the salon as recommended by a friend and learned how to apply it i use it to set my hair under a hood dryer or as a wash n go or just air dry and i always get great results hair does not frizz and and keeps a consistent curl pattern i do not run from humid weather and my curls come out different depending on the humidity if i air dry it but never frizzed i wash and reapply every as instructed to days when i am cheating i recently went to miss jessies bc a friend told me their styling products last a week but i found the routine to have too many steps so back to curly whip a oz bottle lasts me approx weeks i have hair i used to use the hair rules shampoo and conditioner but i have also had good results with other brands and the curly whipplease resume carrying the oz bottle.there are other information for this review, one is this reviewer did purchase it and the other is 11 people think this review is helpful.