Review title is Don’t [SEP] I really REALLY wanted to like this 😔 I’ve used a more expensive version that I LOVED so I was hoping I could get this since same thing but cheaper and maybe it would work the same and be the same quality .... but it’s not even close. This thing is literally unusable. The formula is so thin and runny it’s like water color paint. And the applicator does not apply nicely no matter how gentle you use it. Also, I got the darkest color and it is definitely not dark brown. It was very light and very red. Maybe should of gone with dark grey since I have dark brown hair but the formula still sucks anyway so...now I know 😣👎🏻 Idk how this has such good reviews.... I hate when people lie in reviews because the whole reason i went for this was THE REVIEWS were good.