this review title is: new favorite and the content is: every mascara claims to be new and different this one actually lives up to the hype the fibers have a novel shape that really makes your lashes pop if you are not a fan of falsies this is a great alternative the formula is not waterproof so keep that in mind i highly recommend this productthanks so much for taking the time to read this review i hope the information that i have provided makes your decision a little easier.there are other information for this review, one is this reviewer did not purchase it and the other is 2 people think this review is helpful.