Review title is Beautiful, but lightly pigmented. [SEP] The color is beautiful and it provides the perfect pop of brightness with a more neutral, smokey eye...BUT!  (You knew there was a but coming, right?)  It's not super pigmented and you have to go over it several times to get a good pop.  Since it's lighter, it's not ideal for a winged eye either.  I usually just flick it out on the edge a little, but don't do a full-on wing.  I'd say the color trends more toward violet (with red undertones), than purple (with blue). It doesn't bleed or run, and for the price, I think it's a good choice, if you're looking for a little spark with your eye make-up routine.