This Review Title is Whats the deal with the hype of this? AVOID! and the content is: Okay so I received this about 6 weeks ago.<br /><br />First impressions:<br />Upon opening my package, I noticed the box was already sort of opened and not sealed... I assumed it's because it is a cheap product.  I also noticed that in the serum, I had white clumps which I assumed was due to the freezing temperatures outside at the time.  I also noticed this product had a very astringent smell -- similar to alcohol.<br /><br />Usage:<br />I had been using it twice daily after cleansing, toning, and my essence.  I am used to using a serum, but this product seriously made my face super red every time I applied it.  I assumed it was due to a niacin conversion on my skin, but after a couple weeks, I started breaking out more than ever.  I noticed that my skin was completely sensitive, red, and everything would sting my face.  I did not think it was this product at first, but after i stopped using this product completely, the redness and sensitivity stopped.<br /><br />Conclusion:<br />Do not buy this product.  In my case, this product made my skin worse than it has ever been along with being super crazy sensitive.  I do not recommend this to anyone, but perhaps I received a bad batch?  The lot/manufacturing stamp on the product is "8LB" if anyone with the same lot/manufacturing stamp is having a similar issue...<br />However, if you are looking for a niacinamide+zinc formula, I would recommend Revolution Skincare Niacinamide+Zinc from Ulta instead.  I have now been using that for about 3 weeks without any of the same issues from the Ordinary..There are other information for this review, one is This reviewer did purchase it and the other is 17 people think this review is helpful.