Hankook will benefit from additional brand exposure such as increased perimeter board advertising in the stadiums, media backdrops during players interviews, as well as during official UEFA press conferences. In contrast to the previous sponsorship cycle Hankook’s perimeter board advertising will be visible from the group stages through to the final match. 192 teams from 54 countries take part each season in the UEFA Europa League, from the qualifying stages until the final each season.
Hankook se beneficiará de la exposición adicional de la marca, con un panel publicitario de mayor perímetro en los estadios o con traseras publicitarias durante las entrevistas a los jugadores y ruedas de prensa oficiales de la UEFA.