this review title is: great value and the content is: i have very straight hair and eyelashes and was somewhat skeptical as to the curling effect of this mascara but low and behold i do not even need to use my eyelash curler with it it curls lengthens and stays no smudging or smearing even after on of my pm days great value.there are other information for this review, one is this reviewer did purchase it and the other is 1 people think this review is helpful.