Good and bad - But I have notes to increase success. [SEP] I applied this to my 5 year olds blonde hair. I did not want to spend a future at a salon because.... she is five!<br />She DOES love the end result but I will say, if you want a successful process I have several important notes.<br />1. I can NOT speak to the bleach because we did NOT use it. I hear BAD things about it.... so, read other reviews if applicable.<br />2. Product is messy! That said; count on the NEED for 2 person application. Do NOT attempt to self apply this product. Will absolutely regret it and ruin your home and clothes.<br />3. Count on purchasing extra items AND plan for 3 hours from prep start to finish. I will explain why.<br />EXTRA ITEMS: This product will ABSOLUTELY stain hand, face and scalp. Purchase: extra gloves, vaseline, and hair dye removal!<br />GLOVES: It only comes with one crappy pair of gloves. For best result, swing by Sally's beauty and buy SEVERAL good pairs of gloves. OR buy some of those thick bathroom cleaning gloves that come to your elbows. this way you can use them and take them off and on easily to both apply AND rinse hair.<br />VASELINE: COMPLETELY coat ears, forehead, neck, etc with a THICK coat of vaseline to avoid staining<br />DYE REMOVAL: Swing by sally's and buy a bottle of hair dye remover BEFORE you start. This will get on skin and you will NOT get it off otherwise.<br />EXTRA TIME TO APPLY: I have applied this product in 4 different colors to both my own hair and others hair. I have NEVER gotten good coverage without having to apply it TWICE. (including this application. pictures attached are product of applying BOTH colors twice for an hour each time) For the vibrant color you will want, count on applying, waiting an hour to rinse. Blow dry and reapply for ANOTHER hour.  Do not think you will "quickly" apply this product like a box of normal 20 minute color. You will be disappointed.<br /><br />Overall, as I said, my daughter is happy with the turn out and I saved money so in my case, it worked out.<br />However, I have experience with this product so it was successful based on ALL the above notes.<br />Also, I DID experience severe staining to her scalp and it will NOT come off so far even with the hair dye remover. I did not apply it close to scalp but she is young and her hair is so thin, it bleed right through and left big nasty looking spots all over her little head. That said, I ONLY applied this to the underneath of her hair as an ombre look... so I can keep working on getting it off in the next few days.<br />I would be much more upset if I had this all over her head.