Pfupisa pfungwa dzinonakidza pamusoro peArc'teryx
Context:Arc'teryx  Arc'teryx ikambani yeCanada yepamusoro yekugadzira yakasarudzika mune zvekunze zvipfeko uye zvishandiso zvine dzimbahwe muNorth Vancouver, British Columbia. Inotarisa pazvipfeko zvehunyanzvi zvekukwira makomo nemitambo yeAlpine, kusanganisira zvishongedzo zvine chekuita nazvo. Zita rekambani yacho nechiratidzo zvinoratidza Archaeopteryx, fosili yepakutanga yemadzinosaurs kusvika kumadinosaurs emazuva ano (shiri). Arc'teryx inozivikanwa nokuda kwemabhachi ayo asina mvura eGore-Tex, zvipfeko zvakarukwa, uye parkas.  Yakatangwa muna 1989 seRock Solid, kambani yakashandurwa muna 1991 seArc'teryx kugadzira zvipfeko zvekunze uye zvekukwira makomo muCanada. Kambani yakatengeswa kuSalomon Group muna 2001 uye Amer Sports muna 2005. Arc'teryx inochengeta zvikamu zviviri: Veilance, mutengesi wavo wemapfekero emumigwagwa uye LEAF, mutengesi wavo wemidziyo yezvigadzirwa zvemitemo uye mauto.  Iyo kambani ine simba guru mu "gorpcore" uye "normcore" mafashoni mafambiro, kupfeka kwe minimalist, zvipfeko zvekunze mumaguta.  Nhoroondo  Arc'teryx boutique paMercer Street, London muna Chikunguru 2016 Pakutanga ainzi "Rock Solid" nomuvambi Dave Lane, kambani mutsetse wokutanga zvigadzirwa akanga kukwira giya. Dave Lane akatengesa chikamu chake che50% kuna Blair Murdoch naTim Duholke avo vakava vanobatana navo pasina kutaura muna 1989. Ipapo-mukuru Jeremy Guard akachinja zita rekambani kuArc'teryx muna 1991 kuratidza chiratidzo chekambani chekugadzira kusagadzikana "shanduko" yekuvandudza mukati meindasitiri yezvigadzirwa zvekunze. Guard akanga ari purezidhendi uye mukuru wekambani kubva muna 1991 kusvika muna 2001. Vachishandisa tekinoroji yeheat laminate (thermolamination), vashandi vacho vakagadzira ndokutengesa tambo yevapor, iyo yaizova chinhu chakakurumbira zvikuru chekambani. Muna 1993, mushure mekutamisa nzvimbo uye kuwedzerwa kwevashandi, Arc'teryx yakaburitsa bhegi reBora richishandisa tekinoroji imwecheteyo yeVapor. Muna 1996, kambani yakaunza zvipfeko zvehunyanzvi zvine Gore-Tex mushure mekuwana rezinesi kubva kuWL Gore & Associates. Arc'teryx akatamisa dzimbahwe rayo kuBurnaby, British Columbia muna 1999 uyezve kuNorth Vancouver muna 2005.  Muna 2001, Arc'teryx yakatengwa neSalomon Group, kambani yeFrance yeGerman retailer Adidas. Muna 2005, Arc'teryx yakatengeswa kune mutengesi weFinland Amer Sports. Muna 2019, mutengesi weChinese Anta Sports akatenga chikamu chinodzora (56%) muAmer. Hofisi huru yeArc'teryx iri muNorth Vancouver uye mabhegi, mabhegi, uye zvimwe zvipfeko zvinogadzirwa mufekitori yayo muNew Westminster, BC. Sezvo mbatya dzavo dzakawedzera Arc'teryx yakatanga kugadzira mumisika yepasi rose, kunyanya kuChina, Philippines, Vietnam, Bangladesh, El Salvador, Laos, neGreece.  