Not purple. Just a conditioner like any other [SEP] I should have read more into this conditioner, it's not purple like the shampoo so it really does nothing for blonde hair that any other lightweight conditioner you have. It's a small bottle for the price also. I will use it up, it seems to work ok nothing that is over the top spectacular that i noticed drastic change or anything but I will not purchase again and just stick to the purple shampoo