effective sensitive skin approved [SEP] i find applying with a metal cosmetic spatula is best and applying it horizontally and not vertically along the armpit is easier spreading it from one clump on my skin to the rest of the area i want covered warming it up a little might help just with your fingers first you gotta practice with it for sure to find how to apply it for you the smell is light and nice it works for hours for me on shaved and unshaved pits no sensitivity issues for me and i have a ton of chemical and food allergies and sensitivities i would like to see it come in a plastic free cardboard push container i think that would be easier than a spatula and jar for application