far superior to pencils [SEP] it is the perfect color and miraculously stays on all day with a little clear brow mousse over it the brush makes it very easy to apply with precision my eyebrows are turning white so visually disappearing and this brings them right back in line with my blonde hair color looks more natural than drawn on pencil color and lasts longer however if you want big dramatic brows you can go to town with this too it is great for either a natural or an exaggerated glammed up look