It helps dry my hair and do blow outs [SEP] Many blow dryers I don't use very often, simply because I have long hair and I want to keep damage to a minimum. With this one, it dries faster (use the hair towels that help remove excess water first). The ionic dryer does a decent job and I like that this one is lighter than my current blow dryer. I like that it also has a diffuser and two different concentrators