We all like figgy pudding... at a price Andrea Watson, the brand manager of the Heston from Waitrose range, said: "We are predicting that this new pudding from Heston is going to be as popular as the Hidden Orange Christmas pudding. Heston's new twist on a traditional Christmas pudding filled with a delicious toffee sauce is a great centrepiece for any Christmas dinner. When Waitrose started selling Mr Blumenthal's "hidden orange" pudding in 2010 the chain's entire supply of 25,000 puddings sold out within weeks. The following year, Waitrose quadrupled the numbers made and they sold out again. This year the supermarket has trebled the production of "hidden orange" puddings once again. A mini version, the "hidden clementine" pudding, was also launched last year and saw strong sales. As well as the "hidden sauce figgy pudding," the Michelin-starred chef has designed another new festive product for the retailer this year - a Christmas cake in the shape of a Christmas pudding.