Lights, Camera, Action! Community Video in Different Country Contexts
*Recommended Audience: Young Professionals/Graduate Students
Stories have been used to pass on information and evoke emotional and physical responses, making them catalytic tools for social and behavior change. The SPRING project has introduced a storytelling approach using community-developed participatory videos to promote high-impact nutrition specific and sensitive behaviors in India, Sahel, Guinea, and Senegal. Through SPRING’s community video approach, local teams identify video topics, prepare story-boards, and produce videos starring community members. Final videos are disseminated by mobile, battery operated projectors within peer discussion groups. This innovative model is adapted to each country setting through formative research and concept testing, to ensure that videos are effective within the local setting. Formative research helps to prioritize behaviors and concept testing ensures that the proposed video stories resonate in the local context.
Speakers: Alix Harou, SPRING Project/JSI Research & Training Institute, Inc.; Heather Forrester, SPRING Project/JSI Research & Training Institute, Inc.; Peggy Koniz-Booher, SPRING Project/JSI Research & Training Institute, Inc.