Campaign for Real Ale Michael Jackson's Peter Austin Firkin beer brewpub pub
The trend toward larger brewing companies started to change during the 1970s, when the popularity of the Campaign for Real Ale (CAMRA)'s campaign for traditional brewing methods, and the success of Michael Jackson's World Guide to Beer encouraged brewers in the UK, such as Peter Austin, to form their own small breweries or brewpubs. In 1979, a chain of UK brewpubs, known as the "Firkin" pubs, started, running to over one hundred at the chain's peak; however, the chain was sold and eventually its pubs ceased brewing their own beer.
