Plattduetsche Park Restaurant, which is a German-style beer garden found just outside Queens, hit a home run with its review in the New York Times this weekend. in my judgment, there were four key elements:
- the headline: "Get Out the Lederhosen and Prepare to Oompah"
- the first line: "BEER + sun + sausage = joy."
- the relaxed tone of the entire review
- and, finally, the picture of the hostess, the patrons and boot-shaped beer steins at the top of the review.
[tags] oompah, beer garden, fraulein, choice placement [/tags]