I like it less with time and less and less [SEP] I like foaming soaps to wash my face with and I bought it for that reason. Some reviewer had mentioned that it didn't seem very strong and that's what I was looking for.<br /><br />And honestly, this is completely middle-of-the-road: It foams about average, it has a pleasant enough scent that doesn't linger, and the cost is reasonable. I have to say that it doesn't seem as strong as most hand soaps are, and I wouldn't have chosen it as hand soap if my hands got very dirty as I don't think it's strong enough.<br /><br />UPDATE: Having used this now for a couple of weeks, I like it less. The foam isn't the usual foaming soap, it's wetter and it drips - regular foam will hold together for a moment and let you apply it. And this also seems like very weak soap. I won't buy it again.<br /><br />2nd UPDATE: I can't believe how quickly the bottle is being depleted, given how little I use it and given that the foam doesn't seam all that 'soapy' and effective anyway. And heck, all it has to do is clean my face!