looks like hersheys syrup feels like elmers glue [SEP] i have tried all kinds of sunless tanners and this is one of my least favorites the color was pretty when i could get it to apply smoothly but for the most part it went on like elmers glue i could not get it to rub in it would clump up on my skin and i had to get a towel to get it all off i tried it several times and each time i had the same outcome i ended up giving it away