Review title is Not natural- not zinc oxide. [SEP] Not zinc oxide!! There is nothing in this listing to warn you that this is not made with the same ingredients as Boudreaux's Butt Paste. It looks just like the same packaging, but the active ingredient is Dimethicone, which upon our research is not recommended for daily use, as it creates an impermeable barrier on the skin like Vaseline. You want your baby's bottom to be able to breathe to heal from diaper rash. Further, the chemical is a bit harsh for Newborn skin. I tried to return these, but have not heard back from the vendor. It is not handled by amazon. They need to include a photo of the label or disclaim the chemicals in the listing.