makes the straightening process much quicker [SEP] i love how easy this flat iron hair brush is to use it heats up very fast and gets super hot so do be careful i have a natural wave to my hair and will use a flat iron to straighten my thick hair it usually takes me about minutes to get my hair done but with this new flat iron hair brush it only took me minutes being a mother of three children every minutes counts so i was delighted to cut an average of minutes off of doing my hair i should add that my hair was soft and shiny after straightening likely due to the built in ionic generator i also love that it has heat settings allowing me to pick the one that works best for mepros it is heavier than most flat ironsoverall i really do love this flat iron hair brush it works well and makes the hair straightening process much quickeri received a discount in order to test the product however i post reviews so consumers can make informed decisions thus any discounts received have no impact on my reviews if you have any questions please leave a comment and i will be happy to help answer them if i can i hope you found my review to be helpful happy shopping