What’s not to like? [SEP] I tried another brand several months ago. Too heavy to handle, didn’t like the bristles, didn’t calm the frizzy hair. This dryer is easy to hold and maneuver clear around the back of my head without gymnastic moves. Quickly drys long hair. I am still on the learning curve<br />to creating a curve instead of just straight but less frizz and root lift is such a win!