Review title is Fig will not likely be the shade you expect [SEP] This was supposed to be "fig," a color designation that most often turns out to be a pinkish brown- based berry color, between the mauve base of a plum and the darker red tone of a currant. It was none of these things, except maybe save a distant relation to "berry": it turned out to be a cooler red-blue tone of cherry. Not much pigment intensity and nothing like a tint or stain--more a weak gloss that would need constant reapplication. Was very disappointed, had high hopes for this brand and color, which online looks like the shade of my dreams--that slightly-darker than-my-own natural lip tone of fig I guess I might never find (though Etude House's gel stain in the odd, misleading name "sweet potato red" comes pretty close).