# From Cold War to Culture Wars, 1980-2000

## Political and Cultural Fusions

Ronald Reagan’s victory in 1980 suggested to conservatives that the days of liberalism were over and the liberal establishment might be dismantled. Many looked forward to the discontinuation of policies like affirmative action. Conservative Christians sought to outlaw abortion and stop the movement for gay and lesbian rights. Republicans, and some moderate Democrats, demanded a return to “traditional” family values, a rhetorical ploy to suggest that male authority over women and children constituted a natural order that women’s rights and the New Left had subverted since the 1960s. As the conservative message regarding the evils of government permeated society, distrust of the federal government grew, inspiring some to form organizations and communities that sought complete freedom from government control.

### CREATING CONSERVATIVE POLICY

Ronald Reagan’s popularity and effectiveness as a leader drew from his reputation as a man who fought for what he believed in. He was a very articulate spokesperson for a variety of political ideas based on conservative principles and perspectives. Much of the intellectual meat of the Reagan Revolution came from conservative think tanks (policy or advocacy groups) that specifically sought to shape American political and social dialogues. The Heritage Foundation, one such group, soon became the intellectual arm of the conservative movement.
Launched in 1973 with a $250,000 contribution from Joseph Coors (of Coors Brewing Company) and support from a variety of corporations and conservative foundations, the Heritage Foundation sought to counteract what conservatives believed to be Richard Nixon’s acceptance of a liberal consensus on too many issues. In producing its policy position papers and political recommendations to conservative candidates and politicians, it helped contribute to a sanitization of U.S. history and a nostalgic glorification of what it deemed to be traditional values, seemingly threatened by the expansion of political and personal freedoms. The foundation had lent considerable support and encouragement to the conservative dialogues that helped carry Ronald Reagan into office in 1980. Just a year later, it produced a document entitled Mandate for Leadership that catalogued some two thousand specific recommendations on how to shrink the size and reach of the federal government and implement a more consistent conservative agenda. The newly elected Reagan administration looked favorably on the recommendations and recruited several of the paper’s authors to serve in the White House.

### CONSERVATIVE CHRISTIANS AND FAMILY VALUES

Among the strongest supporters of Ronald Reagan’s campaign for president were members of the Religious Right, including Christian groups like the Moral Majority, 61 percent of whom voted for him. By 1980, evangelical Christians had become an important political and social force in the United States (). Some thirteen hundred radio stations in the country were owned and operated by evangelicals. Christian television programs, such as Pat Robertson’s The 700 Club and Jim Bakker’s The PTL (Praise the Lord) Club, proved enormously popular and raised millions of dollars from viewer contributions. For some, evangelism was a business, but most conservative Christians were true believers who were convinced that premarital and extramarital sex, abortion, drug use, homosexuality, and “irreligious” forms of popular and high culture were responsible for a perceived decline in traditional family values that threatened American society.
Despite the support he received from Christian conservative and family values voters, Reagan was hardly an ideologue when it came to policy. Indeed, he was often quite careful in using hot button, family-value issues to his greatest political advantage. For example, as governor of California, one of the states that ratified the Equal Rights Amendment (ERA) in its first year, he positioned himself as a supporter of the amendment. When he launched his bid for the Republican nomination in 1976, however, he withdrew his support to gain the backing of more conservative members of his party. This move demonstrated both political savvy and foresight. At the time he withdrew his support, the Republican National Convention was still officially backing the amendment. However, in 1980, the party began to qualify its stance, which dovetailed with Reagan’s candidacy for the White House.
Reagan believed the Fourteenth Amendment to the Constitution was sufficient protection for women against discrimination. Once in office, he took a mostly neutral position, neither supporting nor working against the ERA. Nor did this middle position appear to hurt him at the polls; he attracted a significant number of votes from women in 1980, and in 1984, he polled 56 percent of the women’s vote compared to 44 percent for the Democratic ticket of Walter Mondale and Geraldine Ferraro, the first female candidate for vice president from a major party.
Reagan’s political calculations notwithstanding, his belief that traditional values were threatened by a modern wave of immoral popular culture was genuine. He recognized that nostalgia was a powerful force in politics, and he drew a picture for his audiences of the traditional good old days under attack by immorality and decline. “Those of us who are over thirty-five or so years of age grew up in a different America,” he explained in his farewell address. “We were taught, very directly, what it means to be an American. And we absorbed, almost in the air, a love of country and an appreciation of its institutions. . . . The movies celebrated democratic values and implicitly reinforced the idea that America was special.” But this America, he insisted, was being washed away. “I’m warning of an eradication of the American memory that could result, ultimately, in an erosion of the American spirit.”
Concern over a decline in the country’s moral values welled up on both sides of the political aisle. In 1985, anxiety over the messages of the music industry led to the founding of the Parents Music Resource Center (PMRC), a bipartisan group formed by the wives of prominent Washington politicians including Susan Baker, the wife of Reagan’s treasury secretary, James Baker, and Tipper Gore, the wife of then-senator Al Gore, a Democrat, who later became vice president under Bill Clinton. The goal of the PMRC was to limit the ability of children to listen to music with sexual or violent content. Its strategy was to get the recording industry to adopt a voluntary rating system for music and recordings, similar to the Motion Picture Association of America’s system for movies.
The organization also produced a list of particularly offensive recordings known as the “filthy fifteen.” By August 1985, nearly twenty record companies had agreed to put labels on their recordings indicating “explicit lyrics,” but the Senate began hearings on the issue in September (). While many parents and a number of witnesses advocated the labels, many in the music industry rejected them as censorship. Twisted Sister’s Dee Snider and folk musician John Denver both advised Congress against the restrictions. In the end, the recording industry suggested a voluntary generic label. Its effect on children’s exposure to raw language is uncertain, but musicians roundly mocked the effort.

