Aston slips into second on the grid Apple has knocked Aston Martin from its title as the coolest brand in the eyes of the British public. The luxury car lost the top spot to the technology superbrand, which has just launched its iPhone 5, falling to third place after dominating the annual CoolBrands list for six of the last seven years. The 11th annual poll placed YouTube second, Twitter fourth and Google fifth. Just under 3,000 British consumers and a panel of 39 "key influencers" ranked a shortlist of 1,200 brands from more than 10,000 initially considered. The BBC iPlayer, the Glastonbury festival, Virgin Atlantic, Bang & Olufsen and department store Liberty rounded out the top 10.