Chaza indlela imithombo yezokuxhumana engasiza ngayo izinkampani ukuba zenze izinqumo zebhizinisi ezingcono. Yimiphi imininingwane yezokuxhumana engaqoqwa ukuze isize ekwenzeni izinqumo zebhizinisi? Bhala uhlu lwezingxenye ezine zedatha yezokuxhumana (isib., ukubalulwa kwe-Twitter kanye nenani lama-retweet kuzobalwa njengezingxenye ezimbili).
Njengoba kunabantu abangu-60% emhlabeni abasebenzisa imithombo yezokuxhumana, lokhu kuvula ithuba elihle kakhulu lemikhiqizo lokufinyelela nokuthonya abathengi bayo. Le mikhiqizo isivele isebenzisa futhi ixhumana nabathengi ngokusebenzisa imithombo yezokuxhumana njengesiteshi.  Imithombo yezokuxhumana iwumthombo omkhulu wolwazi lwemikhiqizo. Imikhiqizo ingasebenzisa imithombo yezokuxhumana ukuze iqoqe imininingwane engezansi ukuze isize ukuthuthukisa ibhizinisi layo nokusebenza jikelele.  Impendulo Nezikhalazo Zamakhasimende  Imikhiqizo ingakwazi ukuqapha imithombo yezokuxhumana ukuze ixhumane namakhasimende futhi ibuke izibuyekezo nezikhalazo zamakhasimende. Bheka isibonelo esingezansi sendlela iTarget exhumana ngayo namakhasimende ayo nge-Twitter.  Thola abasebenzisi abanethonya ukuze uthuthukise umkhiqizo  Imikhiqizo ingathola abasebenzisi abanethonya esigabeni esithile, iqonde ukushaya komkhakha, futhi ibambisane nabasebenzisi ababalulekile ukukhuthaza umkhiqizo wabo - isibonelo sabasebenzisi be-Instagram abanethonya esigabeni ngasinye somkhakha.  Amathrendi Abathengi  Imininingwane ekuxhumaneni nomphakathi ihlukahlukene futhi ihlanganisa iningi lezimakethe nezingxenye zezilaleli. Lokhu kunikeza ithuba elihle kakhulu lemikhiqizo ukuze isebenzise idatha futhi ithole futhi ibikezele ukuthambekela kwabathengi ekuthuthukiseni umkhiqizo.  Hlola imizwa ephathelene nomkhiqizo  Imikhiqizo ingasebenzisa umkhiqizo / ukubalulwa komkhiqizo ezinkundleni zokuxhumana nge-API yezokuxhumana kanye nezinsizakalo zokuhlaziya imizwa efana ne-Google NLP ukuthola imizwa yemisebenzi ye-PR.