this dye is lovely both in color and ease of use [SEP] put the plum color on over hair previously colored aquamarine and purple and i love the color i literally only let this dye sit for five minutes and it came out so bright and even absolutely gorgeous colorbe warned it did slightly stain my sink and bathtub but a good foaming bathroom cleaner some elbow grease and a bit of time made quick work of getting rid of itthe scent is very pleasant and i also really enjoyed the ease of use and coverage of the dyei highly recommend doing a small patch test to make sure it is a color that will look good on youthe dye came out exactly like the label on the package absolutely beautiful