frank pr is a consumer public relations firm with offices in camden town , london , sydney , australia , and new york city , america .

frank pr was founded in september 2000 by ceo graham goodkind and joint mds nadia gabbie and andrew bloch .

in october 2007 , frank pr was acquired by photon group limited ( photon ) , a specialist marketing and communications services company that is listed on the australian securities exchange .

in march 2009 , the sydney office opened for business .

in august 2012 , the new york office opened for business .

frank is the 29th largest pr consultancy in the uk with a fee income of £ 6.829 m. in terms of revenue , frank is the 5th largest pr firm in the uk .

in an international context , with the 2 offices and us$ 10.8 m revenue , frank is ranked as the 84th largest consultancy globally and in 2010 was the 5th fastest growing pr company of the top 250 in the world .

frank specialises in providing consumer public relations services to leading brands and products , challenger brands , entrepreneurial organisations , social movements and multinationals .

as well as traditional consumer pr , frank also has specialist teams offering digital , experiential , celebrity , corporate social responsibility and product placement based campaigns .

clients in the uk ( as at may 2011 ) include alton towers , activision , beatbullying , blackberry , disney , fosters , grolsch , nestle , npower , ocado , sodastream and whitbread hotels & restaurants .

clients in australia ( as at the same date ) include blackberry , football federation australia , pernod ricard , reckitt benckiser and the singapore tourism board .

clients in new york ( as at september 2012 ) include amc networks , celebrity personalities bill and giuliana rancic , real estate search engine trulia , and phone case maker likemycase .

the agency won marketing ’s pr agency of the year in 2004 , 2005 and 2010 , making it the only agency to have received the award three times .

it has also won ; marketing magazine 's pr agency of the year in 2005 , 2006 and 2010 , pr week awards consumer campaign of the year 2004 , pr week awards campaign of the year gold award 2004 , pr week awards consumer campaign of the year 2005 , pr week awards consumer campaign of the year 2008 , pr week awards consumer campaign of the year 2010 .

frank pr was commended as marketing magazine ’s pr agency of the year in 2011 and 2012 .

the agency has however been criticised by a prominent london blogger for ignoring requests not to be contacted by the company .

frank pr

frank pr <EOT> glassdoor gives you an inside look at what it ' s like to work at frank pr , including salaries , reviews , office photos , and more . this is the frank pr company profile . all content is posted anonymously by employees working at frank pr .

wherever they turn next , there’s no doubting frank pr is moving in the right direction and creating a great deal of talkability within the pr industry .

congratulations to new academy member lina plath ! one of frank pr ' s fearless leaders . so proud .

beatbullying , the national charity , has launched a ' big march ' campaign with consumer specialists agency frank pr .

i applied online . the process took a week . i interviewed at frank pr ( london , england ) .

graham goodkind , co - founder of urltoken and former managing director of lynne franks pr , has taken a step back from the urltoken start - up world and launched himself back into pr with a new agency called frank pr .

the world ' s biggest pr awards programme , dedicated to benchmarking the best pr work from across the globe .

bloch is group managing director and co - founder of frank pr , a public relations consultancy based in camden , london . founded at the turn of the millennium , frank has grown from success to success .

new york - - frank pr , one of the uk ' s most successful consumer pr firms , is to launch its first us office in new york at the end of this month .

after 5 years at frank uk , polly headed down under to bring more frank - ness to frank oz . polly has represented a host of top fmcg brands and led the award winning launches for activision ' s call of duty .

frank pr founder and md andrew bloch said : ' the big march is an online first and i’m proud to have all the mini marchers coming across frank’s website on the day of launch . it’s a great cause . '

frank pr is no stranger to marketing ' s pr agency of the year award , winning in 2010 and being commended last year . this year , it was a close runner - up with unity .

frank pr ' s newest and shiniest office opened in january 2015 and is located in the heart of glasgow . headed up by former ultimo head of pr , claire morrison , mcfrank is just like frank london , but with a distinctly scottish accent . mcfrank is perfectly placed to handle both local and national campaigns , offering frank clients on the ground representation and expertise north of the border . och aye the new ! email scotland @ mc _ frank _

frank pr was born in london in 2000 and has gone on to become one of the uk ' s leading consumer pr agencies . the agency has a reputation for providing creative solutions for some of the nation ' s best - known brands ( click to client page ) . frank pr has won or been highly commended at the pr week awards for best consumer pr campaign for 9 out of the last 10 years – a record unsurpassed by any other pr agency . we ' re very proud of this ! email london @ andrewbloch @ goodkind

goodkind added that frank would be announcing new clients and hires in the coming weeks .

those morals have shaped the company’s foundations , the name frank pr reflecting these . ‘the name was a play on words . we wanted our clients to be frank with us and we wanted to be frank with them in return . it also played on the heritage of lynne franks ; we wanted to keep the best bits of that alive’ .

the government once said that people with a drug problem should talk to frank . i would now add that clients wanting decent pr should avoid talking to frankpr .

now frank has established itself within the uk a decision was needed on the next step . in 2007 bloch helped oversee the sale of frank to australian media conglomerate , the enero group .

talkability® is at the heart of what we’re about . and we liked it so much , it’s been a registered trademark of frank pr since the day we started .

frank pr is part of the network one – a custom - built international agency network of the very best consumer pr agencies across the globe . faster , more flexible , more creative , and and more cost effective than boring traditional networks ,

find the latest global pr and communications jobs from the holmes report . from internships to account executives or directors . see all our pr jobs here .

like frank london , but with added northern soul . cut from the same award - winning cloth , it shares the same dna - a manchester based genetic clone of its london counterpart . so what makes manc frank different ? well essentially nothing - it was bred to achieve perfection . perfectly placed for the new media city , it means all frank clients can have on - the - ground representation and expertise . manc frank : bridging the north / south divide since 2012 . email manchester @ manc _ frank

he added : " we ' re called frank pr as our approach to public relations is frank , honest , open , down - to - earth and no bullshit - a bit of a departure from the norm in this industry . given our backgrounds , we also aim to take the ' best bits ' from the lynne franks pr days into the ' noughties ' . "

with the sale of frank pr , bloch felt logically that sydney would be ideal for their first international office ( opened in october 2009 ) . it was important to frank that it wasn’t a case of just having ‘the name above the door’ but continuing the standard of work of the london office .

this down - to - earth , open and honest approach along with creativity and passion has created a recipe that within five years carried frank to being named as marketing magazine’s pr agency of the year in 2005 . frank went on to win agency of the year two more times in 2006 and 2010 and have been commended every single year , a record unsurpassed by any other pr agency .

the foundation of the london office and the growing success of frank in australia saw more room for expansion , this time in new york . they followed this up with the launch of an office in manchester – manc frank .

frank co - founder and chairman graham goodkind said he had never proactively looked at selling the agency , despite having received ‘several offers’ over the past year . he insisted the deal ‘will not affect frank’s culture and approach one iota’ .

from brand marketing to conscious consumerism , coverage of key marketing and pr trends worldwide .

bringing together in - house comms leaders with pr firms to discuss critical global issues .

marketing consultancy branded has taken a strategic investment in frank pr , which is already working on pr strategy for telegram teddies - an online teddy bear shop - urltoken and amstrad . mr goodkind said he expected to launch a new media division dedicated to these clients once the agency had found its feet .

our coverage of key technology pr trends and challenges from around the world of digital communications .

in - depth annual research into the pr industry ' s efforts to raise creative standards .

unrivalled insight into the world ' s best pr agencies , across specialist and geographic categories .

long - form journalism that analyzes the issues , challenges and opportunities facing the pr business .

pr agency specializing in film , tv , general entertainment and lifestyle in new york city .

bloch’s success in the uk is represented by the awards frank have won , as well as his own individual accolades . one of the most notable being named by tweetlevel as the most influential pr person on twitter , a huge position to hold with twitter being so important to so many media and pr people .

consumer agency frank pr was sold for around £17m to the photon group earlier this week . and it is understood tech agency hotwire has followed suit – possibly for an even bigger fee given its greater staff and turnover .

frank is a boutique pr agency that loves getting a reaction . we believe that the best campaigns are those that have that special ingredient - the ones which kickstart word - of - mouth , or what we call talkability®

the holmes report ' s echo chamber pr show lifts the lid on key stories and trends .

the key global benchmark of pr agency rankings , industry size and trends , from 2016 onwards .

campaigns like this one helped really lift frank off and their client base seven years later ranges from lord sugar to disney to innocent .

our guest authors are what make pr place such a vibrant hub of information , exploration and learning .

mr goodkind is now focusing full time on frank pr , although he remains a director of web email firm another . com , and says he is " in and out of there every week , but not in any executive capacity " .

being part of the network one means frank pr can deliver the same standard of award - winning work across 160 countries . we can offer a unique combination of know - how and know - who to create public reactions on a global stage .

