Tata's 'Emo' Offers No Glitz, but Plenty of Promise A Tata Technologies electric vehicle called the "Emo," showcased at a demonstration in a parking lot in Detroit, "symbolizes a philosophy of designing and marketing electric cars that is very different from that employed by Tesla, or for that matter Nissan or Ford," Phil Patton writes for the Wheels blog. Rather than address the top or middle of the market, the Emo is pitching for the lower end, with a price of about $20,000, he writes. No production plans have been made yet, but the car's features are promising, he writes: