I was a little underwhelmed! [SEP] I went from using Pureology on a regular basis, to switching to this as I am now on a budget. This product is DEFINITLEY safe if you are wanting to stray away from all of the harsh chemicals and stripping properties that are in Pantene/Dove/Herbal Escenses. I have a full head of blonde highlights and use salon quality products for everything in my hair. However, it is a little underwhelming! It doesn't really do much for my hair except keep it looking decent. It didn't really add moisture or additional shine. Just meh. Keeps my hair looking good and thats about it.