It works [SEP] Definitely a toning shampoo- you will notice a dramatic color difference in your hair if kept on for 15 minutes. But no regular conditioner will save you from the drying effects this shampoo has on your hair- feels like you washed your hair with dish soap. I recommend using a hair mask such as the Joico defy damage protective masque after for amazing results. I would purchase this product again because it does work, but you have to go beyond using a conditioner afterwards.