Review title is This works!! [SEP] I'm happy to be the first to review this product.  Yes, a little expensive for this small tube, BUT it is so effective.  My lips have always been dry and peeling and this product really helps soften and smooth them.  I have ordered more tubes to keep in various areas of my house so I don't have to always go to another room for the tube.  Much easier to use than plain olive oil.  I truly recommend this non-waxy product, because wax-based lip balms cause more dryness.  Price doesn't matter if it works!!!