Review title is "It's fancy, and it IS what it says it IS"... [SEP] It comes in a nice looking metal can. It says it is a MEDIUM SHINE and a MEDIUM HOLD styling aid and my years of research trying endless styling aids to tame my 80s' bowl do genetics concurs 100%. Seriously though, my hair has like 5% body to it so I shifted to short/shorter hairstyles about 5 years ago which are easier to control. My hair is on the thicker side and very straight<br /><br />It most definitely looks like a putty with a semi-firm smooth texture and a white color. The SNIFF does seem to have notes of black pepper and pipe tobacco but they are dulled way down likely to avoid being overbearing or offensive. The HOLD is flexible and can be molded/shaped. There is a slight oiliness or greasy "to the touch" feel but that is quite normal when you're talking about "medium" or "high" shine hair products.<br /><br />I used it on my "mini mini faux hawk" and it allowed me to form it together on top and it held which not all medium/medium products accomplish. I emulsified it in my fingers and applied it to DRY hair. I am very happy with how it works for this style of cut. All in all, a nice product which works splendidly for my favorite style of cut.