lasts all day [SEP] surprisingly like this romance ends up being a more neutral and not an in your face color i have light to medium cool undertoned skin goes on shimmery purple wipes off to a pinky coraly red stays all day i usually use it under other lipstick so when the lipstick fades there is still color there i have sensitivities to chemical and toxins and this does not seem to bother me that i immediately see overall no regrets better than expected