heats up quickly [SEP] the latest hair craze if the hair straightening brush and i will admit to having one using it and loving it the only thing that i have disliked about it is that it is a little heavy and since my hair is super curly i have to run it through my hair a lot and my hand does get tired even if i am rotating hands it still takes a really long time even though my hair is short it is just really thick and curly so i do not love straightening it and my go to when i am straightening my hair had been the straightening brush but i actually like this one betterthe led screen is very easy to read even while in use the hair brush bristles are very nice and seemingly durable as none of them broke off while i was straightening my hair and again it is not as heavy as the hair straightening brushes that has been the latest crazeits very user friendly and it heats up super fast the rotating cord is a nice feature i do not think that i would ever straighten my hair if i had to constantly untangle the cord that is just another frustration that does not even need to be added on in my opinion but that is a nice designwhen you are curling your hair keep the black piece on the curler facing your head otherwise it will be a mess if you have super curly hair like i do it will be perfect for taming down your curls which is exactly how i use italso do not use this on your hair if its wet just wait until it is dry i get an eye twitch when i see somebody or hear somebody straightening their hair when it is wet it does nothing but kill your hair causes split ends and you cannot come back from something like that so just wait until your hair is drymake sure your hair also has zero tangles otherwise it will get stuck and that is no fun at all tiny strands will also be best unless you like untangling your hairpromotional or discounted product provided to review