love it more than american crew fiber and all others [SEP] i have used the following american crew fibertigi bedhead matte separation waxgatsby moving spiky edge pink container mr pompadourit is lighter than fiber so my hair does not go flat it is softer and cheaper than mr pompadour easier to work with and style comb or hand than tigi bedhead not greasy at all like gatsby and also easy to wash off also unlike gatsby it is the best i have foundi was really surprised by this one seeing that is nowhere to be reviewed except for paid reviewers i paid full price anyway maybe i found my new go to it is easy to use has a mild scent keeps throughout the day without flattening and you can restyle it anytime i think it is a winner