Review title is sanitizing, invovatived design, good staying power [SEP] I like this is the one of the few cushion where you don’t dip your wet sponge back into it over and over. Because the traditional cushion gets in contact with air so often, it dries out and get bacteria’s within 1 month of use. I have wasted many cushions this way where it is already dried or started to break me out. This pump makes you control the amount and stay away from dirty air. How perfect! I picked the darker color 23, on my skin who is light beige is a tab bit light. Because it’s sheer coverage, it does look natural. It stays dewy all day, but stays put for a good 6-8hrs(most cushions are about 2-4 before you skins fully absorbs it). Very happy with this.