### THE AIDS CRISIS

In the early 1980s, doctors noticed a disturbing trend: Young gay men in large cities, especially San Francisco and New York, were being diagnosed with, and eventually dying from, a rare cancer called Kaposi’s sarcoma. Because the disease was seen almost exclusively in gay males, it was quickly dubbed “gay cancer.” Doctors soon realized it often coincided with other symptoms, including a rare form of pneumonia, and they renamed it “Gay Related Immune Deficiency” (GRID), although people other than gay men, primarily intravenous drug users, were dying from the disease as well. The connection between gay men and GRID—later renamed human immunodeficiency virus/autoimmune deficiency syndrome, or HIV/AIDS—led straight people and mainstream news organizations to largely ignore the growing health crisis in the gay community, wrongly assuming they were safe from its effects. The federal government also overlooked the disease, and calls for more money to research and find the cure were ignored.
Even after it became apparent that straight people could contract the disease through blood transfusions and heterosexual intercourse, HIV/AIDS continued to be associated primarily with the gay community, especially by political and religious conservatives. Indeed, the Religious Right regarded it as a form of divine retribution meant to punish gay men for their “immoral” lifestyle. President Reagan, always politically careful, was reluctant to speak openly about the developing crisis even as thousands faced certain death from the disease.
With little help coming from the government, the gay community quickly began to organize its own response. In 1982, New York City men formed the Gay Men’s Health Crisis (GMHC), a volunteer organization that operated an information hotline, provided counseling and legal assistance, and raised money for people with HIV/AIDS. Larry Kramer, one of the original members, left in 1983 and formed his own organization, the AIDS Coalition to Unleash Power (ACT UP), in 1987. ACT UP took a more militant approach, holding demonstrations on Wall Street, outside the U.S. Food and Drug Administration (FDA), and inside the New York Stock Exchange to call attention and shame the government into action. One of the images adopted by the group, a pink triangle paired with the phrase “Silence = Death,” captured media attention and quickly became the symbol of the AIDS crisis ().

