soft velvety but photographs with shine [SEP] pros reflects a lot of shine in photos especially on my t zone and checks which made it look like i had an oily facei really wanted to like this foundation but did not like how it made me look like i had an oily face in pictures i have oily to combo skin and have taken great lengths to take care of skin with a good cleansing face routine that has kept my oily skin under control to where my photos do not show excess shine like the way this foundation does if they could come up with the same foundation but in a more matte finish or more targets for people with oily skin who does not need the extra moisturizing ingredients i would definitely buy and try