Review title is Great color, pigment and isn’t damaging [SEP] This is my first time using this brand after using tons of others like it. This is by far the best one! The color is amazing and pigmented (Without staining everything in sight)! The smell is nice and not over powering like others, but most importantly the dye actually conditions your hair! Really, it conditions it! I bleached my hair before coloring (wasn’t needed though) and it left my ends very dry, after using this dye they felt very hydrated without being weighed down. I would absolutely recommend this brand to everyone.