Review title is Good tools in a plush box, good for a gift [SEP] The tools are sharp and have a nice matte finish that makes them look more expensive. It's perfect for me, but as there's a logo and &#34;Pure Sir&#34; in silver on the top of the box, I'm hesitating whether to send one to my niece for her birthday. Stupid, maybe, why should it matter? It shouldn't...<br /><br />But it does. So it loses a star. I feel so shallow!