photon has spent the past three months in talks with frank , whose clients include budweiser , pizza express , channel 4 , harrods and thelondonpaper .

long - form journalism that analyzes the issues , challenges and opportunities facing the business and practice of pr .

dedicated to exploring the new frontiers of pr as it dives deeper into social media , content and analytics .

the holmes report ' s definitive global benchmark of global pr agency size and growth , new for 2018 .

amy has over 10 years of pr experience working with consumer brands . starting out in - house at l ' oréal , she ' s joined frank after several years working across a diverse portfolio of brands from planes and destinations to music channels to national awards .

andrew spent his formative years at lynne franks pr , followed by several years at ketchum , heading up the sports and entertainment division . he hooked up with graham to found frank in 2000 . he loves nothing more than taking a crazy idea and making it a reality .

when ketchum bought lynne franks pr in 1998 andrew stayed on as associate director heading up the sport and entertainment division .

frank ' s us launch plans date back to 2010 , but were put on hold because of financial difficulties at parent company enero , then known as photon .

and when it comes to making ideas happen , we ' re ruthless in delivery . . . and evaluation , too . we ' re frank with our clients and they ' re frank with us . the result is an ultra - effective , down - to - earth , open and honest approach to pr . that ' s why we ' re one of the industry ' s most decorated agencies , responsible for some of its most famous campaigns .

one of the uk ' s most successful consumer pr firms has hired a senior golinharris executive to launch its us presence .

the holmes report ' s annual selections for pr agencies of the year , across all of the world ' s major markets .

frank ceo and founder graham goodkind told the holmes report that there is a " bit of a gap in the us market for an agency with our type of approach . "

we all need a sensible , measured , calm - in - a - crisis sidekick to work alongside , and at frank we ' ve got ours . we call him francis .

get your aimin ' hand ready and steady . . . then shoot five logos in the fewest shots possible and in the shortest time to win a special frank virtual goldfish ! *

since launching in 2000 , frank has grown to almost £7m in fee income and has won numerous awards for its client work , becoming one of the largest specialist firms in the uk ' s fiercely competitive consumer pr industry . in addition to its 65 staff in london , the agency operates a smaller office in australia .

coverage of global corporate reputation and communications news and trends , from the leading online corporate pr news website the holmes report . subscribe today !

the biggest pr conference of the year , a high - level forum designed for senior practitioners to address the critical issues that matter most .

avoid them at all costs . there are plenty of much better pr agencies who know how to do a decent job for you to choose from .

bloch and goodkind had decided from the start that frank’s success would be measured by reputation . this began to follow swiftly with a certain campaign andrew regards as ‘the one that put us on the map’ .

judges praised it for being a forward - thinking agency that has ' great brand interaction with campaigns that used traditional pr , digital and social platforms ' .

two of the uk ' s best - performing pr agencies have been bought up by one of australia ' s largest and fastest - growing communications companies .

sports pr news , diversity & inclusion trends , views and analysis from the holmes report . subscribe today for the very latest in the world of sports communications .

very relaxed , informal chat in armchairs about main motivations and capabilities for being successful in pr with one board director and one account director . be prepared to sell yourself .

every day there ' s a big winner , a piece of genius pr that makes its way across the papers , radio , tv and online . here at the pr hall of fame i flag this bit of coverage up - so that you can get into work at 9am and already know one aspect of the media agenda for the day .

“i have always known and respected frank from afar and felt that its creative , high energy , results - focused approach to pr would play out really well in the us market , " said dowd . " when the opportunity arose to spearhead the launch and get on board , i didn’t need any convincing . the proposition we are offering clients will be refreshing , easy to execute and will offer immediate roi . ”

like dressing up ? want to be in our frank family album ? maybe even get the chance to meet smell doctors , kevin mccloud , natasha oakley and jarryd hayne ? you might be just who we ' re looking for . . . so visit our jobs page !

" a lot of uk firms have launched with brits that have gone over - i wanted someone who is an expert in the market on the ground , very well - connected in the new york scene , but also has that frank joie de vivre , " said goodkind .

hp sauce had tried traditional pr before and felt that a new angle was required . they were looking to make an emotional connection with their public and wanted the ‘britishness’ of the product to be emphasised . frank identified snooker as a way of exploiting this and approached the world - renowned snooker player jimmy white with a deal which would see him change his name to jimmy brown for the world snooker championships that year ( where hp were also the first ever brand to sponsor a ball…the brown ball ) .

frank follows in the footsteps of leading uk firms such as freud and red consultancy , which entered new york before eventually exiting the market . the us operations of uk shops exposure , splendid and cake have met with more success , but goodkind admitted that " a bit of humility is important . "

even worse , this particular pr agency has not only taken to sending useless unwanted junk to my email box , they also now add events to my events guide — even after i have asked them repeatedly to go away .

" i’m confident that our offer and approach to pr will do pretty well in america , " he added . " there is no arrogance there and a lot of humility - we have to learn our way around . "

among all the many pr companies that contact me , some are very good , some very bad , and most are average — in fact , just like every industry out there , a mix of good , bad and average .

the results are in for the uk pr week 2008 awards now . again , they’re pretty hard to find online – here’s a link to the ‘book of the night’ and i’ll be putting them up on here soon , too .

we ' ve won or been shortlisted for the pr week award for best consumer campaign nine times in the last ten years ( more than any other agency ) . here ' s some of the campaigns that did the business .

bloch said they had looked at expanding in other sectors : finance , corporate and healthcare were discussed . but they came to the decision that consumer pr is what they were about , what they enjoyed and what they wanted to continue to do .

with an emphasis on an open and honest approach to public relations , the company has flourished over the last decade . it is now a top five consumer pr consultancy with four offices , over a hundred staff , and is the most decorated agency in the industry .

mr goodkind has teamed up with two associate directors of ketchum life , the company formed after lynne franks pr was merged with ketchum in 1998 , to set up the business . he becomes chairman of the company , with andrew bloch and nadia gabbie named joint managing directors .

our approach to pr is geared to coming up with ideas that create a reaction and get people talking , tweeting , and sharing . and because we believe that on most occasions this buzz need to be nurtured , we’ve developed a detailed approach and methodology for doing this .

graham learnt his trade at legendary agency lynne franks pr , where he worked his way up through the ranks from trainee to md . he is passionate about ideas and creativity , and provides wise client counsel given the fact he ' s been about for so bloody long .

francis is our corporate division , offering best - in - class crisis support and a full range of corporate , trade and b2b pr services – all with a creative twist . and if you don ' t believe us , here ' s a word from lord sugar , a client of 13 years standing…

after university he was originally aiming for a career in advertising . however on being advised he would enjoy public relations this is the route he decided on . he gained his first break when lynne franks pr offered him an unpaid work placement . he spent his formative years there and enjoyed success from the start .

explaining his reasons for the move , he added : " pr is my first love . i ' d always wanted to go back into it and , as i ' m naturally quite an all - or - nothing person , i can only throw myself in to it 100 % to make it a success .

however , there is one thing that annoys most people , and that is when you ask a sender to stop contacting you , and they ignore your request .

more emails about banal trivia arrive — more requests to stop sending the banal trivia , and a few weeks later , another email arrives from someone else at the same company .

so i shall do something that i don’t actually like doing — and that is naming and shaming . i don’t like writing bad things . frankly , it gives me an upset stomach . i like to write nice things . things that i enjoy .

in february , nikki told me about a dating for single people event on the london eye . i expressed a lack of interest .

in march , jude told me about a “calorie neutral pop - up restaurant” . i replied explaining that such things were of no relevance to this blog .

in june , millie and i had a conversation about some new fashionable fitness routine at a gym . she assumed that an event listing about historic statues of athletes meant i write about fitness . she is so wrong .

later in june , chloe wrote to tell me about a fitness class for lunchtime workouts . it was the same thing i had already told millie i wasn’t going to write about .

later in august , aine wanted to tell me about a ski show in london . she also uploaded the details to my events guide , as did sophie a few days later .

in september , francesca wanted to me to look at some kitchen equipment , and a fortnight later , greg contacted me about the same thing .

and this morning , nikki is back in contact to tell me about taxi hire apps .

update 12th nov : sadie wrote to tell me some important news about teddy bears based on one direction and gary barlow . yes , really .

update 16th dec : gabriella wanted to tell me about some santa’s grottos in shopping centres .

each and every time i have told these people that i am not interested in their press releases . anyone reading my blog would see that i am not an ideal target for the sort of emails they are sending out .

so many replies to them asking them to stop being ignored is not just one person having an off day , it’s a systemic failure across an entire company that evidently treats bloggers as some sort of cheap outlet for trashy crap simply so they can tick a box on a client form saying “yes , they reached out to x number of websites” .

i am surprised you take that much notice of them . i treat them as spam . usually the subject line is enough of an indication .

haha… britain’s naughtiest dog . how naughty ? love the post , and have been to some of your events over the last year . definitely have helped me out of a rut a few times . keep it up ian .

ian , i’m surprised you’re giving frankpr a followed link as this will only help their search engine rankings .

it will only boost search engine rankings for phrases they are unlikely to want to rank highly for .

definitely sharing this with my colleagues . we’ve been doing some very cautious blogger outreach this year and it’ll help reinforce the warnings i’ve been giving them !

actually , i would say that all the things in your post ( and your comment here about “cautious blogger outreach” ) should be reclassified as “how to talk to the media” .

i find it very odd when a blogger is treated differently from any other writer / journalist / content person .

i’ve had a similar issue with a magazine called french entree who keeps emailing me despite me asking them several times to stop contacting me buy phone and stop the emails too .

