Review title is Great value and soooo soft! [SEP] I picked these up based on reviews in a makeup group I belong to. I am always on the hunt for good brushes but can't get over the sticker shock of $50 each at Ulta/Sephora. These honestly feel just as soft as the brushes I've felt there. I'm sure they won't hold up as long as the brand name brushes but I can buy 4 sets of these for the price of one brush there. They seem well put together, there were no loose hairs. They also came with a description of each brush and how to use it. They are well balanced and I LOVE the case they come in. It's really cute and perfect for rolling up when you travel! I would definitely recommend these brushes.<br /><br />My one complaint is the toxic smell when you first open them up however they arrived while I was home on my lunch break so I left them open on the counter and by the time I returned home that night I couldn't smell a thing.