Franco, Rihanna shoot film in New Orleans Rihanna arrives for the Time 100 Gala at Frederick P. Rose Hall at Lincoln Center in New York on April 24, 2012. NEW ORLEANS, June 1 (UPI) -- Rihanna, James Franco and Emma Watson shot a scene for Seth Rogen's directorial debut, "The End of the World," in New Orleans this week, E! said. Also appearing as themselves in the big-screen comedy are Jonah Hill, Paul Rudd, Mindy Kaling, Jason Segel, Aziz Ansari and Michael Cera. The film is about what happens when the apocalypse comes while a bunch of stars are partying at Franco's home, E! said. Just leaving set! Rihanna tweeted. This has to be one of my favorite moments in life. "Comedy is brutal," Watson said on Twitter. New Orleans is the best!!:) See you all soon. Em. x.