good dupe for bright pink [SEP] for some reason the same brands version of bright pink has been expensive lately so i tried the plum bubblegum pink it took a few times to get the right brightness level and it is not an exact match but i am happy with the outcome color it is worth noting though that it took a lot of lightening to get it right i needed very little plum to create the colorthe picture is first week after dying color only on top of non treated non bleached hair the difference between back and front is a function of color depositing on grey an effect i like because it gives some variation and highlighting effects for reference my natural shade is auburn that is gone mousy and grey in old age