UCLA football: Bruins have USC in sight, but Washington State comes first USC is coming. UCLA players can talk all they want about Washington State, their opponent this week, but facts are facts. An opportunity that has been absent for nearly two decades is so close the Bruins can't ignore it. Beating USC in two weeks could mean more than just beating USC. "We can see the prize," senior cornerback Sheldon Price said. That being? "The Pac-12 championship game," Price said. UCLA players talked about Washington State late Saturday night after a resounding 66-10 victory over Arizona, which beat the Trojans, 39-36, on Oct. 27. The Bruins travel to Pullman this week to face the Cougars, who have yet to win a Pac-12 game. It seems a mere formality for the team that now controls the South Division. News of UCLA's undressing of Arizona might take a few days to drift east - the game was on the Pac-12 Network and didn't end until 2 a.m. on the East Coast. But the victory, coupled with losses Saturday by USC and Arizona State, means the Bruins need only to win the next two games to reach the Pac-12 title game. A victory over USC on Nov. 17 would be the clincher. "We're not worried about SC now," senior safety Andrew Abbott said. But, he added, "When we play SC, whatever stakes are in that game, we'll attack." UCLA has one victory over USC in 13 seasons. This could be an opportunity to trump the Trojans with a chance at the Rose Bowl on the line for both teams. The last time that occurred was 1993, when UCLA, USC and Arizona finished in a three-way tie for first. The Bruins' 27-21 victory over USC sent them to Pasadena and exiled the Trojans to Anaheim for the now-defunct Freedom Bowl. The Bruins are in that position again. "This team is not familiar with this kind of success since I have been here," Abbott said. The nobody-believes-in-us mantra the Bruins have stuck to this season seems obsolete. Expectations have been raised. "We're going to start seeing fans who we have never had before," Abbott said. People will be saying, 'Oh yeah, we're the Bruins and we can do it.' We can't get caught up in all the hoopla. The hoopla will continue to build with a victory at Washington State. UCLA has not won a conference title since 1998. But there has been shift toward Westwood, at least in the South Division. The Bruins are ranked 17th and the Trojans 21st this week. UCLA hasn't been ranked ahead of USC since Nov. 11, 2001. USC beat UCLA that day, relegating the Bruins to second-class status in Southern California for more a decade.