as good or better than the expensive r brand [SEP] finally tried this after using a much pricier whitening toothpaste this works as good or better and i can actually afford it the other paste well known brand starts with r lol was good but the price was too high and i stopped using it because of that the other day i found this in a two pack at such a good price that i decided to give it a try guess what i could see really good results after about the time using it that is just as good as the other expensive brand the taste of this one is nice and mild which is a plus because i do not like overpowering flavors i cannot believe it took me this long to try this one i could have been saving so much money all this time