Twitter expands tweets to include articles For some time Twitter users have been able to see YouTube videos and photos uploaded onto the site using image-sharing app Instagram within the body of a tweet once expanded. However, through new partnerships with the likes of Time magazine and The Wall Street Journal, users will be able to see excerpts of articles and lots more video within the body of the tweet. For example, if somebody tweeted a link to a piece published on The New York Times, the first few lines of the article, the name of the author and an embedded video (where applicable) will appear beneath the tweet - without the link being clicked. Starting today, you can discover more interactive experiences inside any tweet on Twitter.com and mobile.Twitter.com. When you expand tweets containing links to partner websites, you can now see content previews, view images, play videos and more," wrote Michael Sippey, Twitter's director of product, wrote on the company blog. You've probably expanded tweets before to play videos from YouTube or see photos from Instagram. Now, a diverse and growing group of new partners like the The Wall Street Journal, Breaking News, and TIME also deliver rich content inside tweets containing a link to those websites. The move is being seen by technology pundits are part of a strategy by the microblogging company to get people to stay on the site for longer and for Twitter to evolve into more of a destination website for content. The additional content will begin rolling out across the site today and will shortly appear on Twitter's iPhone and Android app. The new content previews will only work on Twitter clients and will not appear on third-party clients such as Tweetie.