International sales spur ASOS fashion site Sales at the site, which targets young women, accelerated by 31pc to £107.5m during the three months to Augst 31, buoyed by strong international saels. ASOS said that its total international sales had jumped by 42pc to £64m in the period, with US retail sales leaping 65pc and sales in the rest of the world rising 53pc. UK sales increased by 15pc to £43.4m, beating the 8pc rise in British sales during the previous quarter. "Our sales performance in those markets where we have a website continue to outperform," said ASOS chief executive, Nick Robertson. Despite investing in our pricing, I'm pleased to say that our retail gross margin improved by 70bps over the period. He added that profits at ASOS are expected to be in line with market expectations and that the business is approaching its new financial year with "continued confidence." With Britain in recession, many retailers have been finding the going tough as disposable incomes are squeezed. But, ASOS, with its broad international reach, has defied the downturn. Wayne Brown, an analyst at Canaccord Genuity, said the fourth-quarter performance was "mixed," pointing out that while sales growth had accelerated in the UK, it had slowed in other regions. But he added that ASOS' focus on pricing had "helped drive a strong sales performance in a tough UK market, which highlights how effective its disruptive retail model can be."