fades but very vibrant color [SEP] this color is pretty good for the price there are a few pros and cons to it that i will explain below but overall i do not think i will buy it againprofades incredibly fast i had it in for maybe a week or two before it washed all the way outyou have to use a ton of conditioner to create a light soft pink color the size of a dime with about cups of conditioner do the trickit will dye everything it comes in contact with use thick glovesif you are diluting the color with conditioner it will take some time to sit on your hairif you are diluting the color you will never need both bottles it would take years to use all of iti think overtone color conditioner is an easier system to use and the color stays longer