paragon software corporation or just paragon software was a video games developer that was founded in 1985 by mark e. seremet and antony davies .

paragon released its first game in 1987 and is primarily known for their work on role-playing video games based on marvel comics franchises and gdw role-playing settings .

they released titles on the following platforms ; zx spectrum , amiga , pc : dos , atari st and commodore 64 .

paragon software was published through microprose , and was based out of greensburg , pennsylvania , united states .

microprose acquired paragon outright in july , 1992 .

as part of microprose , the paragon team developed challenge of the five realms and bloodnet .

soon after , many of the former paragon principals moved on to co-found or work for take-two interactive , and what was once paragon ceased to exist .

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paragon software <EOT> to stay up - to - date on new products and solutions by paragon software , check out the paragon blog .

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paul jay , senior editor , trnn : welcome to the real news network . i’m paul jay in baltimore .

there’s a great debate raging across the country about the rise of the minimum wage . some people say it’s essential to get people out of poverty . other people say it doesn’t really have that effect , because a rise in minimum wage leads to a loss of jobs , so the overall rate of poverty really doesn’t get all that much better .

now to debate this question , first of all joining us , from amherst , massachusetts , is bob pollin . he’s a professor of economics and founding codirector of the political economy research institute at the university of massachusetts amherst .

and joining us from pittsburgh , antony davies . he’s an associate professor of economics at duquesne university . he , in addition to teaching the undergrad and phd levels , mr . davies has served as a senior executive in several technology firms . he also writes for the los angeles times , new york times , and theblaze , and pittsburgh tribune - review , and all kinds of other publications .

jay : so , antony , first to you . what evidence is there that a rise in the minimum wage leads to loss of jobs ?

davies : well , there are a number of studies–well , i shouldn’t say a number . there are a lot of studies that have been done that show , in effect , anywhere from zero to some measurable unemployment effect . the fact of the matter it , it depends on how much you’re raising the minimum wage . you know , to go from $ 7 . 25 an hour to $ 8 . 25 an hour or maybe $ 9 . 25 an hour isn’t going to have much of an effect . so , i mean , are there going to be some people who are unemployed ? yes , but largely the effects are going to be small .

the great effect–and this is what concerns me–is the mix of who’s affected and who’s not . when you raise the minimum wage , you tend to knock disproportionately out of the labor force workers who have less skills , less education , less experience . these are precisely the workers that we’re looking to help .

jay : so your argument is there may not be a big rise in unemployment or a loss of jobs overall , but there is a significant rise in unemployment in the low end of the skill level of the portion of those people affected by this . is that–am i getting it correctly ?

robert pollin , codir . , political economy research institute : well , first of all , thank you for having me on , and i’m happy to talk with antony about this .

i’m glad that antony and i agree that after years and years , let’s say decades of research , we’ve gotten to the point where economists agree that if there is any , any negative employment effects through raising the minimum wage incrementally , the effect is going to be modest . a lot of economists say there’s zero . a lot of the research says there’s zero . some say there’s modest overall .

now , on the point , do we see businesses substituting out , when you raise the minimum wage , do we see the businesses hiring workers that are more credentialed than the ones that they would employ at the lower minimum wage ? well , you can see the logic behind it ; that is , if you’ve got to pay more , we’re going to go get more highly skilled workers . the impact , again–and this is something that i’ve looked at in various settings–the impact here , again , is almost nonexistent or tiny .

and why ? if we think–let’s think about mcdonald’s , and we think about the people that they’re going to hire , in terms of formal credentials . you’re looking at people with high school degrees or maybe not quite finishing high school . well , the businesses may in principle say , oh , i want somebody with a high school degree . but they also have more information about their workers than just whether or not they have a high school degree . so if they have a good worker , they know that that person is a good worker , they’re not going to lay off that person when they’re a good worker just because the minimum wage goes up . they’re not going to lay off the worker . they’re not going to start shedding workers just because they don’t have the higher credential .

