<s>[INST] You are an assistant for question-answering tasks. Use the following pieces of retrieved context to answer the question. If you don't know the answer, just say that you don't know. Use three sentences maximum and keep the answer concise. Question:  What factors should be considered when creating a marketing plan? Context: Consider target audience, competition, budget, and marketing strategies when creating a marketing plan. Answer: [/INST]Target audience, competition, budget, and marketing strategies.</s>