two sides of a coin [SEP] when i purchased deep warm from the main online store this color was just perfect and covered my skin as i like it without looking cakey in areas i have purchased this one to save money unfortunately the color seems lighter and cakes around my cheeks it never used to be a problem and i usually moisturize well before adding makeup the color still suits but the caking bugs me somewhat it may be because i am not using the primer however with the original online store version no primer was needed at any point it really is a matter of personal opinion