This Review Title is long lasting color, could have a better application and the content is: This is a lip stain, not lipstick. And yes, they're cotton swabs. You break one end so it flows to the other, and there's a LOT of stain in each cotton swab (there's 20 in the box, each wrapped in plastic). I think you can get two uses out of each one, but obviously, they're meant for single use.<br /><br />This stain works VERY well. The I am Fine color is reddish-brown, but it was a very nice red color on my lips. And my fingers - be careful when you apply these since they do stain. It's best to exfoliate before you use them, and to line your lips since I noticed a bit of bleeding/feathering when I used the product. Nothing that was obvious unless one was very close, but it would be prevented from lining my lips which I don't normally think to do when using a stain. Then again, the applicator is a cotton swab (so no fine control) and you get a LOT of product with it.<br /><br />It does last all day unless you eat something greasy/buttery. So this would be great for going out for drinks or doing anything where you avoid greasy food. Also, the instructions on the box are in Chinese..There are other information for this review, one is This reviewer did not purchase it and the other is 0 people think this review is helpful.