This all natural deodorant doesn’t go on like deodorant like you buy at the Target [SEP] This all natural deodorant doesn’t go on like deodorant like you buy at the Target. Its a little to think to just rub on. So, I have to have more deodorant sticking out of the tube to get it to rub in my arm pit. The lavender is my favorite  so far. And I have tried all 3 of these deodorants.