FT Alphaville " Good News and Bad News That's 1211 Avenue of the Americas, New York. We didn't actually see the editors of some of the world's most famous newspapers walking into the building to decide whether News Corp should become two publicly-traded companies, but that's what Dealbook says was taking place. Meanwhile, Bloomberg reports a Goldman sighting. While we wait for News... Here's a useful exercise from the media analysts at Nomura. They've reverse-engineered the numbers back to 2008 (and forward, into the estimates for 2012-14) to show how News Corp may have reported as separate entertainment and publishing arms. So, "Good NWS," which might trade at 13x price to earnings: And here's "Bad NWS," where Nomura pencil in 8x: Although Nomura do note that "We believe there will be a wide range of discussed P/E multiples on this asset..." Related links: Spin-off has imprint of Murdoch ambition - FT Murdoch to do the splits? Really? - FT Alphaville This entry was posted by Joseph Cotterill on Tuesday, June 26th, 2012 at 21:52 and is filed under Capital markets.