Review title is Unexpectedly Pretty Color [SEP] I am already a fan of Josie Maran's color stick in Rosy which I purchased at Sephora late in 2010. I still have half of it left and expect I will run out of it sometime in mid-2013. What a way to stretch a dollar!  I saw this color, Love, which is not available in the store, and was attracted to what appears to be more of an earthy, rich and darker color than Rosy. I ordered it and it arrived yesterday. I was disappointed to find a pale mauvish color and did not have high hopes for how it would look on me, as I have never liked mauve colors on me. This morning I tried it anyway, fully expecting to hate it. Within about 20 minutes I noticed the most natural-looking vibrant bloom in my cheeks, attributable only to this! I love the silky texture  and it does not feel sticky or greasy on my face at all.  Just pure healthy moisturizing (thanks to the argan oil in it) color that I am so glad to have. It has more of a matte effect  on the skin than does Rosy, which is more glossy and sheer. Both colors last all day on my face, even in extreme heat and humidity.<br /><br />The price may seem expensive but considering my first one is still fresh and going strong after 19 months, it's actually a steal! Smells pleasant, too - rather like fresh berries. Just be aware that it is not going to be the dark berry color shown in the photograph.