Review title is Nice applicator tip and blendable [SEP] I ordered the Dewy Bloom in the color #105 Ardour（Terracotta). This is a pretty shade of a light mauve and works well with my skin tone. To use, you must remove the cap, then twist the top to the "on" position. Gently squeeze until you move the product up into the sponge tip applicator. I like the applicator because I can dot my cheeks, then use my blender brush to blend it into my makeup. I have found that I do need to build it up to my desired pigment, but that is easy to do. Once I am done with it, I simply twist the top into the "off" position and replace the cap. I've found that the color does last all day, but I do apply it on top of a foundation and use setting spray as well. Overall, I think this liquid blush does an ok job, but you do have to build it up as it's quite sheer.