Yes they are soft but maybe to soft [SEP] I will give it to them it is very very soft but I don't think they're packed as densely as they should be,  to be efficient , especially the face brushes I mean they are baby soft smooth on your skin but it's almost too soft because there's not enough bristles there.  I think if they were packed more densely these could be phenomenal brushes, I would even pay double the price even triple the price of these were packed correctly whatever they're using is beautiful but they're not using enough of them. Im sadden by this cuz these could be a holy grail for a lot of people looking for good brushes at a better price point