royalty Michael Jackson's Thriller Thriller
The success transformed Jackson into a dominant force in global pop culture. Jackson had the highest royalty rate in the music industry at that point, with about $2 for every album sold (equivalent to $6 in 2022), and was making record-breaking profits. Dolls modeled after Jackson appeared in stores in May 1984 for $12 each. In the same year, The Making of Michael Jackson's Thriller, a documentary about the music video, won a Grammy for Best Music Video (Longform). Time described Jackson's influence at that point as "star of records, radio, rock video. A one-man rescue team for the music business. A songwriter who sets the beat for a decade. A dancer with the fanciest feet on the street. A singer who cuts across all boundaries of taste and style and color too." The New York Times wrote "in the world of pop music, there is Michael Jackson and there is everybody else".
