smells divine [SEP] this shampoo leaves my hair soft shiny and smelling nice it has a surprising amount of lather for a paraben and sulfate free product after just one lathering my hair is squeaky clean some organic shampoos leave my hair not feeling clean after just one lather so this is a plus i don t feel that this product dries my hair out although i do always use a conditioner after shampooingi like knowing that this shampoo has healthy ingredients and does not support cruelty to animals my favorite thing about this product is the way it smells when you pour some out onto your hand the grape smell is wonderful but does dissipate as i rinse my hair