This is what is known as creative destruction, the process by which the "old" companies from a sector (as well as their costly and polluting technologies) disappear from the market as a result of the innovation in that sector that brings down costs while consuming less energy and raw materials in exchange for increased productivity.
Es lo que se conoce como destrucción creativa, es decir el proceso de desaparición en el mercado de empresas “viejas“ de un sector (o sus tecnologías antiguas y contaminantes) a causa de la innovación en ese sector que permite abaratar costos consumiendo menos energía y materia prima a cambio de mayor productividad.