Works on every level... [SEP] So, for a man who thinks his looks strike a resemblance to that of Anderson Cooper.. (bc, of the devilishly handsome silver fox short crew cut) mixed with a longer (3/4”) faux-hawk frontal vibe.. this is a great product to work with this style as it complements the cut really well! As one who’s always used hair gel (daily x30+ yrs!) it’s hard to find one we have not tried. Bold Men casual- sold just under $20 for 3.3oz. Is a higher price point so, the expectations were high and happy to say, this came through impressively.<br /><br />This gel has an ability to last thru the day without becoming razor sharp quills nor, a crusty-crumbly flake after a full day of wear in tear. Being one who prefers a touchable hold (the hardest combo to find btw!!) this gives that to you.. We found, unlike cheaper store bought brands- less is more! (too much will weigh down the hair) **A trick of the trade for any who want to accomplish short spikes- use less product!!<br /><br />Best results came from using no more than  a nickel size amount onto towel (50%) dried hair.. and finger combing into place. The hold stays movably put.. performing better then ever expected- yay!! TBH, this may take getting used too.. IF, you’re norm is the “frozen gel look!” Hack: one can finger style hair into place with this- then, use blow dryer on a lower setting for just a moment.. it will expedite the setting process- giving specific direction to the final look. (A convertible would do the same but.. not sure It’s feasible in winter ha ha!)<br /><br />Product is thick yet, offers just enough slip to give you pliability to style before it settles. Note: color is clear… It’s just the container that is black! After hair is set, this absorbs vs. shellacs to the hair- letting hair have movement and touchable texture.. The scent is nice with a masculine appeal And after 3wks. of daily application we’ve used approx. a tad over 1/4 of content (to give you an idea how long it will last..) thus far, washing daily we’ve noticed no unwanted build up.. which is also a big deal- as this can lead to flakes/Dandruff..!! A good shampoo scrub removes product easily enough.. and paired with daily conditioner, it’s not over-drying to the hair. Making the $ seem worth all the quality benefits.<br /><br />This is a top quality higher end product that best fits those who have a moveable set style they like their hair to maintain throughout the day.. this can achieve the desired look and look fantastic- and does so, without all the unwanted side effects that can come with daily use of hair gel.. I hope this info can help your decision… Feel free to let me know!