moreover , when we’re talking about the low end of the labor market , those differences in credentials aren’t going to matter that much , because we’re not talking about this becoming–working at mcdonald’s becoming a great job . let’s be real here . it’s still not a good job , and you’re not going to attract people that have high credentials just because you raise the minimum wage incrementally .

jay : antony , i guess there’s kind of two pieces to this . one is the logic of the situation . there’s also data . and in terms of data , what data do you have that shows that , that verifies your argument or supports your argument ?

davies : for a study i did for the mercatus center recently at george mason , i looked at the past 40 years of unemployment data in the united states and compared the unemployment rate to increases in the minimum wage , you know , controlling for other things , like economic activity and so forth . and the interesting thing about this study is i broke the workers down by education : workers with bachelor’s degrees , workers with only high school diplomas , workers without high school diplomas , and then workers without high school diplomas who were young–and what i’m trying to capture there are the less experienced workers .

and what you see here is the story is following exactly what intuition would suggest , which is , as you increase the minimum wage , there’s no effect of unemployment amongst college - educated workers . there’s a bit of an effect amongst high school educated workers , a larger effect amongst workers who don’t have high school diplomas , and then the largest effect of all amongst workers that don’t have high school diplomas and are young . and i think , as bob points out , it’s not a matter of the credential being the determining factor . rather , in this study , the credential is a proxy for all sorts of things that the employer thinks about when he thinks about labor–skills , work ethic , this sort of thing . these sort of things , not perfectly , but they will be correlated with education .

pollin : you know , i haven’t read antony’s study , i confess . we did a survey when the living wage law passed in boston . we literally interviewed the businesses that were affected by this , and we asked them , did you change your hiring practices as a result of having to pay the living wage ? and the living wage was a quite significant jump . it was , like , 40 , 50 percent jump relative to what the state - wide minimum wage was . and they said no . again , you could say–logically , we could say , now , yes , we’re going to go look for better workers , but the businesses already know the workers they have , so they know whether they’re good workers or not , they know whether–they’re not going to start laying off people , especially when the business is operating and the workers are performing reasonably . so at that point the formal credential doesn’t matter . and so if there is any effect , it’s going to be tiny .

the real effects , in terms of employment , come from other factors . antony himself–again , i haven’t read his paper , but he said he’s controlling for other factors . that’s the crucial point . and the point is that these other factors will dominate , the most important being the macro unemployment rate . after all , in 1968 the minimum wage in the united states in today’s dollars was $ 10 . 70 or thereabout . it was the highest minimum wage we ever had . the unemployment rate , the overall unemployment rate in the country was 3 . 6 percent . and it’s not that the high minimum wage caused low unemployment ; it’s just that the other factors in the economy , the things that antony is controlling for , overwhelm whatever tiny impact might occur through this substitution of workers based on credentials .

davies : well , the evidence i’m finding is not a tiny impact . according to the data that i’m looking at and controlling for economic factors , you know , an increase , a 10 percent increase in minimum wage is correlating with about a 2 percent increase in unemployment amongst young workers who don’t have high school diplomas .

now , i think bob makes a good point here , that employers know the value of the workers they’ve already hired . what concerns me a little bit more are the workers they haven’t hired . these are the ones that the minimum wage largely is going to affect , not in a form , necessarily , of workers being fired , but in the form of workers not being hired in the first place . and you see this when you go to mcdonald’s anymore and you order a coke . when i was a kid , you go to mcdonald’s , you order a coke , they would give you a coke . now they give you a cup and they point to the vending machine . and the reason for this is because the cost of paying someone a high minimum wage to fill that cup isn’t worth the profit margin on the cup , so the workers do that themselves . you’re seeing this at–in the united states , we have / ʃiːts / . you know , you stop , you get coffee , and so forth , you don’t go and talk to a person about your order ; you hit the buttons on the kiosk . and again this is the effect of raising the minimum wage causes the employers to not hire workers they would otherwise hire and instead replace them with something else , either the consumer doing the work or some machine doing it .

