potential [SEP] besame classic lipstick forever red is creamy moisturizing and conditioning the color is a bright red which gives you just the right amount of pop especially if you are wearing a solid color like black blue or grey i wish it was a deeper red but regardless i will make it work it makes my lips feel soft and smooth it isn t drying at all it doesn t bead on your lips i wouldn t consider this a matte finish but it isn t really shiny either it has decent staying power you can eat or drink while wearing it overall this is a terrific lipstick to put in my rotation i d recommend it