Review title is Trendy but ineffectual [SEP] I gave this product several months to make sure my review accurately reflected its potential but I can now say that the effect of rosehip oil doesn't measure up to the hype it's been getting. I have noticed one difference -- the areas to which I apply it are softer and perhaps a tad smoother, but nothing anyone would notice besides me. It has had no visible effect on wrinkles, even on the finest, tiniest lines. It also had no visible effect on my aging neck which remains as crinkly as ever. I'm not surprised by this -- in spite of claims and reviews there is still no skin product on the market that will  erase wrinkles or firm a sagging neck. If there were, everyone in the world would have ordered it. But I was expecting rosehip oil to have a more noticeable effect than it did, to perhaps banish those finer lines. No luck.