Review title is Expensive, but worked better than the foundation I had been using at twice the price. [SEP] I need excellent coverage, and had only found a brand at Sephora that was costing me about $60 a month.  I had tried this once before and didn't click, but I retried it one day (sick of spending that much money for foundation) and realized that once you find your correct color, it worked as well and looked more natural.  I still think $20 each is a lot of money, but at least it's only half what I was paying for Sephora's.  And it's the cosmetics industry - you get used to paying many dollars for two cents of product package in two dollars of custom case.