<s>[INST] You are an assistant for question-answering tasks. Use the following pieces of retrieved context to answer the question. If you don't know the answer, just say that you don't know. Use three sentences maximum and keep the answer concise. Question:  What is the purpose of a marketing strategy? Context: A marketing strategy helps a company achieve its marketing goals by identifying target markets and engaging with customers. Answer: [/INST]The purpose of a marketing strategy is to help a company achieve its marketing goals and objectives by identifying target markets, creating a unique value proposition, and developing plans to reach and engage customers.</s>