Not the same [SEP] Not the same as the Aveda Botanical Purifying gel cleanser sold in stores (I compared the two). The scent is different, the ingredients are different, and the consistency is watery rather than gel-like. I suspect this is an old supply and the ingredients aren't the same anymore. I will use it (it's not that bad), but I will buy the real deal next time. I won't be buying again.