" my passion is creating , getting things up and running and giving them energy . having taken funmail to another . com , getting 1m - plus registered users and raising $ 10m ( £m ) last year , i reckon i ' d done my bit . "

urltoken is now being run on a day - to - day basis by troels henriksen and steve bowbrick .

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the holmes report profiles marketing and communications innovators from across north america , emea and asia - pac .

the holmes report comprises an annual book of the best agencies , campaigns , influencers and stories of the year .

the agency , which is owned by australian holding group enero , has hired former golinharris svp jim dowd as us managing director .

dowd arrives after 18 months at golinharris . he previously led his own agency , the dowd agency , which he sold to middleberg communications in 2009 . prior to that he was director of publicity for nbc universal .

a high - level forum designed for senior practitioners to address the critical issues facing the profession .

12 public relations campaigns from around the world won gold lions in the public relations category . . .

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the holmes report ' s annual ceo breakfast discussed the growing influence of technology in the market . . .

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in the past financial year its income has grown by 32 % , smashing its target of 15 % . profit margin was also strong at 28 % , against an industry average of 14 % .

in the past 12 months , unity has added a range of high - profile consumer brands to its roster , including aquafresh , ribena , marks & spencer , cnn , total greek yoghurt and weight watchers . significantly , the agency won places on three major uk rosters - unilever , marks & spencer and glaxo - smithkline . it has a high pitch - conversion rate , winning six out of its past seven pitches . it also retained clients netmums , direct line and cancer research uk .

despite this success , the agency stayed true to its motto , ' do the right thing ' , and continued to work with cause - related and charity clients adding shelter , the british council , fifteen and vinspired .

unity ' s campaigns have delivered , on average , a 25 % uplift in sales for its brand campaigns in the past year .

particularly noteworthy is its ' shwopping ' campaign for marks & spencer , which encouraged customers to recycle clothing when they bought a new item in stores . some 36 , 000 items were handed in during the first week . this figure is now 1 . 4m .

judges praised unity ' s use of social media and its campaigns that generated ' excellent consumer awareness for worthwhile causes ' . they added : ' unity ' s strong business development and growth with motivational schemes for its staff really stood out . '

in the past 12 months , the agency has maintained an impressive new - business growth rate , receiving 250 enquiries between january and october this year . more than 90 % of these approached the agency as a result of its reputation , profile or recom - mendation . it continues to win about 75 % of the pitches it enters .

in the past 12 months , the agency ' s new clients include rspb , chrysler super bowl , volvic , mastercard - uefa champions league , disney and tia maria .

this year , the agency opened an office in new york as well as an office in the heart of media city in salford . in the first few months , its new york clients already include nbc , amc networks and trulia .

the year ' s work highlights include running a google + hangout for ocado , which was watched by 175 , 000 people on youtube , and launching digital tv service youview with lord sugar .

the launch received more than 400 pieces of coverage and at its peak , there was a tweet about youview every 12 seconds .

also shortlisted were blue rubicon , cake , pretty green and the red consultancy .

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* well done to friends at o2 for being highly commended – love the photo .

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the deal involves an up - front cash payment and loan notes , plus deferred payments tied to performance targets . leading figures in the industry have estimated the total deal is worth a minimum of £16m over the next four years .

goodkind also said that he had no plans to leave the agency . ‘we have been going for seven years and have only scratched the surface of what we can achieve . we want to grow the agency to get up to lexis and red’s level , ’ he said .

goodkind is the majority shareholder , with md and co - founder andrew bloch a major shareholder . other staff members also hold share options .

hotwire declined to comment on any deal with photon and any official statement will be limited by photon’s presence on the australian stock exchange .

hotwire was established in september 2000 by former weber shandwick employees kristin syltevik and anthony wilson . its clients include nec uk and blackberry .

the group has a total of 30 independent specialist businesses . photon’s executive chairman tim hughes said the group intends to buy more companies in the uk , particularly in the research , public relations and field marketing sectors .

the campaign will see animated characters including celebrities and members of the public ‘march’ across supporting websites including google , youtube , facebook and aol on 15 november .

the march aims to deliver a petition to the government to create a bullying commission for the protection of children and young people from bullying and harassment .

celebrity marchers include aston from boy band jls , girl group the saturdays and michael parkinson .

members of the public can sign up online and create their own big march avatars to join the march against bullying .

andrew bloch’s impressive rise through the public relations industry is a reflection of the work ethic and creative talent required in a constantly demanding industry .

born and raised in north london , bloch attended the haberdashers’ aske’s school for boys ( 1981 – 1992 ) before studying bsc management science at the university of manchester .

then his former lynne franks colleague and friend graham goodkind approached him to discuss starting their own consultancy . andrew admits he didn’t take much convincing : ‘the idea of having control over the quality of work produced was a massive incentive . i knew we both shared similar morals and views and it seemed like a great opportunity and time for a new challenge’ .

the press coverage was massive and continued when jimmy white said he would not speak to the media and ‘sit and sulk’ if any bbc commentator referred to him as jimmy white , not jimmy brown .

the bbc decided they would not refer to him by either name and refer to him only as ‘the whirlwind’ , as that’s how he is known to millions . this only further fueled the media coverage .

graham white , managing director of hp sauce commented : ‘not only does it capture the slightly quirky british humour that so typifies snooker lovers and hp sauce users alike , but it also shows an honesty and unpretentiousness by sponsoring those unsponsorable great moments in everyday british life . ’

build your professional confidence with a public relations qualification . there are a range of courses depending on your specialism and level of study .

this is what we do . read all about it - or just watch the video !

we work with some great clients , from household name brands to small entrepreneurial start - ups . if you own a tv , or a computer , or read newspapers and magazines , chances are you ' ve seen our work without realising it .

we create the kind of word - of - mouth buzz that takes over and does a client ' s best marketing . we call this talkability® , and for our clients it means their names on the lips of the nations ' mouths , and the happy chimes of new sales .

we ' re still as hungry as ever for great publicity . not just creating but hijacking the news agenda . we call this stuff agendaneering® and its one of our favourite pastimes .

raising eyebrows with the launch of the 2012 brow , made perfect by eyebrow stylist to the stars of hollywood , tonya crooks , and veet ' s high precision facial wax .

took to the outdoors to protect aussies in sydney , melbourne and brisbane from mozzie attacks on australia day with our aerogard ' mozzie guard ' activation .

we launched a pop - up gallery of images from iconic astronaut buzz aldrin ' s life to celebrate ubank ' s ' since today ' campaign .

got aussies buzzing with the launch of jack daniel ' s tennessee honey by engaging sydney ' s rock - star chefs .

helped transform air pacific back to fiji airways with the arrival of their new a330 aircraft .

sent the styles for the season ahead for aussie women for client blow dry bar .

creating the world ' s first and biggest online archive of sneakers for footlocker . . .

jimmy white changes his surname to brown to commemorate hp sauce ' s sponsorship of the brown ball at the masters . . .

nickleodeon searches for a uk family to become immortalised in a cartoon . . .

turning camden town from crisis to credit with a celebrity - curated app that brought fashion , food and music lovers back to nw1 . . .

npower unveils the uk ' s best lightbulb jokes to promote energy efficiency . . .

we also run a dedicated internship program . get in touch to broaden your experience . experience @ urltoken

in london ? or fancy working for us in the uk . drop us a line at jobsinlondon @ urltoken

* comes in virtual bowl . virtual fish food extra . if you miss a target your fish may be at risk .

here ' s a round up of the campaigns that got people ( including us ) talking this week . . . now that ' s what i call talkability®

a marketing and public relations agency that specializes in film , television , entertainment and lifestyle in new york city .

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the eye of an artist . the skill of a technician . the heart of a friend .

the vision of a director . the eye of a photographer . the delivery of a storyteller .

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cooking channel ' s carnival kings premieres with the first of eight half - hour episodes on thursday , july 12 .

