you can wear this for days [SEP] if you are looking for a lip product that really truly only needs to be applied once a day this is it this is my second liptint from la splash the other was bellatrix belladonna and both of these have stayed on my lips through hours of wear until i decided to remove them they lasted through eating drinking talking sleeping showering exercising and just about any other task you can expect to do throughout a dayif you have never used an la splash liptint the first thing you are going to say about them is that they are super drying i have found that the drying effect is really what keeps this stuff attached to your lips until you decide to remove it my best advice is to keep your lips in good condition before its use when i do this my lips do not get that cracked appearance people tend to complain about when using la splash liptints they look more like the advertised picture when i remove it i do a lip scrub and put on a little more lip balm and my lips are as good as new for the longevity you get out of this stuff it is hard to complainthis would get a star review but the color gigi itself is much darker than i thought it would be and is not the vibrant pink you see in the picture i should have checked instagram for what it would realistically look like on a real life human before purchasing it i still absolutely love the color and wear it regularly but it is not what i was looking for if you have already looked up pictures of people wearing gigi and you like how the color looks this will be a star product for you