davies : well , this is the interesting thing . they weren’t efficiencies until you raised the minimum wage . so let’s say for the sake of argument i can hire someone at $ 3 an hour . and $ 3 an hour , it’s worth it to hire the person to fill the cup and hand it to a consumer . the machine is not efficient . the machine doesn’t become efficient until you tell me i’ve got to pay this person $ 7 . 25 . now all of a sudden the machine , relative to the worker , is the lower - cost solution .

pollin : well , i think that’s true , and i think that’s good . i mean , do we want people taking jobs at $ 3 an hour because they’re less productive than a machine ? i mean , i think over time productivity is improving in the economy . that’s a good thing .

the bad thing is , when productivity improves in the economy and workers aren’t getting the benefits of higher productivity . and as we know , wages , the average wage has been essentially stagnant for 40 years , the minimum wage has gone down in real dollars over the past 40 years , while productivity on average , labor productivity , has essentially doubled . so what we instead need is the minimum wage should go up with productivity . and , yeah , there will be fewer workers needed in each and every mcdonald’s , but the jobs will be decent and the economy can expand into other areas , and there’ll be decent jobs there as well .

jay : antony , expand on the point you made early on , which has a lot to do with how much the minimum wage is . i mean , at what point do you think the consequences in loss of jobs become too high ? in other words , $ 10 . 10 ? some people are saying $ 15 an hour is a living wage . and what do you make of bob’s point , if it’s not a living wage , it’s not really a job ?

davies : [ inaud . ] things here . one is , you know , as you push the wage higher and higher , depending on how high you push it , you start to risk knocking out of the labor force people who currently have jobs , because the employers just say , it’s not worth it to keep these people anymore . at the lower levels , which is what , i think , we’re discussing now , the effect is different . what you’re doing is preventing people who are just coming up and would otherwise enter the labor force , you’re preventing them from going in .

you know , bob raises an interesting question : do we want people working for $ 3 an hour ? and on the one hand , you can think , well , $ 3 an hour is nothing , i don’t want people working for that ; until you realize , but wait a minute , what if the alternative is zero dollars an hour ? if the alternative is zero dollars an hour , certainly $ 3 an hour is better .

jay : okay . bob–let bob respond to that particular point . isn’t $ 3 better than zero ?

pollin : three is better than zero , but $ 3 is really , really bad . and you know that nobody can survive on $ 3 an hour . people can’t survive on $ 10 an hour , hardly . so the point is the minimum wage is not the determinant of unemployment , which is , in other words , that choice between zero and $ 3 . we need other policies to move the economy toward full employment . we need the minimum wage to help ensure that when we are at full employment or something like full employment , they’re at least minimally decent jobs . the minimum wage can do that . it can do that without causing unemployment . but getting from the difference between $ 3 and zero is not something that the minimum - wage policy itself is going to determine .

jay : i mean , antony , don’t you think if–i mean , yes , if the alternative to $ 3 is zero , why not make it $ 2 , why not make it $ 1 ? i mean , essentially you’re saying if the alternative to a very low wage is starvation , but is that people will take the very low wage . but is that the kind of society we want to live in ?

davies : yeah , i think what’s happening here is we’re focusing on the symptom , not the disease . a low wage rate is a symptom of a reality . the reality is that the worker’s labor simply isn’t worth more than whatever the number is , $ 3 or $ 4 . that’s the symptom .

davies : well , determined by what consumers are willing to pay for the product that the worker is producing . if the worker’s labor isn’t worth enough to enable the worker to attain a decent living , the answer is to make the worker’s labor more valuable . simply altering the wage rate doesn’t change the underlying reality .

davies : yeah , and largely when we’re talking about minimum - wage workers , you know , there’s only–whatever it is–2 percent or 3 percent of workers are minimum - wage workers , and of those about a third or a half are in the fast food industry . this is not high profit margin industries .

pollin : no , i think that , you know , what determines wages , the minimum wage , the average wage , are overall social conditions , overall bargaining power between workers and employers . i mean , why is it , as i mentioned before , in 1968 the minimum wage , rock - bottom minimum wage , if you’re 16 years old , you walk into mcdonald’s , you’re making $ 10 . 70 an hour ? it’s not that those people were more skilled in 1968 ; it was that the social conditions that helped set wage levels was very different . it was a much more worker - friendly environment .

