This Review Title is Incredibly moisturizing and the content is: What I like most about this is the degree to which this balm moisturizes and softens my lip, and it stays on for a long time.  It does not have the best taste, so if you are someone who licks your lips you might not like the taste.  Otherwise, very effective lip balm..There are other information for this review, one is This reviewer did not purchase it and the other is 0 people think this review is helpful.