works on african american hair [SEP] surprisingly i really like this product i have very kinky curly hair and it is takes forever to straighten my hair and after reading all the reviews i was skeptical however after trying it out i was amazed how my hair straightened with the first run through it does not get it shiny like a flat iron but more of a blow out look or how your hair looks after being in humidity for a while i just put some shea butter on it afterwards and it is fine the only negative thing about this product is that when holding the handle you tend to push the temp buttons so it never stays on the exact temp you want which is a big pain the buttons should def be on the top near the led light other than that i straightened my hair much faster than usual so this product did it is job