Review title is hyped up, nothing special compared to "luxury" cotton [SEP] it's nothing special in comparison to other 5 star cotton. of course it is better than a regular cotton but not as good as Japanese, shiseido or other brands. ( I got 60X80 mm 80 count in a pink box with all the writings in japanese). I had a bunch of them come up when looking at the book by Chizu Saeki &#34;the Japanese skincare revolution&#34;. highly recommend this book if you want to improve your skin and add a little something to your existing face routine