Wal-Mart to stop selling Kindles and other Amazon-branded products Wal-Mart will be phasing out Amazon's Kindle tablets and e-readers. Above, a store in Cheektowaga, N.Y. (David Duprey) September 20, 2012, 2:27 p.m. The nation's largest retailer has cut out the nation's largest e-tailer. Wal-Mart has announced it will stop selling Kindles and other Amazon.com-branded products after it sells out of its existing stock. Here's the entirety of Wal-Mart's statement on the change: Recently, Wal-Mart Stores Inc. made a business decision to not carry current Amazon products beyond our purchase commitments and existing inventory. Our customers trust us to provide a broad assortment of products at everyday low prices, and we approach each merchandising decision through this lens. We will continue to offer our customers a broad assortment of tablets, e-readers and accessories at a variety of great price points. This decision is consistent with our overall merchandising strategy. Reuters was first with the news. The Wal-Mart decision follows a similar move in May by rival Target, with that discount chain saying it "continually evaluates its product assortment" and would phase out Amazon-branded products in the spring of 2012. Amazon did not return a call for comment. Wal-Mart will still carry devices including the Apple iPad, Google Nexus, Samsung Galaxy Tab and Barnes & Noble Nook. Although the retail behemoth wasn't specific about its reasons for getting rid of the popular Kindle family, Wal-Mart might be worried about losing sales of physical media, such as DVDs and books, as consumers use their Kindles to stream movies and download e-books from Amazon directly. And the two companies also compete heavily for sales of non-electronics products, with analysts saying Amazon consistently offers shoppers lower prices across several categories. NASA uses Amazon's cloud computing in Mars landing mission Target to stop selling Kindle and other Amazon-branded products Amazon's seven new Kindles reflect rapidly growing tablet market