White-Out for lips; gives you the true color your lipstick was meant to be! [SEP] This is going to sound really stupid, but I could never figure out why certain shades of pink lipstick never looked the same on my lips as they did in arm swatches. I really never connected the thing is that I have pigmented lips, and because they pull red, any color always has a reddish cast to it. And definitely no pink lipstick, especially anything lighter than medium, ever looked right.<br /><br />I started looking around to see if there was some product I could use, since foundation is just drying and causes flaking. I was told that MAC makes a good lip coverup, but it's $20 (why is everything at MAC $20 and up?) I don't have a problem spending the money, but since there's no freestanding MAC store near me, I thought I'd give this Etude House concealer a try.<br /><br />And it's good. Unlike plain foundation, it's very glossy when you first apply it. It truly blots out your real lip color; it's like lip White-Out. In a mirror, you look like you're looking at a photo negative!<br /><br />This stuff is way too glossy to put anything over it without blotting. The dry down takes forever without blotting, but I was pleasantly surprised to see that once I blotted, the white out effect was still very much there, just not glossy, and so, ready for lipstick. The one thing it does really well  is block out the red of my lips and give my lip products a much truer color payoff.<br /><br />I was very pleasantly surprised at how well it turned out. The only caution I'd say is you don't need to put on as much of this as I did; you'll just be wasting product, and there's no dry down when you overdo it!