Shanghai localization Suzhou ex-pats beer brewpub pub
China, the world's largest beer consumer as of July 2013, is home to a growing craft beer market, with brands such as Slowboat Brewery, Jing-A Brewery, and Boxing Cat Brewery. By July 2013, the number of brewpubs in Shanghai, China had doubled since 2010. General beer consumption reached 50 million L (13 million US gal) in early 2013 and an increasing interest in craft beers developed accordingly. The Great Leap Brewing Company is one example of numerous microbreweries that have been recently established, with a localization strategy leading to the use of traditional Chinese ingredients and spices in the Beijing brand's beer production process. China's largest brewpub is located in Suzhou and is managed by the Taiwanese brewing company Le Ble D'or, while craft beer consumers are both ex-pats and native Chinese.
