masala film action comedy romance drama melodrama musical Nasir Hussain Salim–Javed blockbuster genres Bol Bollywood films
The 1970s was when the name "Bollywood" was coined, and when the quintessential conventions of commercial Bollywood films were established. Key to this was the emergence of the masala film genre, which combines elements of multiple genres (action, comedy, romance, drama, melodrama, musical). The masala film was pioneered in the early 1970s by filmmaker Nasir Hussain, along with screenwriter duo Salim–Javed, pioneering the Bollywood blockbuster format.
