great product but it is overpriced [SEP] on a pure performance level i love this toothpaste it absolutely makes my mouth feel clean and fresh it does not foam up as much as some other toothpastes but the effect and feel of it make this a real winnerthe downside is that i think this is priced outrageously for the amount of toothpaste you receive is it worth that much more than a tube of a different toothpaste i cannot honestly say it is the rating gets docked for that if you love this as i do you may want to look for the pack when they come out with italso note that this comes in different sizes in addition to this size it comes in a oz size strangely this is the size in the picture as well as a oz size in the crest pro health collection kit which has yet to be released