this review title is: if you want purple hair and the content is: i have silver hair and it needs a touch up once a week with a special shampoo i have tried other brands started with clairols shimmer lights too harsh and eventually ended up trying this brand due to all the great reviews i wish i could return it i much prefer the touch of silver brand for a few reasons smells better you do not need to hear gloves in order to use and does not leave your hair with the old lady syndrome of purple hair i leave it on for two minutes least amount recommended to get rid of brassiness and i always have a tint of purple in my hair after use it usually goes away after a couple of shampoos but that is not the point touch of silver is less expensive yes it is a smaller bottle and comes from overseas but it does not stain your hair or hands and does the job much better in my opinion.there are other information for this review, one is this reviewer did purchase it and the other is 0 people think this review is helpful.