The Real Business of Blockchain
How Leaders Can Create Value in a New Digital Age
Blockchain is transforming business. What's your strategy?
Leaders of forward-thinking organizations are exploring how blockchain can transform the way they create and seek value. Whether it's used to streamline multiparty processes, create and trade new assets, or leverage artificial intelligence and the internet of things, blockchain enables entirely new business opportunities.
This is just the start. As blockchain becomes more widely adopted, it has the potential to radically change the way companies and societies operate, as transformative a paradigm shift as the launch of the internet.
The Real Business of Blockchain is one of the first books on this transformative technology written for business leaders. Authors David Furlonger and Christophe Uzureau--both of Gartner, the world-renowned research and advisory company--will help you:
- Assess how blockchain will impact your business
- Explore the value proposition that blockchain offers
- Make smart near- and midterm investments
- Position your organization in a new competitive landscape
Timely, visionary, and accessible, The Real Business of Blockchain cuts through the hype and helps you unlock the vast capabilities of this powerful and potentially world-changing technology.
Harvard Business Review Press, 9781633698048, 272pp.
Publication Date: October 15, 2019