Review title is Excellent in All Areas [SEP] This is a very unique and effective product.<br /><br />Used with a light pre-styler on medium-length hair:<br /><br />Scent: It's a light scent. Warm and slightly spiced. Very pleasant and masculine.<br />Consistency: Extremely creamy. Becomes slightly tacky when emulsifying.<br />Styling: Smooth through the hair at first, with increasing tug the more you style. This is not a problem for me and is part of getting great hold from a product.<br />Finish: Slightly shiny at first, but becomes much more matte as it dries in the hair.<br />Hold: Legitimate all-day hold without becoming too rigid to restyle.<br /><br />This is one of my new favorites. Seriously good in all areas, which is so rare. TheSalonGuy has a real winner with this one.