Great cologne [SEP] I love CK Free. It just smells so fresh and clean, and it's never overwhelming or cloying.  If you're like me and you prefer to smell fresh rather than musky, this is a great cologne for you.  If you want something that people will notice immediately upon entering the room, though, it may not be the best option for you.  It can be a little subtle, so you won't get a ton of attention for wearing it. That being said, people who do notice it will almost universally like it.  Of course, with any scent, you should probably smell it before buying, but this is one I can honestly say just about any guy will not hate. Not every guy will love it, nor will every woman, but I can't imagine disliking this scent.  I think it smells like a waterfall looks like, if that makes any sense.