Kobe and Messi at 32,000 Feet It's good to be the king ... the king of goals and the king of the Lakers. The combination of Lionel Messi and Kobe Bryant (not to mention millions of advertising dollars from Turkish Airlines) proved irresistible -- the soccer and basketball stars have been enlisted as global brand ambassadors in a campaign called Legends on Board. The two superstars are part of a new advertising campaign for the airline, appearing in a commercial (below) while seated in first class (you were maybe expecting steerage, ah, economy class?). Messi, the Barcelona and Argentina star, who recently broke Gerd Müller's record for goals scored in a calendar year, is the airline's new global ambassador. He joins Bryant and the tennis star Caroline Wozniacki. Bryant, the star the Los Angeles Lakers, spent part of his youth in Italy while his father Joe played basketball in the 1980s in the professional league there. He speaks Italian and is reported to be a fan of Milan. Of note in the ad is that Messi, who uses his left foot almost exclusively on the soccer field, is writing with his right hand in what appears to be a journal as a young fan approaches for an autograph. Both superstars perform a series of ball tricks while seated (but without wearing their seat belts).