Kuyini Ukumaketha Okuzenzakalelayo?
Context:I-Marketing Automation iyinhlanganisela yokuphathwa kobudlelwano bamakhasimende (CRM) noma ukuphathwa kokuhlangenwe nakho kwamakhasimende (CXM) okugxile encazelweni, ukuhlukaniswa, ukuhlela nokulandela imikhankaso yokumaketha. Ukusetshenziswa kokuzenzakalela kokumaketha kwenza izinqubo ebezingaqhutshwa ngesandla ziphumelele kakhulu futhi kwenza izinqubo ezintsha zenzeke. Ukumaketha okuzenzakalelayo kungachazwa njengenqubo lapho ubuchwepheshe busetshenziselwa ukuzenzekelayo imisebenzi eminingana ephindaphindwayo eyenziwa njalo emkhankasweni wokumaketha.  Amapulatifomu e-Marketing Automation avumela abathengisi ukuthi bazenzele futhi benze lula ukuxhumana kwamakhasimende ngokuphatha amasu wokumaketha we-omnichannel ayinkimbinkimbi kusuka kuthuluzi elilodwa. I-Marketing Automation isiza kakhulu ezindaweni ezinjenge-Lead Generation, Segmentation, Lead nurturing kanye ne-lead scoring, ukumaketha kobudlelwano, ukuthengisa okuphambene nokuthengisa, ukugcinwa, ukumaketha i-ROI yokulinganisa. Amathuluzi wokumaketha asebenzayo asebenzisa idatha evela ku-CRM ehlukile noma ehlanganisiwe ukuqonda umthelela wamakhasimende nokuncamelayo.
I-Marketing Automation isofthiwe esiza abathengisi ukuba benze imikhankaso ephumelelayo eku-inthanethi naku-inthanethi. Kuyingxenye ye-CRM suite futhi abantu ngokuvamile bayihlanganisa nesicelo sabo se-salesforce kanye ne-website yokumaketha. Ipulatifomu ye-Marketing Automation ivumela abathengisi ukuthi benze ngokuzenzakalela futhi benze lula ukuxhumana kwamakhasimende ngokuphatha iziteshi eziningi zokuxhumana. Lokhu kuhlanganisa i-imeyili eyenziwe yaba ngeyakho, amakhasi ewebhu ashukumisayo, amabhanela edijithali, imithombo yezokuxhumana nokunye. Abantu bayisebenzisela ukukhiqiza abaholayo, ukuhlukanisa izingxenye nokukhulisa nokulinganisa abaholayo. Abathengisi be-post-sales nabo basebenzisa i-Marketing Automation ukuthengisa okuphambene, ukuthengisa okuphezulu nokumaketha kokugcina. Ngaphakathi