Review title is decent product, just not for me [SEP] I purchased 001 ivory; i'm somewhere around NW13, and Missha BB #13 is a good winter color match. This product is just a little lighter, which i could have worked with if the tone didn't run neutral to warm (i ended up looking rather gray). The formula did not bother my sensitive skin, and application was super easy. I was looking for a light coverage product; this is more medium coverage that can be built up to full coverage. I'm going to say that this product's formula is a lot like a liquid foundation, because it broke up on my skin like most liquid foundations do (i guess i have weird skin?). I was hoping for more of a BB cream or very thin consistency, since that is what works for my skin.<br />Overall this is not a bad product. The packaging is super cute and sturdy, you get a lot of coverage for a product that is so easy to apply, and this color will work well on any pale prince/ss with neutral to warm and neutral-olive undertones.