Stella McCartney tops Google's Zeitgeist fashion labels list Stella McCartney was the most searched-for fashion label on Google in the UK for 2012, beating Karl Lagerfeld and Victoria's Secret. As if anymore confirmation was needed that 2012 really was Stella McCartney's year, the British designer's label has emerged as the most searched-for term in Google's annual Zeitgeist list under trending fashion labels. McCartney and her team designed Team GB's Olympic 2012 kit, and was crowned both D esigner of the Year and Designer Brand at this month's British Fashion Awards . Brands following Stella McCartney in the list are (in order): Karl Lagerfeld, Victoria's Secret, Alice Temperley, Versace, Mulberry, Marks and Spencer, Ossie Clark, Burberry and LK Bennett. During her acceptance speech at the British Fashion Awards McCartney told a story of an anonymous executive at her former employer Chloé who told her she would never succeed if she launched her label in Britain. Stella, you will live to regret this. You will fail. And I offer you to stay here and start your brand in Paris with us" he told her, concluding: "You need to know: there has never in the history of fashion been a British fashion house with a woman's name on the label that has ever been truly global." Google's annual Zeitgeist report reveals what has captured the UK's attention in the past year. Whitney Houston was followed by Kate Middleton in the 'people' category, while the most searched-for gadget was the iPad 3. Looks like McCartney has firmly defied her doubters.