Bhala isimemezelo senhlangano ethi "Be IRL". Lo mkhankaso ukhuthaza ukuba khona endaweni okuyo kanye nakubantu, uma kuqhathaniswa nokucwiliswa emhlabeni obonakalayo odalwe amafoni ethu.
"Ubuchwepheshe" obusha buletha izinzuzo ezingakholeki, kodwa futhi buletha nokulimala okungakholeki kwesikhathi eside. Cabanga ngamakhalori amaningi (kungekho ukwesaba ukulamba) uma kuqhathaniswa nomqedazwe wokukhuluphala ngokweqile. Manje cabanga, i-dopamine engaguquguquki uma iqhathaniswa nokuntuleka kokuxhumana nendawo ezungezile, ukungabi nabangane abasha kanye nobhubhane lobulungu.  Sibona konke okuzungezile njengamabhayisikobho e-dystopian. Wonke umuntu ugqolozele omakhalekhukhwini bakhe, amehlo nezindlebe zakhe kunganaki lutho oluzungezile. Amakolishi, wona kanye izindawo okufanele zigcwale amandla, ukuhleka, nobungane obuhlala isikhathi eside, asephenduke izindawo ezigcwele abantu abanabangane abambalwa, abahlale bepheqa befuna umfutho we-dopamine oncipha njalo ovela kokuthandayo noma okuthile "okusha".