Review title is Makes the straightening process much quicker [SEP] I love how easy this flat iron hair brush is to use. It heats up very fast and gets super hot so do be careful. I have a natural wave to my hair and will use a flat iron to straighten my thick hair. It usually takes me about 15 minutes to get my hair done but with this new flat iron hair brush it only took me 9 minutes. Being a mother of three children, every minutes counts so I was delighted to cut an average of 6 minutes off of doing my hair. I should add that my hair was soft and shiny after straightening likely due to the built in Ionic generator. I also love that it has 5 heat settings allowing me to pick the one that works best for me.<br /><br />Pros:<br />- Heats up very fast.<br />- Easy to use.<br />- Power cord is 78&#34; long and rotates.<br />- Built in Ionic generator.<br />- 5 heat settings with LED display.<br />- Automatically turns off after 45 minutes making it safer to use.<br /><br />Cons:<br />- It's heavier than most flat irons.<br /><br />Overall, I really do love this flat iron hair brush. It works well and makes the hair straightening process much quicker.<br /><br />I received a discount in order to test the product. However, I post reviews so consumers can make informed decisions. Thus, any discounts received have no impact on my reviews.  If you have any questions, please leave a comment and I will be happy to help answer them if I can. I hope you found my review to be helpful. Happy Shopping!