Consumers increasingly wish to be sure about the quality of fish in terms of freshness and hygiene, but also about whether it was caught without contributing to overfishing and the collapse of stocks.
Is mó fonn i rith an ama a bhíonn ar na tomhaltóirí bheith cinnte faoi chaighdeán an éisc i dtéarmaí úire agus sláinteachais, ach is mian leo bheith suite de freisin gur gabhadh é gan cur leis an ró-iascach agus le dul ar gcúl na stoc.