Bloomsbury age group gender-neutral middle name J. K. Rowling Philosopher's Stone children Harry Potter
After twelve other publishers had rejected Philosopher's Stone, Bloomsbury agreed to publish the book. Despite Rowling's statement that she did not have any particular age group in mind when beginning to write the Harry Potter books, the publishers initially targeted children aged nine to eleven. On the eve of publishing, Rowling was asked by her publishers to adopt a more gender-neutral pen name in order to appeal to the male members of this age group, fearing that they would not be interested in reading a novel they knew to be written by a woman. She elected to use J. K. Rowling (Joanne Kathleen Rowling), using her grandmother's name as her second name because she has no middle name.
