Wasn't sure but was surprisingly effective [SEP] I wasn't really sure about this and when I first opened it I became even more skeptical. It looked like a paper towel and I had to wet it? Fortunately I thought ahead and opened it before soaking it in water and it was relatively easy to handle. I didn't love wearing it for 30 minutes, I got annoyed by then with the masque but 20 minutes was about my limit and I did see results. I liked the masque overall and it seemed to improve the tone and texture of my skin. I knocked off a point because it was a bit cumbersome to use and waiting around for 30 minutes seemed too much for me. I've got very sensitive skin and this was not of problem for me to use (although I did patch test first). If you know what you are going into (the time and effort) I'd recommend this product. If you don't have the time or want to bother with soaking the masque first, try something else but this does work!