✔ Exploit the diverse skills and qualities of your employees as your competitive advantage.✔ You can maintain business and improve your market share through your reputation as agood employer and by showing that you are aware of the diverse needs of your customers.✔ A workforce that reflects its customer base is likely to be (or at least appears to be) familiar with and prepared to meet the needs of its customers.✔ Use and exploit the ‘Diversity’ activities you do by advertising them to customers. ✔ Keeping evidence of the activities you do will also be very useful material for bids to contracts/tenders (e.g. newsletters, adverts, press releases, notices on premises, policies, strategies, company reports, web sites etc.).✔ Employees provide essential advertisement for the business if their personal experience in the workplace is good.
✔ Bain sochar as scileanna agus cáilíochtaí éagsúla do chuid fostaithe mar bhuntáiste iomaíoch.✔ Thig leat gnó a choinneáil agus feabhas a chur ar do sciar den mhargadh trí do chlú mar dhea-fhostóir agus trí thaispeáint go bhfuil tú ar eolas faoi riachtanais éagsúla do chustaiméirí.✔ Is dócha go bhfuil (nó is cosúil go bhfuil) cur amach ag lucht oibre a léiríonn a bhunachar custaiméara ar riachtanais a chuid custaiméirí agus go bhfuil sé sásta iad a riaradh.✔ Bain úsáid agus sochar as na gníomhaíochtaí ‘Éagsúlachta’a dhéanann tú trí iad a fhógairt do chustaiméirí. ✔ Má choinníonn tú fianaise faoi na gníomhaíochtaí a dhéanann tú chomh maith, beidh sí ina hábhar an-úsáideach le haghaidh tairiscintí ar chonarthaí (m.sh. nuachtlitreacha, fógraí, preaseisiúintí, comharthaí, beartais, straitéisí, tuarascálacha an ghnólachta, suíomhanna gréasáin, srl.).