hyped up nothing special compared to luxury cotton [SEP] it is nothing special in comparison to other star cotton of course it is better than a regular cotton but not as good as japanese shiseido or other brands i got mm count in a pink box with all the writings in japanese i had a bunch of them come up when looking at the book by chizu saeki the japanese skincare revolution highly recommend this book if you want to improve your skin and add a little something to your existing face routine