Fragrance never goes away [SEP] If you care about how you smell and you prefer herbal scents, you probably won't want this sunblock - the sickly 'fragrance' smell stays in your clothes forever. I've given up on any of these standard sunblocks and anything more than a 15. I used only the Avalon Organics Lavender Lotion SPF 15 (can't find it anymore) and the Avalon Organics Vitamin C SPF 15 when we went to Maui this winter and I didn't get sunburned while snorkeling. Because I liked the lotions, I lavished them on frequently, because they felt and smelled so good. Including on my face, which is so sensitive I only rinse with water anymore and which normally only gets Suki products.