I-Netflix yakwazi kanjani ukunqoba ukubusa kwe-Blockbuster embonini yokuqasha ama-video ekhaya?
I-Blockbuster, ngesikhathi isaphumelela kakhulu, yayithola imali eyizigidi eziyizinkulungwane eziyisithupha zamaRandi lapho i-Netflix ingena emakethe njengenhlangano ephazamisa izinto ngenkonzo ye-DVD ethunyelwa ngeposi. Lapho iNetflix ifika, iBlockbuster yayisivele iyisibonelelo esivuthiwe esingenakho okusha. Yayinezitolo ezingu-6000 ezweni lonke, futhi inkonzo yamakhasimende yayingaba ngcono, ikakhulukazi ngezindleko zokuphuza. I-Blockbuster yaqoqa amakhasimende ayo amaRandi ayizigidi ezingu-800 ngezindleko zokuphelelwa isikhathi ngo-2006 kuphela.  Isevisi ye-mail-in-DVD ye-Netflix inikeze ukusebenza okuphansi kumakhasimende njengoba bekufanele bakhethe izihloko kusizinda sabo kusengaphambili futhi balinde izinsuku ezi-2 kuya kwezi-3 ngaphambi kokuba bafike ebhokisini labo leposi. Kodwa-ke, amakhasimende angathokozile ngamanani akhokhelwayo eBlockbuster ashintshela kuNetflix, okwakuyisisusa sokuqala. Ekuqaleni, izilaleli ze-Netflix ezazisemaphethelweni olwandle kwakungamakhasimende angagculisekile e-Blockbuster.  I-Netflix iqondiswa nguReed Hastings, umuntu onombono owenza ukubheja kokusakazwa kwama-video kuyi-Internet. Ngezinsizakusebenza ezincane ezisetshenziswe kwezobuchwepheshe, uReed Hastings wafaka isiko "lenkululeko nomthwalo wemfanelo" ngaphakathi kweNetflix. Lokhu kwashukumisela iNetflix enkathini entsha yokuwina embonini yokusakaza ividiyo yokubhalisa. I-Blockbuster okwamanje yayinemisebenzi ebizayo enezitolo ezingama-6000 kanye nabasebenzi abangama-25000, kuyilapho iNetflix isebenza ngezikhungo ezimbili zedatha kanye nezinqolobane ezimbalwa ezinabasebenzi abangaphansi kuka-500. I-Blockbuster ekugcineni yavula ibhizinisi layo le-Internet. Kodwa-ke, inkinga yezezimali yango-2008 kanye nezikweletu ezikhulayo abazitholayo ngokutshala imali ebhizinisini labo eliku-inthanethi kwakukukhulu kakhulu enkampanini, futhi bagcina befaka isicelo sokuqothuka.