the standard in premium shaving [SEP] i have tried at least a dozen shave soaps maybe two dozen mwf is my go to standard i leave it in a shave bowl in a drawer i rinse my brush and then swirl the dripping wet brush on top of the soap in about seconds you have phenomenal lather wet and repeat for more water if needed lather around your face further as needed i often do this then take a shower and repeat the lathering when i get out of the shower and then shavei have found a few artisan soaps that lather as good but none better those artisan soaps often come in a variety of delightful fragrances but i do not care that much about fragrance mwf does not have much of any fragrance in fact after having wet it and let it dry a few dozen times there is no discernible scent of any kind if you like the smell of mwf or any other shave soap keep it in a covered container between uses i would suggest for those who like fragrance in their shave soap to just put mwf in a covered container and sprinkle in a little of their favorite cologne a few times and keep it covered and you will have a artisanal shave soapi like the ingredients it is tallow based which i prefer there is lanolin in it which i like although it is not a glycerin based soap there is a little glycerin in the ingredients it does not seem to be a large amount so if you really like glycerin get some vegetable glycerin on amazon and sprinkle it on top of the soap or add it to your pre shave it does not have shea butter in it so i sometimes keep an open puck of shea butter shave soap in a shave dish next to mwf and occasionally reach down with my brush and lather from bothi have seen some reviews that say that it does not lather all that well in hard water we have moderately hard water in my city and i have never had trouble at allfinally it is cheap i lather before showering after showering and usually a second time while shaving and my brush is full of lather when i finish and my single puck will last for maybe shaves so maybe cents a shavealso