Review title is Different..... but nice [SEP] Definitely softens the beard and calms the itch. Cuts down on "beardruff" by moisturizing the face. Its a fairly light oil, not real greasy or 'heavy'. Now for the smell...<br /><br />... The first time you put this on it may seem strong and even a bit overpowering to some, like many new unfamiliar scents. Keeping in mind it goes on the face near the nose, the scent initially comes off stronger than it actually is. My wife loves it, saying its subtle and masculine. After a few applications, I quickly became accustomed to the smell.<br /><br />I'm prefer to be outdoors, and if I had my way, I'd smell like campfire smoke 365 days a year. That being said, I wanted an outdoorsy smell, nothing too sweet, citrus or floral. The Canoeist beard oil smells like birch and cedar. It also has grassy undertones, similar to alfalfa hay, with notes of rosemary and/or sandalwood. Make sense with vetiver being a grass and all.<br /><br />Ingredients as listed on bottle.... grape seed oil, vetiver essential oil, cedarwood essential oil, birch essential oil, and vitamin E oil.<br /><br />I have my own landscaping business, and love the smell of fresh cut grass, which I often smell like anyway. This scent isn't too far off from that fresh cut grass smell. Thanks for reading.<br /><br />SPO