Review title is Not gentle enough, contains Baking Soda but written as Sodium Bicarbonate [SEP] This deodorant is NOT for the most sensitive of skin. When I read the ingredient list, I did not see baking soda so I went ahead and bought it. I used the deodorant for a couple of weeks and thought, this stuff works all day! Then my armpits turned deep cranberry and the skin cracked and peeled like a sunburned nose. I really wish they had labeled this deodorant as containing baking soda instead of using some fancy term for baking soda and they could have saved me from a week of pain and being cranky with the world because my armpits feel like they are raw and on fire. If you can use Natice or Schmidts, this stuff is better consistency, smell, and longevity, but if you are allergic to baking soda steer clear.