Review title is A good deal. [SEP] ABOUT ME: Stylish male, early 30's. Since there's different sides to my personality, I like styling my hair in different ways to reflect that. This results in me blow drying my hair at least 5 times a week while applying multiple products everyday.<br />HOW I USED THE PRODUCT: I use twice a week. I wet & apply product to my hair about 5-10 minutes before taking a shower.<br />Afterwards, my hair is soft, shiny, healthy looking.