Review title is Nice Packaging and a Vibrant Color [SEP] This lipstick is the sort that is great to pull out of your purse in places because it just looks super classy.  The color is nice and vibrant and it doesn't dry out your lips.  The effect is quite matte so I will confess I added a staying gloss over it - but purely for visual effect. My skin tone was failing to pull off the flatter red. It didn't need it for moisture.