Smells like real strawberry [SEP] Very nice. I don't feel the &#34;Cooling&#34; effect that they advertise, but as a light skin lotion, this works great. The strawberry scent is REAL strawberry, not that fake/artificial strawberry smell! The gel dries fast and doesn't leave a sticky residue, which I like. I have sensitive skin and I can't use traditional lotions on my face, so this has been wonderful.