Ndedzipi nzira dzose dzakasiyana dzokutaura nadzo kukosha kwoupenyu hwose hwomutengi?
Context:Mukushambadzira, kukosha kwevatengi kwehupenyu hwese (CLV kana kazhinji CLTV), kukosha kwevatengi kwehupenyu hwese (LCV), kana kukosha kwehupenyu hwese (LTV) kufungidzira kwemubhadharo wakachena wakabatanidzwa muhukama hwese hweramangwana nemutengi. Muenzaniso wokufanotaura unogona kuva nezvikamu zvakasiyana-siyana zvekuoma kunzwisisa uye kururama, kubva pakushandiswa kwechinhu chisina kunaka kusvika pakushandiswa kwemiitiro yakaoma yekufanotaura kuongorora.  Mutengo wehupenyu hwevatengi unogonawo kutsanangurwa sehuwandu hwemari yehukama hwevatengi, zvichibva pamutengo wezvino wehuwandu hunofungidzirwa hwemari yemari inouya kubva kuhukama hwevatengi. Kukosha kwoupenyu hwose hwomutengi ipfungwa inokosha pakuti inokurudzira makambani kuchinja pfungwa dzawo kubva pamari inowanikwa pamwedzi kusvika kuhutano hwenguva refu hwehukama hwavo nevatengi. Mutengi upenyu ukoshi chinhu chinokosha metric nokuti rinomiririra rokumusoro muganhu mari kuwana vatengi itsva. Nokuda kwechikonzero ichi chinhu chinokosha mukuverenga kudzoka kwekushambadzira kunoshandiswa mukushambadzira musanganiswa modelling.  Imwe yenhoroondo dzekutanga dzeshoko rekuti kukosha kwehupenyu hwevatengi iri mubhuku ra1988 reDatabase Kushambadzira, iro rinosanganisira mienzaniso yakadzama yakashanda. Vokutanga adopters pamusoro mutengi upenyu ukoshi mienzaniso muna 1990s vanosanganisira Edge Consulting uye BrandScience.
Mutengi lifetime ukoshi inowanzonzi mutengi lifetime ukoshi (CLV kana kazhinji CLTV), lifetime mutengi ukoshi (LCV), kana upenyu-nguva ukoshi (LTV).