Aston Martin unveils the Vanquish LONDON, June 20 (UPI) -- The newest Aston Martin sports car from Britain may set customers back financially, but it will propel them forward very fast, the company said. The new car unveiled this week is called the Vanquish. It costs a cool $298,440 but has some muscle to back it up. The V12 engine rockets forward at a maximum speed of 183 mph. And the car climbs from zero to 62 mph in 4.1 seconds, The Sun reported Wednesday. The company calls it "the ultimate expression of Aston Martin design ethos." It remains to be seen whether the company's most famous customer, British super spy James Bond, will shell out for the Vanquished. Daniel Craig, who has played the famously suave spy twice, drove the DBS model, which the Vanquish replaces. But Craig has already switched to the DB5, The Sun reported. Aston Marin Chief Executive Officer Ulrich Baez called the new model "luxurious, continent-crossing capability and pure driving excitement without compromise." "It is the ultimate Super Grand Tourer -- confident and assured -- and is the newest representation of power, beauty and soul," he said.