serious staying power completely non drying winner [SEP] i received a sample of this in my ipsy bag fell in love then began the hunt for the right shades this is the best lip stain long wear lippie i have ever used great pigmentation smoking the feels like nothing when wearing the only truly non drying lip stain or extended wear lipstick i have ever used it really does last all day if going for full coverage make sure to give it a solid minutes to set the hardest part is finding just the right shade i ended up scouring youtube for swatches really love and recommend