white out for lips gives you the true color your lipstick was meant to be [SEP] this is going to sound really stupid but i could never figure out why certain shades of pink lipstick never looked the same on my lips as they did in arm swatches i really never connected the thing is that i have pigmented lips and because they pull red any color always has a reddish cast to it and definitely no pink lipstick especially anything lighter than medium ever looked righti started looking around to see if there was some product i could use since foundation is just drying and causes flaking i was told that mac makes a good lip coverup but it is why is everything at mac and up i do not have a problem spending the money but since there is no freestanding mac store near me i thought i would give this etude house concealer a tryand it is good unlike plain foundation it is very glossy when you first apply it it truly blots out your real lip color it is like lip white out in a mirror you look like you are looking at a photo negativethis stuff is way too glossy to put anything over it without blotting the dry down takes forever without blotting but i was pleasantly surprised to see that once i blotted the white out effect was still very much there just not glossy and so ready for lipstick the one thing it does really well is block out the red of my lips and give my lip products a much truer color payoffi was very pleasantly surprised at how well it turned out the only caution i would say is you do not need to put on as much of this as i did you will just be wasting product and there is no dry down when you overdo it