Former wrestler Ricky Martin wins The Apprentice But he will keep his tag name of Ricky Martin, after the Latino pop star, and not revert to his given name of Richard. He said: "From now on I'm still going to call myself Ricky, because that's how I've always presented myself in business. Be it people love it or like the name, they know the name and they'll get to know me. The aspiring entrepreneur from Portsmouth admitted he was embarrassed hearing his personal statement read back to him in the boardroom, in which he described himself as demi-god Thor. He said: "When they started reading it I shrunk in my seat and I was like 'Oh God, I was hoping you wouldn't bring any of this up.' It was a bit embarrassing, I'm not going to hide that. I was embarrassed because I turned up to the process with a lot of bravado, I think there was a lot of the showman element to me at the start, trying to differentiate myself. Martin beat fellow finalists Jade Nash, Nick Holzherr and Tom Gearing to be named The Apprentice 2012.