Review title is Sheer, MATTE and pale color unless you put on 5+ coats [SEP] Not sure what this formula is supposed to be.  It goes on very sheer, has a light purple color, certainly NOT neon. It dries very quickly but is MATTE.  The color in the bottle is accurate but only when you put on 5 coats and then use a topcoat to get a shine.  You can see the difference in the sheen: one is without a topcoat (and is matte) the second pix is with the Sally Hansen Insta-Dri in 'Clearly Quick'.<br />This is horrible.  Not the usual Sally Hansen quality at all.  This was a loss.