Campaign: Calbee Melts
Execution: In celebration of Calbee Melts’ release in Singapore, Calbee had shared the good news with commuters at Boon Lay MRT Station through wall ads and on the iView screens. Accompanying the delectable blown-up images of their newest chips are a QR code where passersby can stand a chance to win a Calbee hamper.
Home-Travel-Eat-Shop-Play touchpoints: Travel
Stellar Ace X Calbee