Review title is Price Increase [SEP] Arrived in just 10 days from Hong Kong to US.  The color is beautiful and it really stays put without any fall out.  I was so excited that after seeing this that I intended to order more colors but, one thing, in just 10 days the price went up from $9.95 to $11.50.  An increase of $1.55 in less than 2 weeks is pretty steep to me.  I believe it may because their sales increased after a YouTuber spoke of how much she liked the product.