Spielberg Jaws blockbuster Star Wars disaster films The Poseidon Adventure The Towering Inferno marketing Heaven's Gate auteur film Hollywood New Hollywood editing George Lucas
The financial disaster of Heaven's Gate marked the end of the visionary "auteur" directors of the "New Hollywood", who had unrestrained creative and financial freedom to develop films. The phenomenal success in the 1970s of Spielberg's Jaws originated the concept of the modern "blockbuster". However, the enormous success of George Lucas' 1977 film Star Wars led to much more than just the popularization of blockbuster filmmaking. The film's revolutionary use of special effects, sound editing and music had led it to become widely regarded as one of the single most important films in the medium's history, as well as the most influential film of the 1970s. Hollywood studios increasingly focused on producing a smaller number of very large budget films with massive marketing and promotional campaigns. This trend had already been foreshadowed by the commercial success of disaster films such as The Poseidon Adventure and The Towering Inferno.
