Saturday Night Live Lorne Michaels the Dakota NBC studio Alan Amron Muhammad Ali Daily Herald George Harrison Lennon and McCartney
Accompanying the wave of Beatles nostalgia and persistent reunion rumours in the US during the 1970s, several entrepreneurs made public offers to the Beatles for a reunion concert. Promoter Bill Sargent first offered the Beatles $10 million for a reunion concert in 1974. He raised his offer to $30 million in January 1976 and then to $50 million the following month. On 24 April 1976, during a broadcast of Saturday Night Live, producer Lorne Michaels jokingly offered the Beatles $3,000 to reunite on the show. Lennon and McCartney were watching the live broadcast at Lennon's apartment at the Dakota in New York, which was within driving distance of the NBC studio where the show was being broadcast. The former bandmates briefly entertained the idea of going to the studio and surprising Michaels by accepting his offer, but decided not to. In 1976, Alan Amron created the International Committee to Reunite the Beatles. Amron placed radio and newspaper advertisements asking everyone in the world to donate a dollar, which would then be given to the Beatles to reunite for a concert. The Amron effort had the distinction of being a people-based campaign. Boxer Muhammad Ali said that Alan Amron had been the "catalysts" for his involvement. In January 1977, the Daily Herald newspaper reported George Harrison as saying: "Will it happen? I suppose so."
