orange my fault [SEP] it turned my hair orange but this was my fault as my hair was already red and i should have known better then to put in a red with a orange undertone if i would have mixed with magenta i probably would be good to gook hicolor is my go to and i love love this brand the highlights will majorly lift but make sure the package say highlight if you want that wow factor the standard hicolor which this is will lift to shades with a developer the highlight will lift shades