Based on the given tweet, determine the level of sadness the author is experiencing. Choose from the following options: 0: no sadness can be inferred, 1: low amount of sadness can be inferred, 2: moderate amount of sadness can be inferred, 3: high amount of sadness can be inferred.
Tweet: Pops are joyless, soulless toys which look nearly identical.  They are the perfect expression of consumerism.  'I enjoy this franchise'
0: no sadness can be inferred