Review title is Great Value! [SEP] I have very straight hair and eyelashes and was somewhat skeptical as to the curling effect of this mascara, but low and behold, I don't even need to use my eyelash curler with it.  It curls, lengthens and stays - no smudging or smearing even after on of my 5:30 a.m. to 11:30 p.m. days.  Great value!