Review title is Not really purple! [SEP] Arrived quickly. Is more like an indigo blue. Showed to my stylist and even she said that doesn't look like the image or literature the manufacturer sends her. She thought it might be wrong. But I usually do blue. Added a small amount to the blue topaz the first time. Really deepened the color. 2nd time I had less of topaz and turned very dark blue/hint of purple.  Update March 2019. Last dye was October 2018 see image. Mixed with blue topaz. Now on job hunt has faded to blue, then light teal cant get it to pull out of hair. Have tried rebleaching. Now sitting in salon and cant get it to let go. Stylist is dumbfounded. Awesome staying power!