Review title is Emphasizes Lashes For A Natural Look [SEP] This goes on nice, doesn't clump at all even after a second or third swipe (to try to separate my lashes, not to add more; one swipe offers enough coverage). No big lift or length, but it still adds more than what my middle aged lashes have on their own. Overdone lashes would look silly on me anyway. This provides a natural look. No irritation & easy to wash off.