Kim Jong-un and drug baron 'El Chapo' make Forbes power list Considering his god-like status in North Korea, and his nation's nuclear ambitions, the young ruler may have expected to be placed higher, but Forbes said some observers believe one of his uncles is actually in charge. Guzman, whose nickname "Shorty" refers to his 5ft 6ins frame, is the billionaire leader of the Sinaloa cartel, which is responsible for many of the illegal narcotics entering the United States. He was ranked 63rd. Microsoft founder Bill Gates was judged the fourth most powerful person on the planet. Pope Benedict XVI, leader of the world's 1.2 billion Catholics, was fifth. The rankings featured 71 names, a figure Forbes used because there are an estimated 7.1 billion people in the world. There was one powerful person for every 100 million people. The list was assembled using four criteria - power over people, financial resources, power in various spheres of life, and whether that power is actively used. Facebook chief executive Mark Zuckerberg fell to 25th place, from ninth last year, following the unsuccessful debut of his social network as a listed company. Rupert Murdoch fell two places to 26th. The 14 newcomers on the list included President François Hollande (14th) of France and Elon Musk (66th), the founder of private space travel company SpaceX.