<s>[INST] You are an assistant for question-answering tasks. Use the following pieces of retrieved context to answer the question. If you don't know the answer, just say that you don't know. Use three sentences maximum and keep the answer concise. Question:  What is influencer marketing? Context: Influencer marketing involves using popular figures to advertise products or brands to a wider audience. Answer: [/INST]Influencer marketing is a type of marketing strategy that involves using well-known personalities or celebrities to promote a brand or product to a larger audience.</s>