Xoxa ngezindlela imikhiqizo embonini yakho (noma umkhakha owukhethile) engazuza ngazo esiphiweni sewebhu sokulinganisa: "ikhono lokwehluleka ngokushesha. Nikeza okungenani isibonelo esisodwa esisekela imibono yakho
I-Kia Carnival iyi-MPV entsha (imoto enezinhloso eziningi) i-minivan enezihlalo ezingu-7 encintisana ngqo nabaholi bemboni abanjengoHonda Odyssey, iToyota Sienna, neChrysler Pacifica. I-Kia Carnival ibhekene nomzabalazo onzima wokuthola isabelo semakethe ngokumelene nomholi wemboni. I-Kia Carnival ingenza ucwaningo oluncane, olungabizi kakhulu lokulinganisa imiphumela yabathengi, inani lamakhasimende, kanye nokufakwa kwezimpawu zokukhulisa ukuthengisa nokwandisa ukusetshenziswa kwayo kwezimakethe ezidijithali.   Abathengi be-minivan bavame ukuvakashela iwebhusayithi ye-Kia Carnival, bahlanganyele kumhleli wokwakha imoto, futhi benze ukuhlolwa kwempahla ukuze bathole umbono jikelele wemoto nentengo. Uma uthumela lokhu, abathengi bazobheka amavidiyo e-YouTube kanye nokubuyekezwa kwe-Twitter futhi bavakashele isitolo se-Kia uma umthengi efuna iCarnival.   I-Kia ingaqala ukukala ukuguqulwa okuncane ohambweni lomthengi ngokulandelela ukubukwa kwekhasi lewebhusayithi; ukuchofoza kokucushwa kwemoto, ukubukwa kwempahla, nokubukwa kwamavidiyo esiteshini se-YouTube se-Kia. La maphuzu wedatha angadluliselwa kumodeli elula ye-MTA ukuthola imininingwane yabathengi. Ingabe ukuqonda kuhlanganisa ukuthi umthengi wayeziqonda kahle kangakanani izici nokuhlukaniswa kwe-Kia Carnival? Izici ezivelele zemoto njll ziyohlomisa umthengisi we-Kia ngolwazi lwamakhasimende.   I-Kia ingasebenzisa umhlinzeki ovela eceleni njengoNielsen ukuqoqa nokuthola ulwazi oluvela kudatha ye-analytics yewebhu. I-Kia ingakwazi "ukwehluleka ngokushesha ngezindleko eziphansi" ngale modeli, futhi uma imodeli iphumelela, i-Kia ingakwazi ukuyisebenzisa kweminye imikhakha yayo yemikhiqizo.