hydrating gentle creamy foam, cleanses & rinses well, includes EGF for skin repair [SEP] Easydew is skin care that is functional, effective, and always seems to live up to the expectations. I happen to like EGF (epidemal growth factors), and if you don't then just don't purchase Easydew DW-EGF products. I recommend doing a quick search to learn more about "EGF in skin care". I've been a fan for awhile now, so I was stoked to try this face wash. I use other Easydew products with success.<br /><br />My 40 something dry skin benefits from the gentle, hydrating cleansing. It has some creamy lather, kinda foamy, feels nice to massage in, and rinses clean. Skin feels good. Not taut.<br /><br />Dont need much. First couple of times I squeezed out what I was used to using with some other cleansers. This is thick, and once you add in a little warm water it takes off with lather. If you end up not loving it for your face, it would make for a fabulous shaving cream and/or body wash. This tube will last a long while no matter what you use it for.<br /><br />I use a two step cleansing process most nights of the week. So that means starting off with an oil cleanser to help dissolve stubborn grime and products (primarily my SPF, but make up too), then using a gentle water based cleanser to actually wash away was was broken up and left behind. Some nights I can get away with just a water based cleanser. Mornings I use just water based cleansers. So really I can use this any time.