this review title is: how is bay rum popular it smells like rotten eggs and the content is: i ve been a lum user since spring of i like the deodorant because most natural deodorants really irritate my sensitive skin where it s unbearable and anything that s aluminum based destroys my underarms the formula of this is nice i don t find it to clump in my underarm hair like other deodorants do it goes on smooth and seems to absorb into my arm pits nicelyalright so here s the reasons i scored lum bay rum so poorlyloudly crying face first it was blue spruce or juniper something that then morphed into juniper breeze and then that just disappearedi was in a bind in june and bay rum was the fastest scent that could ship so i tried that one i figured since it was so popular and has been around for a long time that this scent was going to be incredible my expectations were clearly set too high because wow this stuff stanks it smelled like rotten eggs i know i have an aversion to rum after a bad night at my friends wedding in but i thought i could put that in the past for the sake of my underarms unfortunately this stuff really stunk and doesn t even smell like rum anything not even rum raisin ice cream or malibu or a beautiful fresh bayone thing i ve noticed since buying lum from amazon is that the consistency of each deodorant is never the same sometimes it s an oozing soupy mess other times it s a light fluffy consistency that s just perfect then it also can come out like a gritty frosting that struggled to exit the little holes on the deodorant sticki m a big guy and i sweat a lot and there s a lot of space to cover on my underarms so i never have been confident in lum s hour claim however i ve had success with about hours not with bay rum though right now i m using tangerine and it s nice and lasts for a little bit definitely not as long as the og scents they discontinued but i can make it through most of the summer day without smelling like a disgusting heap of trashsome of the other scents don t last that long on me but when i put rotten egg smelling bay rum on me i really don t feel like i m covered at all i used this for a bit of june and had to throw it out because i couldn t even go a few hours without smelling stinky as a fat person i m very aware of my size my personal hygiene and of course how i smellanyways stay away from this gross scent maybe i got a bad batch of it but i m just scratching my head at how amazon says this is the most popular scent maybe they re all just trying to sell off this disgusting batchbring back juniper breeze.there are other information for this review, one is this reviewer did purchase it and the other is 7 people think this review is helpful.