public relations, promotion or advertisement measures, in particular highlighting the high standards of the Union products, especially in terms of quality, food safety or the environment;
bearta caidrimh phoiblí, bearta cur chun cinn nó bearta fógraíochta, go háirithe bearta a leagann béim ar na hardchaighdeáin a bhaineann le táirgí an Aontais, go háirithe ó thaobh cáilíochta agus sábháilteachta bia de nó ó thaobh an chomhshaoil de;