nice fruity scent [SEP] this serum is more the consistency of a lotion than serums that i have used in the past it has a nice fruity smell it does not irritate my sensitive skin the serum absorbs quickly and is not tacky or sticky i am in my early fifties and use an assortment of anti aging products daily i have not seen any new miraculous results with this but it does moisturize as a regular user of such products i really do not think i would see anything new from them but rather a continuation of what i have already started to achieve