Video: Cosmetic surgery should be seen as a medical procedure An interim report on the industry into the regulation of cosmetic surgery has called for tighter restrictions on advertising and greater enforcement of existing legislation. The review comes following the scandal in which 50,000 British women were given faulty PIP breast implants. There are also calls for a ban on offering a free initial consultation, which puts pressure on the patient to go through with the surgery and for that consultation to be with the surgeon carrying out the work or at least a medical professional. Experts are concerned that nurses operating on commission are often the first person seen by the patient, who is subjected to pressure sales techniques.