Thriller John Landis zombie MTV Indian films prisons in the Philippines Motown 25: Yesterday, Today, Forever Guinness World Record Guinness World Records Beat It Billie Jean racial barriers Motown
Jackson released "Thriller", a 14-minute music video directed by John Landis, in 1983. The zombie-themed video "defined music videos and broke racial barriers" on MTV, which had launched two years earlier. Before Thriller, Jackson struggled to receive coverage on MTV, allegedly because he was African American. Pressure from CBS Records persuaded MTV to start showing "Billie Jean" and later "Beat It", which led to a lengthy partnership with Jackson, and helped other black music artists gain recognition. The popularity of his videos on MTV helped the relatively new channel's viewing figures, and MTV's focus shifted toward pop and R&B. His performance on Motown 25: Yesterday, Today, Forever changed the scope of live stage shows, making it acceptable for artists to lip-sync to music video on stage. The choreography in Thriller has been copied in Indian films and prisons in the Philippines. Thriller marked an increase in scale for music videos, and was named the most successful music video ever by the Guinness World Records.
