Not the same as the old Purple Amethyst [SEP] It is not the same as the former Purple Amethyst in spite of what another review wrote. The color of the case is exactly the same but not the product inside. Almay needs to bring that color back as it seems many others love it. The original was a cool bluish purple. I have looked extensively for a similar color at Sephora and Ultra and cannot find anything to match.