Video: British Retail Consortium: majority of Christmas shopping still done in store As shoppers are expected to spend almost £4 billion in shops today on the busiest day of the on the high street, Richard Dodd from the British Retail Consortium explains that despite a boom in online sales, people still do "the vast majority of their shopping in store." We musn't run away with the idea that somehow online is getting close to the point where it dominates. According to figures released by the Office for National Statistics (ONS) earlier this week, internet sales accounted for almost 11 per cent of all purchases in November. Mr Dodd added that this weekend will give shoppers and retailers extra time to make purchases and bring in more money, something that traders are keen for.