Review title is Does't live up to the hype. [SEP] I read an Allure advertisement touting the remarkable qualities of this blowdryer.  It is supposed to be &quot;whisper quiet&quot; and still be powerful.  No, its not quiet.  It is as loud as any other blowdryer I have purchased.  It does not have as much power.  Takes longer time to dry and my hair doesn't look better.  I am sorry I  read the review in Allure and immediately purchased this blowdryer.  Please do not waste your money.