in the past I've always been very happy. This order - The dye powder is much ... [SEP] I've used this product for years, in the past I've always been very happy. This order - The dye powder is much more lighter than their previous products, the color seems to be more of a dark honey blonde, it's definitely not dark brown. Aside from the dye being far too light, I love the ease and quickness of the application. There's minimal mess, the brush and bowl is sturdy, and it's easy to remove.