I really don't like this [SEP] For $40, this is a "luxury" price point. I do not notice a difference between using this primer and not using this primer. I think my makeup looks the same and the longevity is the same. I hate the texture of this primer. It's like a whipped gel and I do not think it it applies smoothly. It feels like it "catches" on the skin during application. For this price, I feel like the primer should wow me. This is a $10-15 primer, not $40. On a positive note, it is packaged nicely.