Review title is BE CAREFUL WITH THIS PRODUCT [SEP] what the actual **** did I just put in my hair?<br />I had platinum blonde hair, almost white and I just used this for the first time because it's apparently supossed to add a hint of lilac hue to your hair. It turned DARK REDDISH BROWN almost immediately and I didn't even leave it in for 5 minutes and when I rinsed it my hair was a light brown colour! I immediately washed it using a clarifying shampoo and got most of it out thankfully but my hair is still stained a dark blonde almost orangey colour?? don't know if this bottle was old or what but this is absolutely not what is being advertised here and thank god i rinsed it as quickly as I did because it probably would have completely ruined my hair. WOULD NOT RECOMMEND.