Happy Hour at Ugg - NYTimes.com June 6, 2012, 1:31 pm Around 5 p.m. on Tuesday, inside the expanded Ugg store on Madison Avenue and 58th Street, preparations were underway to introduce what the company, well known for its shearling footwear, was describing as its first freestanding store for men. Actually, it's attached to the two-year-old women's store, but there's a separate entrance. For a news media preview, there was a lot to see, including the fall samples of the company's upscale collection made in Italy, which includes a distressed-looking leather boot for around $995. Guys don't really go for the company's signature shearling boots, said Connie Rishwain, the company's president. On another counter were displays of a limited-edition style of hand-made moccasins, made for Ugg by Quoddy, the century-old Maine footwear company. The $250 style is lined with Ugg shearling, a good value, but only a few dozen pairs were made. Also, there was a three-olive martini on the rocks. "It's five o'clock somewhere," Ms. Rishwain said. Nerves were slightly frayed because of the impending arrival of Tom Brady, the face and feet of Ugg's advertising campaign as well as the quarterback of the New England Patriots, who was delayed by weather on his way from Boston. When he arrived, he gave a few brief comments and toured the store, which is basically plastered with images of Mr. Brady. Behind the register, he's shown seated while wearing Ugg moccasins. On the next wall, there's a video of Mr. Brady playing football on the beach with some children. It's a wonder anyone teases Mr. Brady about his hair. "I get a lot of razzing from my teammates and so forth when I do something that's a little outside of the box," he said. It's just a little self-expression.