decent product just not for me [SEP] i purchased ivory i am somewhere around and missha bb is a good winter color match this product is just a little lighter which i could have worked with if the tone did not run neutral to warm i ended up looking rather gray the formula did not bother my sensitive skin and application was super easy i was looking for a light coverage product this is more medium coverage that can be built up to full coverage i am going to say that this products formula is a lot like a liquid foundation because it broke up on my skin like most liquid foundations do i guess i have weird skin i was hoping for more of a bb cream or very thin consistency since that is what works for my skinoverall this is not a bad product the packaging is super cute and sturdy you get a lot of coverage for a product that is so easy to apply and this color will work well on any pale prince ss with neutral to warm and neutral olive undertones