Review title is Unreliable description [SEP] Was looking for a good deposit-only color refresher for my fading red hair... this wasn't it. Fire red means apparently means pinkish red. Also, it didn't wash out in 6 or even 16 washes.. had to get a professional to remove it with bleach. I wish this product would feature pictures of the color on hair.. the color shown in the bottom right is just a randomly chosen block of color. This one looked brick red but turned out entirely different. If they actually showed examples I would consider buying it again (in a different color) as color usually washes out of my hair in a few washes but this stuff really stuck around!