Velvety soft, great value for the money! [SEP] My favorite primer. Recieved a sample in Dec and wanted to use all my previous primer before trying. This goes on silky smooth, it has a very soft velvety feel without being greasy or heavy. It is by far my favorite and I have 3 others that were w elll over $30 each...i do wish it were a bigger tube BUT alittle dab goes a long way and I expect this to last me about 6months based on wearing make up 4 days a week.  For $14 it is a steal!!