Review title is Nice color, easy to apply, smells great.  Will try again [SEP] Bought this on a whim after reading lots of reviews about silver/gray/platinum semi permanent hair colors.  There are a few different varieties out there, but this one seemed to have the more positive reviews for this color.  I watched some youtube videos and gave it a go.  I used to buy box colors, so with this you need to buy your own gloves, a small brush to apply the dye and have a container to pour it into.  I am in my 50's and have let my hair go gray.  A previous coloring has faded out and left a slightly yellowish tint on part of my hair.  I applied this dye and didn't leave it on exceptionally long,  from start to finish maybe one hour 20 minutes.  The box says 40, but I read that some people left it on for hours.  Rinsing it off did not cause any staining in the shower as the color was not super dark.  I was pleasantly surprised with the mild color change when it dried.  My hair was shinier and the silver color changed the white to a nice shade of silver and the yellowish color was  95% gone.  Plus there was no awful smell.  I have had to wash it a couple of times already and I believe it is fading, but I am okay with that as I didn't expect it to last a long time.  I am now going to try the darker shade of platinum to see how that works out.  The photos I added of course don't truly show how it really looks, but it does make a color change.  I did make sure before I applied color that I had only washed my hair and did not condition or add any other products to it to prevent color absorption.