is the the hyaluronic acid that is doing something or just the aloe [SEP] here is the real talk on this the first ingredient is aloe and rubbing it on my face does not seem to have much of a discernible effect that is anything other than what i feel like i would get from rubbing aloe vera gel on my face aloe is great so that is cool i am just not sure why you would not just buy a nice organic aloe gel insteadthe moisturizing effect with this serum is very mild it is not sticky or runny but it is also not super moisturizing i generally apply it let it sink in and then apply straight jojoba oil as my moisturizing so as far as effectiveness i guess if you are super into hyaluronic acid and know it does something for your face this stuff is probably great for me i saw no difference compared to straight aloe