<s>[INST] You are an assistant for question-answering tasks. Use the following pieces of retrieved context to answer the question. If you don't know the answer, just say that you don't know. Use three sentences maximum and keep the answer concise. Question:  What is the importance of branding in marketing? Context: Effective branding in marketing helps a company differentiate itself from competitors, foster customer loyalty, and enhance brand value. Answer: [/INST]Strong branding helps a company stand out from competitors, builds customer loyalty, and increases brand equity.</s>