SBS Broadcasting Group Facebook True Blood fan sites podcasts Westeros fantasy Vulture HBO
As of 2013, about 58 percent of series viewers were male and 42 percent female, and the average male viewer was 41 years old. According to SBS Broadcasting Group marketing director Helen Kellie, Game of Thrones has a high fan-engagement rate; 5.5 percent of the series's 2.9 million Facebook fans talked online about the series in 2012, compared to 1.8 percent of the over ten million fans of True Blood (HBO's other fantasy series). Vulture.com cited Westeros.org and WinterIsComing.net (news and discussion forums), ToweroftheHand.com (which organizes communal readings of the novels) and Podcastoficeandfire.com as fan sites dedicated to the TV and novel series; and podcasts cover Game of Thrones.
