Review title is Review For Ethnic Hair [SEP] My mother (African American) uses this product for deep conditioning. Our tap water has a lot of minerals which can make your hair difficult to manage. But after using this conditioner along with the shampoo (Keeva Sulfate Free Shampoo with Tea Tree Oil), she has seen a great difference. Here hair is no longer super dry and difficult to comb. Because she wears her hair natural she can actually style her hair without excessive heat. This has been one of the better products she has used so far.