Forbes magazine top-earning deceased celebrity Cirque du Soleil Viva Elvis Viva Elvis: The Album Memphis Graceland Las Vegas Elvis
In 2005, Forbes magazine named Presley the top-earning deceased celebrity for the fifth straight year, with a gross income of $45 million. He was placed second in 2006, returned to the top spot the next two years, and ranked fourth in 2009. The following year, he was ranked second, with his highest annual income ever—$60 million—spurred by the celebration of his 75th birthday and the launch of Cirque du Soleil's Viva Elvis show in Las Vegas. In November 2010, Viva Elvis: The Album was released, setting his voice to newly recorded instrumental tracks. As of mid-2011, there were an estimated 15,000 licensed Presley products, and he was again the second-highest-earning deceased celebrity. Six years later, he ranked fourth with earnings of $35 million, up $8 million from 2016 due in part to the opening of a new entertainment complex, Elvis Presley's Memphis, and hotel, The Guest House at Graceland.
