Chelsea captain John Terry has long-running boot deal with kit supplier Umbro kicked into touch Terry lost the England captaincy in 2010 after it was alleged he had had an affair with his former Chelsea and international team-mate Wayne Bridge. But by then it appears his advisers were already trying too hard to boost his commercial profile. Terry had lost his status as the face of Konami Sports" computer-console game Pro Evolution Soccer and a promotion with King of Shaves proved to be a one-off sponsorship. In late 2009 Terry's agency, Elite Management, engaged Riviera Entertainment, a public-relations firm, to promote the search for sponsors. In a widely distributed press release to sponsorship agencies and firms active in sports endorsements, it wrote: "Are you looking for a leader to represent your brand? John Terry Captain of England and Chelsea Football Team. Riviera Entertainment is identifying suitable commercial endorsement opportunities for its client John Terry for the period building up to the [2010 World Cup] finals - and beyond. If you are looking for a fresh approach for your brand during the time leading up to the World Cup, or feel it would benefit from being associated with a leader - especially relevant in today's ultra-competitive marketplace - then why not let the nation's football captain help get your message across. At the time Terry claimed the email had been sent "without my authority or knowledge and was not approved by me (or those advising me) ."