more like diatomacious earth rather than baking soda [SEP] i have used toms of main for the last plus years but thought i would give this product a try it is a tiny jar so unless you are saving dental bills it is not very cost efficient compared to many available natural toothpasts i am primarily avoiding fluoride and other ingredients i cannot pronounce just for general purposes not to address any mouth gum issues it is quite gritty more like diatomacious earth rather than baking soda even a little grittier than the polish product the dentist uses after your cleaning is completed the all natural flavor is quite strong which i like to think is doing great things for my gums but some would find it too much there is zero foaming just mixing with the saliva produced while brushing and i have not mastered the spilling out of my mouth during the brushing process i have to make sure to lean over the sink bowl it does leave my mouth and teeth clean and refreshed it just is not all that pleasant to use i have not used it long enough to weigh in on the whitening property i will porbably use this jar completely and try another natural product for comparison