this review title is: you need a lot of product to get the white color they are showing in the photos and the content is: works as advertised but you need a lot to make your hair as white as the images they are showing as examplesi have short black hair so take that into consideration as black is difficult to get a full white coverupbut when styling my hair with regular wax i use about to teaspoon for stylingto get white coverage with this wax i need to use times that much of this productalso it is cool to know that it is actually just zinc oxide they use for the white coloring safe sunscreen mineral.there are other information for this review, one is this reviewer did purchase it and the other is 10 people think this review is helpful.