doest live up to the hype [SEP] i read an allure advertisement touting the remarkable qualities of this blowdryer it is supposed to be whisper quiet and still be powerful no its not quiet it is as loud as any other blowdryer i have purchased it does not have as much power takes longer time to dry and my hair does not look better i am sorry i read the review in allure and immediately purchased this blowdryer please do not waste your money