goes into skin well [SEP] i like this product although i wish it had a higher spf than i thought it absorbed easily and did not leave a white pasty look like some of my other screens with zinc love the squeeze bottle if you are familiar with zinc type suncreens i think you will like how this absorbs into the skin quickly and with very little rubbing zinc offers great protection from the suns harmful raysnot sure about the controversial ingredient titanium dioxide though there is research out there but i still do not know about the safety long term i wish it had a better scent i like badgers scent of tangerine and vanilla but i like mexitans because you do not have a pasty appearance after usingseems to keep the sunburn away