works but you have to have realistic expectations [SEP] i have abundant thick coarse wavy hair i have done it all to tame the volume and sponginess of it but finally gave up as it was too time consuming i have very little time to get ready in the morning before heading out to work so i bought this brush to try it since i am always looking for a solution now the verdict it works well as long as you are not looking for a fast miracle it heats up quickly and and goes through your hair like a regular brush it dies tame unruly hair and gave me a flatish look very quickly i went through my entire hair in less than four minutes and my back of the head volume went down and the sponge pyramid went down i ended my few minutes long styling with balm and there i looked human again and it lasted all day my hair feels silkier and definitely looks like i spent more time styling it but not salon styled of course it suits my needs so i am keeping it i would say it gives percent flat hair which is a good result considering the time invested if you want to look like hollywood star or the girl in the advertisement of the product this is not for you and you will need to go to minutes blow dry and minutes flat ironing if you want flat straight perfect resultspros attractive packaging it works if you have reasonable expectations fast fair to good resultscons product looks cheap and chintzy the brushs bristles are made out of very hard plastic ouch no glove included although the handle does not get hoti am satisfied with the results now i can go to work without looking like a mop everyday whenever i want my tresses to look flat i would use my flat iron but for every day go and run quick styling this seem like a good compromise hope it lasts as it looks like a cheap price of chinese rubbish