Review title is Not red, it's purple [SEP] I purchased this to add to hummingbird food for my feeders--I know, I know, you don't need color, but I use it to be able to see the level in the multiple feeders so I know when to make more,  not to attract the birds.  I was disappointed that the color is a light lavender that only becomes a more vivid purple when more is added.  The color doesn't matter really as I am using it to gauge the level of food left in the feeders, but I am disappointed that it isn't even close to red.  I could have used any natural food color for my use, I wanted it to be red, or at least pink.