How to Create a Profitable Little Ad
A small ad can generate a greater return on your investment than any other type of
advertising. You can also use it in a variety of media. For example, I often get profitable
results from the same small ad in all of the following:
posted as a classified ad at websites and in email newsletters (ezines).
Print - run
as a classified or display ad in magazines.
Direct Mail -
printed on a postcard and sent to targeted mailing lists.
added as a "signature" to the bottom of my email messages.
A small classified or display ad doesn't provide enough space to generate sales directly
from the ad. Instead, use the ad to generate inquiries from prospects seeking more
information or to generate visitors to your store or website. Apply your usual selling
procedure to close sales when you get the inquiry or visitor.
A Simple Four Step Procedure
By trial and error I developed the following four step procedure for creating successful
little classified or display ads. You can follow this same simple procedure to successfully
create your own profitable little ads.
Step 1: Promote One Product To One Targeted Market
Select one product or service to promote and tailor your ad to one targeted market.
You can develop ads for many different products and target them to many different markets.
But each ad will be most effective when it promotes one product to one targeted market.
Step 2: Develop A Headline With Your Strongest Benefit
The headline is the most important part of your ad. It captures the reader's attention
and provides a compelling reason to read your ad. The most effective headline clearly
promotes your strongest benefit to readers in your targeted market. For example,
"How To Build Your MLM Downline Fast" will immediately attract the attention of most
network marketers. It offers the solution to their biggest problem... how to build their
downline sales organization.
Step 3: Reinforce Your Headline With Body Copy
Keep your body copy brief. Include a few power words to reinforce the benefit
promoted in your headline. For example, "Quick! Easy! Immediate results guaranteed!"
could be used as body copy to reinforce the sample headline in Step 2.
End your body copy by telling the reader exactly how to respond to your ad. Keep it
simple and make it easy. For example, "Call 1-800-123-4567 for information TODAY!"