This Review Title is Easy to apply! and the content is: I love the ease of applying this product. The color is rich & deep. It does start to wear off before the end of my 8-hour office job, though, so I don't know if I would call that long lasting (probably holds up well for about 4-5 hours). Another plus is that it doesn't smudge, just kind of wears off..There are other information for this review, one is This reviewer did purchase it and the other is 11 people think this review is helpful.