Review title is Great formula, may be the wrong shade for pale/cool-toned people [SEP] I love the formula of these. They are comfortable and long-wearing, which is a rarity in liquid mattes. The smell is pretty horrid (like paint) but goes away once it dries. This particular color (latte) is a very grey-toned, pale nude which is unfortunately unflattering on me in natural light. I am very fair-skinned with pink undertones and my boyfriend legitimately thought I was having breathing problems because my lips looked blue. Even though this shade didn't work for me I would absolutely try others in this line.