Predictably Disappointing [SEP] After years of infomercial impulse buying, you'd think I'd learn my lesson.  I had high hopes for this product.  The smell was great and I loved the tingling/cooling feeling as I let it sit on my hair the recommended amount of time.  However, the problems started when I rinsed it out.  I noticed right away that my hair felt coarser, especially towards the ends.  Then, when drying and attempting to style, I was disappointed with how dull-looking and heavy my hair was.  Over a few different tries, I varied the length of time I left it in my hair and how well I rinsed it out, but was not satisfied.  As with many other products stumbled across on late-night tv, WEN promised a result that it failed to deliver.  It is possible that it might work for hair types other than mine, but with my thick, shoulder-length, slightly damaged hair, it was simply a waste of money.