This Review Title is Not What I Expected and the content is: I have had hives since October 10.  A friend told me about this product and said that her husband used it when he had persistent itching, so I tried it.  Unfortunately, it did not help the hives to stop itching.  The only thing that really helps is Zyrtec, an anti-histamine, and CeraVe Itch Relief Moisturizing Lotion.  Perhaps with things that cause milder itching, it works beautifully, but it did nothing for the hives..There are other information for this review, one is This reviewer did purchase it and the other is 7 people think this review is helpful.