Not as dark as the picture suggest. [SEP] I have been seeing this stuff around for a out a year. I decided to finally get some. First, it took a few weeks to come. I knew they going in so that wasn't bad. Second, this lip gloss is STICKY. Like be cautious when applying because it is sticky and it will stain your clothes. I tried it on with an old t-shirt on so it wouldn't matter. To get a good application, squeeze a nice amount out then smear it on. You then get the luxury of waiting at least 10 minutes. I waited 30 for it to dry. Then you get to peel. Before peeling, pat your lips to make sure it's dry. You can try to peek it off in one swoop but I didn't. Once it comes off, your lips are lighter than the original application. It looks nice.. Well some colors look nice. I am African American so not all colors look great on me. Pretty much the lighter the color, the less likely to really show up. It does last though. It's more matte to me. I like it.