French Connection swings into first-half loss French Connection acknowledged that the last six months had "continued to be very difficult" for its European business, with retail sales in the region falling 10pc. Total sales at French Connection slipped to £96m from £102.8m last time. Sliding revenues pushed French Connection into the red, with the fashion chain posting a half-year loss of £6.3m compared to a £0.7m profit during the same period last year. French Connection said its initiatives include developing better selling skills; improving its accessories ranges; and developing its ranges to meet the "aspirations" of its customers. "We expect that our initiatives will have a growing positive impact on our trading performance over the next two financial years," said Stephen Marks, French Connection's chairman and chief executive. The chain also said it would target the disposal of loss-making stores "where economically viable." Four months ago, French Connection hired retail property specialists, Ashley Phillips Lahaise, to examine the sale of 14 flagship UK stores. Mr Marks said the last six months had "continued to be very difficult" for French Connection's UK and Europe business and, adding that the "route to sustained recovery is likely to take some time." But he added: "We are committed to building on French Connection's core strengths; our highly recognised and well-regarded brand, our long history of producing desirable, fashion forward products, our proven sourcing ability and the commitment and passion of our staff."