Sold! [SEP] I just recently started using purple shampoo. I have grey hair,  btw. I liked the results I had with another brand so was eager to try this brand. First, at least at the time of this review, the price is decent.<br />The purple shampoo is a deep violet. I applied it to my wet hair and worked it in. Loved the purple lather. Then applied the conditioner which is more of a deep inky blue.  The instructions said to leave it in for a few minutes. When I wash it out, my hair feels differently--it feels as though there's still something there on my hair, but deeply mixed in. It feels differently than when I use regular shampoo.<br />Anyway, I love what this does for my hair. It seems to brighten the light silver and darken the darker grey. At least that's what it seems like. No frizzies either and that's important for me.<br />I used Great Clips brand before trying this, and while I really liked what Great Clips Purple shampoo did for my hair, I prefer this brand. Anyway, I'm sold. I like the tones and depths the purple shampoo gives my hair.