Review title is a product that I had high hopes for [SEP] consistency is nice, easy to apply to hair and runs through nicely, damp hair and apply. it doesn't come out of the hair easy  you will need soap<br /><br />smell is a smell I enjoy, it is a very citrusy smell that isnt overpowering and wont mask cologne.<br /><br />now the reason I gave this product the rating I did. it claims to be High Hold, Matte. the Matte side of it is true, it doesnt have shine and hair looks dry/natural depending on your hair color. the high hold is only present for the first couple hours of applying the product, I have had 3 out of 10 good hair days. just to give you an idea of what happens, I always comb my hair back or a bit to the side kinda like a side quiff. initially my hair looks great and keeps its form, after a while it'll start to lean over to one side more than it should  readjusting can be tedious.<br /><br />it honestly feels as if I have sprayed my hair with hair spray and it has volume and mobility with hold.