Njengoba kunombhalo ongithintayo nge-Uber, ngitshele ukuthi umqondisi-jikelele omdala washintshwa nini.
Context:Ngo-2009, uGarrett Camp, ongomunye wabasunguli be-StumbleUpon, wafikelwa umqondo wokusungula i-Uber ukuze kube lula futhi kushibhile ukuthola izinto zokuhamba eziqondile. UCamp noTravis Kalanick babechithe ama-$800 beqasha umshayeli wangasese ngo-Eva Wonyaka Omusha, ababekubheka njengokweqisa, futhi uCamp waphinde waphefumulelwa ubunzima bakhe bokuthola itekisi ngobusuku obuneqhwa eParis. Uhlelo lokusebenza lweselula lwakhiwa nguCamp nabangane bakhe, u-Oscar Salazar noConrad Whelan, noKalanick "njengomeluleki omkhulu" wenkampani.  NgoFebhuwari 2010, uRyan Graves waba yisisebenzi sokuqala se-Uber; waqokwa njengomphathi omkhulu (CEO) ngoMeyi 2010. NgoDisemba 2010, uKalanick waphumelela uGraves njengo-CEO futhi uGraves waba yisikhulu esiphezulu sokusebenza.  Ngemuva kokwethulwa kwe-beta ngoMeyi 2010, izinsizakalo ze-Uber kanye nohlelo lokusebenza lweselula lwethulwa esidlangalaleni eSan Francisco ngo-2011. Ekuqaleni, uhlelo lokusebenza lwaluvumela abasebenzisi kuphela ukuba bacele imoto emnyama kanokusho futhi intengo yayicishe iphindwe izikhathi ezingu-1,5 kunetekisi. Ngo-2011, inkampani yashintsha igama layo isuka ku-UberCab yaba yi-Uber ngemuva kwezikhalazo ezivela kubaqhubi bamatekisi aseSan Francisco.  Abokuqala abaqashwa yile nkampani babehlanganisa isazi sesayensi yenuzi, isazi sesayensi yezinzwa, kanye nochwepheshe wemishini owayesebenza ngokubikezela izikhathi zokufika kwezimoto ze-Uber ngokunembe kakhudlwana kunama-API e-Google. Ngo-Ephreli 2012, i-Uber yethule insizakalo eChicago, lapho abasebenzisi bakwazi khona ukucela itekisi ejwayelekile noma umshayeli we-Uber nge-app yayo yeselula.  NgoJulayi 2012, inkampani yethule i-UberX, inketho eshibhile evumela abashayeli ukuthi basebenzise izimoto ezingezona ezokunethezeka, kufaka phakathi izimoto zabo, ngokuya ngokuhlolwa kwangemuva, umshuwalense, ukubhaliswa, namazinga emoto. Ngo-December 2013, le nsizakalo yayisebenza emadolobheni angu-65.  NgoDisemba 2013, i-USA Today yabiza i-Uber njengenkampani yayo yezobuchwepheshe yonyaka.  Ngo-Agasti 2014, u-Uber wethule insizakalo yokuthutha eyabiwe eSan Francisco Bay Area futhi wethula i-Uber Eats, insizakalo yokulethwa kokudla.   Ilogo ye-Uber esetshenziswe kusukela ngoFebhuwari 2016 kuya kuSepthemba 2018 Ngo-Agasti 2016, ibhekene nokuncintisana okunzima, i-Uber ithengise imisebenzi yayo eChina ku-DiDi ngokushintshanisa ngesabelo esingu-18% ku-DiDi. UDiDi wavuma ukutshala u-$1 billion ku-Uber. I-Uber yaqala ukusebenza eChina ngo-2014, ngaphansi kwegama elithi 优步 (Yōubù).  Ngo-2016, i-Uber yathola i-Ottomotto, inkampani yezimoto ezizimele eyasungulwa u-Anthony Levandowski, ngo-$625 million. U-Levandowski, owayesebenzela i-Waymo, kuthiwa wasungula i-Ottomotto esebenzisa izimfihlo zokuhweba azintshontshele i-Waymo. U-Uber waxazulula icala elihlobene nokusetshenziswa kwempahla enjalo yengqondo futhi wafinyelela esivumelwaneni sokusebenzisa ubuchwepheshe be-Waymo emisebenzini yakhe yokuthutha izimpahla.  NgoDisemba 2016, u-Uber wathola iGeometric Intelligence. Abasebenzi abangu-15 beGeometric Intelligence bakha umgogodla wokuqala we- "Uber AI", okuyisigaba sokucwaninga ngobuchwepheshe be-AI nokufunda ngomshini. I-Uber AI yakha amaphrojekthi amaningi avulekile, njengePyro, uLudwig, noPlato. I-Uber AI nayo yasungula amasu amasha e-AI nama-algorithm, njenge-algorithm ye-POET kanye nochungechunge lwamaphepha ku-neuroevolution. I-Uber AI yavalwa ngoMeyi 2020.  Ngo-Agasti 2017, uDara Khosrowshahi, owayengumphathi we-Expedia Group, wathatha isikhundla sikaKalanick njengo-CEO.  