It is a runny cream with low hold-- not really a "clay." [SEP] It is NOT really a clay.  The top ingredients are : beeswax, mineral oil/parrafin and castor oil.... where is the clay? (bentonite appears REALLY far down on the list).  Oh and mineral oil and parrafin aren't really great for hair.  It is a very light, runny, loose cream.  It had little hold on my hair (thick straight hair).  I used it for three day as a trial--and then threw it out.  I usually use Evo Clay and Davines Moulding Clay (two VERY &#34;real&#34; clays).