Review title is Best applied on damp skin [SEP] This is a really good cream, but if you have dry skin, like I do, best to apply this RIGHT after you wash your face and it's still a little damp from toweling off, because  this tends to be very thick and works better if your skin is not totally dry.  I LOVE Infinite Aloe products, although they are pricey.......I think they're the best.