Brewers Association Society of Independent Brewers beer craft brewing
"Craft brewing" is a more encompassing term for developments in the industry succeeding the microbrewing movement of the late 20th century. The definition is not entirely consistent but typically applies to relatively small, independently owned commercial breweries that employ traditional brewing methods and emphasize flavor and quality. The term is usually reserved for breweries established since the 1970s but may be used for older breweries with a similar focus. A United States trade group, the Brewers Association, interested in brand transparency, offers a definition of craft breweries as "small, independent and traditional". The craft brewing process takes time and can be considered an art by the brewmasters. In the United Kingdom, the Assured Independent British Craft Brewer initiative is run by the Society of Independent Brewers (SIBA), who ensure that any breweries using the Independent Craft Brewer logo are relatively small, independent and brewing quality beer.
