faded fast [SEP] this hair color does not last long that may be good or bad depending on what you want i would have liked the color to be more vibrant when i first applied it it was sort of subdued even then and to stay vibrant for a week or so before it starts to fade it is one week since i applied it and my hair has faded to a pale pink obviously hair is very individual and ymmvthe product itself is gentle on hair which is great it is basically a deep conditioning mask that deposits color it even smells nice the quantity is generous if you have short hair this will definitely be enough to color your hair once you might even get two applications out of it the care bear theming is cutei cannot recommend this but you could definitely do worse