Ho Digital Marketing, phapang ke efe pakeng tsa SEO le SEM?
SEO e emela Search Engine Optimization'me e lebisa tlhokomelo ho thehoeng le ntlafatsong ea maqephe a marang-rang ho ntlafatsa maemo a bona liphethong tsa lipatlisiso tsa manyolo. SEM e emetse Search Engine Marketing'me e lebisa tlhokomelo ho sebeliseng lipapatso tse lefuoang ho fumana maemo a holimo ho Search Engine Results Page.