this review title is: so dissapointed and the content is: i have been dying my hair for such a long time and am always excited to find a differnt product to try and get long lasting vibrant colori was excited to see that this brand was part of manic panic usually their product lasts a decent amount of time washes that i am happy with unfortunately this did not last even a week without leaving horrible streaks of where you could practically see the bleached blonde fading throughafter two weeks my hair was such an uneven pale violet that i was able to just throw on some of punky colors bright reds and my result was hot pink very sad and i cannot believe that they would try to pass off such a formula as amplified the common manic panic lasts much longer.there are other information for this review, one is this reviewer did purchase it and the other is 2 people think this review is helpful.