Rondedzera muchidimbu dzimwe nharo pamusoro peLululemon Athletica
Context:Lululemon Athletica  lululemon athletica inc. (/ˌluːluˈlɛmən/; styled in all lowercase) is a Canadian multinational athletic apparel retailer headquartered in British Columbia uye yakabatanidzwa muDelaware, United States. Yakatangwa muna 1998 semutengesi wepantasi yeyoga uye zvimwe zvipfeko zveyoga, uye yakawedzera kutengesawo zvipfeko zvemitambo, zvipfeko zvehupenyu, zvishongedzo, uye zvigadzirwa zvekuchengetedza. Kambani ine zvitoro 574 munyika yose, uye inotengesawo paIndaneti.  Nhoroondo Lululemon yakavambwa muna 1998 naChip Wilson muVancouver, nechitoro chayo chekutanga chakazvimiririra chakavhurwa munaNovember 2000. Wilson akagadzira zita racho kuti rive nemaL akawanda kuitira kuti rinzwike seriri kumadokero kuvatengi vokuJapan, avo vanowanzonetseka kududza tsamba yacho. Gare gare akataura kuti akazviwana "zvinonakidza kuona [vatauri vechiJapan] vachiedza kuzvitaura" uye kuti "ndicho chaiva chikonzero bedzi shure kwezita racho".  Kambani yaipa vanhu mari yekutanga muna Chikunguru 2007, ichiunganidza $327.6 miriyoni nekutengesa masheya anosvika mamiriyoni 18.2. Christine Day, aimbova mukuru-mukuru weStarbucks, akava mukuru mukuru muna 2008.  Muna 2013, kambani yakaita kuoneka kwayo kwechitatu kwakateedzana paFortune's Fastest-Growing Companies runyorwa. Muna Zvita 2013, muvambi Chip Wilson akazivisa kusiya kwake chigaro sachigaro, uye kuti purezidhendi weTOMS Shoes, Laurent Potdevin, aizova CEO.  Muna 2014, Lululemon yakavhura chitoro chayo chekutanga muEurope, chitoro chikuru muCovent Garden, London. MunaFebruary 2015, Wilson akazivisa kuti akanga achirega kubva mubhodhi, uye kuti Michael Casey, aimbova mutungamiri mukuru webhodhi, aizomutsiva. Muna 2018, Laurent Potdevin akasiya basa semukuru mukuru uye kubva kubhodhi rekambani nekuda kwekusazvibata.  Kubva pakagadzwa kusvika muna 2015, Lululemon yakabatanidza zvinhu zveLandmark Forum muhutungamiri hwayo nekudzidzisa. Maererano nomunhu anobva kukambani, makumi manomwe muzana evakuru vakuru vanopiwa basa mukati mekambani. Vatariri vezvitoro ndivo vane mutoro wokugadzirwa kwezvitoro zvavo, kuronga mavara, uye kubatanidzwa munzanga.  Muna 2019, Lululemon yakazivisa kudyara muMIRROR, kutanga kwehutano kunotengesa girazi rinopindirana nekamera uye vatauri vekurovedza muviri kumba. Makambani akaronga kugadzira zvinhu zvitsva nokuda kwechigadzirwa chacho, kutanga nezvidzidzo zvokufungisisa. Muna Chikumi 2020, Lululemon yakazivisa chibvumirano chemamiriyoni mazana mashanu emadhora kuti itenge MIRROR, ichishandisa mukana wekukura kwevanhu vanoita maekisesaizi chaiwo pamba pane kuenda kunzvimbo yekurovedza muviri nekuda kwedenda re COVID-19. Kambani pakupedzisira yakatora mutero wekuderedza mutero wemadhora mazana mana nemakumi mana nemaviri emamiriyoni emadhora ane chekuita nekutenga pakupera kwegore remari 2022.  