Review title is Do not use for baking-Red Velvet Cupcakes Were A Brown When Bakedx [SEP] PROS: No Articial Colorings or flavorings. Works on frostings, etc...<br /><br />CONS: DO NOT USE FOR BAKING<br />These Red Velvet Cupcakes were a Valentine’s Day present for my husband. After baking, cupcakes were Brown not Red. I had to slather the cupcakes with Cream Cheese frosting to hide the brown color.