effective with a side of luxurious [SEP] i thought this product seemed a bit ridiculous but decided to try it anyway and am glad i did i have no idea how it works as well as it does but somehow it has more grip on makeup than a normal washcloth while being times softer and not having that horrible microfiber feel i love wiping my face off with this warm cloth each day and am always surprised how it even removes of my waterproof mascara i have compared eyemakeup removal by using this on one side and my liquid eye makeup remover on the other and the two sides typically look nearly the same though i look a teensy bit better on this side so if i follow up by removing the rest of the mascara the usual way i usually only get a teensy bit of grey on the q tip rather than the usual solid black i get when i have not pre treated with this cloth so it is not but i am astonished that it gets more than of the waterproof stuff off since usually that will not budge so what can i say it seems to work and it is probably the most enjoyable part of my wind down routine at the end of my day