This Review Title is I bought this because I had become allergic to non-organic ... and the content is: I bought this because I had become allergic to non-organic store bought deodorants.  My pits would burn and turn red.  This deodorant does not burn at all!!!!!  The patchouli smell is okay and kind of strong, I will probably try the spice scent later.  I must reapply after about 12 hours, but I had to reapply the store bought brands as well.  I'm just so thankful my pits aren't on fire anymore..There are other information for this review, one is This reviewer did purchase it and the other is 0 people think this review is helpful.