a product that i had high hopes for [SEP] consistency is nice easy to apply to hair and runs through nicely damp hair and apply it does not come out of the hair easy you will need soapsmell is a smell i enjoy it is a very citrusy smell that isnt overpowering and wont mask colognenow the reason i gave this product the rating i did it claims to be high hold matte the matte side of it is true it doesnt have shine and hair looks dry natural depending on your hair color the high hold is only present for the first couple hours of applying the product i have had out of good hair days just to give you an idea of what happens i always comb my hair back or a bit to the side kinda like a side quiff initially my hair looks great and keeps its form after a while it will start to lean over to one side more than it should readjusting can be tediousit honestly feels as if i have sprayed my hair with hair spray and it has volume and mobility with hold