pigmented and thicc [SEP] iroiro is my new go to for fun warmer shades with serious lasting power i have tried their pink dark red and pictured here the plum these dyes are thick and pigmented they smell super good and go on very smoothly i haven t tried it diluted because i m typically dying over my natural medium light brown roots and whatever faded color is on my ends i would definitely recommend this brand to anyone looking to refresh a salon job or dying over unbleached hair