Comes on strong, fades fast. [SEP] Justin has created a complex and attractive fragrance. Everyone's sense of smell is a little different, but for me, the scents of citrus, sage and leather seemed most prominent. I liked the overall aroma, BUT....it fades quickly. I've noticed others have mentioned this in their reviews as well. Within an hour, it's down to about half of it's original strength. At 2 hours, the scent is no longer noticeable. At 3 hours, and with me pressing my nose to skin where I had sprayed the cologne, there was only a faint hint of it remaining. Unacceptable for something that costs $35 a bottle. Nice try Justin, but it needs to last longer. Will not buy again.