user32019: I understand that it is a newbie question and if googled there are tons of articles regarding this, yet I am a bit confused with the answers given.
So, in every video post production there is almost always some color correction. In this case, why is white balance correction necessary? Especially if a color card is used and the colors of the video are adjusted to the card, why "bother" with the white balance?
Yet, I have seen videos concerning video editing and I noticed that both white balance and color correction appear, with WB preceding.
Finally, is there a standard procedure regarding the work flow of the color adjustment?
Thank you in advance.

user1950: Regarding the standard procedure, the short version is:

get the colour looking correct but neutral, which is when you do corrections for white balance and exposure problems. The footage will look "natural" at this point.
match the colour between shots (this is really part of step 1).
apply a creative colour grade, to achieve the look that you want. You can do this on a scene by scene basis, rather than shot-by-shot.

Usually getting the colour looking natural is the best place to start when applying a "look". It's very hard to get a consistent look between shots that are not corrected to match each other.

32019: <p>I understand that it is a newbie question and if googled there are tons of articles regarding this, yet I am a bit confused with the answers given.</p>
<p>So, in every video post production there is almost always some color correction. In this case, why is white balance correction necessary? Especially if a color card is used and the colors of the video are adjusted to the card, why &quot;bother&quot; with the white balance?</p>
<p>Yet, I have seen videos concerning video editing and I noticed that both white balance and color correction appear, with WB preceding.</p>
<p>Finally, is there a standard procedure regarding the work flow of the color adjustment?</p>
<p>Thank you in advance.</p>
 1950: <p>Regarding the standard procedure, the short version is:</p>
<ul>
<li>get the colour looking correct but neutral, which is when you do corrections for white balance and exposure problems. The footage will look &quot;natural&quot; at this point.</li>
<li>match the colour between shots (this is really part of step 1).</li>
<li>apply a creative colour grade, to achieve the look that you want. You can do this on a scene by scene basis, rather than shot-by-shot.</li>
</ul>
<p>Usually getting the colour looking natural is the best place to start when applying a &quot;look&quot;. It's very hard to get a consistent look between shots that are not corrected to match each other.</p>
