it is rather stinky [SEP] i probably should have listened to the reviews of this product that described the unusual perhaps awful odor it does have what appear to be all natural ingredients rather than the many artificial ones listed on the iu label so that is a plus however the smell really put me off right away sort of a sour flowery powdery mix and the cream is quite sticky and thick when it goes on your skin it stays there and you can feel it for hours the odor does decrease on your skin with time i have a friend who swears by the iu has been using it for years and has few lines on her yr old face but i preferred the natural ingredients of this iu i decided to keep it and use it on my feet after showering