European culture can only stand its ground in the face of third country cultures by emphasising its own value, thereby making the citizens who identify with it become ever more demanding in terms of quality, as regards both what they create and what they consume. Europe does not have to defend itself against culturally high quality output from elsewhere, which mirrors human dignity;
Es también un activo económico cuya protección puede contribuir al crecimiento y al empleo, así como a la promoción de políticas de innovación, investigación y desarrollo tecnológico que impulsen la competitividad industrial general.