This does help stop bleeding gums [SEP] I am pretty happy with these brushes.  The sheer number you get for the price is impressive and is a good value. Because these brushes are so soft you can work them around your gumline without damage and it certainly does do a good job cleaning plaque away ( I checked my teeth afterward with some of those disclosing tablets because I wanted to make sure I wasn't going to be leaving stuff behind on my teeth.)  After I disclosed my teeth all I had to do was floss  to remove the plaque in between the teeth. I don't care what toothbrush you use, NONE will totally get between  the teeth, but this toothbrush did better than my regular manual brush. Not going back to regular brushes.