This Review Title is More waxy than chalky and the content is: Was very difficult to apply to my daughter’s lightly colored hair, and after it was applied it was very stiff. The colors were strong for about a day. The consistency is waxy rather than chalky, the name is misleading. Won’t buy again..There are other information for this review, one is This reviewer did purchase it and the other is 1 people think this review is helpful.