Fingqa ezinye zezimpikiswano mayelana neLululemon Athletica
Context:I-Lululemon Athletica  I-Lululemon athletica inc. (/ˌluːluˈlɛmən/; isitayela kuzo zonke izinhlamvu ezincane) ngumthengisi wezingubo zemidlalo waseCanada ozinze eBritish Columbia futhi ohlanganiswe eDelaware, e-United States. Yasungulwa ngonyaka we-1998 njengomthengisi wamahhashi e-yoga nokunye ukugqoka kwe-yoga, futhi ikhule futhi yathengisa nokugqoka kwezemidlalo, izingubo zokugqoka, izesekeli, nemikhiqizo yokunakekelwa komuntu siqu. Le nkampani inezitolo ezingama-574 emhlabeni jikelele, futhi ithengisa naku-inthanethi.  Umlando I-Lululemon yasungulwa ngo-1998 nguChip Wilson eVancouver, kanti isitolo sayo sokuqala esizimele savulwa ngoNovemba 2000. UWilson wasungula leli gama ukuze libe nezinhlamvu eziningi u-L ukuze lizwakale njengeliseNtshonalanga kubathengi baseJapane, ngokuvamile abanobunzima bokubiza le ncwadi. Kamuva waphawula ukuthi wakuthola "kuhlekisa ukubukela [abakhuluma isiJapane] bezama ukukusho" nokuthi "kwakuwukuphela kwesizathu segama".  Ukunikezwa kwenkampani esidlangalaleni okokuqala kwaba ngoJulayi 2007, kukhulisa u- $ 327.6 million ngokuthengisa amasheya ayizigidi eziyi-18.2. UChristine Day, owayengumongameli we-Starbucks, waba isikhulu esiphezulu ngo-2008.  Ngo-2013, inkampani yavela okwesithathu ilandelana ohlwini lwezinkampani ezikhula ngokushesha kakhulu ze-Fortune. NgoDisemba 2013, umsunguli uChip Wilson wamemezela ukusula kwakhe njengosihlalo, nokuthi umongameli weTOMS Shoes, uLaurent Potdevin, uzoba yi-CEO.  Ngo-2014, iLululemon yavula isitolo sayo sokuqala eYurophu, isitolo esiyinhloko eCovent Garden, eLondon. NgoFebhuwari 2015, uWilson wamemezela ukuthi usula ebhodini, nokuthi uMichael Casey, owayengumqondisi oholayo webhodi, uzomthatha. Ngo-2018, uLaurent Potdevin washiya isikhundla sokuba yi-CEO kanye nebhodi lenkampani ngenxa yokuziphatha kabi.  Kusukela ekusungulweni kwayo kuze kube ngu-2015, iLululemon ifake izinto zeLandmark Forum ekuqeqesheni kwayo ubuholi nentuthuko. Ngokusho komthombo wenkampani, amaphesenti angamashumi ayisikhombisa abaphathi aqashwa ngaphakathi. Abaphathi bezitolo banomthwalo wemfanelo wokuhlelwa kwesitolo sabo, ukuhlelwa kombala, nokuzibandakanya komphakathi.  Ngo-2019, uLululemon wamemezela ukuthi utshale imali ku-MIRROR, ukuqala kokuzivocavoca okudayisa isibuko esisebenzisanayo nekhamera nezipikha zokuzivocavoca ekhaya. Lezi zinkampani zazihlele ukudala okuqukethwe okusha kwale divayisi, ziqala ngezifundo zokuzindla. NgoJuni 2020, uLululemon wamemezela isivumelwano esingu- $500 million sokuthenga i-MIRROR, esebenzisa ukuthambekela okukhulayo kwabantu abaqhuba ukuzivocavoca okubonakalayo ekhaya esikhundleni sokuya ejimini ngenxa yobhadane lwe-COVID-19. Le nkampani ekugcineni yathatha imali yokwehliswa kwemali ngemuva kwentela eyizigidi ezingama- $ 442.7 ezihlobene nokutholwa ekupheleni konyaka wezimali ka-2022.  