This Review Title is DECEPTIVE ADVERTISING? and the content is: I had already been using the Scotch Porter beard conditioner that is to be rinsed out after 2-5 minutes; I decided to additionally purchase the LEAVE IN conditioner.  The instructions on this LEAVE IN conditioner are to apply and RINSE OUT after two minutes. Looks like deceptive advertising to me..There are other information for this review, one is This reviewer did purchase it and the other is 3 people think this review is helpful.