Not as soft as I was hoping [SEP] I bought these because I used to buy them in a local Shopko store (same brand).  I loved the ones I had bought in the past and wanted some for a spare bedroom.  Unfortunately these are not as soft as my previously purchased ones.  They are pretty thick and not a lot of give in them.  If you want a more substantial pillow, this is probably for you but if you are looking for a softer pillow, probably not.