According to Jack Valenti, who served as president of the Motion Picture Association of America for nearly four decades, the goal was to offer some advanced cautionary warnings to parents, so that they could make their own judgments about what movies their children should and should not see.
ಸೆಕ್ಸ್‌, ಹಿಂಸಾಕೃತ್ಯ ಮತ್ತು ಅಶ್ಲೀಲ ಭಾಷೆ ಈ ಮುಂತಾದವುಗಳು ಪ್ರಧಾನ ಹಾಲಿವುಡ್‌ ಚಿತ್ರಗಳ ಕಥಾಲಿಪಿಪ್ರತಿಯೊಳಗೆ ಪ್ರವಾಹದಂತೆ ಬರತೊಡಗಿದವು.