This Review Title is Not exactly temporary! and the content is: This was pretty good stuff! It was pretty bright at first and faded into a lighter blue that I really liked! I wanted something temporary just for fun. The box says it lasts for 5-10 shampoos and I'm on shampoo #15 and it was still so blue...faded but not coming out...I bleached my hair again because last time I colored my hair, the bleach got the color out too. This color will not come out of my hair!.There are other information for this review, one is This reviewer did not purchase it and the other is 1 people think this review is helpful.