you need a lot of product to get the white color they are showing in the photos [SEP] works as advertised but you need a lot to make your hair as white as the images they are showing as examplesi have short black hair so take that into consideration as black is difficult to get a full white coverupbut when styling my hair with regular wax i use about to teaspoon for stylingto get white coverage with this wax i need to use times that much of this productalso it is cool to know that it is actually just zinc oxide they use for the white coloring safe sunscreen mineral