i love love the color in this little bottle and [SEP] i love love the color in this little bottle and the fact that it does not damage your hair at all the bleach takes care of that if your hair requires it the only problem is that it goes everywhere i would recommend wearing dark tops for the first couple of weeks and using dark pillow cases or some you do not mind getting a bit stained if it gets on the counter it eventually comes off i read recently that nail polish remover or was it alcohol removes dyes so i will be trying that soon i bleached my hair only a little from dark to light brown dirty blonde and used the atomic pink it looks more red than pink but i still like it i get lots of compliments and i assume if you have lighter hair it will actually look hot pink i have short hair and can make this little bottle last for about three touch ups