the flavor is really good for what it is [SEP] purchased this for my mv day cleanse the flavor is really good for what it is reminds me of kids vitamins for those that have issues with chalky or lumpy drinks i suggest that you use a blender instead of just shaking it it also works well as added nutrition and to enhance freshly made vegetable and or fruit juice my daughter drank one between meals instead of a snack and enjoyed it as well