has great hold on my thick hair [SEP] i have thick and wirey hair so finding a product that works and has hold for my hair is hard to find but this product delivers it has a pretty smooth consistency between your fingers and goes on smoothly i like that it sets not all pomades or gels do and they stay sticky this actually has holding power on my thick hair but is not crunchy and stays soft it has a pretty strong masculine smell which i do like but it may not compliment your cologne smells really good but it is pretty strong and masculine that may not work with your cologne all the great reviews are true this one is worth a try