Best hairdye ever [SEP] Hands down best hair dye ever, and I've tried a bunch of brands. It lasts the longest and has the most vibrant colors.<br />It smells like cherries and has the consistency of something like cold cream.<br />For best results I bleach my hair to at least a medium blonde, although it is best practice to bleach as light as you can go. Don't even try it with black hair, it won't show at all.<br />I wash my hair once a week and the vividness last at least a month if using sulfate-free shampoo and cold water. Thereafter the color starts to fade into a lighter and less saturated tone, but still pretty. Since my hair is damaged by the bleach, the dye stains my hair and it settles to it's final color in about 4 months.<br />The dye helps smooth out my hair considerably after a damaging bleaching session.<br />I only wish they had more colors and jared versions since getting it out of the bottle is a pain when you reach the bottom. This stuff also stains your furniture and bedding (dark colors moreso than others)<br />Attached are photos of my hair freshly dyed shocking blue, and after a few months.<br />Other pictures include the dyes atomic pink, blue velvet, and fishbowl freshly dyed and after a few months.