powerful initial scent [SEP] in the past i have not had good experience with baking soda deodorant usually my armpits breakout in a red rash however i have not had this deodorant irritate my skinthe lavender scent is earthy and natural it has a deep lavender scent that is fairly strong as it is a more natural deodorant it does not glide like the big name brands it has a slight moisture to it and by warming the deodorant it slide slightly betteri have noticed that i need to reapply depending on my activity level i have had to reapply two or three times throughout a day i think the important thing to remember with these natural deodorants is to not expect them to perform like the big name brands they provide minimal long term fragrance as well as sweat protection