this review title is: new formula and the content is: extends lifts nourishes lashes gentle buildable formula intensifies defines lashes with a brush that is made from plant derived bristles it is formulated with plant based waxes conditioners to nourish lashes no clumping flaking or smudging hypoallergenic opthamologist tested suitable for sensitive eyes contact lens wearers fragrance free.there are other information for this review, one is this reviewer did purchase it and the other is 1 people think this review is helpful.