not only is this shampoo organic and not loaded with sulfates and parabens but it has an amazing smell almost like a sweet ceda [SEP] i am a bit of a hair product snob years of coloring has damaged my hair badly so i am very picky what i use on itnot only is this shampoo organic and not loaded with sulfates and parabens but it has an amazing smell almost like a sweet cedarthe shampoo has a medium lather i used pumps as i have think and mid length hair i also left the shampoo in my hair for about minutesafter washing my hair was not greasy or heavy from residue there was definitely a shine but no oily feeli have oily roots and this shampoo cleaned my hair with easy while leaving it evenly moisturizeroverall i am very pleased and i definitely will be purchasing againi was selected to review this item for free my review and assessment is my own after personal use and has not been influenced or compensated