Optimal patient care hinges on physicians remaining up to date with developing medical knowledge. With ever increasing clinical demands however, the ability of physicians to do this is compromised. While the structure of journal based reports requires the devotion of significant time to glean emerging medical findings, social media can grab an individual's attention and then direct them to external media sites, so as to obtain more specific and detailed information of emerging medical findings. If medical journals were to fully embrace social media, physicians would have a more time-cost effective means for staying up to date.