Yiziphi zonke izindlela ezahlukene zokusho inani lempilo yekhasimende?
Context:Kwezokumaketha, inani lempilo yekhasimende (i-CLV noma i-CLTV), inani lempilo yekhasimende (i-LCV), noma inani lempilo yesikhathi (i-LTV) ukubikezela inzuzo ephelele enikelwe ebudlelwaneni bonke besikhathi esizayo nekhasimende. Imodeli yokubikezela ingaba namazinga ahlukahlukene obuciko nokunemba, kusukela ekuqaliseni kwe-heuristic kuya ekusetshenzisweni kwamasu wokuhlaziya okubikezela okuyinkimbinkimbi.  Inani lempilo yekhasimende lingabuye lichazwe njengenani lemali lobudlelwano bekhasimende, ngokususelwa kunani lamanje lokuqagela ukuhamba kwemali okuzayo okuvela ebudlelwaneni bekhasimende. Inani lempilo yekhasimende liwumqondo obalulekile ngoba likhuthaza amafemu ukuba asuse ukugxila kwawo enzuzweni yekota aye empilweni yesikhathi eside yobudlelwano bawo namakhasimende. Inani lempilo yekhasimende liyimethrikhi ebalulekile ngoba limelela umkhawulo ophezulu wokusetshenziswa kwemali ukuthola amakhasimende amasha. Ngalesi sizathu kuyisici esibalulekile ekubaleni ukubuyiselwa kokukhangisa okuchithwe kumodeli wokuxuba ukumaketha.  Enye yezindaba zokuqala ze-Customer Lifetime Value ibhalwe encwadini ka-1988 ethi Database Marketing, efaka nezibonelo eziningiliziwe. Abamukeli bokuqala bemodeli yenani lempilo yamakhasimende ngawo-1990 bahlanganisa i-Edge Consulting neBrandScience.
Inani lempilo yekhasimende livame ukubizwa ngokuthi inani lempilo yekhasimende (i-CLV noma i-CLTV), inani lempilo yekhasimende (i-LCV), noma inani lempilo (i-LTV).