a little bit goes a long way [SEP] i love this stuff especially for the price i was looking for a benetint dupe this has the color payoff for a fraction of the price i haven t noticed much plumping action but the color is so pretty that it doesn t matter much to me it smells great and i think it would look good on most skin types so long as you are comfortable with bright reds my only complaint is that it doesn t fade evenly but i mean what lip product does