Say you go Marty's way and it costs $100 million each to launch five line extensions, giving you a five-point bump in awareness, which is really only a $20 million profit, given the current 24% margin, so Marty's plan is a great way to lose $80 million fast.
Martyn tavalla viiden tuotemerkin lanseeraus maksaa sata miljoonaa lisäten tunnettavuutta 5 %, eli vain 20 miljoonaa voittoa.