Faded FAST [SEP] This hair color doesn't last long. That may be good or bad, depending on what you want. I would have liked the color to be more vibrant when I first applied it (it was sort of subdued even then) and to stay vibrant for a week or so before it starts to fade. It's one week since I applied it, and my hair has faded to a pale pink. Obviously, hair is very individual, and YMMV.<br /><br />The product itself is gentle on hair, which is great -- it's basically a deep conditioning mask that deposits color. It even smells nice. The quantity is generous; if you have short hair, this will definitely be enough to color your hair once; you might even get two applications out of it. The Care Bear theming is cute.<br /><br />I can't recommend this 100%, but you could definitely do worse.