Imikhiqizo I-Lululemon ithengisa izingubo zezemidlalo ezibandakanya ama-top, amabhulukwe e-yoga <unk> umkhiqizo owasungulwa yinkampani, ama-shorts, ama-sweaters, amajakhethi nezingubo zangaphansi, kanye nezesekeli zezinwele, izikhwama, ama-yoga mats, amabhodlela amanzi, nemikhiqizo yokunakekelwa komuntu siqu efana ne-deodorant ne-shampoo eyomile. I-Lululemon yafaka uphawu lwayo lwentengiso endwangwini yayo yokuqala, i-Luon, eyayihlanganisa inani eliphakeme kakhulu le-nylon microfiber, ngo-2005. Kusukela ngaleso sikhathi, le nkampani iye yakhiqiza izinhlobo eziningana zezindwangu, kuhlanganise nemiklamo yokucindezela nokukhishwa komswakama. I-Lululemon yaziwa kakhulu ngama-leggings ayo, okwenza lo mkhiqizo waduma.  I-Lululemon igcina i-laboratory yocwaningo nentuthuko, "i-Whitespace", ngaphakathi kwendlunkulu yayo. Inabasebenzi abangaba ngu-50 kuhlanganise ososayensi nezazi zomzimba.  Ngo-2019, inkampani yethule umkhiqizo wokugqoka okusezingeni eliphezulu emgwaqweni obizwa ngeLab ezitolo zayo ezimbalwa. Ngawo lowo nyaka, inkampani yamemezela izinhlelo zokuphinda kabili ibhizinisi layo lamadoda eminyakeni emihlanu ezayo ngaphezu kwebhizinisi labesifazane kanye nezesekeli, ukuncintisana nezinye izingubo zemidlalo ezifana ne-Nike ne-Under Armour.  Ukumaketha Izitolo ezimbili zeLululemon nemikhiqizo yazo embukisweni, (kwesobunxele) ePromenade; (kwesokudla): eHong Kong Ekuqaleni yaziwa ngezingubo zabesifazane ze-yoga, ngo-2019 iLululemon yayikhule ngokuthola amakhasimende amaningi abesilisa futhi yavumelanisa imikhiqizo yayo namasu wokumaketha ngokufanele; ihlela ukukhulisa ukuqwashisa ngomkhiqizo wayo emadodeni. Le nkampani iye yasho ukuthi isebenzisa "ukumaketha okuphelele kwe-guerrilla", okuhlose ukwenza amakhasimende azizwe ukuthi ngokugqoka izingubo zeLululemon bayingxenye yomphakathi omkhulu. Isebenzisa imithombo yezokuxhumana kuhlanganise ne-Facebook, i-Twitter ne-Instagram njengendlela eyinhloko yokuthengisa inkampani nemikhiqizo yayo. I-Lululemon inikeza abaqeqeshi bokuzivocavoca isaphulelo samaphesenti angu-25 kuma-oda abo.  Izimpikiswano NgoNovemba 2007, i-New York Times yabika ukuthi iLululemon yenza izimangalo ezingamanga ngomkhiqizo wayo wezingubo zeVitasea; inkampani ibithe izingubo, ezenziwe ngotshani, zinikeza "izinzuzo ezilwa nokuvuvukala, ezilwa namagciwane, ezimanzi nezokudambisa ubuthi" kepha izivivinyo zaselabhorethri zehlulekile ukuthola umehluko obalulekile emazingeni amaminerali phakathi kukotini ovamile we-T-shirt nendwangu yeVitasea. Kamuva iLululemon yaphoqeleka ukuba isuse zonke izimangalo zezempilo emikhiqizweni yayo esekelwe ku-algae ethengiswa eCanada, kulandela isicelo se-ejensi yokuqapha yaseCanada, i-Competition Bureau of Canada.  Ngo-2013, amanye amakhasimende akhononda ngokuthi izingubo zazingekho ezingeni elifanele, ezinye izinto "zazigqamile kakhulu", zinezimbobo, futhi zahlukana ngemva kokusetshenziswa okumbalwa. NgoDisemba 2010, iLululemon yakhumbula ezinye zezikhwama zesitolo ezingasetshenziswa kabusha ezazenziwe nge-polypropylene, ngokususelwa emibikweni yamazinga aphezulu omthofu. Ngo-2013, iLululemon yakhumbula amabhulukwe ayo e-yoga amnyama ayebonakala ngokungahlosiwe futhi "emincane kakhulu"; ukuhoxiswa, okwakucishe kube ngamaphesenti ayi-17 awo wonke amabhulukwe abesifazane athengiswa ezitolo zayo, kuthinte imiphumela yayo yezezimali. Ukulahleka kwezezimali nokulimala komkhiqizo kwaholela ekuhambeni okuphoqelelwe kweChief Product Officer yenkampani, uSheree Waterson, kanye ne-CEO yayo, uChristine Day.  