### THE WAR ON DRUGS AND THE ROAD TO MASS INCARCERATION

As Ronald Reagan took office in 1981, violent crime in the United States was reaching an all-time high. While there were different reasons for the spike, the most important one was demographics: The primary category of offenders, males between the ages of sixteen and thirty-six, reached an all-time peak as the baby-boomer generation came of age. But the phenomenon that most politicians honed in on as a cause for violent crime was the abuse of a new, cheap drug dealt illegally on city streets. Crack cocaine, a smokable type of cocaine popular with poorer addicts, was hitting the streets in the 1980s, frightening middle-class Americans. Reagan and other conservatives led a campaign to “get tough on crime” and promised the nation a “war on drugs.” Initiatives like the “Just Say No” campaign led by First Lady Nancy Reagan implied that drug addiction and drug-related crime reflected personal morality.
Nixon had first used the term in 1971, but in the 1980s the war on drugs took on an ominous dimension, as politicians scrambled over each other to enact harsher sentences for drug offenses so they could market themselves as tough on crime. Penalties for crack possession and use far exceeded penalties for similar amounts of cocaine, a more expensive drug more commonly used by White people. State after state switched from variable to mandatory minimum sentences that were exceedingly long and particularly harsh for street drug crimes. The federal government supported the trend with federal sentencing guidelines, removal of judges' discretion, and additional funds for local law enforcement agencies. Practices like civil forfeiture, in which law enforcement or municipalities could seize and share cash and property of suspected criminals even before they were convicted, provided a significant incentive to investigate drug crimes. The additional funding sources and high likelihood of successful prosecution drove police forces toward more aggressive and inequitable tactics. Black and Hispanic people were many times more likely than White people to be pulled over for routine traffic stops and searches. Local police forces dedicated far more resources to patrolling minority-inhabited neighborhoods, resulting in far more arrests and prosecutions of Black and Hispanic people. This practice of racial profiling would become a civil liberties flash point, but the results were devastating to significant portions of the population.
The law-and-order movement peaked in the 1990s, when California introduced a “three strikes” law that mandated life imprisonment without parole for any third felony conviction—even nonviolent ones. As a result, prisons became crowded, and states went deep into debt to build more. By the end of the century, the war began to die down as the public lost interest in the problem, the costs of the punishment binge became politically burdensome, and scholars and politicians began to advocate the decriminalization of drug use. By this time, however, hundreds of thousands of people had been incarcerated for drug offenses and the total number of prisoners in the nation had grown four-fold in the last quarter of the century. Particularly glaring were the racial inequities of the new age of mass incarceration, with African Americans being seven times more likely to be in prison (). In some states, such as New York, over 90 percent of people in prison were Black or Hispanic. Incarcerated people could neither generate income nor support their communities and families. In most states, convicted felons could not vote while in prison and even upon their release, which reduced the impact of minorities in legislation and representative bodies. And many companies and organizations avoided hiring people who had been previously convicted of felonies, resulting in a cycle of poverty and social stagnation that existed on stark racial lines.
Greater awareness around police practices and use of force developed with the increased availability of recording devices. In 1991, the country watched a citizen's video of Los Angeles police officers repeatedly beating an unarmed man, Rodney King, with their batons. Over a minute of footage showed dozens of strikes and kicks while King lay on the ground or attempted to rise. The officers were put on trial for assault and excessive force, but were ultimately acquitted. In the riots that followed the acquittal, 63 people were killed and and over two thousand injured, with over $1 billion in damage. President Bush said that, "it was hard to understand how the verdict could square with the video." Two of the officers were later convicted of federal charges for willfully using unreasonable force.

### Section Summary

The political conservatism of the 1980s and 1990s was matched by the social conservatism of the period. Conservative politicians wished to limit the size and curb the power of the federal government. Conservative think tanks flourished, the Christian Right defeated the ERA, and bipartisan efforts to add warning labels to explicit music lyrics were the subject of Congressional hearings. HIV/AIDS, which became chiefly and inaccurately associated with the gay community, grew to crisis proportions, as straight people, the medical community, and the federal government failed to act. In response, gay men organized advocacy groups to fight for research on HIV/AIDS. Meanwhile, the so-called war on drugs began a get-tough trend in law enforcement that mandated lengthy sentences for drug-related offenses and hugely increased the American prison population. Prosecutions and mass incarceration were perpetuated largely on racial lines; Black and Hispanic people and communities were severely impacted by inequitable legal pursuits and imprisonment.

### Review Questions
