it is not bad but a harder texture than i prefer [SEP] update i have been using this for a while now and although it is a firmer texture i do like the product and it moisturizes my face without being too heavy or causing clogged poreswhen i could no longer find deluxe pure shea butter with lavender i tried this brand it is not bad but a harder texture than i prefer it is more difficult to get it to melt on my fingers to apply i would go back to deluxe but i suspect that it is no longer manufactured this will do unless i can find another product that i like better it seems to be a good quality product just not quite what i prefer