Nielsen Media Research key demographic time shifting DVR video on demand WarnerMedia fantasy season eight HBO
Game of Thrones also set viewership records outside the United States on pay-television channels in the United Kingdom (with a 2016 average audience of more than five million on all platforms) and Australia (with a cumulative average audience of 1.2 million). Video streaming research company Parrot Analytics stated that after the US, the season eight premiere demand was "particularly strong in the United Kingdom and France". Nielsen Media Research noted the show was popular among 18 to 49 key demographic with strong female viewership for a fantasy series. The show also benefited from time shifting viewership. Between season one and season seven, 7-day viewers, the number of both DVR and video on demand views during the week after the episode broadcast, grew from 3.3 million to 13.7 million. Following the show finale, commentators said many viewers might cancel their premium television and streaming subscriptions. HBO parent company WarnerMedia reported that subscription revenue declined only 0.9 percent between April and June 2019.