Review title is Disappointing. Rubs right off! [SEP] Focalure makes the most amazing, long lasting LIQUID lipstick. but sadly the lipSTICK is no where NEAR long lasting.  It wipes off right away...30 mins later.  Any point it will wipe right off.  I gave it 2 stars instead if 1 because after you wipe it off the lips do still maintain a slight color. Sort of like a stain.  Which isn't so bad.  But I do recommend Folalure liquid lipstick....100% will not come off!