Review title is The product in and of itself is fine. The reason I gave it one star is ... [SEP] The product in and of itself is fine. The reason I gave it one star is because auburn is not supposed to be dark magenta. The only time I, as a titan-haired individual, could use this product would be if I dressed up as Magenta from The Rocky Horror Picture Show. When I think of auburn, I think lighter red, not dark purple. Ugh.