it burns [SEP] it flipping burns like crazy initially i loved the creamy feel it was very smooth that oh this stuff feels nice feeling was replaced by burning my face was on fire i looked in the mirror and i could see that my face was already turning red i had only put on a thin layer and literally i could see my skin getting red i did not think it was suppose to burn but i have it another second or two to see if it would subside could not do it i had to get this off my face asap i cannot imagine what my face would look like if i could deal with the burn it is like covering your face in icy hot and then sticking your face in water that is the intense burn you feeli am not sure what the hell is in it that makes you feel like you were slapped by satan apparently this is a highly rated product but there are many that get this burn as well