so dissapointed [SEP] i have been dying my hair for such a long time and am always excited to find a differnt product to try and get long lasting vibrant colori was excited to see that this brand was part of manic panic usually their product lasts a decent amount of time washes that i am happy with unfortunately this did not last even a week without leaving horrible streaks of where you could practically see the bleached blonde fading throughafter two weeks my hair was such an uneven pale violet that i was able to just throw on some of punky colors bright reds and my result was hot pink very sad and i cannot believe that they would try to pass off such a formula as amplified the common manic panic lasts much longer