NgoFebhuwari 2018, i-Uber yahlanganisa imisebenzi yayo eRussia, e-Armenia, e-Azerbaijan, eBelarus, eGeorgia naseKazakhstan naleyo yeYandex.Taxi futhi yatshala imali eyizigidi ezingama- $ 225 kulo msebenzi. NgoMashi 2018, u-Uber wahlanganisa izinsizakalo zakhe eNingizimu-mpumalanga ye-Asia nalezo ze-Grab ngokushintshanisa ngesabelo sobunikazi esingu-27.5% ku-Grab.  Phakathi kukaMeyi 2018 noNovemba 2018, u-Uber wanikela nge-Uber Rent enikwe amandla yi-Getaround, insizakalo yokwabelana ngezimoto yontanga etholakala kwabanye abasebenzisi eSan Francisco.  NgoNovemba 2018, u-Uber waba yilungu eliyigolide le-Linux Foundation.  NgoMeyi 10, 2019, i-Uber yaba yinkampani yomphakathi ngokukhishwa komphakathi kokuqala.  Ehlobo lika-2019, u-Uber wamemezela ukuxoshwa kwabasebenzi abangu-8% futhi wasusa isikhundla se-COO uBarney Harford.  Ngo-Okthoba 2019, ngokubambisana ne-HeliFlight, i-Uber yanikela ngezindiza ezinophephela emhlane zemizuzu engu-8 phakathi kweManhattan neJohn F. Kennedy International Airport ngo- $ 200- $ 225 ngomgibeli ngamunye.  Phakathi kuka-Okthoba 2019 noMeyi 2020, u-Uber wanikeza u-Uber Works, uhlelo lokusebenza lweselula oluxhuma abasebenzi ababefuna imisebenzi yesikhashana namabhizinisi aseChicago naseMiami.  NgoJanuwari 2020, u-Uber wathola i-Careem ngama- $ 3.1 billion futhi wathengisa imisebenzi yakhe yaseNdiya ye-Uber Eats kuZomato.  Futhi ngoJanuwari 2020, i-Uber yahlola isici esenza abashayeli ezikhumulweni zezindiza zaseSanta Barbara, eSacramento, nasePalm Springs bakwazi ukusetha amanani entengo asuselwa kokuningi kwamanani e-Uber.  NgoMeyi 2020, ngesikhathi sobhubhane lwe-COVID-19, i-Uber yamemezela ukuqedwa kwabasebenzi abangaphezu kuka-14% kwabasebenzi bayo.  NgoJuni 2020, ku-software yayo yokuqala njengobambiswano lwensizakalo, i-Uber yamemezela ukuthi izophatha izimoto ezihlala abantu abaningi ezifunwa yi-Marin Transit, i-ejensi yebhasi yomphakathi eMarin County, eCalifornia.  NgoJulayi 2020, u-Uber, ngokubambisana ne-Cornershop ephethwe iningi, wethule insizakalo yokulethwa kokudla kwe-Uber eLatin America, eCanada, eMiami naseDallas.  NgoSepthemba 2020, i-Uber yazibophezela ekutheni i-carbon neutrality emhlabeni wonke ngo-2040, futhi yafuna ukuthi, ngo-2030, emazweni amaningi, ukugibela kufanele kunikezwe kuphela ezimotweni zikagesi.  NgoDisemba 2020, u-Uber wathola i-Postmates ngo-$2.65 billion.  Futhi ngoDisemba 2020, i-Uber ithengise ingxenye yayo ye-Elevate, eyayithuthukisa izindiza ezimfushane zisebenzisa izindiza ze-VTOL, kuJoby Aviation.  NgoJanuwari 2021, i-Uber ATG/Advanced Technologies Group, ibhizinisi elihlanganyelwe elincane eliphethwe yiSoftBank Vision Fund, iToyota, neDenso elalihlakulela izimoto ezizimele, lathengiselwa i-Aurora Innovation ngama- $ 4 billion ngamasheya kanti i-Uber yatshala imali engu- $ 400 million ku-Aurora.  Ngo-Mashi 2021, inkampani yathuthela endlunkulu entsha eseThird Street eMission Bay, eSan Francisco, equkethe izakhiwo eziningana ezinemigqa engu-6 no-11 ezixhunywe ngamabhuloho nezindlela zokuhamba.  Ngo-Okthoba 2021, i-Uber yathola i-Drizly, insizakalo yokulethwa kotshwala, ngo- $ 1.1 billion ngemali nangamasheya.  NgoJanuwari 20, 2022, u-Uber wathola inkampani yase-Australia yokwabelana ngezimoto i-Car Next Door.  NgoMeyi 2022, u-Uber waqala ukusebenza e-Italy, wakha ubudlelwano ne-IT Taxi, umshayeli wamatekisi omkhulu e-Italy, ukuhlanganisa abashayeli be-dispatcher ngeplatifomu ye-Uber. I-Uber ngaphambili yayenze amadili afanayo eSpain, eJalimane, e-Austria, eTurkey, eNingizimu Korea, eHong Kong naseNew York.  NgoSepthemba 15, 2022, i-Uber yathola ukwephulwa kwezokuphepha kwenethiwekhi yayo yangaphakathi yi-hacker eyayisebenzisa ubunjiniyela bezenhlalo ukuthola imininingwane yomsebenzi futhi ithole ukufinyelela ku-VPN yenkampani kanye ne-intranet. Le nkampani yathi ayikho imininingwane ebucayi eyayithintekile
Ngo-Agasti 2017, uDara Khosrowshahi wathatha isikhundla sikaTravis Kalanick njenge-CEO ye-Uber.