Review title is Be ware!! [SEP] The color is not so pink but has more red than you think. A little goes a long way.<br />One caveat-my order sat on a hot delivery truck all day before it was delivered to my home. When I opened the product, I found it melted! Be ware-if you get this, don't open it and immediately put it in the refrigerator for a few hours for it to cool down. When I tried to swipe the heated product, I got about 1/3 of the entire tube in my hand!