Nice Fruity Scent [SEP] This serum is more the consistency of a lotion than serums that I have used in the past. It has a nice fruity smell. It doesn't irritate my sensitive skin. The serum absorbs quickly and isn't tacky or sticky. I am in my early fifties and use an assortment of anti-aging products daily. I haven't seen any new miraculous results with this, but it does moisturize. As a regular user of such products, I really don't think I would see anything new from them, but rather a continuation of what I have already started to achieve.