Serious staying power COMPLETELY NON-DRYING! Winner! [SEP] I received a sample of this in my IPSY bag, fell in love, then began the hunt for the right shades. This is the best lip stain/ long wear lippie I've ever used. Great pigmentation, smoking the, feels like nothing when wearing, the only truly non-drying lip stain or extended wear lipstick I've ever used. It really does last all day. If going for full coverage make sure to give it a solid 5 minutes to set. The hardest part is finding just the right shade. I ended up scouring YouTube for swatches.  REALLY love and recommend.