Marketing Automation ke Eng?
Context:Marketing Automation ke karoloana ea taolo ea likamano tsa bareki (CRM) kapa taolo ea boiphihlelo ba bareki (CXM) e shebaneng le ho hlalosa, ho arola likarolo, ho hlophisa le ho lekola matšolo a papatso. Tšebeliso ea mechine e ikemetseng ea ho bapatsa e etsa hore mekhoa e neng e tla etsoa ka letsoho e sebetse haholoanyane'me e etsa hore mekhoa e mecha e khonehe. Marketing Automation e ka hlalosoa e le ts'ebetso eo ho eona theknoloji e sebelisetsoang ho iketsetsa mesebetsi e'maloa e iphetang e etsoang khafetsa phutuhong ea papatso.  Liforomo tsa Marketing Automation li lumella barekisi ho iketsetsa le ho nolofatsa puisano ea bareki ka ho tsamaisa maano a rarahaneng a ho bapatsa ka omnichannel ho tsoa sesebelisoa se le seng. Marketing Automation e thusa haholo libakeng tse kang Lead Generation, Segmentation, Lead nurturing le lead scoring, Relationship marketing, Cross-sell le upsell, Retention, Marketing ROI measurement. Lisebelisoa tse sebetsang tsa ho bapatsa ka boiketsetso li sebelisa lintlha tse tsoang ho CRM e arohaneng kapa e kopaneng ho utloisisa tšusumetso le likhetho tsa moreki.
Marketing Automation ke software e thusang barekisi ho etsa matšolo a atlehileng a marang-rang le a kantle ho naha. Ke karolo ea CRM'me batho ba atisa ho e kopanya le lenaneo la bona la thekiso le websaeteng ea bona ea papatso. Sethala sa Marketing Automation se lumella barekisi ho iketsetsa le ho nolofatsa puisano le bareki ka ho tsamaisa metjha e mengata ea puisano. Sena se kenyelletsa li-imeile tse etselitsoeng motho ka mong, maqephe a marang-rang a matla, li-banner tsa dijithale, mecha ea litaba ea sechaba le tse ling. Batho ba e sebelisa bakeng sa ho hlahisa batho ba ka etellang pele, ho arola batho ka lihlopha le ho ba hōlisa le ho fumana lintlha tsa batho ba ka etellang pele. Bahoebi ba kamora ho rekisa le bona ba sebelisa Marketing Automation bakeng sa ho rekisa, ho rekisa le ho boloka papatso. Ka hare