smells like candy [SEP] on light or freshly bleached hair rad rasberry gives color that lasts for a minimum of weeks my hair is naturally blonde and i have died it just about every color in the book it always grabbed burgundy shades and took me forever to bleach out but this product held up as well as it bleached out when i was ready for a change i have used it alone for a beautiful deep raspberry shade and mixed it with the sparks wild flamingo and purple to create an ombr look pictured i have also mixed in some sparks crystal clear to give my platinum hair a lovely pastel shade also pictured i am a huge sparks fan it is non damaging delivers multifaceted color and smells great