Umsunguli wayo uChip Wilson uye wenza izitatimende eziningi eziphikisanayo. Engxoxweni yango-2004, uWilson wahlekisa ngokubizwa kwegama lenkampani ngesiJapane. Ngo-2013 wathi inkampani ayiyenzi izingubo zabesifazane abanobukhulu obukhulu ngoba ibiza kakhulu. Emzamweni wokuchaza ukugqwala ngokweqile kwezingubo zalo mkhiqizo, wasola amanye amakhasimende ngokugqoka izingubo zikaLululemon ngendlela engafanele noma ngokuba nezimilo zomzimba ezingahambisani nezingubo zakhe. Engxoxweni yeBloomberg TV ngo-2013, wathi eminye imizimba yabesifazane yayingafanelekile izingubo zalo mkhiqizo. I-Time yabiza lamazwi ngokuthi "ukuhlazeka ngamafutha". Kubikwa ukuthi ukuphawula okunjalo kwaholela ekutheni uWilson ashiye isikhundla sokuba usihlalo. NgoJuni 2016, uWilson washicilela incwadi evulekile eya kubaninimasheya ethi inkampani "ilahlekelwe yindlela yayo" futhi yanikela ngesabelo semakethe kuNike naku-Under Armour, ngemuva kokuthi enqatshelwe ithuba lokukhuluma emihlanganweni yonyaka yenkampani. Kusukela ngaleso sikhathi, uWilson usebenzise iwebhusayithi yakhe ethi "Elevate Lululemon" ukugxeka lo mkhiqizo nebhizinisi.  Ngo-2012, iLululemon yafaka icala ngokumelene noCalvin Klein kanye nomhlinzeki we-G-III Apparel Group ngokwephula amalungelo obunikazi amathathu omklamo wayo wezikhindi ze-yoga. Leli cala lalingejwayelekile ngandlela-thile njengoba lalihilela umklami owayefuna ukuqinisekisa ukuvikelwa kwempahla enobuhlakani ezingutsheni ngamalungelo obunikazi. Leli cala laxazululwa ngaphandle kwenkantolo ngawo lowo nyaka.  Ngo-2021, umbiko we-Business Insider wembula ukuthi umqondisi wenkampani ongashiwongo ngegama wacindezela abasebenzi ukuba benze umkhankaso we-All Lives Matter ozokhonjiswa kuwebhusayithi yayo njengempendulo ekubulaweni kukaGeorge Floyd. Abasebenzi babuyela emuva kodwa batshelwa ukuthi baqhubeke futhi benze i-mock up ngekhophi ye-All Lives Matter, kodwa-ke futhi bakha i-Black Lives Matter artwork mock up ekugcineni eyakhethwa esikhundleni sayo. Lo mqondisi waxolisa emalungwini enkampani angu - 200 engxoxweni yocingo futhi kamuva washiya inkampani.  NgoSepthemba 2022, othisha nabafundi be-yoga abangu-1698 ngamaqembu okukhuthaza ama-Stand.earth kanye ne-Actions Speaks Louder babhalela inkampani befuna ukuthi i-100% yamandla avuselelekayo isetshenziswe ngo-2030. Bathi cishe ingxenye yamandla enkampanini yavela ekukhiqizeni amalahle.
- Izimangalo ezingamanga ngomunye wemikhiqizo yabo ngo-2007 - Izikhalazo ngekhwalithi embi yendwangu yokugqoka ngo-2013 - Izitatimende eziphikisanayo ze-Ex-CEO ezikhathini eziningi phakathi kuka-2004 no-2016 - Icala elibhekene noCalvin Klein kanye nomhlinzeki we-G-III Apparel Group ngamalungelo obunikazi ngo-2012 - Ukungezwani kwangaphakathi mayelana nomkhankaso we-All Lives Matter owaqhutshwa umqondisi ongaziwa owathi kamuva waxolisa futhi washiya inkampani - Isidingo somphakathi senkampani sokushintshela emandleni avuselelekayo kusuka emandleni amalahle kusuka eqenjini labothisha nabafundi be-yoga ngo-2022