Macintosh advertisement during the Super Bowl mouse graphical user interface Motorola 68000 MacPaint MacWrite WYSIWYG US hard drive microprocessor word processing RAM Lisa bit-mapped
Drawing upon its experience with the Lisa, Apple launched the Macintosh in 1984, with an advertisement during the Super Bowl. The Macintosh was the first successful mass-market mouse-driven computer with a graphical user interface or 'WIMP' (Windows, Icons, Menus, and Pointers). Based on the Motorola 68000 microprocessor, the Macintosh included many of the Lisa's features at a price of US$2,495. The Macintosh was introduced with 128 KB of RAM and later that year a 512 KB RAM model became available. To reduce costs compared the Lisa, the year-younger Macintosh had a simplified motherboard design, no internal hard drive, and a single 3.5" floppy drive.  Applications that came with the Macintosh included MacPaint, a bit-mapped graphics program, and MacWrite, which demonstrated WYSIWYG word processing.
