Review title is Exactly As The Ads Say [SEP] I first saw this product on television and thought, well maybe its true.  I decided to give it a try as I was sick and tired of all the irritating ingredients in the leading deodorants. I ordered the warm vanilla for myself and was so happy with it I purchased the Bay Rum for my husband.  This product has NO baking soda, is aluminum free, and hypoallergenic. It does last 72 hours as well and the smell, well it is really nice and not overpowering. It was developed by a doctor, and although it is a bit pricey, its worth it if you are allergic to certain ingredients.  It comes in a lot of delicious scents and easy to follow instructions.