Review title is Not What I Expected [SEP] I have had hives since October 10.  A friend told me about this product and said that her husband used it when he had persistent itching, so I tried it.  Unfortunately, it did not help the hives to stop itching.  The only thing that really helps is Zyrtec, an anti-histamine, and CeraVe Itch Relief Moisturizing Lotion.  Perhaps with things that cause milder itching, it works beautifully, but it did nothing for the hives.