Like all obviousnesses, including those that make a word ‘name a thing’ or ‘have a meaning’ (therefore including the obviousness of the ‘transparency’ of language), the ‘obviousness’ that you and I are subjects – and that that does not cause any problems – is an ideological effect, the elementary ideological effect.[16] It is indeed a peculiarity of ideology that it imposes (without appearing to do so, since these are ‘obviousnesses’) obviousnesses as obviousnesses, which we cannot fail to recognize and before which we have the inevitable and natural reaction of crying out (aloud or in the ‘still, small voice of conscience’): ‘That’s obvious!
[Los lingüistas y los que se refugian en la lingüística con fines diversos tropiezan a menudo con dificultades que resultan de su desconocimiento del juego de los efectos ideológicos en todos los discursos, incluso los discursos científicos.] En efecto, es propio de la ideología imponer (sin parecerlo, dado que son "evidencias") las evidencias como evidencias que no podemos dejar de reconocer, y ante las cuales tene- mos la inevitable y natural reacción de exclamar (en voz alta o en el "silencio de la con- ciencia"): "¡Es evidente!¡Eso es!