this review title is: the product was great but i expected the color to be more cool and the content is: the product was great but i expected the color to be more cool as an ash blonde i need the cooler tones and this comes off a little more on the reddish warm side of the spectrum other than that i really enjoy how the product applies and how the brush is stored in the lid.there are other information for this review, one is this reviewer did purchase it and the other is 4 people think this review is helpful.