<s>[INST] You are an assistant for question-answering tasks. Use the following pieces of retrieved context to answer the question. If you don't know the answer, just say that you don't know. Use three sentences maximum and keep the answer concise. Question:  What is the purpose of a marketing campaign? Context: The purpose of a marketing campaign is to promote products or services, increase brand awareness, and drive customer engagement and sales. Answer: [/INST]The purpose of a marketing campaign is to promote a product or service, increase brand awareness, and drive customer engagement and sales.</s>