Facebook blocked from cashing in on Olympics Christian Hernandez, head of international business development at Facebook, said: "We [Facebook] will not be running adverts against these [Olympic] pages." He went on to explain that just like the stadium itself will be a "clean venue" with no adverts visible inside the stadium, all of Facebook's Olympic pages, which feature both the official Olympic Games and London 2012 logos, will carry no adverts. Facebook's Olympic page features around 200 athletes" profiles (out of a possible 10,500 expected to compete), including British hopefuls Jessica Ennis and Tom Daley, dedicated pages to specific sports and a complete timeline history of the competition since the 1800s. Athletes will not be allowed to post any video from within an Olympic venue as they are subject to the tight guidelines over content posted on social networks. At the last Olympic Games held in Beijing, Facebook had around 100 million users. However, this time around, it has more than 900 million members. Consequently, Joanna Shields, Facebook's European managing director, said she hoped this would be the first "truly social" Olympic Games - where the athletes could tell their stories. Adams admitted the IOC had been slow to take to social media but it was now ready to fully embrace it in time for London 2012. The arrangement with Facebook is not exclusive, with dedicated Olympic Twitter and Google+ pages expected to launch soon and a Foursquare partnership having launched last month.