quality matte black lipstick [SEP] if you are looking for a black lipstick do not be scared off by the wet n wild name wnw does make some pretty cheaply made halloween lipsticks but this lipstick is nothing like that it is truly black creamy if slightly drying it dries matte does not run even without lipliner for me has nice coverage and lasts a while it does start to rub off with eating and drinking in my experience but it is not extremely noticeable like most lipsticks the color just fades as your natural lip color shows through which in this case means it gradually gets grayer but it definitely lasts longer than most dark lipsticks i have worn and i do not mind occasionally reapplying