It is located close to downtown, at the intersection with Avenida Avenida Amunátegui Balmaceda and his name is because between 1770 and 1903, at the same intersection where it is currently the stadium, there was a monument that served as main entrance to the city, which was called La Portada de La Serena.
Balmaceda y su nombre se debe a que entre 1750 y 1930, en la misma intersección donde está actualmente el estadio, existió una gran portada de piedra que sirvió como acceso principal a la ciudad, el cual era llamado La Portada de La Serena.