Review title is Favorite benefit brow product [SEP] Favorite benefit brow product, but I still find myself using the other methods as well. The powder end is awesome and helps add fullness much more easily than some of the other brow products by method. Definitely genuine Benefit and arrived quickly enough. Same price as at Ulta and they were out of stock. For color reference, I am very fair skinned with dark brown hair, and some natural auburn mixed in. The #5 is my go-to. It can get a bit dark when I get tanner in the summertime and my hair has lightened a bit, but applied with a light and careful hand it is just right.