lasts all day! [SEP] Surprisingly like this.  "Romance" ends up being a more neutral and not an in your face color.  I have light to medium cool undertoned skin.  Goes on shimmery purple, wipes off to a pinky / coraly / red. Stays all day.  I usually use it under other lipstick so when the lipstick fades there is still color there.  I have sensitivities to chemical and toxins and this does not seem to bother me that I immediately see.  Overall ... no regrets.  Better than expected.