Review title is Moisturizing But No Firming [SEP] This cream feels great on my skin and is readily absorbed but I have been using it for months now and haven't seen any "firming" effect. For the current price it's too high for what it does - which is being an effective moisturizer. There are many products out there that hydrate your skin - I usually prefer olive oil-based products. This one doesn't change the sagginess around my neck so only three stars from me!