a brick in a can [SEP] i have tried many beard products including many beard balms but this is absolutely nothing like anything i have tried before granted it is labeled as a wax so i expected it to be a little stiffer and to provide more hold but it is so hard in the can i had to use a hair dryer to get it to soften up enough to be able to apply it melting it by rubbing your hands togethergood luck with that i tried it a couple of times and easily concluded this is definitely not what i was looking for the scent is fine and not too strong i am moving on to another productone that i do not have to heat up with a hair dryer for several minutes before i can apply it