Review title is Carob is nothing like chocolate! [SEP] I tried Carob powder because I encountered Carob in the Mediterranean.  No one was collecting it there though and I only found out later that it was supposed to taste like chocolate which made me curious enough to buy this product.  Let me state this vehemently up front:  It does not taste like chocolate at all!  What's reminiscent of chocolate is the color and the texture when stirred into milk but the flavor surely has nothing to do with chocolate.  If I'd compare it in flavor to anything I'd say it reminds a bit of dried fig.  Note I am not writing about a roasted/toasted carob product here as I have never tried that.  I'm not saying this is a bad product but people should stop describing it as a good substitute for chocolate.  That's just a marketing gimmick.  If chocolate flavor with lower calories is what you are after this is the better product to buy: Viva Labs - Organic Cacao Powder.  It's available on this very website and has a rich bitter chocolate flavor.  Combined with a bit of Vanilla milk it makes a phenomenal mocha;)