Whats the deal with the hype of this? AVOID! [SEP] Okay so I received this about 6 weeks ago.<br /><br />First impressions:<br />Upon opening my package, I noticed the box was already sort of opened and not sealed... I assumed it's because it is a cheap product.  I also noticed that in the serum, I had white clumps which I assumed was due to the freezing temperatures outside at the time.  I also noticed this product had a very astringent smell -- similar to alcohol.<br /><br />Usage:<br />I had been using it twice daily after cleansing, toning, and my essence.  I am used to using a serum, but this product seriously made my face super red every time I applied it.  I assumed it was due to a niacin conversion on my skin, but after a couple weeks, I started breaking out more than ever.  I noticed that my skin was completely sensitive, red, and everything would sting my face.  I did not think it was this product at first, but after i stopped using this product completely, the redness and sensitivity stopped.<br /><br />Conclusion:<br />Do not buy this product.  In my case, this product made my skin worse than it has ever been along with being super crazy sensitive.  I do not recommend this to anyone, but perhaps I received a bad batch?  The lot/manufacturing stamp on the product is "8LB" if anyone with the same lot/manufacturing stamp is having a similar issue...<br />However, if you are looking for a niacinamide+zinc formula, I would recommend Revolution Skincare Niacinamide+Zinc from Ulta instead.  I have now been using that for about 3 weeks without any of the same issues from the Ordinary.