Video: Twitter runs first TV ads Twitter did not itself explain the motivation behind its first television advertising. The firm sports team said in a blog post before the race that it be a special event. "Throughout the weekend - but especially during the race - a combination of algorithms and curation will surface the most interesting Tweets to bring you closer to all of the action happening around the track, from the garage to the victory lane," wrote Omid Ashtari. Offline promotion has long been viewed in Silicon Valley as a sign of a company struggling to gain attention online, but Twitter's membership continues to grow rapidly. Last month it passed 10 million British users, giving it around a third of Facebook's membership in the UK.