Smooth application [SEP] I like this Makeup Sponge Beauty Makeup Sponge Blender Professional Foundation Sponge. It says "Snowflakes" on the plastic box but I don't know if that is the actual brand name. Given the teardrop design, it probably can be used with a powder based item like eye shadow, but I prefer to use it for foundation blending/application. I like how sponges can use a bit of water with the foundation to help with spreading the foundation on the skin and this sponge does a nice job of this. The foundation goes onto the skin so it looks sheer, fresh and polished. It also does a good job of blending so concealer conceals but doesn't appear obvious. I like that is easy to clean and doesn't have the "make up sponge" smell. If anything makes me stop using a make up sponge, it is the rubber-y used smell that it can get, but this sponge doesn't have that smell so I'm glad of that.<br /><br />Overall, it is a nice makeup tool to have in the make up box. I like it.