maybe for very light or blonde hair [SEP] i have brown hair so i knew it was a stretch but i always wanted to try a hair coloring product pink in particular it started out easy but the cap lid came all the way off as i brought it through my hair i spent like an hour in the same spot trying to get color to show eventually i found it easier to just squeeze the goop into my hair and then use the little brush lid i did see some pink but i used so much my hair got a little chalky where it dried