ingredients identical to dr bronners liquid soap but price is double or higher [SEP] so this product is natural and works well to clean brushes it is a super basic soap without unwanted chemicals which is great however the ingredients are pretty much identical to dr bronners pure castille liquid soap which costs half as much or less and does the exact same thing dr bs also comes in numerous scents all organic and even unscented also i think dr bs is more concentrated so it takes less soap to clean each brush making it even more economicalbottom line this makeup brush cleansing shampoo is a perfectly good product but you can get essentially the same thing for a much lower price by buying dr bronners liquid soap instead