Sicela ufingqe umlando wokuqala we-Micky Mouse wokufaka amalayisense nokuthengisa
Context:Umdwebo wamahlaya kaMickey Mouse waqala ngoJanuwari 13, 1930, eNew York Daily Mirror kwathi ngo-1931, lo mdwebo washicilelwa emaphephandabeni angu-60 e-U.S., nakwamanye amazwe angamashumi amabili. Ngemva kokuqaphela ukuthi ukukhipha imikhiqizo esekelwe kubalingiswa kwakuyoletha imali eningi enkampanini, eNew York, indoda ethile yacela uWalt ilayisensi yokufaka uMickey Mouse kumathebulethi okubhala ayewakhiqiza ngo-$300. UWalt wavuma futhi uMickey Mouse waba umlingiswa wokuqala onelayisense. Ngo-1933, uWalt wacela uKay Karmen, umnikazi wenkampani yokukhangisa yaseKansas City, ukuba aqhube ukuthengiswa kweDisney; UKarmen wavuma futhi waguqula ukuthengiswa kweDisney. Phakathi nonyaka owodwa, uKamen wayesenamalayisense angu-40 kaMickey Mouse futhi phakathi neminyaka emibili, wayesezuze amaRandi ayizigidi ezingu-35 ngokuthengisa. Ngo-1934, uWalt wathi wenza imali eningi ngokudayisa uMickey Mouse kunamafilimu alo mlingiswa.
Amahlaya kaMickey Mouse aqala ukushicilelwa ngo-January 1930 emaphephandabeni angu-60 e-U.S. nakwamanye amazwe angu-20. Indoda ethile yaqaphela ukuthi ingenza imali eningi ngokuthengisa izinto ezisekelwe kubalingiswa bamahlaya futhi yacela uWalt ukuba ayinikeze ilayisense yokufaka uMickey Mouse emikhiqizweni yayo. Ngo-1934, iDisney yayinamalayisense angu-40 kaMickey Mouse futhi ngo-1936, yayithengise ama-dollar ayizigidi ezingu-35, yenza imali eningi ngokuthengisa uMickey Mouse kunamafilimu alo mlingiswa.