We're no threat to Cameron, say the Tories" new radicals Conservative Voice It was a great speech by Boris, he's doing a great job as Mayor of London. He happens to be Mayor of London and what this organisation is about is winning the next general election," he said. David Cameron is the Prime Minister, he is our leader. We support David Cameron and we will do everything possible to ensure he is the leader of a majority Conservative government after the next general election. Dr Fox said Conservative Voice would advance a more purely Conservative agenda than Tory ministers in coalition with Liberal Democrats. There are no limitations on what we can say," he said. As we move towards the next election, there will be a need for us to differentiate our brand and set a clear Conservative message. Conservative Voice is backed by several Tory MPs first elected in 2010, including Steve Barclay, the member for North East Cambridgeshire. Mr Barclay said the new group was not about Right or Left-wing policies but about improving the party's appeal to floating voters. Mr Barclay said: "This is about explaining that the Conservative Party has always been for the strivers, the aspirational people in society. And it's the case the not always those people at the moment see the Conservative Party as their home. As well as shifting the party's policy agenda, Conservative Voice says it wants to improve the party's electoral machinery, and its modern media techniques. Mr Barclay said the party needed to embrace social media and learn the "best practice" from American campaigning. That will "get the Conservative Party more on the front foot in communicating with the aspirational class," he said. The group's moderate public stance on the Conservative leadership was dismissed by some of the Prime Minister's most extreme critics. Nadine Dorries, a well-known critic, told a Right-wing blog: "We need a kill Cameron strategy, not a voice." She later stressed that she was speaking metaphorically.