my wife loves this and says the color in her hair lasts longer [SEP] bought this for my wife and she loves it she says it helps preserve the color in her hair and does not strip out the natural oils like pantene does so far no problems at all and she is satisfied spending the extra money for a quality shampoo and conditioner if you are a guy and unless you have a good reason for needing something like this then i do not think it is worth the extra money i just stick w the cheap stuff