Fingqa amaphuzu athakazelisayo nge-Arc'teryx
Context:I-Arc'teryx  I-Arc'teryx yinkampani yaseCanada ephezulu yokuklama ekhethekile ngezingubo zangaphandle nemishini enekomkhulu eNyakatho Vancouver, eBritish Columbia. Igxile ezingutsheni zobuchwepheshe zokukhuphuka izintaba nemidlalo yase-Alpine, kufaka phakathi izesekeli ezihlobene. Igama lenkampani nelogo libhekisela ku-Archaeopteryx, i-fossil yokuguquguquka kwama-dinosaurs okuqala kuya kuma-dinosaurs anamuhla (izinyoni). I-Arc'teryx yaziwa ngezingubo zayo zamagobolondo ezenziwe nge-Gore-Tex ezingangenwa ngamanzi, izimpahla zokugqoka ezifekethisiwe, nezingubo zokugqoka ezenziwe nge-down parkas.  Yasungulwa ngo-1989 njenge-Rock Solid, inkampani yaphinde yaqanjwa kabusha ngo-1991 njenge-Arc'teryx ukukhiqiza izingubo zangaphandle nezinsimbi zokukhuphuka zezintaba zaseCanada. Le nkampani yathengiselwa iSolomon Group ngo-2001 kanye ne-Amer Sports ngo-2005. I-Arc'teryx igcina izingxenye ezimbili: i-Veilance, umthengisi wabo wezingubo zikanokusho zasemgwaqweni kanye ne-LEAF, umthengisi wabo wemishini yezobuchwepheshe yokuphoqelela umthetho kanye namabutho ezempi.  Le nkampani inethonya elikhulu ekuhambeni kwemfashini kwe- "gorpcore" ne- "normcore", ukugqoka izingubo ezincane, zangaphandle ezindaweni zasemadolobheni.  Umlando  Isitolo se-Arc'teryx eMercer Street, eLondon ngoJulayi 2016 Ekuqaleni waqanjwa ngokuthi "Rock Solid" umsunguli Dave Lane, umugqa wokuqala inkampani imikhiqizo kwaba igiya ekhuphuka. UDave Lane wathengisa ingxenye yakhe engu-50% kuBlair Murdoch noTim Duholke ababa ngabalingani abangasho lutho ngo-1989. Umqondisi ngaleso sikhathi uJeremy Guard washintsha igama lenkampani laba yi-Arc'teryx ngo-1991 ukuze abonise umbono wenkampani wokwenza izinto ezintsha "zokuziphendukela kwemvelo" embonini yemikhiqizo yangaphandle. Guard wayengumongameli kanye nomqondisi wenkampani kusukela ngo-1991 kuya ku-2001. Besebenzisa ubuchwepheshe be-heat laminate (thermolamination), abalingani baklama futhi bathengisa i-Vapor harness, eyayizoba yinto ethandwa kakhulu yenkampani. Ngo-1993, ngemuva kochungechunge lokufuduka nokwengezwa kwabasebenzi, i-Arc'teryx yakhipha ubhaka weBora isebenzisa ubuchwepheshe obufanayo be-Vapor. Ngo-1996, inkampani yethule izembatho zobuchwepheshe ezifaka i-Gore-Tex ngemuva kokuthola ilayisense ku-W. L. Gore & Associates. I-Arc'teryx yathuthela endlunkulu yayo eBurnaby, eBritish Columbia ngo-1999 futhi kamuva yaya eNyakatho Vancouver ngo-2005.  Ngo-2001, i-Arc'teryx yathengwa yiSolomon Group, inkampani yaseFrance yenkampani yaseJalimane i-Adidas. Ngo-2005, i-Arc'teryx yathengiswa kumthengisi waseFinland u-Amer Sports. Ngo-2019, umthengisi waseChina u-Anta Sports wathenga isitoko esilawulayo (56%) e-Amer. Ihhovisi eliyinhloko le-Arc'teryx litholakala eNyakatho Vancouver futhi ama-harness, ama-backpacks, nezinye izingubo zenziwa efektri yayo eNew Westminster, BC. Njengoba umkhiqizo wabo wezingubo wanda i-Arc'teryx yaqala ukukhiqiza ezimakethe zomhlaba wonke, ikakhulukazi eChina, ePhilippines, eVietnam, eBangladesh, e-El Salvador, eLaos naseGrisi.  