was recommended for the smell does not disappoint [SEP] everyone comments on the smell of this putty and it does smell very nicehowever that is not the reason i would buy hair products i purchase for the shine and the holdas advertised this is a medium shine medium hold puttyit goes in nice and thick sticky and holds well throughout the day it looks more natural not like you gooped a bunch of gel in your hair this brand is new to me but it is performing well so far and i would recommend giving it a try