Hydrating skin [SEP] Similar consistency to NOW, different flavor.  Main use is a squirt of glycerine in rose or lavender water ( or usually water with a few drops of essential oil) to spritz on my face in the dry Utah winters. Glycerine has been my best (and fastest and cheapest) weapon against persistently dry skin, I've even sprayed it over makeup successfully. This brand has proven to be hydrating. I've started recently using glycerine as well for making echinatia extracts for my kids when they are sick.  Still making first batch  with this brand, but I personally prefer the base flavor of the NOW glycerine to this... I doubt my kids will care though, and I will feel less guilty since this jug is so big/inexpensive in comparison. So far would buy again.