The risk is greater because the investments are higher, is arduous and lengthy negotiations in many cases, and the need for off-line presence on-line addition occurs in many cases. Is clearly not the same to buy industrial machinery that a pair of shoes.
El riesgo es mayor porque las inversiones son mayores, las negociaciones son arduas y largas en muchos casos, y la necesidad de una presencia off line además de la on line se da en muchos casos.