I bought this because I had become allergic to non-organic ... [SEP] I bought this because I had become allergic to non-organic store bought deodorants.  My pits would burn and turn red.  This deodorant does not burn at all!!!!!  The patchouli smell is okay and kind of strong, I will probably try the spice scent later.  I must reapply after about 12 hours, but I had to reapply the store bought brands as well.  I'm just so thankful my pits aren't on fire anymore.