this review title is: need to use alot to try to achieve the color red and the content is: i was happy to find a safe chemical free alternative to traditional food coloring but after using of the bottle i still was unable to achieve a true red color insted i achieved more of a pinky mauve color but it tasted good zero chemical taste.there are other information for this review, one is this reviewer did purchase it and the other is 1 people think this review is helpful.