Just One Cornetto voted catchiest jingle of all time Go Compare took second place, with a jingle sung by opera singer Wynee Evans in character as Gio Compario. Music psychologist, Dr Victoria Williamson, said, "Music is one of the most powerful memory cues, because it is instantly attractive and easily adaptable. When incorporated with language, movement, and images, it works to create a stronger memory trace than if a tune is heard in isolation. "Factors such as the length of a song, repetition, and lyrics and dance accompaniment highlight how a simple tune can become what is termed "sticky music," namely a form of involuntary memory. Tunes that are most likely to trigger sing-along behaviour are characterised by loudness and high energy, a male voice and a high register with lots of leaps - which may go some way to explaining why the Cornetto jingle struck a particularly memorable chord with the nation. Third and fourth place went to chocolate confectionary brands Penguin and Mars, who urged consumers to P-P-P-Pick up a Penguin and eat A Mars a day. Chicken Tonight's long standing jingle I feel like Chicken Tonight completed the top five, despite the advert having not aired on British television since the early noughties. Dr Williamson added , "Some of the most recent music psychology findings indicate that babies can process aspects of musical sounds such as rhythm and melody within hours of birth, and even whilst asleep. This natural awareness for music and the preference of young babies and children to communicate with speech made up of exaggerated sounds, helps explain as to why some parents report that their children could sing along to a jingle from such a young age. Top 10 most popular jingles to occupy the nation's minds Just one Cornetto, give it to me (Cornetto) Go Compare, Go Compare (Go Compare) P-P-P-Pick up a Penguin (Penguin) A Mars a day helps you work rest and play (Mars) I feel like Chicken Tonight (Chicken Tonight) Do the shake and vac and put the freshness back (Shake n" Vac) If you like a lot of chocolate on your biscuit, join our club (Club) We buy any car, dot com (Webuyanycar.com) I'm Loving It (McDonalds) Washing machines live long with Calgon (Calgon) The research was carried out on behalf of Chicken Tonight.