not much of a mask in my opinion [SEP] this mask reminds me of custard in color and consistency but is more like a very moisturizing conditioner but not much more than thatpros feel like i have to use a lot to really coat my hair would prefer it in a bottle than a tub which can get water in it i feel like since it is not a thick mask it could actually be in a bottle which is more sanitary and easier to use overall this is not terrible but did not notice any long lasting effect on my hair it tasted about the same as of i were to coat my hair well with my normal conditioner which this might be perfect for those who only need a little bit of extra moisturizing but do not want anything too heavy but probably not the best choice for those with externally dry or damaged hair who might need something a little stronger