McDonald's takes diners under the bun at burger photo shoot EDT: What, you think David Beckham really looks like that when he wakes up too? "My (insert fast food favorite) never looks like it does in the ad" has almost achieved cat status on the Internet. McDonald's Canada either has found a nice way to jump on the bandwagon or actually is a company that believes in corporate transparency. Or some combination of the two. In the video below, Hope Bagozzi, director of marketing for McDonald's Canada, walks through a hamburger photo shoot. Aside from her repeated awesome pronunciation of "about" (full disclosure: we love Canadians), the video is notable for its complete demystification of the process -- from the ... er ... fluffing of pickles to the Photoshopping of bun imperfections at the end. The two-day-old video has more than 2 million views on YouTube, so obviously people care (or are hungry). We have a call into Bagozzi about why McDonald's Canada made and publicized the clip. As for McDonalds U.S., "That is solely a McDonald's Candada effort. There are no (similar) plans on our end," for a video, Julie Pottebaum of McDonald's U.S. said. Thanks to ViralViralVideos for pointing it out.