creamy semi matte finish bold bright pop of color fades w drink food smudges [SEP] not shiny not matte somewhere in between they call it semi matte and i agree but anyone who has lines or parched lips should always avoid any formulation with the word matte in it you are better off with a lip liner and a moisturizing lip gloss or lip stick matte will always dry down and make the lip skin pucker a little my lips are not wrinkled but i can tell the formula pulls the skin together a little the color is bold crush berry appears to be a blue based red definitely red like a classic red just blue based rather than orange based it feels super smooth on the lips not at all tacky does not feel or look dry to start but it dries down to a matte look can achieve a decent level of stain with a few applications and blottingthe first pass has a more oily look and feel to it i smash my lips one way and it appears to come off lips a little then i smash them in the other direction and the color is there again but once it sets it isnt budging like that again any color disappearance is from drinking eatingthe case looks and feels good the overall product is pretty good just comes down to wanting a bold semi matte color that will perform like most other lipsticks wears off with drinking eatingeven then it doesnt disappear just might need to even out the color after awhile it seems to hold up to the product description so for that and all else i give it a solid starsi am not in love with it but it looks nice in pictures has a bright pop of color this is not a subdued look at all i find that it nearly matches a bold lip tint that i like by i am meme