this review title is: does not last and the content is: i bleached and dyed my dark hair my hair turned a nice blonde and then the color would not stick i left it on for the recommended time for months what a joke i have rinsed in cold to cool water every time and the color still is running out every time i rinse or wash my hair i would think it should last more than days very disappointed.there are other information for this review, one is this reviewer did purchase it and the other is 2 people think this review is helpful.