Good for just about anyone [SEP] Not as shiny as the picture on the package would seem to indicate. I think even people who didn’t want to appear to be wearing “cosmetics“ could wear this and nobody would know. It’s not 100% matte but not shiny either. It’s also so faintly pigmented that it would only show on someone who had quite pale lips. I really like the subtle scent and it moisturizes fairly well. I was hoping for a tiny bit more tint.