NYC Crosswalks Urge Pedestrians to LOOK! New York City transportation officials are putting the word LOOK! on the crosswalks of some of the city's most dangerous intersections. City Transportation Department Commissioner Janette Sadik-Khan says New Yorkers are driven to distraction with their smartphones, and the simple act of looking can prevent thousands of crashes and injuries every year. Pedestrians walk past a "Look!" sign on the crosswalk at the intersection of 42nd St. and 2nd Ave. in New York, Thursday, Sept. Crossing the street in New York City is complicated: Even when it's one-way, you should look both ways, and stop texting for a few seconds. That's what city transportation officials tell pedestrians who often miss getting hit in the chaotic every-which-way-including-loose mill of vehicles, bicycles, scooters and sometimes, carriage horses. They're making their point visible with "LOOK!" signs stenciled at 110 of the most dangerous intersections in the city's five boroughs. The word LOOK! - in bold capitals with an exclamation point and eyeballs peering from the Os - is being stenciled into the crosswalks of 110 intersections. It's the most visible part of a $1 million campaign aimed at solving a chronic problem. More than 9,000 New York pedestrians were injured and 41 killed in 2010, the last year for which detailed traffic crash data is available.