this review title is: do not use for baking red velvet cupcakes were a brown when bakedx and the content is: pros do not use for bakingthese red velvet cupcakes were a valentine s day present for my husband after baking cupcakes were brown not red i had to slather the cupcakes with cream cheese frosting to hide the brown color.there are other information for this review, one is this reviewer did purchase it and the other is 1 people think this review is helpful.