it is a runny cream with low hold not really a clay [SEP] it is not really a clay the top ingredients are beeswax mineral oil parrafin and castor oil where is the clay bentonite appears really far down on the list oh and mineral oil and parrafin are not really great for hair it is a very light runny loose cream it had little hold on my hair thick straight hair i used it for three day as a trial and then threw it out i usually use evo clay and davines moulding clay two very real clays