Review title is So dissapointed. [SEP] I have been dying my hair for such a long time and am always excited to find a differnt product to try and get long lasting vibrant color.<br /><br />I was excited to see that this brand was part of Manic Panic, usually their product lasts a decent amount of time 10-40 washes that I'm happy with. Unfortunately this didn't last even a week without leaving horrible streaks of where you could practically see the bleached blonde fading through.<br /><br />After two weeks my hair was such an uneven pale violet that I was able to just throw on some of Punky Colour's bright reds and my result was hot pink. Very sad and I cannot believe that they would try to pass off such a formula as "amplified". the common Manic Panic lasts much longer.