for a plastic brush [SEP] clearly amazon has mis priced this brush for a plastic handled brush and firm bristles first i am ok with the plastic handle it is easy to grip and hold and since it is plastic you don t have to worry about it looking faded after several washes i do clean mine like you do with the wooden ones i m even ok with the firm bristles nylon and boar because i have coarse hair and i m not tender headed i like that it smooths the hair easily what i don t like is the price i can t believe they expect people to pay for this brush yikes and the sad thing is that it didn t even come in pretty packaging just in a simple white box so while i am sure i will use this brush i can t get over the price stars