Review title is Quality matte black lipstick [SEP] If you're looking for a black lipstick, don't be scared off by the Wet 'n' Wild name. WnW does make some pretty cheaply made Halloween lipsticks, but this lipstick is nothing like that. It's truly black, creamy if slightly drying (it dries matte), doesn't run even without lipliner for me, has nice coverage, and lasts a while. It does start to rub off with eating and drinking, in my experience, but it's not extremely noticeable. Like most lipsticks, the color just fades as your natural lip color shows through, which in this case means it gradually gets grayer. But it definitely lasts longer than most dark lipsticks I've worn, and I don't mind occasionally reapplying.