Is Bradley Wiggins Britain's Best? Bradley Wiggins became the first Briton to win the Tour de France, giving the United Kingdom bragging rights to a global sports champion, which the country had rallied for, but couldn't quite celebrate, during Wimbledon. But shouldn't Britain, the birthplace of so many sports, be producing more champions on the international stage? As all eyes turn to London this week for the opening of the 2012 Summer Olympics, and as British athletes go for the gold, how can the U.K. capitalize on its rich sporting history and honor its heroes, past and present?