Review title is Effective and easy to use [SEP] [[VIDEOID:8c55153397d3655b2c7f6b8b134d5bc8]] This is a great product. Easy to use.  I used latisse for many months and  this is almost as effective but at a much cheaper price. Plus it doesn't make the area where I apply it  itchy like other brands do. My eyelashes are longer, but not thicker so I knocked off one star. Buy it!!!<br />Update- Sept 13- Eyelashes are a bit thicker too. Some itching occasionally on my eyelashes for a few minutes after I apply it. But they are slightly longer and slightly thicker!!! So I have changed it to 5 starts. The effect is subtle and natural, not like having fake bushy eye lashes so please have realistic expectations or you will be disappointed