let us just call it a heat protectant not a flat iron lotion [SEP] i previously used the fhi hot sauce heat protectant which i loved and has been discontinued ugh i did not really like the chi one and i saw a flatiron review on natural hair that used this and decided to try it pros it is heavy you do not need to use a lot but it is hard not to because it is very very viscous it comes out thick and is therefore fairly difficult to distribute evenly through your hair my hair is curly with a patch of dry coarse ish hair right on top in my cowlick area even with my hair very wet i had to apply extra to feel safe with this productbut once the blow dry was completed my hair felt coated overall it is better than most sprays i have tried but my recommendations are to use it on damp not wet hair towel t shirt for the naturals hair to the point where it is barely damp section into sections depending on tightness of curl and rub about a dime sized amount through your palms until it is as moist as possible before applying to hair apply on middle to ends and come denman brush through prior to blow drying i would also try to completely dry your hair before flatironing i tried using this product only for the flat iron only once after allowing my hair to air dry overnight and it was just not a good life plan i would use a different cream if you do not blow dry it made my hair feel kind of like a protein treatment that has not been fully rinsed out crunchy hard and a little fragile i just did not like the texture of my hair using this at the flatiron only stage even though it is called a flat iron lotionoverall my hair does not break off after heat styling so it does it is job but it is called a flat iron lotion and maybe it is just my hair so i am not saying do not try it but i cannot just use it for flat ironing