Review title is Potential. [SEP] Besame classic lipstick (Forever Red 1925) is creamy, moisturizing and conditioning. The color is a bright red, which gives you just the right amount of pop, especially if you are wearing a solid color (like black, blue or grey). I wish it was a deeper red, but regardless I will make it work. It makes my lips feel soft and smooth. It isn’t drying at all. It doesn’t bead on your lips. I wouldn’t consider this a matte finish, but it isn’t really shiny either. It has decent staying power (you can eat or drink while wearing it). Overall, this is a terrific lipstick to put in my rotation. I’d recommend it.