In particular, the Committee on Internal Market and Consumer Protection unanimously accepted amendments on the following points: taking social, cultural and linguistic factors into account in defining the average consumer for legal purposes; a ban on a trader claiming that a product has been approved by a public or private body when it has not; a ban on promoting sales by pretending to be just a consumer or a private vendor; and, lastly, it is considered unfair practice to create the false impression that the consumer has won something when the prize does not exist or is subject to the consumer paying money.
También es innovadora en el sentido de que, como directiva marco, se combina con el uso de códigos de conducta.