Kusukela esigabeni esinikeziwe, khipha unyaka wokwethulwa kanye nomthengisi wohlelo lokuqala lwe-CRM lomthombo ovulekile ngefomethi {Unyaka} - {Umthengisi}
Context:Umqondo wokuphathwa kobudlelwano bamakhasimende waqala ekuqaleni kwawo-1970, lapho ukwaneliseka kwamakhasimende kwakuhlolwa kusetshenziswa ucwaningo lonyaka noma ngokubuza emgqeni wokuqala. Ngaleso sikhathi, amabhizinisi kwakudingeka athembele ezinhlelweni ezizimele ze-mainframe ukuze enze ukuthengisa kusebenze, kodwa ubukhulu bezobuchwepheshe babuwavumela ukuba ahlukanise amakhasimende ngama-spreadsheet nohlu. Enye yezandulela ezaziwa kakhulu ze-CRM yanamuhla yi-Farley File. Yakhiwa umphathi womkhankaso kaFranklin Roosevelt, uJames Farley, i-Farley File kwakuyiqoqo elibanzi lemibhalo enemininingwane yamaqiniso ezombusazwe neyangasese ngabantu uFDR noFarley abahlangana nabo noma okwakumele bahlangane nabo. Besebenzisa yona, abantu uFDR abahlangana nabo babehlatshwa umxhwele "inkumbulo" yakhe yamaqiniso ngomkhaya wabo nalokho ababekwenza emsebenzini nakwezombangazwe. Ngo-1982, uKate noRobert D. Kestenbaum baletha umqondo wokumaketha kwe-database, okusho ukusebenzisa izindlela zezibalo ukuhlaziya nokuqoqa idatha yamakhasimende. Ngo-1986, uPat Sullivan noMike Muhney bakhipha uhlelo lokuhlola amakhasimende olubizwa nge-ACT! olususelwa kunqubo yeRolodex yedijithali, enikeza insizakalo yokuphathwa kokuxhumana okokuqala ngqa.  Lo mkhuba walandelwa yizinkampani eziningi nabathuthukisi abazimele abazama ukukhulisa amandla okuhola, kufaka phakathi uTom Siebel weSiebel Systems, owaklama umkhiqizo wokuqala weCRM, iSiebel Customer Relationship Management ngo-1993. Ukuze bancintisane nalezi zixazululo ze-CRM ezizimele ezintsha futhi ezikhula ngokushesha, izinkampani zesoftware ezisemthethweni zokuhlela izinsiza zebhizinisi (i-ERP) ezinjenge-Oracle, i-SAP, i-Peoplesoft (inkampani ephethwe yi-Oracle kusukela ngo-2005) kanye ne-Navision zaqala ukwandisa ukuthengisa kwazo, ukusatshalaliswa kanye namakhono ezinsizakalo zamakhasimende ngamamojula we-CRM afakiwe. Lokhu kufaka phakathi ukufaka ukuzenzakalela kwamandla okuthengisa noma insizakalo yamakhasimende enwetshiwe (isb. uphenyo, ukuphathwa komsebenzi) njengezici ze-CRM ku-ERP yabo.  Ukuphathwa kobudlelwano bamakhasimende kwaduma ngo-1997, ngenxa yomsebenzi kaSiebel, Gartner, ne-IBM. Phakathi kuka-1997 no-2000, imikhiqizo ehamba phambili ye-CRM yathuthukiswa ngamakhono okuthumela nokumaketha. USiebel wethule uhlelo lokusebenza lokuqala lwe-CRM ephathekayo olubizwa ngeSiebel Sales Handheld ngo-1999. Umqondo wesisekelo samakhasimende esizimele, esisefwini ngokushesha wamukelwa abanye abahlinzeki abahamba phambili ngaleso sikhathi, kufaka phakathi i-PeopleSoft (ethengwe yi-Oracle), i-Oracle, i-SAP ne-Salesforce.com.  Uhlelo lokuqala lwe-CRM lomthombo ovulekile lwakhiwa yiSugarCRM ngo-2004. Phakathi nalesi sikhathi, i-CRM yayithuthela ngokushesha efwini, ngenxa yalokho yafinyeleleka kosomabhizinisi abangabodwa namaqembu amancane. Lokhu kwanda kokutholakala kwabangela ukwehla okukhulu kwamanani. Cishe ngo-2009, abathuthukisi baqala ukucabangela izinketho zokuzuza emithonjeni yezokuxhumana kanye namathuluzi aklanyelwe ukusiza izinkampani ukuba zifinyeleleke kuwo wonke amanethiwekhi abathandayo abasebenzisi. Ama-startups amaningi ngaleso sikhathi azuza kulo mkhuba wokuhlinzeka ngezixazululo ze-CRM zenhlalo kuphela, kufaka phakathi iBase neNutshell. Ngawo lowo nyaka, uGartner wahlela futhi wabamba i-Customer Relationship Management Summit yokuqala, futhi wafingqa izici izinhlelo okufanele zinikeze ukuze zihlukaniswe njengezixazululo ze-CRM. Ngo-2013 nango-2014, iningi lemikhiqizo ethandwayo ye-CRM yayixhunyaniswe nezinhlelo ze-business intelligence kanye nesoftware yezokuxhumana ukuthuthukisa ukuxhumana kwezinkampani kanye nokuhlangenwe nakho kwabasebenzisi bokugcina. Ukuthambekela okuhamba phambili ukushintsha izixazululo ze-CRM ezisezingeni eliphakeme ngezinga elithile lomkhakha, noma ukuzenza zenziwe ngokwezifiso ngokwanele ukuhlangabezana nezidingo zebhizinisi ngalinye. NgoNovemba 2016, iForrester yakhipha umbiko lapho "ikhombe khona amasudi ayisishiyagalolunye abaluleke kakhulu e-CRM avela kubathengisi abayisishiyagalombili abavelele"
2004 - I-SugarCRM