In order for the CMO to be a success, it is essential that consumers are informed, through marketing and educational campaigns, of the value of eating fish and the wide variety of species available, as well as of the importance of understanding the information contained on labels.
Chun go mbeidh rath ar CEM, tá sé riachtanach go mbeidh tomhaltóirí ar an eolas, trí fheachtais margaíochta agus oideachais, mar gheall ar an luach atá le hiasc a ithe agus an éagsúlacht leathan speiceas atá ar fáil, chomh maith leis an tábhacht a bhaineann leis an eolas atá ar lipéid a thuiscint.