Review title is Great Shampoo [SEP] This shampoo does what it says it does - Moisturizes well -- helping with damaged hair.  I've been using it for some time and have a subscription to it. In addition to moisture, my hair is shiny with this as opposed to straw-like dry.  I use Sun-In to lightening my hair to avoid having dye/growth lines, so my angel fine hair is treated and does have damage.  My damage was bad enough that at one time, at Bubbles hair salon, the stylist showed me how weak my hair was by tugging part of my hair and breaking it with little pull when it was wet.  I'm a girl that vitamins up and eats well and was just born with baby fine hair that isn't super strong to begin with.  Since then, using this product, new growth does not break easily anymore when wet.  After a time this has made my hair appear thicker then it used to because I have much less breakage.