yes they are soft but maybe to soft [SEP] i will give it to them it is very very soft but i do not think they are packed as densely as they should be to be efficient especially the face brushes i mean they are baby soft smooth on your skin but it is almost too soft because there is not enough bristles there i think if they were packed more densely these could be phenomenal brushes i would even pay double the price even triple the price of these were packed correctly whatever they are using is beautiful but they are not using enough of them im sadden by this cuz these could be a holy grail for a lot of people looking for good brushes at a better price point