Heats up quickly. [SEP] [[VIDEOID:1998f82c98c1bbb520f99c753a936492]] The latest hair craze if the hair straightening brush, and I will admit to having one, using it, and loving it. The only thing that I have disliked about it is that it is a little heavy, and since my hair is super curly, I have to run it through my hair a lot, and my hand does get tired. Even if I'm rotating hands, it still takes a really long time. Even though my hair is short, it's just really thick and curly. So I don't love straightening it, and my go-to when I am straightening my hair had been the straightening brush. But I actually like this one better.<br />The LED screen is very easy to read, even while in use. The hair brush bristles are very nice, and seemingly durable as none of them broke off while I was straightening my hair. And again, it's not as heavy as the hair straightening brushes that has been the latest craze.<br />Its very user friendly, and it heats up super fast. The rotating cord is a nice feature, I don't think that I would ever straighten my hair if I had to constantly untangle the cord. That's just another frustration that doesn't even need to be added on, in my opinion. But that's a nice design.<br />When you are curling your hair, keep the black piece on the curler facing your head, otherwise it will be a MESS. If you have super curly hair like I do, it will be PERFECT for taming down your curls, which is exactly how I use it.<br />Also, don't use this on your hair if its wet. Just wait until it's dry, I get an eye twitch when I see somebody or hear somebody straightening their hair when it's wet. It does nothing but kill your hair, causes split ends, and you can't come back from something like that. So, just wait until your hair is dry.<br />Make sure your hair also has ZERO tangles otherwise it WILL get stuck and THAT is no fun at all. Tiny strands will also be best, unless you like untangling your hair...<br /><br />Promotional or discounted product provided to review.