superb for the price! [SEP] I was spoiled very much in that my first flat iron was a chi- unfortunately after a very high drop, it died. UGH. so began the search for an inexpensive replacement. Most have been ok, but  just never up to the same quality of straightening and keeping hair in good shape. UP until THIS one! I was actually quite shocked at HOW close it comes to replicating the smoothness and softness of the much more expensive model. It has almost an immediate heat up,allowing me to start quicker, and because the temp controls are accurate, get finished quicker as well. The grip is not hard on your hands, and it it light and easy to use as well. When you have long hair, that's really important! My ONLY gripe is that the control buttons are in an awkward placement when the iron is hot. but one you use it a few times, you get the hang of where NOT to put your fingers when turning it off. I would also like a lock for when it is still hot. but those are minor quibbles...If you are looking to replace an expensive model, try this one first, you might just be surprised at how much you like it too!