Review title is Dims the Brassiness [SEP] Using this product while my dyed hair grows out, after using a color stripping product which left the dyed sections abit brassy. Roots are growing in nearly white. This shampoo does a great job of dimming the brassy tones. I use it every other time I shampoo, leaving it on my hair for about 5 minutes while I shower, then rinse it out and apply a conditioner. It turns my very white hair in front just a tiny bit purplish-bluish, but that actually seems to fade after a day and certainly after the next wash.