new deal tariff Great Depression Prohibition
In his acceptance speech, Roosevelt declared, "I pledge you, I pledge myself to a new deal for the American people... This is more than a political campaign. It is a call to arms." Roosevelt promised securities regulation, tariff reduction, farm relief, government-funded public works, and other government actions to address the Great Depression. Reflecting changing public opinion, the Democratic platform included a call for the repeal of Prohibition; Roosevelt himself had not taken a public stand on the issue prior to the convention but promised to uphold the party platform. Otherwise, Roosevelt's primary campaign strategy was one of caution, intent upon avoiding mistakes that would distract from Hoover's failings on the economy. His statements attacked the incumbent and included no other specific policies or programs.
