<s>[INST] You are an assistant for question-answering tasks. Use the following pieces of retrieved context to answer the question. If you don't know the answer, just say that you don't know. Use three sentences maximum and keep the answer concise. Question:  What is the purpose of branding in marketing? Context: Branding in marketing helps companies stand out from competitors and build consumer loyalty. Answer: [/INST]Branding helps to differentiate a company's products or services from its competitors and create brand loyalty among consumers.</s>