orange... 100% my fault [SEP] it turned my hair orange but this was my fault as my hair was already red and I should have known better then to put in a red with a orange undertone. If I would have mixed with magenta I probably would be good to go.<br /><br />OK HiColor is my go to and I love love this brand.. the highlights will majorly lift but make sure the package say highlight if you want that wow factor. The standard hicolor which this is will lift 2 to 3 shades with a 30 developer. The highlight will lift 4-6 shades