in the past i have always been very happy this order the dye powder is much [SEP] i have used this product for years in the past i have always been very happy this order the dye powder is much more lighter than their previous products the color seems to be more of a dark honey blonde it is definitely not dark brown aside from the dye being far too light i love the ease and quickness of the application there is minimal mess the brush and bowl is sturdy and it is easy to remove