jay : okay . antony , respond to that point . what about–if that’s what a minimum wage was in 1968 , how is that worker’s skill set of any more value than it is now ? it’s the ratio of the wages that changed .

davies : yeah , and we can’t look at the worker’s labor in isolation . the fact is the world is a much different place . employers at mcdonald’s have options open to them they didn’t have open in 1960 . you know , the employer can do things with computers , could have the computers do things that the workers were doing before , have machines do things the workers were doing before that simply were not possible in 1968 .

pollin : true . that means that productivity at mcdonald’s has gone up . who has benefited from the productivity gains ? well , i mean , normally when we talk about wage bargaining situations , we say workers can get raises as long as productivity goes up . so , based on that , the workers at mcdonald’s should be receiving wage increases in correspondence with productivity at the workplace . the fact is that hasn’t happened .

the fact is that it used to happen . that’s how the minimum wage was at $ 10 . 70 way back in 1968 . average productivity has risen by about 150 percent since then , and the minimum wage is lower . it’s that workers’ bargaining power has gone down . employers have a much more aggressive stance relative to what they did in 1968 . and that’s the determinant of the minimum wage and the average wage .

jay : alright . antony , what do you make of that argument ? it’s not about the value of the work as much as it is the relative strength of bargaining ? i mean , if tomorrow mcdonald’s workers got organized into a union and were able to raise their wage with collective bargaining , that wouldn’t be because some inherent value of their skill set went up ; it was because they had collective bargaining .

davies : yeah , that’s correct . and what you want to assure throughout is you have competitive markets . you want–you know , of course we understand workers competing for jobs . you also want the employers competing for the workers . and i believe that in most industries what we have today is a far more competitive environment than we had in 1968 .

but nonetheless , i think all of this conversation is ignoring a key group of people . and the key group of people are the young people . maybe you can picture someone from a poor , lower - income household who doesn’t have the benefits of better education , who doesn’t have the benefits of a better upbringing . this person wants to go out and start , take the first step on the ladder of building a career . an employer is going to take a risk on hiring this person . the more we raise the minimum wage , the more expensive we make it for the employer to take that risk and the less likely that person is to take the first step on what will be many steps on moving up the income ladder .

pollin : [ inaud . ] what antony says is correct . it’s just that that factor is one factor among many , many , many , many , many others that is going to determine whether an employer is going to hire a young kid .

[ inaud . ] important factor is going to be the demand for the products . so if the employer has people coming into mcdonald’s and she has to hire people , she’s going to hire people . and , yeah , she wants people that are going to be reliable , and she’ll discover who’s reliable according to who she hires and the turnover . now , yes , there will probably be some small difference between people who , say , have high school degrees versus those who don’t . but if you’re in an expanding economy , when there’s a lot of opportunity , people are going to get hired into mcdonald’s , into burger king , into a lot of other places . so full - employment policy should be recognized here as a major factor and as a complement to an effective minimum wage policy .

jay : i mean , it seems to me , antony , your logic would lead to that if the rise in minimum wage means that they will hire people at a somewhat higher educational level or that that would–one , it would still be not a loss of jobs , a somewhat a switch from jobs from people that have less education to people with little more . but then your argument is those people should then raise their level , and that would be inducement to raise their level , to finish a high school degree or something of the sort , which is not that difficult to do . so in the end it’s not really about loss of jobs ; it’s sort of a impetus , you would say , to have more people graduate high school .

davies : yeah , i think that there are two effects here . and i would agree that for the types of minimum - wage increases we’re talking about , the lesser effect is a net loss of jobs . the greater effect is this switch , this switch out of lower - skilled , lower - experienced , lower - educated workers for higher - skilled , higher - experienced , higher - education workers . and that’s what really disturbs me , because we’re hurting the very people that we’re setting out to help .

jay : okay . well , we’re going to have to continue this debate . and maybe we’ll do a part two of this very soon , because i think we have to take on the question of what would happen at a $ 15 wage , because we go back to is it a real job if it’s not a living wage . and if people are deep in poverty , then just what kind of job is that ?

