Review title is Has great hold on my thick hair [SEP] I have thick and wirey hair so finding a product that works and has hold for my hair is hard to find, but this product delivers! It has a pretty smooth consistency between your fingers and goes on smoothly. I like that it "sets" - not all pomades or gels do and they stay sticky. This actually has holding power on my thick hair but isn't crunchy and stays soft. It has a pretty strong masculine smell which I do like, but it may not compliment your cologne. smells really good but it's pretty strong and masculine that may not work with your cologne. All the great reviews are true - this one is worth a try!