Increasing the ability of the agri-food sector to cope with competitive pressure and market forces as well as to progressively align with the Union rules and standards, while pursuing economic, social and environmental goals in balanced territorial development of rural areas.
Feabhas a chur ar an gcumas atá ag an earnáil agraibhia déileáil le brú iomaíochais agus le fórsaí an mhargaidh mar aon le bheith ag teacht de réir a chéile le rialacha agus le caighdeáin an Aontais, agus spriocanna eacnamaíocha, sóisialta agus comhshaoil á saothrú ag an am céanna maidir le forbairt chothrom chríochach i gceantair thuaithe.