Dragon's Den star James Caan launches sale-planning company Mr Caan has teamed up with Paul Herman, a former leading partner at Cavendish Corporate Finance, to set up Bluebox. The advisory company's core product will be its "pre-sale planning programme," whereby the firm works with companies on key issues for three years prior to a sale of the business. Mr Herman, the chief executive of Bluebox, said: "The difference to any existing offering is the structured approach we are taking and the focus on the pre-sale planning process itself." Mr Herman has convinced leading entrepreneurs to work with him, including James Averdieck, co-founder of the dessert firm Gü, which was sold for more than £30m in 2010. Mr Averdieck said: "Without question I would have benefited from the Bluebox programme."