soft beautiful true red not really a burgundy magenta shade [SEP] the hair is pretty and its soft but the moment its time to use it in the middle of braiding it tangles up so much i cannot even finish the braid without extreme force i ended up just not using it at all because it was so frustrating to use it is also not as big as the jumbo braid kanekalon packs you get at the beauty supply if i figure out how to make it better i will update my review