This is a qualitative study that involves two methods of data collection: interviews and social media. Women that are pregnant or have recently given birth will be interviewed to explore who or what they feel has influenced their confidence for birth. The interviews will last for about one and a half hours. The location for interview is flexible and women can be interviewed in their own home. In addition to this, approximately 500 messages posted on a large UK parenting website about confidence for birth will also be analysed.