Very Expensive [SEP] No matter how good this may be, I can not justify the price.<br /><br />Yes, it doesn't cause any itching & or redness, & yes they say the ingredients are healthy.<br /><br />My experience, was it minimized odor for about 1 day. Note: the application method is not the usual, & there is no notice of this. There is a plastic ball-shaped cover on the top. Apparently the product is liquid, & It seeps through the ball. As this is NOT NOTED anywhere, I originally thought the "ball" was a cover that was supposed to come off. Fortunately, I figured it out before destroying the item.<br /><br />The cardboard packaging is also somewhat difficult to open. Odor is mild & pleasant.<br /><br />Bottom line for me: if it was competitively priced, I would give it 4-5 stars. However, unless you are extremely wealthy, I can't recommend this product. There are numerous quality deodorants in the $5 & under range. And more & more of them are now formulated to last 48 hours.