Far superior to pencils [SEP] It's the perfect color, and miraculously stays on all day (with a little clear brow mousse over it). The brush makes it very easy to apply with precision. My eyebrows are turning white, so visually disappearing, and this brings them right back in line with my blonde hair color. Looks more natural than drawn-on pencil color, and lasts longer. However, if you want big dramatic brows, you can go to town with this, too! It's great for either a natural or an exaggerated/glammed up look.