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cooking channel ' s carnival kings premieres with the first of eight half - hour episodes on thursday , july 12 .

the film , which follows the state champion bridgehampton basketball team , counts shaquille o ' neal among its producers .


audio-animatronics ( animatronics , aa ) is the registered trademark for a form of robotics animation created by walt disney imagineering for shows and attractions at disney theme parks , and subsequently expanded on and used by other companies .

the robots move and make noise ( generally a recorded speech or song ) , but are usually fixed to whatever supports them .

they can sit and stand but usually can not walk .

an audio-animatron is different from an android-type robot in that it uses prerecorded movements and sounds , rather than responding to external stimuli .

in 2009 , disney created an interactive version of the technology called autonomatronics .

" animatronics " has become a generic name for similar robots created by firms other than disney .

audio - animatronics

audio - animatronics <EOT> lucky is an 8 foot tall segnosaurus , but he’s also a very advanced audio - animatronics figure .

autonomatronics is truly the next generation of audio - animatronics and naturally , the prototype is named otto .

walt disney’s enchanted tiki room opens at disneyland . it’s the first show to feature audio - animatronics technology .

much has changed since 1963 , and audio - animatronics have evolved to match the progress of modern technologies . how exactly has audio - animatronic technology changed since its first creation ? here are some of the latest technological feats which show just how much audio - animatronics have advanced .

two audio - animatronics birds , robin and umbrella , appear in “mary poppins . ” walt disney reinvests profits from the film to create mapo , an organization within walt disney imagineering dedicated to creating and innovating audio - animatronics figures .

walt disney purchases a mechanical bird while vacationing in europe . the souvenir becomes the inspiration for audio - animatronics technology .

the first totally autonomous audio - animatronics figure , lucky the dinosaur , makes his debut , at disney’s california adventure .

a disney imagineer works with one of the new computer animation audio animatronics on the mine train . photo courtesy disney .

the 1964 film “mary poppins” saw the appearance of two audio - animatronics birds , robin and umbrella , and the profits from that film were used to invest in an organization , mapo , set up to create audio - animatronics figures .

along this slow - moving journey up into the sphere , guests encounter various props , projections , and audio - animatronics . if you want to know more about how audio - animatronics work , you can check out my post about aa’s .

stitch , in stitch’s great escape at magic kingdom park , is the first audio - animatronics figure to spit at guests .

autonomatronics technology is different from audio - animatronics technology . audio - animatronics technology repeats a pre - programmed show over and over again . autonomatronics technology is driven by sophisticated cameras and sensors giving otto the ability to make choices about what to say and do .

i saw this guy at d23 . very well done blend of audio - animatronics and computer facial recognition and speech recognition technology .

" these figures have taken the audio - animatronics technology to a whole nother level , " walt disney imagineer jon georges said .

the latest advances in the evolution of audio - animatronics were displayed at the 2009 d23 expo – lucky the dinosaur and autonomatronics .

audio - animatronics technology features heavily in many of the attractions at disney parks around the world . imagine pirates of the caribbean ride without all of the audio - animatronics figures , or the haunted mansion without it’s ghostly residents . but where did it all begin ?

whether on small world or pirates of the caribbean , audio - animatronics are a staple across all classic disney attractions . the first audio - animatronics premiered at the enchanted tiki room , and some of the most advanced audio - animatronics were just unveiled at shanghai disney resort and epcot park – it is interesting to trace how these robotics designed and created by walt disney imagineering have evolved over the years .

walt disney imagineering gives a behind - the - scenes look at the audio - animatronics in the upcoming seven dwarfs mine train attraction .

[ … ] along this slow - moving journey up into the sphere , guests encounter various props , projections , and audio - animatronics . if you want to know more about how audio - animatronics work , you can check out my post about aa’s . [ … ]

audio animatronics is a trademark registered in 1967 by walt disney imagineering . so , only disney ' s entertainment robots can be designated this way . robots made by other companies are called simply " animatronics " .

“it was a new way of bringing inanimate objects to life , ” said eric boardman in a segment about audio - animatronics on disney channel .

clips of various audio animatronics from wed enterprises . the dinosaurs were being moved from the 1964 worlds fair . early tiki room bird . i added the indiana jones theme to fill in the spaces where there was no audio .

the seven dwarfs mine train features spectacular audio - animatronics , with cars slowing down so guests can spot favorite characters making an appearance in different scenes .

meeko was the first portable , all - electric audio - animatronics figure , and made his debut in 2002 in animal kingdom’s pocahontas and her forest friends show .

told ya it’d be audio animatronics erin ! 😀 great post . love me some tiki room and pirates ! so… may i guess what the 70s will be ?

walt disney imagineering introduced the world to the first free - roaming audio - animatronics figure , lucky the dinosaur , which walked around the theme parks and interacted with guests .

today , the disney parks blog released a video from walt disney imagineering giving us a more detailed look at the process to bring the audio - animatronics " to life . "

i’m sure the imagineers who created those engineering marvels back in the 1960’s would be amazed at today’s sophisticated audio - animatronics figures ; it makes me wonder what the future holds .

the first portable , all - electric audio - animatronics figure , meeko , the raccoon from the disney animated film “pocahontas , ” appears . he’s in a basket carried by pocahontas .

labels : audio - animatronics timeline chef remy mr . potato head toy story mania muppet mobile lab expedition everest yeti lucky dinosaur hopper a - 100 digital animation control system lincoln great moments

the finished show is controlled by dacs playback , which simultaneously relays data and cues to speakers , lights , special effects and audio - animatronics figures . as technology progressed into the 1980s , so did the control system . today , a control system composed of multiple dacs controls the audio - animatronics figures for both epcot and the magic kingdom from a single remote location .

of course , the imagineers had plenty more projects in the works and audio - animatronics were featured in almost all of them ; pirates of the caribbean opened in 1967 , the haunted mansion in 1969 , country bear jamboree in 1972 , america sings in 1974 , the jungle cruise got some enhanced audio - animatronics in 1976 . . . the list goes on and on .

i look forward to the future of both audio - animatronics and autonomatronics . who knows what their capabilities will be ? maybe we’ll be able to hold entire conversations with them and be bff’s .

great moments with mr . lincoln – featuring the audio - animatronics figure of abraham lincoln ( actually , a duplicate since the original was still performing at the world’s fair ) – opens at disneyland .

who knows where audio - animatronics will go from here ? technology at disney parks is always rapidly advancing , so perhaps we’ll soon see even more technological innovations in some of our future favorite rides .

the video , seen above and available here on youtube , gives fans a behind - the - scenes look at what disney imagineers are calling the " most advanced audio - animatronics ever invented . "

our newest hand prototype has 15 movable joints which is three times greater than a traditional audio - animatronics hand . today , disney imagineering works with cutting - edge electronic servo motors to create realistic hands as well as arms . these compact mechanisms are able to move faster and with greater precision . in the past , audio - animatronics relied on pressurized air and hydraulics to generate life - like movements .

and have made advances in audio - animatronic technology , you could say that it’s just a 2 . 0 version of the original thing . disney is also moving towards interactivity in its parks , and they seem to be very excited about this . the problem with audio - animatronics – even a - 100 animatronics – is that the show is still very much scripted . and a machine won’t deviate from its script .

since abe , audio - animatronics have had a bigger and bigger presence in the disney theme parks . notable attractions that use it include pirates of the caribbean , the haunted mansion , the hall of presidents and star tours — the adventures continue . more recently audio - animatronics have even become interactive , with characters like remy from ratatouille , wall - e and lucky the dinosaur now able to talk and play with attendees .

on june 23 , 1963 , walt disney’s enchanted tiki room opened at disneyland . the first attraction to feature audio - animatronics technology was home to more than 200 singing birds , flowers and tikis . the following year , the first human audio - animatronics figure debuted at the new york world’s fair in the state of illinois’ “ great moments with mr . lincoln , ” which opened to great acclaim and later moved to disneyland .

here at disney parks , the three - dimensional stars of our attractions are animated . it’s been that way since shortly after audio - animatronics development began decades ago . but our latest innovation takes it to another level .

hopper , the grasshopper from the disney•pixar film “a bug’s life , ” is the most sophisticated audio - animatronics figure produced to date . featuring 74 functions , the character appears in “it’s tough to be a bug ! ”

developing something more advanced , and they succeeded . the newest robotics technology was the first to use audio to operate and was the first true form of audio - animatronics . this new system used something called a solenoid coil – basically a wire wrapped tightly around a cylinder . when audio – recorded on magnetic tapes – passes through the coil , it produces a reaction that creates motion . this method was once again created by roger broggie and wathel rogers .

as seen in dark rides like “pirates of the caribbean : battle for the sunken treasure” and “frozen ever after” , a combination of advanced and sophisticated audio - animatronics with projection mapping technology yields the best modern results . classic elements , furthermore , aren’t forgotten : the new pirates ride at shanghai disney resort is an example of a happy medium between classic audio - animatronics that nod to classic attractions like the “enchanted tiki room” while holding a candle to fully digital experiences .

alec tronic is an a100 animatronic figure . it ' s the most amazing audio animatronic figure i ' ve seen .

the giant squid in the 1954 movie 20 , 000 leagues under the sea was robotic and there were a few rudimentary automated characters in the 1955 jungle cruise attraction , but the real introduction of audio - animatronics didn’t take place until 1963 .

eric boardman and his magic sweater take us on a behind the scenes look at the history of audio animatronics at the disney theme parks . this aired during commercial breaks on the disney channel in the late 80 ' s / early 90 ' s .

audio - animatronics figures are also in three other world’s fair shows designed and produced by disney : carousel of progress ( featuring figures animated using a programming harness , a precursor of today’s motion capture systems ) , magic skyway and it’s a small world .

the muppet mobile lab , featuring muppets dr . bunsen honeydew and his assistant beaker , marks the first time that free - roaming audio - animatronics characters can interact and converse with each other , as well as with guests they encounter along their way .

