fragrance never goes away [SEP] if you care about how you smell and you prefer herbal scents you probably will not want this sunblock the sickly fragrance smell stays in your clothes forever i have given up on any of these standard sunblocks and anything more than a i used only the avalon organics lavender lotion spf cannot find it anymore and the avalon organics vitamin c spf when we went to maui this winter and i did not get sunburned while snorkeling because i liked the lotions i lavished them on frequently because they felt and smelled so good including on my face which is so sensitive i only rinse with water anymore and which normally only gets suki products