I was doing some freelance work for a friend and it didn't work out the way I had wanted to - the results we got were less than stellar.  I worked as hard as I could but it wasn't enough.
I was doing some freelance website work for a friend of mine and I did a lot of work for it.  Sadly, it didn't do as well as we had expected it to do, even though I put my best work and most effort into it.
user
Oh that's not good. It is hard to put all your effort in and have it go nowhere
assistant
It is.  We're in the process of revamping and coming up with some new and different ideas so hopefully we can do some revisions and get better results.
user
Sometimes revamping leads to more amazing results than you could have orginially anticipated
assistant
That's what I'm hoping for. It's kinda fun when you have to reach into your bag of tricks to see if anything new is there!  
user