so easy [SEP] as i read some of the reviews i wonder what product they are usingbecause the negative reviews do not fit with my review at all i am yrs old and due to over plucking graying and aging i have almost no noticeable brows i have been drawing them on for years but that never worked the way i had hoped i have tried an expensive brow gel with stencils but could not ever get it to work so when i saw this was a powder and it is in the cap of the applicator i decided to try it works like a charm it is so easy and looks very uniform i do use a setting spray on my face and it does stay on all day even when i go to remove just using water does not remove so if you are worried that it will fall off it will not this is a marvelous product and will continue to purchase thank you so much