Box Office: 'Madagascar 3' lures families to multiplex [Video] Both kids and adults showed up in healthy numbers to the box office this weekend, as both the animated "Madagascar 3: Europe's Most Wanted" and Ridley Scott's R-rated "Prometheus" each opened to $50 million or more. The weekend's big winner was "Madagascar 3," which debuted with $60.4 million, while "Prometheus" started off with $50 million in ticket sales. As a result of the weekend's strong business, receipts were up 29% compared with the same three-day period in 2011. With strong sales both domestically and abroad, DreamWorks Animation's "Madagascar 3" will probably go on to replicate the success of its blockbuster predecessors. As for "Prometheus," the sci-fi epic could end up being one of the biggest hits for director Ridley Scott in over a decade. For more on the weekend's results, check out the latest box office video report. Photo: A scene from "Madagascar 3: Europe's Most Wanted." Credit: DreamWorks Animation