2004 saw a huge step forward with lucky the dinosaur , the world’s first free - roaming audio - animatronics figure . lucky made his debut at disney’s california adventure park and was able to roam around interacting with guests . this technology continued to evolve with the appearance of the muppet mobile lab at epcot , which saw much smaller versions of the free - roaming audio - animatronics characters , that were not only able to move around , but could also converse with each other as well as with guests .

it ' s a " new look " because the dwarfs on the mine train won ' t be the purely practical animatronics we ' ve seen until now on so many disney theme park attractions , with sculpted features driven by mechanical processes . on the mine train , the dwarf animatronics will blend mechanical features with 3d computer animation , apparently projected upon the mechanical animatronics themselves .

hello , were putting on a animatronics event with all sorts of disney , knotts & star wars animatronics . would love to talk with those who might of had a hand with the disney company as possible speakers ! urltoken our event is sept 18th 2010

audio - animatronics technology enters the computer age with the use of dacs ( digital animation control system ) , a computer - controlled playback system for disney shows and attractions . imagineers also begin using the anicon - animation console – for animating and programming figures .

the largest animatronics figure ever made was the animatronic t . rex that was built for the massively popular 1993 film jurassic park . other animatronics in movies that are just as memorable , though , include jaws , terminators , gremlins , and e . t .

of audio - animatronics is in interactivity . once again , we’re dealing with machines here . how do you get a machine to interact with its surroundings , especially with little or no script to follow ? i think we’re seeing two approaches to answering that question .

on a recent trip into carol’s tickle trunk i came across an article on audio - animatronics from the summer 2003 issue of disney magazine . the article described how the enchanted tiki room , with it’s exciting new technology , created a sensation over fifty years ago !

a quick and innovative look at the history of walt disney ' s crowning achievement , audio animatronic figures , or aa ' s .

chef remy , the lovable star of the disney / pixar film " ratatouille , " who is the smallest audio - animatronics in the world , is appearing six days a week , four times a day at les chefs de france in the france pavilion at epcot .

and developed the entire vision component of the world ' s first autonomous audio - animatronics . in 3 months , i have designed , implemented and tested the vision algorithms , for a robot to be responsive and reactive to the emotion of its audience in real - time .

no , originally it had to do with how the movement was controlled . they ' re called audio - animatronics because they originally used audio equipment to program the various and complex movements . this range of movement is what really distinguishes an animatronic from an animated figure that will have only a few , simple movements . figures such as those on the world famous jungle cruise are not animatronics as they mechanically repeated the same movement and that is all they can do . there is no ability to reprogram them to move in another manner without rebuilding them .

quick…think about your last face - to - face conversation — how you used facial movements or arm gestures to show emotion . disney imagineers know humans often convey emotions with their hands , arms and eyes and tend to focus much of their audio - animatronics development work on it .

“imagineers have been using audio - animatronics technology to bring disney characters to life for over fifty years , and today we’re continuing that legacy of innovation and creativity by constantly creating new wows for the next generation of guests , ” says scott trowbridge , wdi vp research and development .

the first person to become translated into animatronics was abraham lincoln , a pet project that walt disney debuted at the world fair in 1964 .

mr . potato head in toy story mania ! at both disney’s california adventure and disney’s hollywood studios marks the first time that an audio - animatronics figure features lips with such a wide range of lifelike movements , can remove and re - attach a body part ( his ear ) and has digitally animated eyes that can look directly at the particular guest with whom he is conversing . also , since mr . potato head has more lines of dialogue than any audio - animatronics figure ever created by walt disney imagineering , it has required more programming hours than any other figure .

yeah , american adventure ( aa ) gets two audio - animatronics ( aa ) on the list ! the will rogers figure shows up only for a few minutes , but in that short time , he does something none of his brethren are able to do . he twirls a lasso .

probably the biggest innovation that came from imagineers was audio - animatronics , the form of robotics used in shows and attractions at the disney parks to animate things three - dimensionally . the original concept came from walt disney himself , after he bought a mechanical bird in new orleans and started thinking about the possibilities of robotics in his theme parks . the first attraction to spring from it was the enchanted tiki room , which included audio animatronic birds singing . that was only the start , though . at the 1964 world’s fair an audio animatronic version of abraham lincoln gave part of the historical figure’s famous gettysburg address . the robotic figure was featured in the “great moments with mr . lincoln” exhibit as the first human audio animatronic figure .

perhaps one of the best examples of how this technology has evolved are the animatronics that have debuted in 2016 . epcot’s “frozen ever after” ride features some of the most sophisticated animatronics thus far . all of the animatronics’ movements are so fluid and life - like , and with some cases like elsa in the “let it go” sequence , extremely humanlike . it’s as if the animated characters jumped out of the screen and into the attraction .

universal studios , first in singapore on december 3 and then la in 2012 , are hoping visitors will flock to the first ride based on the film transformers . the promise of 3d video and audio - animatronics - where the robot makes noise itself - is expected to be a spectacular ride .

" the yeti is a complicated audio - animatronics figure whose complex functions have presented some challenges affecting its operation , " said walt disney world spokeswoman andrea finger . " we purposely took measures in 2008 to reduce unnecessary stress and preserve many of its functions while we studied possible long - term solutions .

the yeti , a major element of expedition everest at disney’s animal kingdom , is the largest and most powerful audio - animatronics figure ever created by walt disney imagineering . standing more than 18 feet tall , the thrust of the yeti’s arm has the equivalent amount of force as a 747 jumbo jet .

walt disney led his company through the invention of many technologies . in animation there was the xerographic cell transfer process and the multi - plane camera , just to name a few . but one of disney’s most major inventions was the animation of the human figure in real life – audio - animatronics .

we’re a highly scientific bunch here at parkeology , and i took a highly scientific poll involving myself , my cat , my framed autographed picture of teevtee , and that jehovah’s witness that came to my door . here in no particular order are the 10 coolest things audio animatronics have done over the years .

it all started with a dream walt disney had ; he wanted to create a little mechanical man which could move and talk . here’s a short excerpt from the walt disney family museum ’s article by keith gluck on the early days of audio - animatronics that gives a hint how walt’s dream may have started .

the stitch’s great escape attraction which hosts the 39 inch stitch audio animatronic is the most advanced a - 100 aa figure created by disney imagineering to date . he walks around on the elevated platform , that is , his figure is designed to appear to step around the center containment chamber . his arms move , his ears and spine spikes twitch . he blinks , laughs , growls , and even turns 360 degrees . stitch is also the first audio - animatronics figure to spit .

the first a - 100 audio - animatronics figure , the wicked witch of the west , debuts as part of the great movie ride at disney’s hollywood studios ( then known as disney - mgm studios ) in walt disney world resort . a - 100 figures incorporate compliance technology that gives the characters more fluid and realistic movements .

audio animatronics have evolved a lot since their debut as multicultural stereotypes . jose , michael , pierre , and fritz were pretty darn cool . they could move . they could talk . they could do both at the same time ( something al gore never learned ) . but even isaac asimov couldn’t imagine what they’d do next .

happy birthday tiki room ! in honor of the enchanted tiki room ' s 54th birthday , join ryan as he presents a brief history of audio animatronics ! follow us on youtube and all our other social media sites : urltoken urltoken urltoken urltoken this youtube channel is in no way connected to or affiliated with the walt disney company .

an important audio animatronics technology is so called compliance . the earlier versions of aa devices could not perform sharp movements as the entire device would shake because of inertia and this would look unnatural . the compliance avoids this by allowing the limbs to move a bit past the programmed stop point and return to the needed position shortly after that .

to check out my articles in the 9th issue of celebrations magazine ! you’ll find another article on audio - animatronics and an article on 3d shows at walt disney world . i hope you enjoyed this edition of diztech , and i hope you get the chance to check out celebrations magazine . keep your browsers pointed here for next month’s diztech !

anyone who has visited a disney park has undoubtedly been captivated by audio - animatronics ( or aa’s ) . my fascination with aa’s started at a young age , and i’ve always enjoyed learning about them . i also love to discuss them with other people , so i’ve decided to put together a high - level overview of their constantly evolving technology .

