On a World cleanup day, 15th of September Slovenians didn’t just clean their country but also created an original typeface from garbage. Volunteers transformed different sort of waste found in nature – old cans, batteries, bottles, tires, helmets, jackets, furniture, etc. into artistic font. The cleanest font in the world can now be used as a reminder that every piece of trash can be RECYCLED AND REUSED – even as art. It is also vectorized & freeware so anyone can leave or type a message in a font made from real garbage.
Experiential advertisement created by DDB, Slovenia for Ecologists Without Borders, within the category: Public Interest, NGO.
Creative Director: Robert Bohinec
Art Directors: Marusa Kozelj, Ana Kogovsek
Account Director: Meta Pavlin Avdic
Designer: Miha Avsenik
Event Managers: Mojca Praznik Matic, Patricija Premrov
Photographers: Neza Plestenjak, Jure Novak
Additional Credits:Aljaz Habot, Marjan Bozic