This Review Title is Great product and the content is: Good color and coverage. Sharpens perfectly. Good match for paler blondes. I've used Rimmel hazel in the past, this is better. More of a true ash blonde and not as dark.<br />However, to save money, buy it from the Essence company online. They cost $1.99 each and if you order $15 of product delivery is free. Fast shipping too.There are other information for this review, one is This reviewer did purchase it and the other is 5 people think this review is helpful.