be careful with this product [SEP] what the actual did i just put in my hairi had platinum blonde hair almost white and i just used this for the first time because it is apparently supossed to add a hint of lilac hue to your hair it turned dark reddish brown almost immediately and i did not even leave it in for minutes and when i rinsed it my hair was a light brown color i immediately washed it using a clarifying shampoo and got most of it out thankfully but my hair is still stained a dark blonde almost orangey color do not know if this bottle was old or what but this is absolutely not what is being advertised here and thank god i rinsed it as quickly as i did because it probably would have completely ruined my hair would not recommend