very creamy but effective [SEP] this retinol moisturizer glides onto your skin feeling creamy and wonderful i can feel the vitamins and natural oils at work but after about three or four days i did begin to notice exfoliation taking placewe all know it is kind of a hassle to exfoliate but i have found if i buy a gentle scrub to slowly rub the extra dead skin away i have an amazing clear luminous glow i never would have had without the retinol and that exfoliationi definitely recommend anyone that wants their to glow buy this product