Yiziphi izimiso zokwenza ngcono izinga lokuguqulwa ezifanayo nokumaketha okuqondile kokuphendula?
Context:Ukwenza ngcono izinga lokuguqulwa kwe-inthanethi (noma ukwenziwa ngcono kwewebhusayithi) kwazalwa ngesidingo sabathengisi be-e-commerce sokuthuthukisa ukusebenza kwewebhusayithi yabo ngemuva kwe-dot-com bubble, lapho izinkampani zobuchwepheshe ziqala ukuqaphela kakhulu ukusetshenziswa kwazo kwemali, zitshala imali eningi kuma-analytics wewebhusayithi. Ngemva kokugqashuka, njengoba ukwakhiwa kwamawebhusayithi kwakutholakala kalula, kwakhiwa amathani amakhasi anokuhlangenwe nakho okubi komsebenzisi. Njengoba ukuncintisana kwakhula kuwebhu ekuqaleni kweminyaka yama-2000, amathuluzi okuhlaziya amawebhusayithi atholakala, futhi ukuqwashisa ngokusebenziseka kwamawebhusayithi kukhula, abathengisi be-intanethi baphoqeleka ukuthi bakhiqize okulinganisekayo ngamasu abo futhi bathuthukise ulwazi lomsebenzisi lwewebhusayithi yabo.  Ngo-2004, amathuluzi amasha avumela abathengisi be-Internet ukuba bazame ukuhlukahluka kokwakhiwa kwewebhusayithi nokuqukethwe ukuze banqume ukuthi yikuphi ukwakheka, umbhalo wokukopisha, okunikezwayo, nezithombe ezisebenza kahle kakhulu. Ukuhlola kwaqala ukuba kufinyeleleke kakhudlwana futhi kwaziwe. Lolu hlobo lokwenza ngcono lwaphuthuma ngo-2007 ngokusungulwa kwethuluzi lamahhala i-Google Website Optimizer. Namuhla, ukwenziwa ngcono nokuguqulwa kuyizici ezibalulekile emikhankasweni eminingi yokumaketha yedijithali. Isibonelo, ucwaningo olwenziwe kubathengisi be-inthanethi ngo-2017, lukhombise ukuthi ama-50% wabaphenduli bacabanga ukuthi i-CRO "ibalulekile kucebo labo lokumaketha ledijithali jikelele".  Ukwenza ngcono izinga lokuguqulwa kwabelana ngemigomo eminingi nokumaketha okuqondile kokuphendula <unk> indlela yokumaketha egcizelela ukulandelela, ukuhlola, nokwenza ngcono okuqhubekayo. Ukumaketha okuqondile kwaduma ekuqaleni kwekhulu lamashumi amabili futhi kwaxhaswa ukwakheka kwamaqembu embonini afana ne-Direct Marketing Association, eyakhiwa ngo-1917 futhi kamuva yaqanjwa ngokuthi i-Data & Marketing Association futhi yatholwa yi-Association of National Advertisers kulandela isimemezelo ngoMeyi 31, 2018.  Njengokwenziwa ngcono kwezinga lokuguqulwa kwanamuhla, abathengisi bokuphendula ngqo nabo benza ukuhlolwa okuhlukanisiwe kwe-A / B, ukulandelela izimpendulo, nokuhlolwa kwezithameli ukwenza ngcono imikhankaso yeposi, yomsakazo nephepha.
Zombili izindlela zokumaketha ezigcizelela ukulandelela, ukuhlola, nokwenza ngcono okuqhubekayo. Abathengisi bezimpendulo eziqondile nabo basebenzisa ukuhlolwa kokuhlukaniswa kwe-A / B, ukulandelela izimpendulo, nokuhlolwa kwezithameli ukwenza ngcono imikhankaso yeposi, yomsakazo neyokuphrinta.