Some USC neighbors foresee a threat, not improvement It's the most ambitious construction project in South Los Angeles in decades: The University of Southern California plans to replace its ancient University Village shopping center on the edge of campus with a $900-million, multistory complex of stores, office buildings and dormitories. USC officials call the project an "economic engine" that will generate thousands of jobs, make the area around campus more attractive and provide enough student dormitory space to free up housing for neighborhood families. But some of USC's neighbors don't see the project as a promise of prosperity, but as a threat to their neighborhood's tenuous stability. Pat Diaz has lived for 56 years in a house a short walk from campus. She doesn't see anything wrong with the University Village, with its breakfast specials at Denny's and $5 movie tickets. Now she's joined a small coalition of groups mounting what she calls a "David-and-Goliath" campaign to force USC to spend more of the project's budget to help low-income families who live near campus. They are worried that they'll be priced out of their homes - that the project will embolden greedy landlords, sink struggling small businesses, and draw new stores and restaurants that current residents can't afford. The project has the potential to reshape a broad swath of South Los Angeles, pushing families out and shifting poverty south, said Paulina Gonzalez, director of Strategic Actions for a Just Economy, one of the coalition members. It's not enough for the university to create more student housing. You have to create the conditions that allow families to stay in the communities. That means "jobs, housing and small businesses," she said. I met with Diaz and a group of local residents over pan dulce on the patio of Celaya Bakery, in business for 40 years near the campus on Vermont. Owner Jose Moreno remembers when the neighborhood was mostly African American. Then an influx of Latinos led to an exodus of blacks. Now Moreno has noticed another demographic shift. The percentage of Latino families is shrinking, and the neighborhood is becoming more student-centric. The USC project, he worries, will only accelerate that trend. No one I talked with wants to block the project. USC has been a good neighbor, they said. "We want to support the development," Diaz said. We're just asking them to be responsible, to consider our community's needs. They want USC to spend $20 million to expand affordable housing options, commit to filling 40% of the project's 12,000 jobs with local residents, provide financial help and expertise for existing small businesses, and increase the number of dormitory beds the project will create from 1,200 to 4,000. USC's senior vice president of university relations, Thomas S. Sayles, said some of those requirements are close to being met. Thirty percent of the construction jobs will go to locals, and at least $8 million will go into a housing trust. Councilwoman Jan Perry, who represents the area around USC, has organized a negotiating team to consider the rest. Sayles said he understands residents' fears that the project will raise the neighborhood's profile, and perhaps its cost of living as well.