Review title is This was kind of a "gimmicky" fail for me. [SEP] Generally, I love EasyDew products and they always seem to deliver what they promise.  That said, this product was a serious letdown and a bit gimmicky, in my opinion.  The delivery system of the product was completely unnecessary and did absolutely nothing to help with product placement.  The use of growth factor along with the claims to provide filling of lines and wrinkles instantly was where my disappointment came in.  Mostly because it did NOT do what it claimed.  The product is a clear gel that absorbs into the skin and does provide some hydration.  However, I think that's mostly down to the use of the hyaluronic acid it contains, which becomes a problem for me to use in my daytime skincare because I live in an absurdly DRY climate in the winter months and hyaluronic acid without access to moisture in the air or in the form of other products means it's going to suck the moisture from the surrounding tissues.....which means you end up with a VERY dry, wrinkly looking area anywhere you put this.  As for the EGF it contains, there are some studies that show it does help with repeated use OVER TIME, but it does not magically erase lines and wrinkles, and certainly not in the formulation offered here.  I feel like it's a case of a very good company, with very good skincare products that sadly made a mistake in caving into the "quick fix" trend so many other companies have.  This was a definite miss for me.