meh, not finish you expect from 'medium hold cream' [SEP] Performance is just in-between and marginal. You put normal amount, you get slight sheen and not much hold at all... so then you put a bit more, you get lots more sheen and then it solidifies hair like you put crappy gel... other 'cream' products won't give you gel-like solidification. Just a bit more hold. Btw the smell of the whole esquire men's hair products are annoying but you can quickly reduce it by opening the lid for a day.