this review title is: please add a blonde shade and the content is: this product is awesome unless you have pale ash blonde hair naturally i asked the mostory facebook page if they made a lighter shade they told me the soft brown would be just fine with my hair color but its still too dark which sucks because this product is amazeballs.there are other information for this review, one is this reviewer did purchase it and the other is 0 people think this review is helpful.