i was thinking about audio animatronics recently and began attempting to collect my thoughts for a potential article and / or commentary here on 2719 hyperion . i was primarily considering how in recent years there has been a distinct shift by disney away from large scale audio animatronics - heavy attractions , much in the mold of the great movie ride and early future world endeavors like horizons and world of motion . focus seems to have shifted to weenie - based , centerpiece aas like stitch , the yeti and the much ballyhooed jack sparrow . i have wondered if this represented a dramatic shift away from aa - based attractions and reflected a growing disenchantment of the technology among both theme park guests and walt disney imagineers .

these days audio - animatronics figures can be found in many disney rides and shows , including an a - 100 captain jack sparrow in the pirates of the caribbean attraction , an 18 feet tall yeti in animal kingdom’s expedition everest , and the most complex a - 100 figure to date in the form of stitch at magic kingdom’s in stitch’s great escape .

as is the case with many technologies now common at amusement parks , audio - animatronics ( a disney trademark ) is the handiwork of that illustrious group of imaginative engineers , walt disney imagineering . although your first encounter with a singing and dancing animal might’ve been at an entertainment venue such as chuck e . cheese’s or showbiz pizza place , it was disneyland’s enchanted tiki room that first introduced the world to robotic crooners . the first generation of audio - animatronics might look a little stiff and awkward compared with today’s advanced animatronics ( the crane dance at resorts world sentosa for example ) , but to the disneyland visitors of 1963 , they were nothing less than enchanting . so much so , that when juan , the talking bird that invited guests into the tiki room , first appeared on the scene , he caused major congestion in the area as curious onlookers tried to catch a glimpse of him .

benjamin franklin became the first audio animatronic to actually walk when he mounted the steps to thomas jefferson’s loft in the american adventure , circa 1982 . up to this point , animatronics were usually locked in place , or riding some kind of primitive conveyance mechanism . ben franklin now joins neil armstrong as one of the few americans who have taken iconic first steps .

the digital animation control system ( dacs ) came into being in 1969 , making use of the now rapidly developing computer technology . dacs involves the movements being recorded onto computer disk , which animators then use to manipulate the figures’ movements via a console . using this system the animators are able to adjust or delete actions at the touch of a button . dacs technology has moved on a long way since then , and a more sophisticated version is now used to control all of the audio - animatronics figures we see at the parks today . all of the audio - animatronics figures in epcot and magic kingdom at walt disney world are controlled from a system composed of multiple dacs from a single remote location in the magic kingdom .

in 1963 , walt disney imagineering created a new form of entertainment with the wild and exotic birds seen in the “enchanted tiki room” . these colorful , singing macaws , parrots , and cockatoos marked the invention of audio - animatronics , which would later be found in classic attractions such as “it’s a small world” , “pirates of the caribbean” , and “the haunted mansion” .

, we’re going to explore audio - animatronics – where they came from , where they are now , and where they’re headed in the future . this is without question one of the most beloved technologies to come from the walt disney company , so i can tell you i’m already excited to delve a little deeper . let’s move ahead to the early days of aas .

i would love to see further development on this technology…perhaps otto could be the first disney audio - animatronic with an independently controlled ai system capable of holding a simple realtime conversation with guests .

mr . potato head in toy story mania ! at both disney’s california adventure and disney’s hollywood studios marks the first time that anaudio - animatronics figure features lips with such a wide range of lifelike movements , can remove and re - attach a body part ( his ear ) and has digitally animated eyes that can look directly at the particular guest with whom he is conversing . also , since mr . potato head has more lines of dialogue than any audio - animatronics figure ever created by walt disney imagineering , it has required more programming hours than any other figure .

, represents in my opinion , some of the best writing on the subject of disney , formally published or otherwise . she responded with an intelligent , articulate essay on the current state of audio animatronics that made me quickly and humbly set aside any intentions i had of writing a similar piece . even better , she generously and graciously granted me permission to reprint her statements here .

( wed , date unknown ) following their introduction at the 1964 - 1965 world ' s fair , disney planned for the large scale use of audio - animatronics in many future attractions . as a result , the wed imagineering mapo division developed a casting system to take a " kit of parts " approach to figure production . this is an authentic mapo - built series a - 1 audio - animatronic pelvis frame from the disneyland casting system . this same casting would have been used in characters from the " haunted mansion " , " pirates of the caribbean " , and dozens of other classic disney attractions around the world . measures 10 . 5 " x4 . 5 " and 4 " tall . a wonderful artifact from disney ' s revolutionary audio - animatronic system .

insiders also report that once disney nails down these effects on the seven dwarfs mine train , it will might begin adding these " cgi animatronics " on other attractions , starting with the fantasyland dark rides .

according to a modern marvels documentary about walt disney world on the history channel , they were also working on a roving audio - animatronic of wall - e . did it ever go into service at the parks ?

the audio - animatronic indiana jones figures inside indiana jones adventure : temple of the crystal skull at tokyo disneysea resemble actor harrison ford , unlike the original figures found at the disneyland version , temple of the forbidden eye . in 2010 , some of the audio - animatronic figures at the disneyland version were replaced with more technically advanced figures that also look more like ford . however , neither version features harrison ford ' s actual voice .

looks great . interesting to see that final bit of footage contrasting yesterday ' s animatronics with today ' s . an impressive step forward for an attraction that may end up being the sleeper hit of the summer .

in 1998 , animatronics invaded homes everywhere via the hugely popular toy , the furby . with his blinking eyes , moving beak , its appeal was that " the more you say , the more they do ! "

the new york world’s fair of 1964 was not far in the future when the tiki room opened and plenty of corporations were clamoring for disney to design pavilions for them and incorporate their wonderful new audio - animatronic technology .

continuing our look back at the amazing innovations that disneyland has seen throughout its sixty years , we jump forward now to the 1960s and the invention of audio - animatronics technology . inspired by an antique mechanical singing bird , walt disney was driven to bring what he saw as three - dimensional animation to disneyland . he enlisted the help of imagineer and disney legend wathel rogers to take the bird apart and see how it – quite literally – ticked .

the first imagineers were chosen from disney studios to bring walt disney’s disneyland vision to reality in the early ’50s and they’ve been at it ever since pushing the creative and technological envelope . imagineers figured out how to get crush , the popular turtle from “finding nemo , ” to interact with audiences and conceived the 20 - foot - tall audio - animatronics himalayan yeti for expedition everest at walt disney world ( they even went to nepal to soak up the atmosphere . )

as readers on twitter have mentioned , disney ' s done projection faces on animatronics before , on buzz lightyear in his shooter attractions , and on lightning mcqueen and mater in radiators springs racers . but these animatronics appear more advanced than those , with not just faces animated , but also ears , arms and hands . disney ' s also projecting here onto multiple moving elements at once , which , if it works , could create an even more convincing lifelike effect .

jon’s passion for big projects that “only disney can do” brought him back to imagineering in 2009 . today , jon leads the r & d studio in the development of new immersive special effects , interactive living characters , audio - animatronics® figures , sustainable design practices , collaborative tools , and participatory entertainment experiences . through these and other innovations , jon and his team seek to create novel and memorable theme park experiences that will surprise and delight millions of disney guests around the world .

it’s difficult to imagine what possibilities lie ahead , but i’m sure that imagineers and animators have something even bigger and better already on their drawing boards . a walking , talking life - like audio animatronic man could be just around the corner .

[ … ] disney’s involvement in the creation of this technology , the blog malloryland takes a look at the history of disney’s audi0 - animatronics . the article doesn’t mention it , but disney has been outsourcing much of its animatronic [ … ]

with the success of the first applications of audio - animatronics , disney was able to expand and improve upon the technology over the years . pirates of the caribbean , considered by many to be the paradigm of audio - animatronic showmanship , debuted in disneyland in 1967 . two years later , 999 happy haunts welcomed foolish mortals to the haunted mansion . the mechanical stalwarts that comprise many of disney’s key attractions have become a cornerstone in disney parks all over the world . in those early days , however , the new technology at times proved to be an arduous process . it took a visionary like walt disney to keep the imagineers steadfast when complications arose . “don’t worry , ” he would tell them . “it’s going to work . ”

work begins on “project little man . ” roger broggie and wathel rogers , pioneers in audio - animatronicstechnology , create a miniature figure that is programmed with cams , cables and tubes to mimic tap - dancing routines performed by the late buddy ebsen .

it is wonderful to see the inverstment of time and capital being put into the further development of aa’s . to me , their use as a story telling medium is a key differenciator for disney . as much as i find turtle talk , monster’s inc laugh floor , and stitch live to be enjoyable experiences , to my mind , my favorite disney attractions throughout the globe are exeplified by the use of audio animatronics . adding an emotional ai capability to the technology makes it even more compelling .