disclaimer : please note that transcripts for the real news network are typed from a recording of the program . trnn cannot guarantee their complete accuracy .

robert pollin is professor of economics at the university of massachusetts in amherst . he is the founding co - director of the political economy research institute ( peri ) . his research centers on macroeconomics , conditions for low - wage workers in the us and globally , the analysis of financial markets , and the economics of building a clean - energy economy in the us . …

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zapp 's is a brand of potato chip made in the united states .

the chips are cooked and packaged in gramercy , louisiana .

the chips are kettle-cooked in peanut oil ( instead of vegetable oil , which many other companies use ) .

zapp 's market themselves with their cajun heritage , using names such as " spicy cajun crawtator " , " sour cream and creole onion " and " cajun dill gator-tators " .

others , in addition to the " regular flavored " include " hotter 'n hot jalapeño " and " mesquite bbq " .

they have also marketed numerous chips such as a limited edition mardi gras chip .

the company was founded by ron zappe , who graduated from texas a&m university with a degree in industrial engineering and became a distributor of pumps and other oil-field equipment .

his four companies went bankrupt during the 1980s oil bust and he moved from houston to louisiana and started a potato chip business .

( zappe later received national attention for his 1988 campaign appearance on behalf of republican vice presidential candidate dan quayle , crediting a jobs program co-created by quayle with enabling him to start his factory in gramercy . ) zappe 's first creation , the cajun crawtator , was introduced in 1985 as the nation 's first spicy cajun chip .

zapp 's " tiger tators " were the first food product licensed by louisiana state university , and it also sold " who dat ? ” chips in honor of the new orleans saints .

zapp 's most popular flavor is " voodoo " which was created in 2008 by kevin holden , general manager and a shareholder of the company .

in 1993 zapp 's acquired the dirty chip company in memphis , tn which manufactures dirty chips brand kettle chips .

in 2006 zapp 's acquired the california chip company in oxnard , ca which manufactures california chips brand potato chips .

zappe appeared on the oprah winfrey show in 1997 , and the chips were profiled in national publications such as people and the wall street journal .

zappe died in houston , texas on june 1 , 2010 at the age of 67 .

in january 2011 , it was reported that the company would be sold to utz quality foods of hanover , pennsylvania .

the sale to utz was completed in april 2011 .

zapp 's operates as a wholly owned subsidiary , continuing to manufacture at the gramercy plant .

zapp ' s

zapp ' s <EOT> zapp ' s potato chips on display . zappe endeavors llc will be sold to utz quality foods inc . of pennsylvania .

the other great thing about zapp ' s : the flavors . they ' re unique , to say the least . here ' s a rundown of every flavor in their lineup .

the head of the manufacturer of zapp ' s potato chips says the company has agreed to be acquired by a pennsylvania snack food manufacturer .

the hotline ' s been around for ages , and operators are available to answer your kettle chip questions or get you a stash if you ' re outside zapp ' s country . you can also order mixed samplers online , because it ' s 2015 .

olson said utz " is committed to growing the zapp ' s brand " and " they ' re not buying us to come down and fire y ' all . "

a lot of our loyal fans believe zapp ' s doesn ' t need spices or stuff to hide it ' s great natural potato flavor . if you ' ve never tasted a seriously great potato chip , this is the place to start . zapp ' s chips are batch cooked to perfection . we slice them extra thick and put them in a kettle with pure , cholesterol - free peanut oil .

most barbecue chips taste more like sweet kansas - city style barbecue sauce—all molasses and spices . zapp ' s tastes like real - deal smoke , the sweetness and spices only coming in as supporting cast . as zapp ' s says , " it ' ll make ya want to kiss your horse . . . or spouse . . . or both . " i ' m not sure what that means , but i understand it perfectly .

our zapp ' s brand is the only kettle cooked chip with a cajun crunch that packs all the flavor of louisiana . conventional flavors along with a unique brand of spicy mixes top these new orleans kettle style potato chips . laissez les bon temps rouler !

