A little bit goes a long way! [SEP] I love this stuff, especially for the price. I was looking for a benetint dupe. This has 3x the color payoff for a fraction of the price. I haven’t noticed much plumping action, but the color is so pretty that it doesn’t matter much to me. It smells great and I think it would look good on most skin types so long as you are comfortable with bright reds. My only complaint is that it doesn’t fade evenly but I mean, what lip product does?