Alana Semuels Los Angeles Times Johnny Grant
To encourage supplemental funding for the project by corporate sponsors, the "Friends of Walk of Fame" program was inaugurated, with donors recognized through honorary plaques adjacent to the Walk of Fame in front of the Dolby Theatre. The program has received some criticism; Alana Semuels of the Los Angeles Times described it as "just the latest corporate attempt to buy some good buzz," and quoted a brand strategist who said, "I think Johnny Grant would roll over in his grave."