“audio - animatronics was an idea of walt to carry out the animation that he really started in cartoons and over time , he became interested in taking that out of a two - dimensional form and moving it into a three - dimensional form , ” said marty sklar , walt disney imagineering , of this technology . the birds , tikis , and flowers in the “enchanted tiki room” all came through life through tones on a magnetic tape that send electric impulses to various parts of the animatronic .

the newest audio - animatronic figure to feature in disney attractions , both in california adventure and disney’s hollywood studios , is mr . potato head in toy story mania ! this figure is so advanced that he can remove and re - attach his ear , has lips with a wide range of movements and his eyes are digitally animated so he is able to look directly at a guest he is talking to . the figure took more hours to program than any other audio animatronic figure ever has before .

in the years since , audio - animatronics technology has continued to develop at disney parks around the world . many classics , such as pirates of the caribbean and haunted mansion , continue to see new and even more impressive figures added as the technology continues to advance . what started as a curiosity for walt all those years ago has grown into a disney parks legacy – storytelling technology that set a new standard and brought us all a little closer to the world of yesterday , tomorrow and fantasy .

[ gary writes : the wall - e audio - animatronic appeared at a few places including the philadelphia science museum in may 2008 , then at the 2009 d23 expo . to the best of my knowledge he has never appeared in a theme park .

[ … ] of disney’s involvement in the creation of this technology , the blog malloryland takes a look at the history of disney’s audi0 - animatronics . the article doesn’t mention it , but disney has been outsourcing much of its animatronic needs [ … ]

jeff l . burke joined wed enterprises ( now known as walt disney imagineering ) in 1973 as a figure finisher . after a first experience helping improve the country bear jamboree’s cast of audio - animatronics with custom - woven color - correct faux fur outfits , he was asked by marc davis to take on an instrumental role for his celebrated america sings attraction . he supervised the installation of some 115 audio - animatronics characters in their theater in disneyland’s tomorrowland . not long after joining the model shop to work on epcot’s future world , jeff became a show designer for the kitchen kabaret show in the land pavilion , taking the project from its initial concept up to opening day . this would prepare him for his role as the show producer and executive designer for euro disneyland’s entire frontierland section . he would later join a team under eric jacobson to improve aspects of florida’s magic kingdom park , creating ariel’s grotto and the enchanted tiki room - under new management . today , jeff burke is an independent designer in southern california .

great article . i am hoping we will see a return to more audio - animatronic rides at wdw . clearly it was important to walt’s vision as a way to communicate a story , so it would be great to see management consider bringing them back .

the backstory : andy ( the character from “toy story” whose toys come to life ) gets a carnival playset for his birthday . while he’s out to dinner , his toys – familiar to kids from the “toy story” movies – come to life and set up the midway . ( a 5 - foot - tall audio - animatronics mr . potato head is the carnival barker encouraging us to come play the games . the kids will love that he tells jokes and can interact with them . it really is pretty amazing .

from what some insiders have said privately , it ' s getting these animatronics timed just right that ' s been keeping the park from getting the attraction ready to open to the public , rather than an issue with the ride system itself . but as the movie industry long ago moved to cgi ( computer generated imagery ) to get the widest range of detailed effects in film , perhaps it ' s appropriate that disney ' s now turning to cgi - style elements to make its signature animatronics appear even more lifelike .

work on disney’s audio - animatronics began well before disneyland ever opened . it was walt disney’s desire to move on from animating pictures to animating three - dimensional figures that kick - started the project in the early 1950s . the earliest moving figure created by the imagineering department ( then called wed enterprises ) was a nine - inch tap dancer called the “dancing man . ” this tiny dancer’s movements were controlled by cables and metal cams that were external to the figure . however , due to high maintenance costs and disney turning his focus towards designing disneyland , the project was shelved . when disneyland first opened in 1955 simple animatronics could be found along the jungle cruise , but the imagineers were still hard at work on the technology that would bring the colorful cast of the enchanted tiki room to life .

a brief history of animatronics made by walt disney imagineering ! where do you think animatronics will go in the future and did you learn anything new from this video ? more videos : disneyland festival of the holidays : urltoken dapper day disneybounds : urltoken my disneybound process : urltoken sarah ' s social media : twitter - urltoken instagram - urltoken facebook - urltoken . . . tumblr - urltoken don ' t forget all of the thingamavlogs accounts : snapchat : @ thingamavlogs twitter : urltoken instagram : urltoken facebook : urltoken thanks for watching !

as we say our goodbyes to the childhood staple that ' s been around from the late ' 70s to today , it ' s got us thinking about all the ways animatronics have snuck into our hearts , from the first movie to use the technology ( mary poppins ! ) to groundbreaking uses on tv ( dinosaurs ! ) . below , find a brief history of animatronics whose robotic moves changed how movies were made and even led small animatronic creatures to start popping up in our own homes ( we see you , furby ! ) .

over the years , the disney audio - animatronics technology has evolved so that an entire room of computers reading magnetic tapes is no longer necessary . footage of that computer room , as well as scenes from the original show , can be seen in the above video . current technology allows for much more realistic movements and better sound , but the look and format of the show remains the same . the unchanged look and theatrics just goes to show that while technology gets old , a good story , charming characters , and creative production never will .

in 1964 , mary poppins became the first movie to use animatronics , with mary seen drawing animatronic birds to perch on her hand while she sings " a spoonful of sugar . " at least with animatronic birds , she doesn ' t have to worry about feeding them !

as part of the journey into imagineering pavilion at the d23 expo , parts of the latest audio - animatronic figures were on display . this head of mr . lincoln is one of the most advanced audio - animatronics and is used in the parks . mr . lincoln has 16 facial function , previous aa figures had approximately 6 . he is all electric . skin composition was also demonstrated . imagineers reformulated the aa skin so that light would better reflect in all directions , as it does with real skin . an aa finger was passed around to show what the face actually feels like . don ' t miss a video - subscribe to our youtube channel : urltoken ♥ twitter ! urltoken ♥ pinterest urltoken ♥ facebook urltoken ♥ instagram urltoken for complete planning and vacation information on walt disney world , disneyland and disney cruise line visit us at : urltoken

for a while , disney fans have bemoaned the loss of the long form audio - animatronic attraction epitomized by pirates of the caribbean or horizons . but the company has continued to make use of the figures , including some featured figures in the new attraction based on the little mermaid .

disney animators and engineers had been hard at work on audio - animatronics starting in 1961 , and it would take two years for the enchanted tiki birds to cause theme parkgoers to flock to the " tiki tiki tiki tiki tiki room . " at first , this attraction was separate from the main park , charging its own 75 - cent admission ( approximately $ 6 today ) . the show ' s main stars were the singing parrots whose beaks repeat the addicting lyrics , as well as other songs like " let ' s all sing like the birdies sing . "

special features : creatures with a cause : the issues of " dinosaurs " ; audio commentaries with brian henson , the writers , producers , cast and crew ; " i ' m the baby , gotta love me ! ! " featurette ; hours of episodes not aired on network tv .

ultra - advanced audio - animatronics technologies . their new prototype for animatronic hands , for example , contains 15 movable joins ( compared to 5 movable joins for current aas ) . also , and possibly more impressive , is the prototype for the new eye . instead of an eye being driven by mechanics similar to all the other body parts , disney is now working on an eye driven by electromagnets . that means the eye itself has no contact points and is the only moving part . not only can it move more realistically and quickly , but the part itself can last longer .

deep inside the 20 - story expedition everest attraction at disney ' s animal kingdom stands one of the most sophisticated animatronics disney has ever built : a nearly 25 - foot - tall , 20 , 000 - pound abominable snowman powered by hydraulic cylinders with more potential thrust than a 747 jetliner .

i know the sleeping monk is one , but am not certain about others . are the tiki birds animatronics ? how about the hula girls in iasw ? what qualifies and does not qualify ? i really don ' t know and am hoping to get more than just yeti jokes , lol .

everyone talks about the new attractions that have video projections and how easy it is to " reprogram " them to change the content and make the experience different each time . i don ' t see why that approach can ' t be applied to audio animatronics . it ' s entirely possible to write computer software that adds variations to the performance of the aa figures - - perhaps even to allow them to respond to an audience in the same way that crush does in turtle talk . what it comes down to is that aa figures are expensive to produce and maintain even though they provide a much better show .

much of this technology utilized something called audio animatronics . walt’s first desire to create aa came from a miniature whistling bird , in a cage . he brought this back to his studios and had his technicians take it apart so that they could see how it worked . walt then decided that he wanted to make a life sized dimensional object with this technology . abraham lincoln was the first life size human aa figure created by disney for the 1964 worlds fair . during the show lincoln would give speeches and even stand up from his chair , pretty high tech for it’s time , the first a - 1 aa was born .

