vintage rich red [SEP] i like the vintage appearance of the tube and lipstick which is reminiscentof what my mom grandma used to usethe price tag seems high though given this is not top shelf qualityand the amount of the length of lipstickand yes it is as others have said this goes on moist but ends up feeling drystill i can see a lot of younger folks liking this bright red color a lotour grand daughter for oneyou know those silly kids that like constantly changing their hair color