The P&G UK Impact Award, in association with the Daily Telegraph Project: Extra Time. Parent Organisation: Football Foundation. (England) Extra Time engages more than 3,000 elderly men and women in physical activity to help improve emotional wellbeing and reduce social isolation. Delivered through community schemes at 30 professional Premier League and Football League clubs, Extra Time uses age and ability appropriate activities to tackle important issues such as obesity, stroke, cardiovascular diseases, lack of mobility and mental health issues amongst its participants. A highlight of the programme is its social return on investment measurements: For every £1 invested, £5.22 is created in health and social value, meaning that Extra Time can actually save the NHS money - an impressive feat, and one which shows sport's true ability to make tangible change in our society. Project: School Of Hard Knocks. Parent Organisation: School of Hard Knocks Charity. (London) An extremely high-impact programme that uses rugby, School Of Hard Knocks - which has since birthed a television programme of the same name - has a simple but tough mission: to get disadvantaged, troubled youth to take positive and definite steps towards employment. Participants are either NEET or at risk of being so, and 40% of those over 18 have criminal records. Through a tough curriculum of rugby training and unique off-the-pitch modules like "Willing to Work," "Marketing Me, "The Communication Catastrophe," "Understanding and Controlling Anger," and "Money matters!," School Of Hard Knocks has yielded extremely impressive success rates: more than 80% of the participants have undertaken a job or further education interview within one month of completing the course and over 55% have gone on to full-time work within three months. Project: Tackling Inequality, Empowering Ability. Parent Organisation: Everton in the Community. (Merseyside) More than 340,000 people on Merseyside will experience a mental health issue at some stage in their lives. Despite that high number, research shows that those with mental health illness are often socially excluded. Everton has homed in on this issue, using football as a tool to empower disabled people and mental-health service users to integrate into everyday society. From football leagues, to volunteering opportunities, to school integration, to workshops, Everton has achieved a fully integrated approach to improving the lives of this demographic. Participants" views of the initiative reflect its success - 100% stated they were fitter as a result of the programme, 94% had an improved sense of wellbeing, 59% had fewer mental health symptoms, 88% had more self-esteem, 76% were mixing more with family and friends and 76% had more hope for the future. Project: The Respect Programme. Parent Organisation: Pompey Sports and Education Foundation. (Portsmouth) A local, community programme to the very core, The Respect Programme delivers structured and credible services to young people. Specifically targeting those offending, at risk of anti-social behaviour or those already involved in the Youth Justice System, the programme provides volunteering opportunities, accreditation activities, health information, and targeted interventions that support the social, emotional and physical development of those involved. What is truly inspiring about the project is the impact on the wider community: information attained from the Local Authority's Community Safety department, Hampshire Constabulary and Youth Offending Team revealed that the area has seen a 20% reduction in crime and 60% reduction in anti-social behaviour since The Respect Programme's inception. Project: Promoting Diversity Through Sport. Parent organisation: PeacePlayers International - Northern Ireland. (Belfast) Promoting Diversity Through Sport uses basketball to unite young people from the Protestant/Unionist, Loyalist/Catholic, and Republican/Nationalist communities in Belfast and its surrounding areas. Basketball, unlike other sports such as football, rugby, hurling and Gaelic football, is not affiliated with one community or another, and therefore provides a neutral space to address the cultural divide. By competing together on integrated teams, children and young people from these historically divided communities can discover common ground and forge new friendships. PPI uses its world-renowned twinning programme to leverage sport and its inherent lessons of teamwork, cooperation, communication and determination to challenge stereotypes while nurturing the development of positive relationships.