Review title is No White Residue But Too Expensive [SEP] I've never heard of this brand before but it goes on easily and doesn't leave any white residue. A little goes a long way - a good thing given the eye popping price being charged for this. The sunscreen has protected my face well but so do many cheaper alternatives - I'd prefer to splurge on other things rather than sunscreen. But if you can afford it, it's a good product.