Feels great, but does not last long [SEP] I love the way my lips feel and look with this lipstick, but I took away one star because it does not stay put as long as I would like and needs touching up more frequently than I would like. It also requires a bit more caution as it will rub off and smear (on me anyway) more easily than my usual long-wearing brand. But the the feel is so moisturizing and the color flattering that sometimes it’s just worth it if I’m all dressed up and want to look my best!