great taste but does not prevent cavities [SEP] my kids love this toothpaste for years it was the only kind they would use i overlooked it when all of them were riddled with cavities figured we just needed to brush more often but when it came time to re buy i figured i would try something else we tried hello and some other brands the cavities were filled and more did not develop my older kids started using regular toothpaste and i did not want them to have the poisons so i ordered this again their old favorite after just a few months cavities again tons of them this has been a very expensive toothpaste for us then my older kids finally said that their teeth do not feel clean anymore they asked for better toothpaste now we use doterra it is probably fine for people who have a super clean diet