Review title is My go-to dye now [SEP] This dye has great lasting power. I like how the pigment is rich enough to where I can mix it with white conditioner to get a great pastel tone. If you're going to mix it like this, remember to measure how much of each you're using lest you not to be able to recreate the proper percentages to get the same results. Been there, done that. ;) As always, definitely test your mixture out on a piece of hair to make sure you like the results so you're not stuck with a head full of results you don't like!