Review title is Fantastic [SEP] Prior to discovering this product, I used another, much pricier coverup.  It was ok but the applicator was strange and a lot of the expensive cream was wasted.  Also, it didn't last all day.  Pur concealer is perfect.  It spreads easily, blends in nicely and does the job.  Even my undereye dark circles are minimized.  It looks like a small amount of product but a little goes a long way and the tube lasts a very long time, even with daily use.  Update 4/15/2022:  Many months ago, I purchased a second tube of this product because I figured the first tube would soon be gone.  Not so!  Here it is, at least 4 months later and, even with generous daily use, it's only this morning I had to open the new tube.  Great product, lasts a long time, easy to apply and well priced.  The folks who don't like the applicator might try dapping on the small amount needed and spreading it with a fingertip.  Works great that way.