This Review Title is Wouldn't recommend. and the content is: I've used Manic Panic Amplified for years but decided to try this because Manic Panic hasn't been lasting as long as it used to. I had high hopes for this but was very disappointed. I left the dye in for at least an hour before rinsing with cool water, but the color wasn't nearly as vibrant as I expected it to be. Additionally, my scalp and face got very itchy while I had the dye in my hair. Being the fast learner that I am, I decided to try the dye again the next day. The itching on my face and scalp started much faster this time and my neck also got very itchy. Still, I assumed it was a coincidence because who's actually allergic to hair dye (despite the warnings to do a strand test)? So, a few weeks later I tried it again, and the itching started even faster that time. I decided I wasn't going to use this on my hair again but had the bright idea to squeeze some onto the back of my hand when I was applying it to my niece's hair. Within about 30 minutes my hand began to itch and burn. I don't have sensitive skin and have never had an issue with dyes before so I'm not sure what's in Sparks that isn't in Manic Panic..There are other information for this review, one is This reviewer did purchase it and the other is 0 people think this review is helpful.