this review title is: decent product just not for me and the content is: i purchased ivory i am somewhere around and missha bb is a good winter color match this product is just a little lighter which i could have worked with if the tone did not run neutral to warm i ended up looking rather gray the formula did not bother my sensitive skin and application was super easy i was looking for a light coverage product this is more medium coverage that can be built up to full coverage i am going to say that this products formula is a lot like a liquid foundation because it broke up on my skin like most liquid foundations do i guess i have weird skin i was hoping for more of a bb cream or very thin consistency since that is what works for my skinoverall this is not a bad product the packaging is super cute and sturdy you get a lot of coverage for a product that is so easy to apply and this color will work well on any pale prince ss with neutral to warm and neutral olive undertones.there are other information for this review, one is this reviewer did purchase it and the other is 5 people think this review is helpful.