Anchor Brewing Company beer
In the US, the craft beer movement was revived in 1965—subsequent to an earlier American era—when Fritz Maytag acquired the Anchor Brewing Company in San Francisco, thereby saving it from closure. American craft beer drinkers tend to have higher average incomes and demographically skew white, male, and generation X; however trends show an increasingly racially and ethnically diverse, female, and millennial demographic profile.
