Welp, not for me. [SEP] I wish I had taken before and after photos...<br /><br />My hair is naturally bright golden blonde. I have been sick of it for a while and wanted to finally change it. I box dyed my hair for the first time ever what was supposed to be 2 shades darker about a month ago. It only got maybe 1/2 or 3/4 of a shade darker but at least it was something. I wanted to try again but was waiting a little bit before dying again so I didn't damage my very fine hair. Wanted to try this in the meantime to take out more of the yellow...<br /><br />I washed my hair like normal and dried it until it was just damp. (Did not use any other purple products, just this one.) Put a bunch of this in so that all of my long hair was thoroughly saturated then let it sit for 20 or 25 minutes. Longer than what it says to do. Rinsed it out and let out a big sigh. It managed to somehow strip the little bit of color that I had in my hair and now I'm completely back to square one, fully golden and all. The only good thing was that it's hydrating as heck and smells decent, but it's probably better suited for bleached or already damaged hair and not natural blondes? I'm not sure but I will be looking now for a stronger purple shampoo rather than a conditioner or mask.