The Breastfeeding Buddies Program was initiated by breastfeeding mothers in the community and has been supporting breastfeeding families in Waterloo Region since 2003. Recognizing the value of mother-to-mother breastfeeding support, the aim of the Breastfeeding Buddies Program is to help increase the number of moms achieving success in breastfeeding through feeling connected and supported in their community. An informed decision making model is used and diversity is valued when supporting families. This peer based breastfeeding support is a partnership between the Kitchener Downtown Community Health Centre and Region of Waterloo Public Health and is available to all women in Waterloo Region.