Review title is PIGMENTED AND THICC! [SEP] Iroiro is my new go-to for fun, warmer shades with serious lasting power! I have tried their 70 Pink, 100 Dark Red and pictured here the 105 Plum. These dyes are THICK and PIGMENTED!!!! They smell super good and go on very smoothly, I haven’t tried it diluted because I’m typically dying over my natural medium-light brown roots and whatever faded color is on my ends. I would definitely recommend this brand to anyone looking to refresh a salon job or dying over unbleached hair!