Review title is Easily absorbed, may not be the fountain of youth, but feels good on the skin [SEP] eb5 line has been around for some time now and I have noticed their advertisements in print media over the years, but have not tried any of the line until I received this bottle of Collagen Booster Serum.  I am very surprised that I like this serum as much as I do, and I am more surprised at the competitive pricing for the entire line.  With no added fragrance, my sensitive skin responded well to the light and creamy product that was readily absorbed.  My skin was prepared for moisturizing and there was no irritation or annoyance due to a fragrance of the natural components which can occur.  The pump action is terrific and the cap keeps it protected from the elements, yet it is quick to remove for application.  There is no excessive packaging, so little waste.  Many years ago, Robert Heldfond Jr. and I were casual friends in San Francisco, occasionally having coffee together in North Beach, and I have thought of him each time I would see his father's picture in the advertisements I mentioned earlier.  I very much like to support family businesses and am pleased to finally try the product from his company which now has his wife at the helm.  I look forward to trying other products in the line.