Earworm champions - Telegraph You may not know the lyrics, or even the title of the song, but the seven-note riff that greeted goals during Euro 2012 wormed its way into a billion brains and won't be dislodged. The plong ter-chok-chok-chok plong plong guitar notes from Seven Nation Army by the White Stripes have been around since 2003 ("Everyone knows about it / From the Queen of England to the hounds of hell"), but will in future conjure up a wet summer of Spanish brilliance on the field (and banking brinkmanship back home). So what tune will fix the Olympics in our memories? BA has put its advertising money on London Calling, despite its celebration of truncheons, floods and nuclear error. Could it be Hey Jude, with which Sir Paul McCartney will sing out the sporting spectacular? "Na na na, na-na na na..." Or can a new viral earworm displace that wordless retro chorus?