Accessible tourism campaign planned - Telegraph The campaign is described by VisitEngland as the first of its kind, and will involve tourism bodies in Leicestershire, Brighton, Newcastle and Gateshead, Bath, and Cheshire. Attractions and accommodation in each destination deemed to provide a "particularly excellent" level of service for visitors with access needs - including those with hearing and visual impairments and wheelchair users - will be identified and promoted under the scheme. James Berresford, VisitEngland's chief executive, said it would provide a "huge boost" to accessible tourism in England - a sector worth almost £2 billion to the domestic tourism industry as a whole. "These new itineraries will showcase the best this country has to offer to all visitors, regardless of disability," he said. We want to harness this growing, high-value market to become internationally recognised as a leading destination for people with access needs.