very thick much darker than shown difficult to apply and does not last as described [SEP] i originally planned to order a different brand but this one had a better rating i ordered auburn and it is very dark basically dark brown with no auburn tones the product is clumpy and thick in order to use it at all i have to scrape as much product off the brush as possible apply the smallest amount possible and immediately tissue off the excess it also do not last longer than any other regular brow enhancing product and is easily removed when washing your face i do not recommend this product