love it more than American Crew Fiber and all others [SEP] I've used the following:<br /><br />American Crew Fiber<br />TIGI Bedhead Matte Separation Wax<br />Gatsby Moving Spiky Edge (Pink Container)<br />Mr. Pompadour<br /><br />It's lighter than Fiber so my hair doesn't go flat. It's softer and cheaper than Mr. Pompadour.  Easier to work with and style (comb or hand) than TIGI Bedhead.  Not greasy at all like Gatsby and also easy to wash off, also unlike Gatsby.  It's the best I've found!<br /><br />I was really surprised by this one seeing that is nowhere to be reviewed except for paid reviewers (I paid full price!).<br /><br />Anyway, maybe I found my new go-to.  It's easy to use, has a mild scent, keeps throughout the day without flattening, and you can restyle it anytime.  I think it's a winner.