unreliable description [SEP] was looking for a good deposit only color refresher for my fading red hair this was not it fire red means apparently means pinkish red also it did not wash out in or even washes had to get a professional to remove it with bleach i wish this product would feature pictures of the color on hair the color shown in the bottom right is just a randomly chosen block of color this one looked brick red but turned out entirely different if they actually showed examples i would consider buying it again in a different color as color usually washes out of my hair in a few washes but this stuff really stuck around