well , at least they are for house majority whip steve scalise , who tasks his chief of staff lynnel ruckert with " sending personalized engraved plates to gop members or handing out bags of zapp ' s cajun crawtator chips " to make an impression . and anyone who ' s watched house of cards knows those whip dudes are going places .

knowing this , it may seem odd that my favorite brand of chips in the whole wide world is zapp ' s , a kettle - cooked brand that started back in 1985 in new orleans . what makes zapp ' s different ? well , for one thing , they aren ' t so thick that they embed in your gums when you bite into them . secondly—and more importantly—they ' re cooked to a nice golden blond and heavily seasoned . none of the bitter dark brown spots ; they pack all the delicate flavor and overt saltiness of a lay ' s or a wise chip , with just a bit more crunch to ' em . for me , that ' s a recipe for success .

zappe endeavors llc president rod olson told the advocate that he expected the sale to utz quality foods inc . to be completed during the first quarter . olson said zapp ' s operations will remain in louisiana . he wouldn ' t talk about further details of the deal .

screw kettle - brand chips and their oddly sweet , not - too - spicy jalapeño chips—zapp ' s hotter ' n hot jalapeño are the real deal . spicy , and tangy , they remind me of pickled jalapeños in the nicest possible way . be careful , the heat builds on you .

spicy chips are all the rage , but long before doritos roulette arrived on the scene , there was zapp ' s . the louisiana company known for its cajun crawtators has been offering a bold alternative to your sad sour cream & onion chips since the 1980s . it might not have made it without an oil crisis , one especially generous bank , and horny teenage fans , though , which is why we put together this primer saluting the key players in zapp ' s history . read it all , and if you have questions afterwards , feel free to dial 1 - 800 - hot - chip for answers . seriously , they ' re standing by .

the way the company tells it , voodoo was born when an employee mistakenly dropped a pallet of spices . as the team was cleaning up , someone with very high hygienic standards stuck their finger into a mix of about five flavors and declared it delicious . it would be the best zapp ' s backstory , if it weren ' t for this hilarious tale of brent .

anyhow . . . dill pickle chips are not that common around these parts , but when i see a bag , i ' ll snatch ' em up as quick as i can . they combine the vinegary tang of salt and vinegar chips with a hint of dill . zapp ' s goes the extra mile by adding a bit of chili spice to theirs as well for some real cajun kick .

now that you ' ve read acadiana table ' s gospel , don ' t you dare make a potato chip casserole without crawtators .

the permanent zapp ' s roster includes regular , spicy cajun crawtators , mesquite bar - b - que , hotter ' n hot jalapeño , cajun dill gator - tators , salt & vinegar , and voodoo . but they get pretty wild with their limited - run bags . company president rod olson admits their two attempts at pizza chips weren ' t the best idea , but there ' s a cult community around flavors like honey mustard , bacon and cheddar , and sizzling steak . and even their most puzzling , " most limited edition " selection , caribbean key lime .

turns out i was wrong , but personally , i ' ll still take an old fashioned lay ' s over a thick - cut kettle chip . anybody else with me on this ?

the least inspiring of the flavors , it ' s a fine chip for sour cream and onion fans , though i ' m not exactly sure what makes their onions " creole . "

not everyone was on board with zappe ' s scheme . ron got laughed out of 10 banks in his quest for a loan , but the 11th one finally fronted him $ 150 , 000 .

i do not like kettle - style potato chips , which shoves me into a very , very small minority at serious eats world headquarters . i grew up on thin - cut wise and lay ' s chips . blond , salty , not - too - potatoey - but - ultra - crispy chips , that is . when kettle chips started gaining popularity in the late 80 ' s and early 90 ' s , i thought , " these people are crazy . nobody wants so - crunchy - it - cuts - up - the - roof - of - your - mouth chips with dark , burnt flavor . "

kristin hunt is a food / drink staff writer for thrillist , and would be very susceptible to snack - based bribes , which is why she ' s not a politician . follow her at @ kristin _ hunt .