the first completed application of audio - animatronics arrived in disneyland in 1963 , in the form of a show where the birds sang words and the flowers crooned . “it kind of started with walt , and this little mechanical bird in a cage that he had , ” rogers remembered . “walt gave it to me and asked me to look inside it . ” initially planned to be a cute little show to entertain patrons while dining , walt disney ' s enchanted tiki room continued to grow to the point where it became its own show , sans restaurant , and opened with over 200 flowers , birds , and tiki gods serenading a captivated public .

not too long ago autonomatronics was registered as a trademark by walt disney imagineers for more sophisticated audio - animatronic technology . whereas the original audio - animatrons just used hydraulics to operate robotic figures for a pre - programmed event , autonomatronics can use cameras and other sensors . those sensors feed signals to a high - speed computer , which makes choices about what the machines will say and do . otto , who debuted in 2009 , was the first figure to be able to hear , see and sense actions in its vicinity . check out a video of otto here . he was followed by characters like remy , wall - e and lucky , mentioned above .

animatronics are used in the entertainment industry when there is a need to portray someone ( something ) that is impossible or difficult to act . of course , nowadays cgi is used more and more to generate " impossible " things but this method has one major flaw - it cannot create the illusion needed in real life applications .

the first true audio - animatronic technology was used for the birds in the enchanted tiki room at disneyland , which opened in 1963 . for this the imagineers had devised a system to control the actions by means of magnetic recording tape and solenoid coils . the signals recorded on the tape triggered solenoid coils inside the figures , producing action .

1989 saw the first a - 100 audio - animatronic figure in the form of the wicked witch of oz at disney hollywood studio’s great movie ride . the a - 100 figure enables movements and gestures that the figure makes to be more realistic than ever before , and it takes around eight hours to animate just one second of movement .

work began on the lincoln figure to showcase the capabilities of the burgeoning audio - animatronic technology , as walt hoped to obtain a sponsor for his proposed hall of presidents exhibit in disneyland . unfortunately the project was viewed as too expensive , and no one expressed real interest . that is , until , the new york world’s fair came calling .

to understand machines as complex as audio - animatronics , it helps to first understand control systems . a control system in its most basic form is an input that produces a desired output . inputs and outputs are classified as either binary ( also called digital ) or analog . a binary input or output is one of two discrete values ( i . e . on or off ) . an analog input or output is a varying value . how do you know if the value is designated as an input or an output ? you have to think like a controller . the controller is the reference point . information that the control system receives is an input and information that the control system sends is an output . simple enough ?


gm powertrain europe is center for innovation and development for diesel engines and related electronic control of gm globally and designs propulsion systems for opel , chevrolet , gmc and buick .

gm powertrain europe turin represents a strategic asset for gm globally .

in europe , the engineering center provides opel vehicles with premium diesel technology , like the all-new 1.6 cdti engine , the quietest diesel in its class that has earned the nickname ‘ whisper diesel ’ .

diesel engines of the future which are designed in turin all share common characteristics : high-tech solutions offering moderate fuel consumption and co2 emissions .

during the alliance between fiat and gm , it was part of fiat-gm powertrain .

gm powertrain torino

gm powertrain torino <EOT> gm powertrain europe turin announced plans to strengthen the collaboration with the politechnico di torino . from left : gmpt - e managing director pierpaolo antonioli , gm president dan ammann , vice president global powertrain dan nicholson and vice president powertrain europe christian müller .

industry analysts praised gm’s decision to retain the powertrain operations , which was born from the failed fiat - gm alliance .

“torino will also continue the work it performs for gm’s regions worldwide , including north and south america , ” said gm spokesman tom read .

gm powertrain torino is a powertrain engineering center headquartered in turin , italy and was founded in 2005 . in september 2008 the center moved into its new politecnico di torino facility , making general motors the first automotive company to become a physical part of a university campus . the engineering center currently engineers and develops diesel engines , controls and propulsion systems , and employs over 650 people . during the alliance between fiat and gm , it was part of fiat - gm powertrain .

il template { { coord } } ha riscontrato degli errori ( istruzioni ) : modulo : wikidata : 398 : attempt to index field ' wikibase ' ( a nil value ) gm powertrain engineering center torino è un centro ingegneristico , fondato nel 2005 , che si occupa di motori e centraline di controllo motore . la sua sede è a torino , in uno degli edifici del politecnico , ed è il centro di competenza per il design di powertrain diesel di general motors . fondata nel 2005 , durante l ' alleanza tra fiat e gm , il centro faceva parte di fiat - gm powertrain . dopo la cooperazione , gm powertrain torino è diventata parte del gruppo tedesco opel .

turin . to mark the 10th anniversary of the foundation of gm powertrain europe turin , gm president dan ammann visited the engineering site and announced plans to strengthen the collaboration with the politecnico di torino , further expanding the engineering development center .

gm powertrain oem sales is one of the largest automotive suppliers in the world – with capabilities and resources spanning a global stage . the gm powertrain oem sales team is supported by 86 facilities , 17 countries , and approximately 48 , 700 members .

to mark the 10th anniversary of the foundation of gm powertrain europe turin , gm president dan ammann ( right ) visited the engineering site and announced plans to strengthen the collaboration with the politecnico di torino . he was welcomed by pierpaolo antonioli , gmpt - e managing director .

founded in 2005 , gm powertrain europe is the center of innovation and development for diesel engines and related electronic control of gm globally and designs propulsion systems for opel / vauxhall , chevrolet , and other gm brands . from design to the study of virtual components or tests on the engine benches – everything takes place in the laboratories and test cells of gm powertrain europe in turin .

general motors may have made a clean exit from the continent of europe by selling opel , vauxhall and its various manufacturing sites to psa groupe , but it held on to one asset : the torino , italy powertrain facility .

gm has big plans for diesel - powered vehicles in the u . s . specifically . the 2017 cruze diesel surpassed the coveted 50 mpg mark with an epa - certified 52 mpg highway ; the 2018 chevrolet equinox and 2018 gmc terrain will both receive an identical diesel powertrain as well . torino is gm’s diesel mecca , and it isn’t going anywhere , anytime soon .

so , leaving the turin development center with gm was certainly not a point of contention in the psa - gm negociations .

in the short run , gm will use the facility to handle opel and psa engineering services during the transition years , according to automotive news . but , the facility will play an important part for future powertrain operations , too .

the 600 engineers in torino not only develop diesel engines but they also design , test and validate the emission - control equipment and write the software that governs the engines and emissions systems .

i thought the baby dmax was sourced from asia where it is widely used by gm . guess not .

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specifically , gm will utilize torino to continue its diesel push in various markets around the world ; the italian hub has been responsible for every small displacement diesel engine the north american market has been graced with thus far , including the 1 . 6 - liter “whisper diesel” engine found in the 2017 chevrolet cruze diesel . ditto for the 2 . 8 - liter four - cylinder turbo diesel found in the chevrolet colorado .

“i think not closing this facility means that there is a place for diesel engines in gm’s lineups in other markets , ” sullivan added .

sean is a lead staff writer for gm authority . the words above are fueled by passion and large amounts of caffeine . find him on instagram : @ helloimseann

“moving it would basically hit the reset button for development , ” autopacific analyst dave sullivan said . “and any brain drain for gm’s diesel development could only help the competition . closing this facility could be a setback in terms of future products .

“the growth of gmpt - e has demonstrated the importance of the relationship between the industry and the academia . a full generation of young and brilliant engineers took the opportunity to build their future and their career in one of the largest automotive companies . their energy and strength helped gm to develop a solid diesel line up , ” added pierpaolo antonioli , gmpt - e managing director .

the site has grown rapidly since its foundation a decade ago : from a temporary office in 2005 to a state - of - the - art facility in the politecnico campus . the workforce has also grown from the initial 60 people to approximately 650 , expressing a highly qualified and international employment with more than 15 nationalities represented , mostly engineers . in 2015 , gm plans to create an additional 60 jobs .

but , why did the automaker keep it ? there are two important reasons , one long and one short term .

and psa , being a pioneer in diesel engines for passenger cars , doesn’t need that facility .

the first diesel engine used in an opel car was sourced from peugeot passenger cars and was built into an opel blitz truck , many decades ago .

peugeot ran diesel powered race cars in several le mans 24 hour races , equalling in performance with the equalla diesel powerd audis .

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the letter of intent signed today with the politecnico and the regione piemonte reinforces the research collaboration with the university through the growth of projects carried out by politecnico and gmpt - e turin as well as a project for the expansion of the area of gmpt - e in the campus of politecnico named “cittadella politecnica” . the new area will measure approximately 2 , 500 square meters and construction is expected to start at the beginning of 2016 . this new building will be fully dedicated to highly specialized labs , offices and powerful computational machines .

“the turin engineering center and our entire team here plays an important role in our efforts to lead the industry in product and technology” said ammann . “the team has developed world - class modern diesel engines providing our customers with outstanding performance and efficiency in a fun - to - drive experience . ”

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