Review title is My wife loves this and says the color in her hair lasts longer [SEP] Bought this for my wife and she loves it.  She says it helps preserve the color in her hair and doesn't strip out the natural oils like Pantene does.  So far no problems at all and she's satisfied spending the extra money for a quality shampoo and conditioner.  If you're a guy and unless you have a good reason for needing something like this then I don't think it's worth the extra money.  I just stick w/ the cheap stuff.