one of ron zappe ' s earliest experiments , they ' re the company ' s most successful flavor by far . imagine the flavor of a full - on crawfish boil— the hit of tangy hot sauce , the aroma of seasoned salt boiling away in a pot , the kick of cayenne pepper—and pack it all into a single , crunchy , bite - sized chip . they ' re also availabe in louisiana state university - branded packaging , sold as lsu tigertators .

he ' s currently raising a daughter by day , writing his second book by night ( now with 10 % more science ! ) , and is working on wursthall , a beer hall in downtown san mateo which will be open by the end of 2017 .

look no further ; we ' ve got all the cooking , apparel , kitchenware , cajun books and mardi gras accessories to properly authenticate your next cajun concoction . whether you ' re creating your own cajun experience or feeling homesick for louisiana , it ' s available at cajungrocer .

determined to get people to try his new snack , zappe took to the streets . literally . in the company ' s early days , the guy was known to stand in the middle of congested intersections handing out free samples . his strategy earned him plenty of buzz and , presumably , a lifetime of speeding ticket passes from hungry traffic cops .

j . kenji lópez - alt is the chief culinary advisor of serious eats , and author of the james beard award - nominated column the food lab , where he unravels the science of home cooking . a restaurant - trained chef and former editor at cook ' s illustrated magazine , his first book , the food lab : better home cooking through science is a new york times best - seller , the recipient of a james beard award , and was named cookbook of the year in 2015 by the international association of culinary professionals .

ah , voodoo chips . i still remember the first day i tasted you on that hot and muggy louisiana afternoon out in lakeshore . the result of an accidental mixture of seasoning from all their other flavors combined , it starts off with the vinegary nose of a salt and vinegar chip before settling down with the smoky sweetness of barbecue . there ' s a sharp , fresh , jalapeño - like finish , and perhaps a touch of that old bay aroma that lingers after you ' ve made it about halfway through the bag . voodoo chips , you ' ve put a spell on me .

zappe endeavors has 100 employees in louisiana , 50 in california and plans for 30 to 50 others in pennsylvania . utz has about 2 , 400 employees in four manufacturing plants in hanover , penn .

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make every day a celebration with our new orleans kettle - style potato chips ! for over 30 years , we’ve given our chips soul by selecting only the best potatoes , slicing them thicker , and cooking them in our blend of peanut oil . naming them with a touch of cajun flare , we believe our process gives our kettle - style potato chips a louder crunch , a heartier potato taste , and embodies the flavors , sights , and sounds of new orleans ! enjoy , and laissez les bon temps rouler !

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we taste the leading brands to find the distinct differences and rate them with tasting scores .

the chip that started it all . blond , crunchy , salty , and delicious .

uh . . . i liked these so much that i ate them on the plane and completely forgot to take a photo of the bag . ' doh !

woohoo ! a salt & vinegar chip that really delivers ! most vinegar chips leave me wishing for more mouth - puckering acidity and more salt . these ones hit you , and hit you hard with a relentless vinegar attack . they should put an exclamation point after their name .

it didn ' t qualify to compete in our salt and vinegar potato chip taste test due to its limited distribution , but i ' ve no doubt it would have ranked highly .

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ron zappe had spent a good deal of his life supplying pumps and other supplies to oil fields when the ' 80s oil bust hit . all four of his texas companies went belly up , but luckily , he came up with a new venture when his wife anne returned from the supermarket one day . she had picked up some kettle - cooked chips and after one taste , zappe was convinced they had to start their own brand in louisiana . and since that state loves spice , he figured the chips needed some cajun seasoning . unlike most oilmen - turned - chip inventors , he was right .

zappe bought an old faucheux chevrolet dealership to serve as his first chip factory , and began frying chips right in the showroom . apparently the process attracted a ton of teenage fans with slightly prurient interests . as zappe told oprah on her show in ' 97 , the high schoolers would " park outside , watch us like a movie , and do a lot of kissing . " who knew peanut oil could be such an aphrodisiac .

just make sure you have a lot of multi - colored wigs on hand .

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