not as moisturizing as forever after or kisses [SEP] i love the smell but it does not moisturize very well even compared to store bought lotion australian gold forever after or kisses imo are way better moisturizers i had to keep applying throughout the day whereas with the other two products i have used in the past months i only had to apply once or twice for ultimate moisture not trying to knock anything but i wanted to let other people know that forever after is less in price and much better especially if you are an avid tanner like myself