This Review Title is in the past I've always been very happy. This order - The dye powder is much ... and the content is: I've used this product for years, in the past I've always been very happy. This order - The dye powder is much more lighter than their previous products, the color seems to be more of a dark honey blonde, it's definitely not dark brown. Aside from the dye being far too light, I love the ease and quickness of the application. There's minimal mess, the brush and bowl is sturdy, and it's easy to remove..There are other information for this review, one is This reviewer did purchase it and the other is 0 people think this review is helpful.