MTV Video Music Awards 2012: Full List of Winners Here's a list of winners for the 2012 MTV Video Music Awards, held Thursday night at the Staples Center in Los Angeles: Video of the Year Rihanna, "We Found Love" Best Pop Video One Direction, "What Makes You Beautiful" Best Rock Video Coldplay, "Paradise" Best Hip-Hop Video Drake f/ Lil Wayne, "HYFR" Best New Artist One Direction, "What Makes You Beautiful" Best Female Video Nicki Minaj, "Starships" Best Male Video Chris Brown, "Turn Up the Music" Best Electronic Dance Music Video Calvin Harris, "Feels So Close" Best Video with a Message Demi Lovato, "Skyscraper"