Afissar n ZMOT (Zero moment of truth) d immik wa s izlay id dumu n 3 titbaqqa n asuj wa ijjanen alwaq wa id ijjach
Dumu tan win 3 (ZMOT, FMOT, SMOT) n mamala wan P&G issinta s consumer ijrawan isuj s Ad meɣ isalan fal isuj iyyad chund imidiwan meɣ imidiwan Alwaq wa id eway id FMOT, alwaq wa id isalan wi azzarnen n tiditt s inta aqqal nen imakfaran daɣ rack, arhan ad aɣan, ad issin tolas issin intaj tan fal frame tan win edes Wa ezzaran eqqal (SMOT) alwaq wan tiditt wan issin, ɣur isuj aɣanan tolas issintan axadam n isuj  ZMOT (Zero moment of truth) eqqal azzaman jir trigger d FMOT Eqal agud wad imakətan ajətan hulen fal ilalan dat ijarawən nassən. ZMOT eqqal musnat n data almaɣna s addoben addinat akayad n videos n YouTube fal asuj, teɣare n ikayadan win Amazon d musnat n asuj fuk data asuj