What's in a name? World Cup 2014 mascot unveiled THE MASCOT for the 2014 World Cup in Brazil has been unveiled - and he's an armadillo without a name. Brazilian legend Ronaldo unveiled the mascot, promising that the anthropomorphic mammal will inspire a generation of Brazilian children. Bright yellow with a striking blue shell (Brazil's primary national colours), the as-yet-unnamed armor-plated mammal carries the usual hallmarks of the mascot; enormous eyes, a determined-looking face, and a suspicious amount of footballing ability for a wild animal. He fills the criteria of being a recognisable symbol of the host, joining such illustrious company as Pique the moustachioed jalapeno pepper from Mexico "86, and Willie the World Cup Lion from 1966. However, the identity of the armadillo is proving to be something of a stumbling block. The organising committee have narrowed the choice down from 450 initial suggestions to one of three options; Amijubi, Fuleco and Zuzeco. Amijubi comes from "amizade" meaning friendship, and "jubilo" meaning joy. Fuleco is a portmanteau of football and ecology, and Zuzeco mixes the Portuguese words for ecology and blue. These options follow the trend in World Cup mascot naming of mixing two words together to form one cuddly whole. Zakumi, the South African mascot, draws his name from "za" - the international dialling code for South Africa - and "kumi," meaning ten. Goleo, the Jim Henson-designed lion from Germany 2006, mixes "goal" and "Leo," and Footix the rooster from France "98 combines "football" with the "-ix" suffix from French cartoon heroes Asterix and Obelix. The Brazilian public will vote for the winning name, but which would you choose? Amijubi, Fuleco, Zuzeco, or something completely different? Cast your vote on the armadillo's name in the poll, and in the comments below.