This stuff is amazing! [SEP] I have tried many different body lotions to deal with skin dryness due to winter. It get's really itchy and scratching consistently is not the answer. It damages my skin, especially on my waist and legs. This lotion is wonderful! I think it is the formula that makes all the difference in the world. It goes on white, but does blend in easily and well. It lasts for the whole day because, at least for me, I only have to apply it once a day. This product was sent to me at a substantial discount for my honest review. I can tell you that this fact did not influence me, if a product is good, it's good...and when it's not, it's not. i review items accordingly.