Review title is Don't waste your time or money [SEP] I tried this brand for the first time, hoping for a vibrant violet. It came out very pretty, but did not adhere to my hair at all. I was outside in light rain for an hour a day after dying my hair and all the color literally washed out. They shouldn't be able to label something semi permanent if it rinses entirely out of your hair. Now I have dirty dish water purplish strands.