Zvigadzirwa Lululemon inotengesa zvipfeko zvemitambo zvinosanganisira mateki, bhurugwa reyoga <unk> chigadzirwa chakagadzirwa nekambani, zvikabudura, masweaters, majasi uye zvipfeko zvemukati, pamwe chete nemidziyo yebvudzi, mabhegi, mateki eyoga, mabhodhoro emvura, uye zvigadzirwa zvekuchengetedza zvakadai sedhiodora uye shampoo yakaoma. Lululemon yakanyoresa mucherechedzo wayo wekutanga, Luon, iyo yaisanganisira yakakwira-kupfuura-avhareji huwandu hwenylon microfiber, muna 2005. Kubvira ipapo, kambani yacho yakabudisa micheka yakasiyana-siyana, kusanganisira micheka inodzvinyirira uye inodzivirira mvura. Lululemon inonyanya kuzivikanwa nemakumbo ayo, ayo akatanga kuita kuti zita racho rizivikanwe.  Lululemon inochengetedza nzvimbo yekutsvakurudza nekugadzira, "Whitespace", mukati memuzinda wayo. Iine vashandi vanenge 50, kusanganisira masayendisiti nenyanzvi dzokushanda kwomuviri.  Muna 2019, kambani yakatanga chiratidzo chemugwagwa chemhando yepamusoro chinonzi Lab mune mashoma ezvitoro zvayo. Mugore rimwe chetero, kambani yakazivisa hurongwa hwekupeta kaviri bhizinesi revarume vayo mumakore mashanu anotevera kupfuura bhizinesi revakadzi uye zvishongedzo, vachikwikwidza nedzimwe mbatya dzemitambo dzakadai seNike neUnder Armour.  Kushambadzira Zvitoro zviviri zveLululemon zvine zvinhu zvazvo zvinoratidzwa, (kuruboshwe) Promenade; (kurudyi): Hong Kong Pakutanga yaizivikanwa nevakadzi yoga zvipfeko, na2019 Lululemon yakanga yakura nekuwana vatengi vechirume uye kugadzirisa zvigadzirwa zvayo uye nzira dzekutengesa maererano; inoronga kuwedzera kuziva kwechiratidzo chayo pakati pevarume. Kambani iyi yakanzi inoshandisa "kushambadzira kwemagandanga", nechinangwa chekuita kuti vatengi vanzwe kuti nekupfeka zvipfeko zveLululemon ivo chikamu chemunharaunda yakakura. Iyo inoshandisa social media kusanganisira Facebook, Twitter uye Instagram senzira huru yekutengesa kambani uye zvigadzirwa zvayo. Lululemon inopa varairidzi vokusimbisa muviri 25 muzana pamirairo yavo.  Nharo MunaNovember 2007, The New York Times yakashuma kuti Lululemon yakaita zvirevo zvenhema nezvechigadzirwa chayo cheVitasea chekupfeka; iyo femu yakanga yataura kuti zvipfeko, zvakagadzirwa kubva kumahombekombe egungwa, zvakapa "anti-kupisa, antibacterial, hydrating uye detoxifying mabhenefiti" asi bvunzo dzemarabhoritari dzakatadza kuwana misiyano yakakosha mumaminerari pakati peyakajairika T-shati donje uye Vitasea jira. Lululemon yakamanikidzwa kubvisa zvirevo zvose zveutano kubva mumishonga yayo yakavakirwa pamiti yomugungwa inotengeswa muCanada, zvichitevera chikumbiro chakabva kune imwe sangano rokuCanada rinotarisira, Competition Bureau of Canada.  Muna 2013, vamwe vatengi vakanyunyuta kuti zvipfeko zvacho zvakanga zvisina kunaka, zvimwe zvacho zvaiva "zvakanyanyisa", zvaiva nemakomba, uye zvaiputsika-putsika pashure pokushandisa zvishomanana. Muna December 2010, Lululemon akayeuka mamwe mabhegi echitoro anoshandiswazve ayo akanga akagadzirwa nepolypropylene, yakavakirwa pamishumo yezvikwata zvepamusoro zvekutungamirira. Muna 2013, Lululemon akayeuka bhurugwa rake dema reyoga iro raive risingazivikanwe pachena uye "rakanyanya kuonda"; iyo yekurangarira, iyo yakaenzana neinenge 17 muzana yebhurugwa revakadzi rose rakatengeswa muzvitoro zvaro, yakakanganisa mhedzisiro yaro yemari. Kurasikirwa nemari uye kukuvadzwa kwechiratidzo kwakakonzera kuti mukuru wechigadzirwa chekambani, Sheree Waterson, uye CEO wake, Christine Day, vabve.  