Review title is Maybe for very light or blonde hair [SEP] I have brown hair so I knew it was a stretch, but I always wanted to try a hair coloring product, pink in particular. It started out easy, but the cap lid came all the way off as I brought it through my hair. I spent like an hour in the same spot trying to get color to show. Eventually I found it easier to just squeeze the goop into my hair and then use the little brush lid. I did see some pink, but I used so much my hair got a little chalky where it dried.