Litsela tse fapaneng tsa ho hlalosa boleng ba bophelo ba moreki ke life?
Context:Ka tsa mebaraka, moreki bophelo bohle boleng (CLV kapa hangata CLTV), bophelo bohle boleng moreki (LCV), kapa bophelo bohle boleng (LTV) ke forecast ya phaello letlooa kenya letsoho hore kaofela nakong e tlang kamano le moreki. Mohlala oa ho bolela esale pele o ka ba le maemo a fapaneng a ho rarahana le ho nepahala, ho tloha ho heuristic e tala ho isa ts'ebelisong ea mekhoa e rarahaneng ea tlhahlobo ea ponelopele.  Ka lebaka leo, ho ka 'na ha hlokahala hore ho be le mekhoa e meng e fapaneng ea ho laola litšenyehelo tsa bareki. Bohlokoa ba bophelo bohle ba moreki ke khopolo ea bohlokoa ka hore e khothalletsa lifeme ho fetola sepheo sa tsona ho tloha phaellong ea kotara ho ea ho bophelo bo botle ba nako e telele ba likamano tsa bona le bareki. Bohlokoa ba bophelo ba moreki ke metric ea bohlokoa hobane e emela moeli o kaholimo ho tšebeliso ea chelete ho fumana bareki ba bacha. Ka lebaka lena ke karolo ea bohlokoa ea ho bala ho khutla ha papatso e sebelisitsoeng ho modelling ea motsoako oa papatso.  E 'ngoe ea litlaleho tsa pele tsa poleloana ea boleng ba bophelo ba moreki ke bukeng ea 1988 ea Papatso ea Database, e kenyeletsang mehlala e qaqileng e sebetsang. Batho ba pele ba ileng ba amohela mekhoa ea boleng ba bophelo ba bareki lilemong tsa bo-1990 ba kenyelletsa Edge Consulting le BrandScience.
Bohlokoa ba bophelo ba moreki hangata bo bitsoa boleng ba bophelo ba moreki (CLV kapa hangata CLTV), boleng ba bophelo ba moreki (LCV), kapa boleng ba nako ea bophelo (LTV).