Review title is I think they are on to something here. [SEP] I have long, fine, wavy/frizzy hair. I can do most straightening with the dryer but I was wanting something that would give it that sleek shiny straight look without using product that makes my hair look greasy. I ordered this because i have tried everything else, why not this. Right out of the box i knew they were on to something here. A bit heavy, but nothing more than a hairdryer. I tried &#34;brushing&#34; my hair with it, bad idea. It yanked my hair out bad. The rubber bristles snag hair very easily. But if you piece out hair, like you do with a flat iron, and work slowly down the hair while firmly holding it taunt then you have something. I started flattening with  the bristles up instead of down on my scalp and it worked better. Took some practice but i got it going. Did the job better than a flat iron. Still a bit concerned about the hair it pulls out but i think with practice i will get better at it. I think this is a winner. Just don't &#34;brush&#34; your hair with it unless you want to go bald.