Impressed! [SEP] Never heard of this brand but it was definitely the packaging that caught my attention. The saying "never judge a book by its cover" does NOT apply in this CASE. PLEASE try out this mascara. My lashes looked significantly longer and thicker with out any flakes or clumps. A very long lasting mascara  for a relatively decent price. Also, considering how long lasting it wore, the removal was insanely easy. I love this mascara!