Review title is "Gentle, yet effective bristles!" [SEP] This product was purchased to exfoliate my skin during showers and stimulate circulation, and it performs both quite well.  The bristles are somewhat soft, but very misleading because this brush leaves me with very soft, healthy-looking skin.  The bristle head is a little smaller than expected, but the way in which it is shaped makes it efficient and effective.  The handle is very slightly curved which is helpful when using it on your back.  Only wished it had ridges in order to have a better grip, but vinyl disposable gloves can help with that, otherwise, this is a really good product.