Review title is creamy semi matte finish, bold, bright pop of color, fades w/ drink & food, smudges [SEP] Not shiny, not matte, somewhere in between. They call it semi-matte, and I agree. But anyone who has lines or parched lips, should always avoid any formulation with the word "matte" in it. You are better off with a lip liner and a moisturizing lip gloss or lip stick. Matte will always dry down and make the lip skin pucker a little. My lips aren't wrinkled, but I can tell the formula pulls the skin together a little.<br /><br /> The color is bold. 06 Crush Berry appears to be a blue based red. Definitely red, like a classic red, just blue based rather than orange based. It feels super smooth on the lips, not at all tacky. Doesn't feel or look dry to start, but it dries down to a matte look. Can achieve a decent level of stain with a few applications and blotting.<br /><br />The first pass has a more oily look and feel to it. I smash my lips one way, and it appears to come off lips a little. Then I smash them in the other direction, and the color is there again. But once it sets, it isnt budging like that again. Any color disappearance is from drinking, eating.<br /><br />The case looks and feels good. The overall product is pretty good, just comes down to wanting a bold semi matte color that will perform like most other lipsticks- wears off with drinking & eating.Even then it doesnt disappear. Just might need to even out the color after awhile.  It seems to hold up to the product description. So for that (and all else), I give it a solid 4 stars.<br /><br />I'm not in love with it, but it looks nice in pictures. Has a bright pop of color. This is not a subdued look at all. I find that it nearly matches a bold lip tint that I like by "I'm Meme"<br /><br />https://www.amazon.com/dp/B091GSRN78/