best hairdye ever [SEP] hands down best hair dye ever and i have tried a bunch of brands it lasts the longest and has the most vibrant colorsit smells like cherries and has the consistency of something like cold creamfor best results i bleach my hair to at least a medium blonde although it is best practice to bleach as light as you can go do not even try it with black hair it will not show at alli wash my hair once a week and the vividness last at least a month if using sulfate free shampoo and cold water thereafter the color starts to fade into a lighter and less saturated tone but still pretty since my hair is damaged by the bleach the dye stains my hair and it settles to it is final color in about monthsthe dye helps smooth out my hair considerably after a damaging bleaching sessioni only wish they had more colors and jared versions since getting it out of the bottle is a pain when you reach the bottom this stuff also stains your furniture and bedding dark colors moreso than others attached are photos of my hair freshly dyed shocking blue and after a few monthsother pictures include the dyes atomic pink blue velvet and fishbowl freshly dyed and after a few months