CITICORP &lt;CCI> RULES OUT CREDIT CARD PRICE WAR

  American Express Co's &lt;AXP> recent
  launch of a new "OPTIMA" credit card, with relatively low
  interest rates and fees, will increase competition with bank
  credit-card issuers but will not lead to a pricing war, a
  senior Citicorp offical said.
      "Over the next two to three years, a very interesting
  marketing battle will be fought ... competition will not be on
  price but on product features," Pei-yuan Chia, head of the U.S.
  card products group, told a banking analysts meeting.
      Citicorp is the leading U.S. bank credit-card issuer, with
  some 10 mln accounts and an 11 pct market share.
      Chia said that Citicorp would focus its credit card
  marketing efforts on acceptance, noting that Visa and
  Mastercard currently enjoy a two-to-one advantage over American
  Express in terms of worldwide acceptance.
      He also doubted the popularity of American Express' plan to
  link interest charges on the new OPTIMA card to the bank prime
  lending rate. "The consumer likes to have a fixed rate
  instrument," he said.
      Richard Braddock, head of the whole individual banking
  division, added that when there is increased competition, "it
  is not the big people who get crunched but the small ones."
  

