Review title is She said without hesitation how much better this was compared to what she was using [SEP] The cleansing brush replaced a much much cheaper one my wife had been using for over a year.  She said without hesitation how much better this was compared to what she was using.  As others have noted, you can take this in the shower - can't be submerged, however.  Feels very gentle, but also strong and the motor doesn't hesitate.  I honestly can't comment about the price point - what do cleansing brushes of this caliber sell for by other companies? - but I do know the wife was pleased and felt this did an excellent job.