sold [SEP] i just recently started using purple shampoo i have grey hair btw i liked the results i had with another brand so was eager to try this brand first at least at the time of this review the price is decentthe purple shampoo is a deep violet i applied it to my wet hair and worked it in loved the purple lather then applied the conditioner which is more of a deep inky blue the instructions said to leave it in for a few minutes when i wash it out my hair feels differently it feels as though there is still something there on my hair but deeply mixed in it feels differently than when i use regular shampooanyway i love what this does for my hair it seems to brighten the light silver and darken the darker grey at least that is what it seems like no frizzies either and that is important for mei used great clips brand before trying this and while i really liked what great clips purple shampoo did for my hair i prefer this brand anyway i am sold i like the tones and depths the purple shampoo gives my hair