Review title is Good dupe for bright pink [SEP] For some reason, the same brand's version of bright pink has been expensive lately, so I tried the plum + bubblegum pink. It took a few times to get the right brightness level and it's not an exact match, but I'm happy with the outcome color. It's worth noting though that it took a lot of lightening to get it right. I needed very little plum to create the color.<br /><br />The picture is first week after dying, color only on top of non-treated, non-bleached hair. The difference between back and front is a function of color depositing on grey, an effect I like because it gives some variation and highlighting effects. For reference, my natural shade is auburn that's gone mousy and grey in old age.