Atari, Inc. Pong Atari VCS game console Atari
Atari, Inc. was a well-known brand in the late 1970s, both due to their hit arcade games like Pong, as well as the hugely successful Atari VCS game console. Realizing that the VCS would have a limited lifetime in the market before a technically advanced competitor came along, Atari decided they would be that competitor, and started work on a new console design that was much more advanced.
