good and bad but i have notes to increase success [SEP] i applied this to my year olds blonde hair i did not want to spend a future at a salon because she is fiveshe does love the end result but i will say if you want a successful process i have several important notes i can not speak to the bleach because we did not use it i hear bad things about it so read other reviews if applicable product is messy that said count on the need for person application do not attempt to self apply this product will absolutely regret it and ruin your home and clothes count on purchasing extra items and plan for hours from prep start to finish i will explain whyextra items extra gloves vaseline and hair dye removalgloves completely coat ears forehead neck etc with a thick coat of vaseline to avoid stainingdye removal i have applied this product in different colors to both my own hair and others hair i have never gotten good coverage without having to apply it twice including this application pictures attached are product of applying both colors twice for an hour each time for the vibrant color you will want count on applying waiting an hour to rinse blow dry and reapply for another hour do not think you will quickly apply this product like a box of normal minute color you will be disappointedoverall as i said my daughter is happy with the turn out and i saved money so in my case it worked outhowever i have experience with this product so it was successful based on all the above notesalso i did experience severe staining to her scalp and it will not come off so far even with the hair dye remover i did not apply it close to scalp but she is young and her hair is so thin it bleed right through and left big nasty looking spots all over her little head that said i only applied this to the underneath of her hair as an ombre look so i can keep working on getting it off in the next few daysi would be much more upset if i had this all over her head