does a nice job when alternated with other shampoo every few days [SEP] i use this in rotation with a couple of other brands the scent is pretty mild and it lathers richly and my hair does feel nice and clean and soft after using this for a few days butthere can definitely be a build up if i use it for a week straight my hair is long and very thick and after a week with this shampoo matching conditioner i find my hair looks weighed down and flat