Zibeke esimweni somthengi ocabanga ukuthenga imoto entsha. Yimiphi imithombo yolwazi ongayisebenzisa ukuze uhlole izinketho zakho ngesikhathi se-ZMOT (Zero moment of truth)?
Amawebhusayithi omkhiqizo wezimoto:  Ngemva kokukhetha uhlobo lwemoto (i-compact SUV), ngangivakashela amawebhusayithi emikhiqizo ehlukahlukene yezimoto ukuze ngiyiqonde. Ngingaqala ngokuqhathanisa izimfanelo ezihlukahlukene zemoto, njengamandla enjini/ebhethri, amakhilomitha/ibanga, imibala, izinketho zokuthuthukisa, izici zokuphepha, njll., kusuka kuwebhusayithi.  Izibuyekezo ze-YouTube:  Ngangibuka ama-video ambalwa e-YouTube ahlola izimoto ukuze ngisheshise inqubo yokuthenga izimoto futhi nginciphise uhlu lwami lube yizinketho ezimbalwa.  Ukulinganiselwa kwentengo:  Lapho sengifinyelele kokukhethwa kukho okumbalwa, ngangizothola isilinganiso sentengo ngokuthola ulwazi ku-KBB.com noma ku-TrueCar.com.   Hlola uhlu lwabathengisi nezilinganiso:  Ngokuqagela intengo, ngizoqala ukuxhumana nabathengisi noma ukumisa intengo (kaTesla). Ngakolunye uhlangothi, ngingaqhubeka ngibheka uhlu lwabathengisi ukuze ngibone ukuthi kukhona yini imoto enombala noma imodeli ethile engingayithola ngentengo engcono.