Wayne Rooney scores a Twitter own goal Following a complaint to the ad watchdog, the ASA quite rightly ruled that the tweets were not obviously identifiable as marketing on behalf of Nike, Rooney's sponsor, and therefore breached its code. The same is true of Rooney. One of the great things about Twitter is that it has allowed celebrities their own voice and a direct communication channel with their fans. Abusing that stream by filling it with adverts, especially when tweeters detect lies and spin a mile off, shows the footballer's lack of understanding of the opportunity Twitter presents famous people with. Rooney and other celebrities should only be on Twitter as themselves and tweet messages which honestly represent something they think or are doing. Otherwise the whole exercise is more damaging to a "celebrity's brand" than beneficial Rooney may have scored the winning goal on the football pitch this week, but his bogus sponsored tweet can only be described as an own goal.