Muvambi Chip Wilson akaita mashoko akawanda anopokanidzana. Mukubvunzurudzwa muna 2004, Wilson akaseka kududzwa kwechiJapan kwezita rekambani. Muna 2013 akati kambani yacho yaisagadzira mbatya dzevakadzi vane saizi yakakura nokuti yaidhura. Mukuedza kutsanangura kunyanyisa kwepilling muzvipfeko zvechiratidzo chacho, akapomera vamwe vatengi nokuda kwokupfeka zvipfeko zveLululemon zvisina kufanira kana kuti nokuda kwokuva nezvimiro zvomuviri zvisingawirirani nezvipfeko zvake. Muhurukuro yeBloomberg TV muna 2013, akataura kuti mimwe miviri yevakadzi yakanga isina kukodzera zvipfeko zvechiratidzo. Nguva yakadana mashoko acho kuti "kunyadzisa mafuta". Kutaura kwakadai seizvi kunonzi kwakatungamirira kukudzingwa kwaWilson pachigaro. Muna Chikumi 2016, Wilson akaburitsa tsamba yakavhurika kune vagovani vechikamu vachitaura kuti kambani "yakarasika nzira" uye yakasiya chikamu chemusika kuNike neUnder Armour, mushure mekunge arambidzwa mukana wekutaura pamisangano yegore negore yekambani. Kubvira ipapo, Wilson akashandisa webhusaiti yake "Elevate Lululemon" kutsoropodza chiratidzo nebhizinesi.  Muna 2012, Lululemon akamhan'arira Calvin Klein uye mutengesi G-III Apparel Group yekutyora matatu emhando dzayo patents ye yoga pants. Mhosva yacho yakanga isingawanzoitiki sezvo yaibatanidza mugadziri aitsvaka kusimbisa kudzivirirwa kwepfuma yepfungwa muzvipfeko kupfurikidza nekodzero dzepatent. Nyaya yacho yakagadziriswa kunze kwedare gore rimwe chetero.  Muna 2021, mushumo weBusiness Insider wakaburitsa pachena kuti mukuru wekambani asina kutaurwa nezita akasundidzira vashandi kuti vagadzire mushandirapamwe weAll Lives Matter kuti uratidzwe pawebhusaiti yayo mukupindura kuurayiwa kwaGeorge Floyd. Vashandi vakadzokera shure asi vakaudzwa kuti vaende mberi uye vagadzire mufananidzo weAll Lives Matter kopi, zvisinei ivo vakagadzirawo mufananidzo weBlack Lives Matter uyo pakupedzisira wakasarudzwa panzvimbo. Mutungamiriri wacho akakumbira ruregerero kunhengo 200 dzesangano pakurukurirano nefoni uye gare gare akasiya kambani yacho.  Muna Gunyana 2022, vadzidzisi veyoga nevadzidzi 1,698 kuburikidza nemapoka ekutsigira Stand.earth neActions Speaks Louder vakanyorera kambani vachida shanduko ku100% simba rinowanikwazve na2030. Vakataura kuti inenge hafu yesimba rekambani yacho yakabva mukugadzirwa kwemarasha.
- Kutaura kwenhema pamusoro peimwe yezvigadzirwa zvavo muna 2007 - Kunyunyuta pamusoro pemhando yakashata yezvokupfeka muna 2013 - Mashoko anopokanidza aimbova CEO muzviitiko zvakawanda pakati pa2004 na2016 - Mhosva inopesana naCalvin Klein uye mutengesi G-III Apparel Group pamusoro pekodzero dzepamutemo muna 2012 - Kukakavadzana kwomukati pamusoro pomushandirapamwe weAll Lives Matter wakakurudzirwa nomutungamiriri asingazivikanwi zita rake uyo gare gare akakumbira ruregerero ndokubva mukambani - Chikumbiro chevoruzhinji chekambani kuti iende kune simba rinowanikwazve kubva pasimba remarasha kubva kuboka revadzidzisi veyoga nevadzidzi muna 2022