like the fact that it is a roll on [SEP] like the fact that it is a roll on definitely helps with the waste of product the smell is pleasing almost reminds me a little bit of a cupcake the serum feels almost a little sticky when you apply but dries out very fast and leaves beautiful glow not sure if i can say it tightened my skin that much but the glow is known to reflect the light and make vines less visible best part it is made of natural and organic products and that is always number one factor for me of buying anything that goes on my body