Soft on teeth and gums. Helps with gingivitis sensitivity [SEP] Thes toothbrushes are very soft. My teeth and gums are very sensitive. I suffer from gingivitis and it's painful to.brush my teeth often causing bleeding during brushing. These are so soft that I can barely feel myself brushing. They have thick bristles and are comfortable to use. They come in a four pack with different colors so everyone knows which toothbrush is theirs. They are a little more expensive than the leading brands but are well worth the money when I facto in how much they have helped me in brushing my teeth.