Star Wars George Lucas the original 1977 film
The success of the Star Wars films led the franchise to become one of the most merchandised franchises in the world. While filming the original 1977 film, George Lucas decided to take a $500,000 pay cut to his salary as director in exchange for full ownership of the franchise's merchandising rights. By 1987, the first three films have made US$2.6 billion in merchandising revenue. By 2012, the first six films produced approximately US$20 billion in merchandising revenue.
