i do not get it [SEP] a couple of years ago my hair was in rough shape from bleaching and coloring i found out about olaplex shampoo after a couple of weeks of using the shampoo my hair was in such improved condition i was seriously impressed so i invested in the no conditioner it was okay but really no more effective than any decent conditioner after a few months i had had a hair cut continued using olaplex no shampoo and my hair was in pretty healthy shape but i figured i could make it even healthier by using the no and no method the first time i did it i did not notice anything at all so i thought i would try it again nothing a few weeks later considering the availability of the trial sizes i gave and another try that time my hair was dry rough and flyaway anything but sleek and well bonded as for the no mask again nothing outstanding the take away i love olaplex shampoo both the regular and their purple for blondes shampoo as for the rest of the olaplex line of products i am not at all impressed they are so pricey but tend to either do nothing or damage rather than repair aside from the shampoo i am calling olaplex way overrated