fig will not likely be the shade you expect [SEP] this was supposed to be fig a color designation that most often turns out to be a pinkish brown based berry color between the mauve base of a plum and the darker red tone of a currant it was none of these things except maybe save a distant relation to berry it turned out to be a cooler red blue tone of cherry not much pigment intensity and nothing like a tint or stain more a weak gloss that would need constant reapplication was very disappointed had high hopes for this brand and color which online looks like the shade of my dreams that slightly darker than my own natural lip tone of fig i guess i might never find though etude houses gel stain in the odd misleading name sweet potato red comes pretty close