Not as Moisturizing as Forever After or Kisses [SEP] I love the smell but it does not moisturize very well, even compared to store bought lotion. Australian Gold (Forever After or Kisses, IMO, are way better moisturizers. I had to keep applying throughout the day whereas with the other two products I've used in the past 2 months, I only had to apply once or twice for ultimate moisture. Not trying to knock anything but I wanted to let other people know that Forever After is less in price and MUCH better, especially if you are an avid tanner like myself.