Review title is Thick, fragrance-free diaper cream; absorbs in about 30 seconds [SEP] The flip top cap has a tab on it that has to be pulled before dispensing this. The cream is very thick and reminds me of Elmer's glue. It is scentless and takes about 30 seconds to absorb. After that the skin is fully hydrated and protected. For the current price of $11.99, this is decent diaper rash cream.