Fragrance is subtle but lovely and floral; just enough to freshen up an area or relax to [SEP] This is a nice room freshener. The fragrance is subtle but lovely and floral. Some fragrances give me a headache if they are too strong but this one does not. I love spraying this in my bedroom. It is also a great fragrance to relax with before falling asleep--no dangerous scented candle needed. It does not help promote sleep for me but it is soothing to my senses. The aroma does not last long--about 15 minutes. I happen to like fragrance, so I do like this linen spray.