Coke in Myanmar: back again Bullish presentations often highlight where a company is active around the world, as well as the expansion potential to come. So spare a thought for poor old Coca-Cola. This week, after announcing a return to doing business in Myanmar after six decades, only two countries, North Korea and Cuba, remain to be conquered. McDonald's, by contrast, is more than 70 countries short of global domination. The trouble with having few places left to sell is incremental revenues become increasingly marginal. Coke deserves praise for supporting Myanmar. But is it worth the effort? Next door Thailand with 10m more people and three times the output per capita only accounts for 1 per cent of Coke's annual cases sold. Burmese people can only dream of drinking so much.