Kubva ndima zvinopa, dzokubvisa gore pakuparurwa uye mutengesi wokutanga rakavhurika mabviro CRM hurongwa ari pamanyorerwo {Gore} - {Vendor}
Context:Pfungwa yevatengi ukama utariri yakatanga mukutanga 1970s, apo mutengi kugutsikana yakanga yavose sezvavakatarirwa vachishandisa wepagore kuongorora kana pamberi-mutsetse kubvunza. Panguva iyoyo, mabhizimisi aifanira kuvimba nemapurogiramu e mainframe akazvimirira kuti atengese kutengesa, asi kukura kwekombiyuta kwakavabvumira kuisa vatengi mumapapiro uye mazita. Imwe yezvinyorwa zvinozivikanwa zvikuru zvemazuva ano zveCRM iFarley File. Yakagadzirwa naFranklin Roosevelt's campaign manager, James Farley, Farley File yakanga iri gadziriro yakazara yezvinyorwa zvinotsanangura nhau dzezvematongerwe enyika uye dzevanhu pamusoro pevanhu FDR naFarley vakasangana kana kuti vaifanira kusangana. Vachishandisa, vanhu vakasangana naFDR vakaororwa ne"kuyeuka" kwake zvinhu pamusoro pemhuri yavo uye zvavakanga vachiita mubasa ravo uye mune zvematongerwe enyika. Muna 1982, Kate naRobert D. Kestenbaum vakaunza pfungwa yekushambadzira dhatabhesi, kureva kushandisa nzira dzekuverenga kuongorora uye kuunganidza data revatengi. Pakazosvika 1986, Pat Sullivan naMike Muhney vakaburitsa hurongwa hwekuongorora vatengi hunonzi ACT! zvichibva pamisimboti yedhijitari Rolodex, iyo yakapa sevhisi manejimendi manejimendi kekutanga.  Maitiro aya akateverwa nemakambani mazhinji uye vanogadzira vakazvimiririra vachiedza kuwedzera kugona kwavo, kusanganisira Tom Siebel weSiebel Systems, uyo akagadzira chigadzirwa chekutanga cheCRM, Siebel Customer Relationship Management muna 1993. Kuti vakwikwidzane neaya matsva uye anokurumidza kukura akazvimiririra CRM mhinduro, yakasimbiswa Enterprise Resource Planning (ERP) software makambani akadai seOracle, SAP, Peoplesoft (an Oracle subsidiary kubva muna 2005) uye Navision vakatanga kuwedzera kutengesa kwavo, kugovera uye kugona kwevatengi neakavakirwa CRM ma module. Izvi zvaisanganisira kubatanidza otomatiki yekutengesa simba kana yakawedzerwa sevhisi yevatengi (semuenzaniso kubvunza, manejimendi manejimendi) seCRM maficha muERP yavo.  Kutarisira ukama hwevatengi kwakakurumbira muna 1997, nekuda kwebasa raSiebel, Gartner, uye IBM. Pakati pa1997 na2000, zvigadzirwa zveCRM zvakapfumiswa nekutakura nekutengesa. Siebel akaunza yekutanga nharembozha CRM app inonzi Siebel Sales Handheld muna 1999. Pfungwa yekumira-yega, yegore-yakagadzirirwa vatengi base yakakurumidza kugamuchirwa nevamwe vatungamiri vanopa panguva iyoyo, kusanganisira PeopleSoft (yakawanikwa neOracle), Oracle, SAP uye Salesforce.com.  Yekutanga yakavhurika-sosi CRM system yakagadzirwa neSugarCRM muna 2004. Munguva iyi, CRM yakanga ichikurumidza kuenda kumakore, semugumisiro wekuti yakave yakawanikwa kune vashandi vega uye mapoka maduku. Kuwedzera uku mukusvikika kwakatungamirira kukuderedzwa kukuru kwemitengo. Munenge muna 2009, vagadziri vakatanga kufunga nezvezvavangasarudza kuti vabatsirwe nekukura kwakaita social media uye vakagadzira zvinhu zvaizobatsira makambani kuti awane mukana wekuwana mashoko pazvikwata zvinofarirwa nevashandisi. Mazhinji ekutanga panguva iyoyo akabatsirwa neichi chiitiko chekupa chete zvemagariro CRM mhinduro, kusanganisira Base uye Nutshell. Mugore rimwe chetero, Gartner akaronga uye akaita musangano wekutanga weCustomer Relationship Management Summit, uye akapfupisa maficha masisitimu anofanirwa kupa kuti asarudzwe seCRM mhinduro. Muna 2013 na2014, mazhinji ezvigadzirwa zveCRM zvakakurumbira zvakabatana nehurongwa hwehungwaru hwebhizinesi uye software yekutaurirana kunatsiridza kutaurirana kwemakambani uye ruzivo rwevashandisi vekupedzisira. Chinhu chinonyanya kufarirwa ndechokutsiva mhinduro dzeCRM dzakagadziriswa nedzimwe dzakanangana nebhizimisi, kana kuti kuita kuti dzigadzirisike zvakakwana kuti dzigutse zvinodiwa nebhizimisi rimwe nerimwe. MunaNovember 2016, Forrester yakaburitsa mushumo umo "yakaona mapfumbamwe akakosha CRM suites kubva kune vasere vatengesi vane mukurumbira"
2004 - SugarCRM