i use it almost every day because it is easy to apply [SEP] i have long dark lashes but they lack a little in volume i tried this mascara because it is very difficult to find a paraben free waterproof that does not smudge this fits the bill i use it almost every day because it is easy to apply gives me thicker lashes with one coat i rarely even wear eyeliner because i do not need to with this product and most importantly it is waterproof smudgeproof sweatproof this stuff survives trx workouts crying and wiping and i have never had it flake