Color Computer Jack Tramiel MOS Technology Commodore 64 Atari VIC-20 Texas Instruments Radio Shack MOS
In 1982, the TI 99/4A and Atari 400 were both $349, Radio Shack's Color Computer sold at $379, and Commodore had reduced the price of the VIC-20 to $199 and the Commodore 64 to $499 shortly after C64 release. In the early 1970s, Texas Instruments had forced Commodore from the calculator market by dropping the price of its own-brand calculators to less than the cost of the chipsets it sold to third parties to make the same design. Commodore's CEO, Jack Tramiel, vowed that this would not happen again, and purchased MOS Technology in 1976 to ensure a supply of chips. With his supply guaranteed, and good control over the component pricing, Tramiel launched a war against Texas Instruments soon after the introduction of the Commodore 64.
