Review title is I love, love the color in this little bottle and ... [SEP] I love, love the color in this little bottle and the fact that it doesn't damage your hair at all (the bleach takes care of that, if your hair requires it). The only problem is that it goes EVERYWHERE. I'd recommend wearing dark tops for the first couple of weeks and using dark pillow cases or some you don't mind getting a bit stained. If it gets on the counter, it eventually comes off. I read recently that nail polish remover - or was it alcohol? - removes dyes, so I'll be trying that soon. I bleached my hair only a little (from dark to light brown/dirty blonde) and used the Atomic Pink. It looks more red than pink, but I still like it. I get lots of compliments, and I assume if you have lighter hair it will actually look hot pink. I have short hair and can make this little bottle last for about three touch ups.