it is glossy at least [SEP] came packaged well used this a couple times today with no difference other than my lips being shiny there was a slight tingle in spot on my bottom lip after the application but no change i would not have noticed the tingle if i was not watching for a possible reaction the directions say to use it times a day but for what it does not do anything as a gloss it is decent not sticky does not smell too bad makes your lips glossy etc but for the price it should perform as adverised based on my experience it is just a high priced clear gloss i do not know if this takes cumulative uses or what but at this point i am not impressed in the least i would not recommend nor purchase again unless it was at the dollar store