Review title is effective with a side of luxurious [SEP] I thought this product seemed a bit ridiculous but decided to try it anyway, and am glad I did. I have no idea how it works as well as it does, but somehow it has more "grip" on makeup than a normal washcloth, while being 100 times softer (and not having that horrible "microfiber" feel). I love wiping my face off with this warm cloth each day, and am always surprised how it even removes 95% of my waterproof mascara. I've compared eyemakeup removal by using this on one side and my liquid "eye makeup remover" on the other, and the two sides typically look nearly the same, though I look a teensy bit better on this side... so if I follow up by removing the rest of the mascara the usual way, I usually only get a teensy bit of grey on the Q-tip (rather than the usual solid black I get when I haven't pre-treated with this cloth). So it's not 100%, but I'm astonished that it gets more than 3% of the waterproof stuff off, since usually that won't budge.  So what can I say... it seems to work, and it's probably the most enjoyable part of my wind-down routine at the end of my day.