Twitter Pours On the Jokes at a Proposed Big-Soda Ban AS Mayor Michael R. Bloomberg promoted his plan to ban large sugary drinks from many New York City outlets, Twitter struggled gamely to find humor in its collective horror. Users deployed exclamation points, references to Prohibition, digs at Mr. Bloomberg's height and, finally, a hashtag worthy of the commotion - #BloombergMovieTitles - that introduced audiences to twists on films, like "Forrest Gulp," "Brokeback Mountain Dew," "My Big Fat Greek Salad" and "Honey I Shrunk the Soft Drink Industry." The biggest surprise, if not the most amusement, may have come from @MikeBloomberg himself. The mayor was sure to defend the proposal across the traditional news media, sitting for a string of television appearances and talking to reporters. But Mr. Bloomberg also seemed to take particular care to reach out on Twitter. On Thursday, his account posted about the sugary drink ban 17 times, more than his total Twitter output in the three previous days. The flurry of activity included reposting messages from supporters. "Well done @MikeBloomberg!" read one, from a dietitian in Houston. "Bravo to @MikeBloomberg," began another. "That's right Bloomberg," said another, from Jenna Autuori, an editor at Fitness magazine, "let's cut the excessive sugar from NYC!" The message was capped with a smiley face. In the past, the mayor's account and a separate one, @NYCMayorsOffice, have been known to plug city programs and, on occasion, pass along a sampling of public praise. But a proposal as sweeping as this demanded an especially active Twitter presence. "We make a significant effort to engage in Twitter and Facebook around administration priorities," Howard Wolfson, a deputy mayor, said. And clearly, the soda proposal is an administration priority. He added that the accounts had been used aggressively before on hot-button issues. Indeed, there were many voices on Twitter to counteract. One user, @aintgotnobrakes, likened the mayor to "the overbearing step father I never had." The comedian Denis Leary took a swipe at Mr. Bloomberg's stature, joking that the ban would see to it that New Yorkers "can no longer drink out of any cup he can fit into." Some speculated the ban might inspire an era of soft-drink speakeasies. Others wondered what the mayor might outlaw next: layer cakes, bacon on cheeseburgers, broken promises. @ElBloombito, the parody account that chronicles the mayor's misadventures in mastering Spanish, offered another prediction. "Yo do not like el spinach," the message read. Soy going to que put un ban on el spinach! Jon Lovett, a former speechwriter for President Obama, posted a series of vignettes, seemingly culled from a screenplay. Mr. Bloomberg is depicted slapping a Mountain Dew from the grip of a "husky child" before whispering to the youngster, "It starts now." Later, the mayor returns to his office, where he has hidden a cache of Sierra Mist in his closet. But it is another moment of Mr. Lovett's imagining that may be the most cinematic. The scene: the mayor posing for photos, as axes chop into crates of cola. The line: "Dr. Pepper," the mayor says. Your medical license is revoked.