who plays effy in skins uk?
Kaya Scodelario
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 The story takes place entirely in the bedroom of a country house , with much of the filming taking place inside the wardrobe . Pemberton and Shearsmith wrote the episode with the intention of evoking a feeling of claustrophobia in viewers . In addition to the writers , the episode starred Katherine Parkinson , Tim Key , Luke Pasqualino , Ophelia Lovibond , Anne Reid , Julian Rhind @-@ Tutt , Anna Chancellor , Marc Wootton , Ben Willbond and Timothy West . The cast and writing were praised by television critics , and the episode was chosen as pick of the day in a number of publications . On its first showing , " Sardines " was watched by 1 @.@ 1 million viewers , which was 5 @.@ 6 % of the audience . 

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 Watson 's first non @-@ Potter role was the 2007 BBC film Ballet Shoes , an adaptation of the novel of the same title by Noel Streatfeild . The film 's director , Sandra Goldbacher , commented that Watson was " perfect " for the starring role of aspiring actress Pauline Fossil : " She has a piercing , delicate aura that makes you want to gaze and gaze at her . " Ballet Shoes was broadcast in the UK on Boxing Day 2007 to an audience of 5 @.@ 7 million viewers , to mixed reviews . 

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 A one @-@ hour adaptation of the novel by Sherry Ashworth was broadcast on BBC Radio 4 Extra ( formerly BBC Radio 7 ) on 3 April 2011 , starring Imogen Stubbs as the voice of Chitty and Alex Jennings as Caractacus Potts . 

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 It was hoped that the new campaign would serve to boost sales within the UK and prompt higher brand engagement from the public . Much effort was put into making the first advertisement of the new marketing strategy a hit . The creative idea was " founded upon the notion that all communications should be as effortlessly enjoyable as eating the bar itself . " Argentine @-@ born Fallon creative director Juan Cabral , who had created the immensely successful Balls and Paint spots for Sony 's BRAVIA line of high @-@ definition television sets , wrote and directed the piece , acting as creative director , art director , copywriter and director . It marked his directorial debut . Other people involved in the campaign at Fallon included senior planner Tamsin Davies , account executive Chris Willingham , executive creative director Richard Flintham , and agency producer Nicky Barnes . Matthew Fone was the production company producer . Actor Garon Michael was hired to fill the central role for his previous work in similar roles , having played great apes in the feature films Congo , Instinct and the 2001 remake of Planet of the Apes . 

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 During Greenwalt 's restructuring of the pilot , all of the original actors save for the male lead role of Mick St. John were recast in June 2007 : Shannon Lucio , Rade Šerbedžija and Amber Valletta were originally cast in the roles of Beth Turner , Josef Kostan and Coraline Duvall respectively before Sophia Myles , Jason Dohring and Shannyn Sossamon replaced them . With an almost entirely different cast , a retooled , full @-@ length pilot for television audiences was re @-@ shot . Joel Silver approached Dohring " out of the blue and said , ' There 's a role , and I 'm making it younger ' " . Dohring read two pages of script featuring Josef , and was interested by the character 's " dark " and " sharp " personality . Dohring had to go through the normal audition process and was not sure if he would have gotten the role without Silver , who had " pushed it all the way through to the end " . 