UJon Hoerauf wajoyina inkampani njengomongameli ngo-2012, wathatha indima eyengeziwe yomphathi jikelele ngo-2016. Ngasekuqaleni kwawo-2020, i-Arc'teryx yakhiqiza izinto ezinemikhiqizo ephezulu nemiklamo eyandisa imakethe yabo yabathengi ngaphandle kwabathandi bangaphandle.  Izingxenye Ukuqapha I-Arc'teryx yethule uphawu lwayo lokugqoka emadolobheni okunethezeka ngo-2009, olwaziwa nge-Arc'teryx Veilance.  I-LEAF Ulayini we-Arc'teryx we-Law Enforcement and Armed Forces (LEAF) ubhekiswe emakethe yezempi namaphoyisa. Ezimakethe zabathengi nezama-Internet, kuvame ukubizwa ngokuthi "izinyoni zamasosha". Amanye amaqoqo aklanyelwe izakhamuzi, kanti amanye, njengezikhwama zikaTango noCharlie ze-Arc'teryx, anemiklamo yokufihla umzimba ehloselwe ngokuphelele ezempi. Ngokuphambene, imikhiqizo yezinyoni zempi isebenzisa imibala emnyama nemibala yezempi. Imikhiqizo embalwa kuphela, njengejakhethi i-Alpha, okwamanje yenziwa eCanada, kuyilapho eminye, njengeShirt ye-Assault, yenziwa phesheya kwezilwandle, njenge-El Salvador neVietnam.  Izingxenye I-Arc'teryx iye yathandwa kakhulu emfashini yasemgwaqweni nasemasikweni e-Internet. Ukwebiwa kwe-Arc'teryx nezinye izinto ze-Gore-Tex kubhekwa njengengxenye yamasiko asemgwaqweni. Kubhekwa njengophawu lwesimo esiphakeme phakathi kwentsha, "ngokude kakhulu neStone Island neMoncler". I-Atlantic yaphawula ukuthi lo mkhiqizo uthengisa "izinto zangaphandle ezisezingeni eliphakeme" ngenkathi i-Financial Times yaphawula ukuthi enye yezakhamuzi zabo ezinkulu kakhulu "ngabantu basemadolobheni" ngo-2022.  I-Fast Company imake i-Arc'teryx njengophawu oludumile ngo-2021, i-Arc'teryx igqokwa "ngabahambi ngezinyawo kanye nezilwane ezi-hype" ngokusho kweThe New York Times.  Le nkampani inomthelela omkhulu ekuhambeni kwemfashini kwe- "gorpcore" kanye ne- "normcore" <unk> ukugqoka okuncane, okokugqoka kwangaphandle ezindaweni ezisemadolobheni, kanye ne-Mammut, REI, Marmot nePatagonia.  Kuwo wonke u-2022, kwavela umkhuba we-TikTok lapho abantu beyogeza khona, begqoke ngokuphelele ijazi le-Arc'teryx, njengoba ingoma yomrepha waseBrithani u-YT ethi "Arc'teryx" idlala ngemuva.
- I-Arc'teryx yinkampani yaseCanada ekhiqiza imishini yezobuchwepheshe ephezulu yangaphandle - Imikhiqizo yabo eyaziwa kakhulu ihlanganisa amajackethi angangenwa manzi e-Gore-Tex, izingubo zokugqoka ezifekethisiwe, nama-parka - Yaqala njengenkampani ethengisa imishini yokukhuphuka, inkampani yadlula ekuqanjweni kabusha kwegama futhi, ekuqaleni kweminyaka yama-2020, yakhiqiza izinto nemikhiqizo ephezulu yemfashini eyandisa imakethe yabo yabathengi ngaphandle kwabathandi bangaphandle - Le nkampani inamagatsha amabili, elinye elenzelwe abathengi bezentengiselwano, elinye elenzelwe izimakethe zamasosha namaphoyisa - Le nkampani, ikakhulukazi umugqa wayo womkhiqizo i-Gore-Tex, isibe yimfashini yasemgwaqweni edumile yasemadolobheni futhi inethonya elikhulu ekuhambeni kwemfashini ye- "gorpcore" ne- "normcore", kanye nemikhiqizo efanayo efana neMammut, REI, Marmot nePatagonia