Magical Mystery Tour Yellow Submarine United Artists All You Need Is Love Our World Summer of Love flower power commune psychedelic drugs The Beatles
Two Beatles film projects were conceived within weeks of completing Sgt. Pepper: Magical Mystery Tour, a one-hour television film, and Yellow Submarine, an animated feature-length film produced by United Artists. The group began recording music for the former in late April 1967, but the project then lay dormant as they focused on recording songs for the latter. On 25 June, the Beatles performed their forthcoming single "All You Need Is Love" to an estimated 350 million viewers on Our World, the first live global television link. Released a week later, during the Summer of Love, the song was adopted as a flower power anthem. The Beatles' use of psychedelic drugs was at its height during that summer. In July and August, the group pursued interests related to similar utopian-based ideology, including a week-long investigation into the possibility of starting an island-based commune off the coast of Greece.
