Review title is Effective + Sensitive skin approved [SEP] I find applying with a metal cosmetic spatula is best and applying it horizontally and not vertically along the armpit is easier. Spreading it from one clump on my skin to the rest of the area I want covered. Warming it up a little might help just with your fingers first. You gotta practice with it for sure to find how to apply it for you. The smell is light and nice. It works for 24+ hours for me on shaved and unshaved pits. No sensitivity issues for me, and I have a ton of chemical and food allergies and sensitivities. I would like to see it come in a plastic-free cardboard push container; I think that would be easier than a spatula and jar for application.