Review title is Equal to the expensive Salon brands [SEP] I normally use Salon shampoos because over the counter regular shampoos just dry out my hair. My hair has been colored and permed for years so if I use regular cheap shampoos my hair gets really dry and looks like straw. I decided to try this because I received a discount on this product for testing and reviewing purposes and this is my honest and unbiased opinion** This Argan Oil Shampoo has an amazing scent and is thick which allows you to use less of it at once even with long hair. I have long slightly curly hair which means I tend to use a lot of shampoo and as you may know leaves a nice hole in my pocketbook. This shampoo also has a pump dispenser which is much easier to use in the shower and allows you to get the right amount out. The shampoo is thicker than any shampoo I've used before and I really like the way it feels in my hair and because it's thicker you don't have to use as much of it; I only used about one squirt from the pump and it covered my entire hair. I would definitely recommend this Argan Oil Shampoo! My hair was really soft after use and feels good not dry.