London 2012 Olympics: sporting 'Super Sunday' provides a multimedia dry run for Games marathon ahead On ITV1, meanwhile, something strange is happening. In between Dickinson's Real Deal and You've Been Framed, the final stage of the Tour de France is being broadcast. It is a measure of how far the sport has come in a few short years. The last time I saw cycling on ITV1, it was on You Bet, and featured two men attempting to inflate a giant balloon using exercise bikes. Now, the real thing is being delivered into millions of living rooms across the nation. The buzz-phrase in media circles at the moment is the "second-screen experience." Whether through Twitter, phone apps, or a rolling internet live blog, the idea of consuming live sport through multiple media is becoming an increasingly familiar motif. In the old days, "multimedia" meant watching cricket on mute and having Test Match Special on in the background. The prodigious growth of both live sport and live screens is turning our homes into domestic VT trucks. Cycling on the television, triathlon on the red button, cricket on the iPad, golf on the mobile and award-winning journalism being churned out on the laptop. Your own circumstances may differ. So back to The Oval, and what was once a highly-anticipated Test match has metamorphosed into a statistics seminar. South Africa have moved on to 527 for two. Jacques Kallis has just passed 2,000 runs against England. Hashim Amla is closing in on his highest Test score. As the old wag's quip goes, England appear to be bowling for run-outs. South Africa, meanwhile, are doing to England what the rest of world was doing to South Africa between 1970 and 1992, and refusing to let them play. Michael Atherton reckons England need to change their game plan for the next Test at Headingley. The last time they did that, the result was Darren Pattinson. Over on ITV, disaster has struck. "Bradley Wiggins is going no further," Phil Liggett announces gravely. He has broken his collarbone, and is out of the Tour de France. Fortunately, this is just one of the many perils of the fractured sporting afternoon: catching little snippets of commentary out of context. Mistaking a replay for live action falls into the same category. Liggett was, of course, describing Wiggins's fate in last year's Tour. At Royal Lytham, Adam Scott opens up a three-shot lead, but Peter Alliss is in no mood for a coronation. "Like Bradley Wiggins in the Tour de France," he opines, "people have been giving it to him already. What if he has a puncture or falls off? Faldo informs him that Wiggins has already won. "Oh, good," Alliss replies. Ken Brown, meanwhile, is getting hungry. "Scott's coming off the 15th, which is a vindaloo," he says. The 16th is definitely more of a chicken korma. Too spicy by half for Scott, who collapses to hand victory to Ernie Els. With typical mastery, Alliss manages to convey the acutest drama without raising his voice a jot. As afternoon fades into dusk, time to take a deep breath (happily bypassing The Oval, where South Africa are 953 for two), and reflect on a Sunday more super than anything the one-dimensional football season could ever hope to serve up. Wiggins, Amla and Els may be fatigued, but spare a thought for the channel-hopping television viewer, who has suffered with them throughm every kilometre, every over and every hole. Now, what on earth are we going to watch next weekend?