Great Product, but it's overpriced [SEP] On a pure performance level, I LOVE this toothpaste. It absolutely makes my mouth feel clean and fresh. It does not foam up as much as some other toothpastes, but the effect and feel of it make this a real winner.<br /><br />The downside is that I think this is priced outrageously for the amount of toothpaste you receive. Is it worth that much more than a $3 tube of a different toothpaste? I can't honestly say it is. The rating gets docked for that. If you Love this, as I do, you may want to look for the 2-pack when they come out with it.<br /><br />Also, note that this comes in different sizes. In addition to this size, it comes in a 4.2 oz size (strangely, this is the size in the picture), as well as a 6 oz size in the Crest Pro-Health Collection Kit, which has yet to be released.