Jon Hoerauf akabatana nekambani semutungamiri muna 2012, achifungidzira basa rekuwedzera remaneja mukuru muna 2016. Mukutanga kwema2020, Arc'teryx yakabatana-kugadzira zvinhu nemhando yepamusoro yemafashoni uye vagadziri avo vakawedzera musika wavo wevatengi kupfuura vanofarira zvekunze.  Zvikamu Kuzvidzivirira Arc'teryx yakatanga yavo yakasarudzika yepamutemo yemaguta-kupfeka brand muna2009, yakatumidzwa seArc'teryx Veilance.  Mapepa Arc'teryx's Law Enforcement and Armed Forces (LEAF) mutsetse wakanangana nemusika wemauto nemapurisa. Mumusika wevatengi neInternet, inowanzonzi "shiri dzechiuto". Zvimwe zvezvinhu zvacho zvakagadzirirwa vanhuwo zvavo, nepo zvimwe, zvakadai seTango neCharlie zvikwama zvomumashure zveArc'teryx, zvine magadzirirwo okuvhara ayo akanyatsogadzirirwa mauto. Kusiyana neizvi, shiri dzechiuto dzinoshandisa mavara akasviba uye mavara echiuto. Zvinhu zvishomanene bedzi, zvakadai sejasi reAlfa, zvinoitwa muCanada, nepo zvimwe zvose, zvakadai seShirt yeAssault, zvichiitwa mhiri kwemakungwa, zvakadai seEl Salvador neVietnam.  Mitauro yakaderera Arc'teryx yakava yakakurumbira zvikuru mumugwagwa wefashoni uye tsika dzeInternet. Kubiwa ("racking") kweArc'teryx uye zvimwe zvinhu zveGore-Tex zvinoonekwa sechikamu chetsika dzemumugwagwa. Inorangarirwa sechiratidzo chechimiro chepamusoro-soro pakati pevechiduku, "chinyara bedzi cheStone Island neMoncler". The Atlantic yakataura kuti chiratidzo ichi chinotengesa "kunze kwekunze kwemhando yepamusoro" nepo Financial Times yakataura imwe yenzvimbo dzayo huru dzevanhu se "vagari vemumaguta" muna 2022.  Yakatemerwa zita rekuti cult brand neFast Company muna 2021, Arc'teryx inopfekwa ne "[vese] vafambi uye hype-mhuka" maererano neThe New York Times.  Iyo kambani ine simba rakakura mu "gorpcore" uye "normcore" mafashoni mafambiro <unk> kupfeka kwe minimalist, zvipfeko zvekunze munzvimbo dzemadhorobha, pamwe neMammut, REI, Marmot nePatagonia.  Mugore ra2022, TikTok yakatanga kufarirwa nevanhu vaipfeka majasi eArc'teryx, vachiridza rwiyo rwemurapi wekuBritain YT runonzi "Arc'teryx".
- Arc'teryx ikambani yokuCanada inogadzira michina yemhando yepamusoro yokushandisa panze - Zvigadzirwa zvavo zvinonyatsozivikanwa zvinosanganisira majasi asina mvura eGore-Tex, zvipfeko zvakarukwa, uye mapurika - Yakatanga sekambani inotengesa giya rekukwira, kambani yakaenda kuburikidza nekudzokororwazve uye, mukutanga kwema2020, yakagadzira zvigadzirwa nemhando yepamusoro yemafashoni izvo zvakawedzera musika wavo wevatengi kupfuura vanofarira vekunze - Kambani yacho ine mapazi maviri, rimwe nokuda kwevatengi vezvokutengeserana, rimwe nokuda kwemusika wemauto nemapurisa - Iyo kambani, kunyanya yayo Gore-Tex chigadzirwa mutsetse, yave yakakurumbira yemadhorobha mafashoni emugwagwa uye ine pesvedzero huru mu "gorpcore" uye "normcore" mafashoni mafambiro, pamwe chete nemhando dzakafanana senge Mammut, REI, Marmot uye Patagonia