Review title is Not for Everyone [SEP] For $20, I would not repurchase this. The bottle is very small and for that amount of product, I would not recommend this. The first application resulted in lightening the blonde in my hair (originally dark brown) but the second did not work as well. I kept the product in for approximately the maximum recommended amount of time. The second time, I did not notice any lightening. Both times, my hair was more dry, especially the second time. The shampoo does not cleanse at all, and is purely for the purpose of lightening. The kit comes with one pair of plastic gloves to protect the hands and nails from the dark violet color. It lathers nicely and was fun to apply. However, unless you regularly spend a lot for this particular purpose, I would not recommend this.