Power Macintosh desktop publishing graphic designers Motorola PowerPC AIM alliance Motorola 68k market share Macintosh
In 1994, Apple introduced the Power Macintosh series of high-end professional desktop computers for desktop publishing and graphic designers. These new computers made use of new Motorola PowerPC processors  as part of the AIM alliance, to replace the previous Motorola 68k architecture used for the Macintosh line. During the 1990s, the Macintosh remained with a low market share, but as the primary choice for creative professionals, particularly those in the graphics and publishing industries.
