Inheyo dzipi dzinoshandura mwero wokushandura dzinogoverana nekushambadzira kwakananga?
Context:Online kutendeuka mwero Optimization (kana Website Optimization) akaberekwa kubva kudiwa e-zvokutengeserana vatengesi kuvandudza Website yavo kuita pashure dot-com sefuro, apo makambani Michina vakatanga kuva zvikuru kuziva pamusoro mari yavo, bhizimisi zvakawanda Website analytics. Mushure mokuputika, nokugadzirwa kwewebsite kwava kuwanika zvikuru, matani emapeji ane ruzivo rwakashata rwomushandisi akagadzirwa. Sezvo makwikwi akakura pawebhu mukutanga kwema2000, zvishandiso zvekuongorora webhusaiti zvakave zviripo, uye kuziva kwekushandiswa kwewebsite kwakakura, vashambadzi veinternet vakakurudzirwa kuti vagadzire zviyero zvemaitiro avo uye nekuvandudza ruzivo rwevashandisi vewebhusaiti yavo.  Muna 2004, zvishandiso zvitsva zvakaita kuti vatengesi vepaIndaneti vaedze kugadzira nzvimbo dzepaIndaneti uye zvinhu zvakasiyana-siyana kuti vaone kuti ndezvipi zvinonyatsoshanda. Kuedza kwakavamba kuva kunowanika zvikuru uye kunozivikanwa. Rudzi urwu rwokuvandudza rwakakurumidza muna 2007 nokuunzwa kwechishandiso chepachena cheGoogle Website Optimizer. Nhasi, kunatsiridza uye kutendeuka zvinhu zvikuru zvemishandirapamwe yokushambadzira kwedhijitari. Ongororo yakaitwa pakati pevatengesi veinternet muna 2017, semuenzaniso, yakaratidza kuti 50% yevakapindura vaifunga kuti CRO yaive "yakakosha kune yavo yakazara dhijitari yekushambadzira zano".  Kuvandudza mwero wekushandurwa kunogovana misimboti yakawanda nekushambadzira kwakananga mhinduro <unk> nzira yekushambadzira inosimbisa kuteedzera, kuyedza, uye kuenderera mberi nekuvandudza. Kushambadzira kwakananga kwakakurumbira mukutanga kwezana ramakumi maviri uye kwakatsigirwa nekuumbwa kwemapoka emabhizimusi senge Direct Marketing Association, iyo yakaumbwa muna 1917 uye yakazotumidzwa zita rekuti Data & Marketing Association uye yakawanikwa neAssociation of National Advertisers zvichitevera chiziviso musi waMay 31, 2018.  Kufanana nemazuva ano kutendeuka mwero optimization, zvakananga mhinduro vashambadzi zvakare tsika A / B vakakamura-kuedza, mhinduro Tracking, uye vateereri yokuedzwa kuti optimize tsamba, redhiyo, uye anodhinda mishandirapamwe.
Zvose zviri zviviri nzira dzokutengesa dzinosimbisa kutevera, kuedza, uye kuvandudza kunopfuurira. Vatengesi vanopindura zvakananga vanoitawo A / B kupatsanura-kuedza, kuteedzera mhinduro, uye kuyedza vateereri kugadzirisa tsamba, redhiyo, uye anodhinda mishandirapamwe.