Good News Britain: The internet has allowed Asos, and the UK, to export our talents Asos has set itself up as the "Westfield" and "Elle" for the digital generation, a place where customers can browse and buy from the full range of great British fashion brands and be inspired and styled at the same time. Add to this its very own Asos fashion label (which comprises 50pc of total sales) and an unrivalled attention to service (voted number one in the UK for customer satisfaction above Amazon and John Lewis) and you have a powerful cocktail that has stamped its mark on the fashion-loving 20-something generation. Not content at just being a retailer, Asos has the second biggest fashion magazine in the UK and recently launched its weekly mobile version, Fashion Up. Customers can also browse product from more than 500 of the world's coolest fashion boutiques, products from retailers and brands that Asos doesn't stock and even sell their own wardrobes in the fashion marketplace (eBay style). The opportunity, however, is truly global - 65pc of Asos sales are outside the UK. Asos is number one in Australia, and has made significant strides in the US, France, Germany, Italy and Spain. In the past 12 months, 5m customers from more than 160 countries have shopped with Asos. Its aspiration of becoming the leading online fashion destination for 20-somethings globally and attaining £1bn of sales by 2015 is a very real and achievable ambition. Asos has proved that with a small amount of investment (£2.8m), the UK can produce world-beating companies in sectors where we have significant skills and pedigree. We are a highly creative nation and the internet enables us to export that creativity cheaper and quicker than ever before. Asos can help fill the "financing" gap left by the banks to support and nurture this extraordinary pool of design talent and provide a route to market unheard of in previous generations. Nick Roberston is chief executive of Asos