Fitting move for Anthony Sinclair, 007"s tailor Sinclair's tailoring is on display in every Connery appearance as Bond, from Dr No to 1971"s Diamonds Are Forever. When the company's eponymous founder retired in 1982, it was passed to his apprentice, Richard Paine. However, it fell dormant for six years when Paine fell ill. Last year, Mason set up a new limited company with the rights to the Anthony Sinclair name, and he is working with Paine on the brand's second coming. "He's an important part of the story - the knowledge, skills and anecdotes are with him," said Mr Mason. The new company, which has been trading for six months, is in talks with a manufacturer to license a "ready to wear" line that would echo a similar deal that Sinclair had with Burton. Mr Mason said it will use the funds to market the brand: "We don't need a fortune - we've got licensees interested, which is our favoured method of growing the business." The company currently shares retail space in Sackville Street, near Savile Row, which is becoming a more common approach from tailors squeezed by high retail rent and rates, Mr Mason said. These are craft-based businesses manufacturing on-site in Mayfair, some of the most expensive real estate in the world. It's a difficult business model to sustain when the likes of [French fashion chain] The Kooples are moving in and taking vast spaces. [Savile Row is] becoming another Bond Street, which is a shame. The company is producing replicas of the Connery suits for a "Fifty Years of Bond Style" exhibition which opens next month at London's Barbican Centre. Since it doesn't own any of the original Sinclair-made suits, it had to take one on loan from a collector to use as a starting point. "The movies are 50 years-old and the suit looks as good today as it did then - if you were lucky enough to be Connery's size, you could hit the town in it today," Mr Mason said.