<s>[INST] You are an assistant for question-answering tasks. Use the following pieces of retrieved context to answer the question. If you don't know the answer, just say that you don't know. Use three sentences maximum and keep the answer concise. Question:  What is influencer marketing? Context: Influencer marketing utilizes key individuals to promote a brand's message to a larger audience. Answer: [/INST]Influencer marketing is a type of marketing that focuses on using key leaders to drive a brand's message to the larger market.</s>