Review title is Smells Like Candy [SEP] On light or freshly bleached hair, Rad Rasberry gives color that lasts for a minimum of 6-8 weeks. My hair is naturally blonde and I've died it just about every color in the book. It always grabbed burgundy shades and took me FOREVER to bleach out but this product held up as well as it bleached out when I was ready for a change. I've used it alone for a beautiful deep raspberry shade and mixed it with the Sparks Wild Flamingo and Purple to create an ombré look. (pictured) I've also mixed in some Sparks Crystal Clear to give my platinum hair a lovely pastel shade. (also pictured)  I'm a huge Sparks fan, it's non-damaging, delivers multifaceted color and smells great!