my staple dye [SEP] i have had this bottle for over a year i use it to dye my hair light ish pink i mix it with my conditioner to keep it light and to keep my color up in between dying it it s perfect ask me questions if you need to i will try to help for my use it lasts for a good two weeks without keeping up with it in my conditioner if i keep it in my conditioner for daily use i rarely have to sit and dye it for an hour love this brand