Review title is Reviews led me astray [SEP] After I read the reviews on this product, I thought well, it HAS to be great. I have baby fine hair and it gets pretty flat at the roots because it's fairly long. Well, I tried this product because of the reviews and it may be that I'm only using a quarter size amount before I blow dry, but it doesn't last but about an hour, then it's flat agin. So, it didn't work at all for me. I'm going back to using Joico gel mixed with a little water and comb it through my roots. That works fantastically. This was a waste of money.