Football Association talks could lead to renaming of Wembley Stadium A few miles away, Arsenal could justify naming their home the Emirates Stadium since, by contrast, it did not have the near-century-old heritage of the Highbury site. A range of alternative sponsorship options has therefore been discussed for the national stadium and it could lead to a complicated new naming structure involving the term "Wembley Stadium" but also a link with the new sponsor in the title. For example, if the partner turns out to be an energy company, it may become "Wembley Stadium powered by etc." Otherwise, "Wembley Stadium brought to you by" is another possibility. A similar structure exists with the FA Cup, whose official branding is the FA Cup Sponsored By Budweiser. The FA has been seeking a lead sponsor for Wembley since the stadium was opened in 2007. Currently it has two "founding partners" - Umbro and Carlsberg - and "supplier" sponsors in the bookmaker, snack-food, soft-drink, confectionery and travel categories. However, the FA's association with Umbro weakened last week when a new long-term sponsorship was signed with its parent company, Nike. That deal, running from the FA's 150-year anniversary next year until after the 2018 World Cup, is worth about 20 per cent more to the FA than it was under Umbro, which industry sources say Nike has put up for sale. It is also claimed that about six months ago, the FA entered into more detailed discussions with "four or five" potential top sponsors and it is hoped that a deal may soon be closed. On offer is a new brand around Wembley that would lead to its new name being placed on stadium flags, banners and signposts around the ground. At the time of the England 2018 World Cup bid there were a number of other sponsors associated with Wembley in what the FA termed its "commercial family," however the energy firm npower and the software corporation Microsoft did not renew their partnerships. The £8 million the FA hopes to raise from its new structure would certainly be a welcome boost to the stadium's finances. According to the stadium company's most recently available accounts, for the 2010 calendar year, the stadium's £385 million loans cost £42.6 million in debt interest and capital repayment over the 12-month period. With total revenues amounting to only £92.3 million, it required a payment of £32.8 million from the FA to cover the deficit, and the national game had by the end of 2010 paid £94.1 million to subsidise the national stadium. If the FA is able to raise £8 million from a single principal sponsor under the new structure, it will match the total the stadium raised from all its sponsorship and commercial activities in 2010.