This Review Title is The best one I've ever used and the content is: I love splat, I've been using it for years. Granted, I only started using it again once I re-enrolled in college, but the formula hasn't really changed. Aside from the bleach, the dye actually smells pretty good. The color stays longer than other alternative-style brands I've tried, so I keep recommending it..There are other information for this review, one is This reviewer did purchase it and the other is 2 people think this review is helpful.