this review title is: nice color easy to apply smells great will try again and the content is: bought this on a whim after reading lots of reviews about silver gray platinum semi permanent hair colors there are a few different varieties out there but this one seemed to have the more positive reviews for this color i watched some youtube videos and gave it a go i used to buy box colors so with this you need to buy your own gloves a small brush to apply the dye and have a container to pour it into i am in my s and have let my hair go gray a previous coloring has faded out and left a slightly yellowish tint on part of my hair i applied this dye and did not leave it on exceptionally long from start to finish maybe one hour minutes the box says but i read that some people left it on for hours rinsing it off did not cause any staining in the shower as the color was not super dark i was pleasantly surprised with the mild color change when it dried my hair was shinier and the silver color changed the white to a nice shade of silver and the yellowish color was gone plus there was no awful smell i have had to wash it a couple of times already and i believe it is fading but i am okay with that as i did not expect it to last a long time i am now going to try the darker shade of platinum to see how that works out the photos i added of course do not truly show how it really looks but it does make a color change i did make sure before i applied color that i had only washed my hair and did not condition or add any other products to it to prevent color absorption.there are other information for this review, one is this reviewer did purchase it and the other is 7 people think this review is helpful.