Cartoon Strip Is Made to Encourage Use of Clotting Drug In his unending quest to get surgeons to adopt a little-known generic drug to save hemorrhaging patients, a British doctor has produced a new medical-education tool: a manga comic. The clot-boosting drug, tranexamic acid, was used by the British and American militaries in Afghanistan and spread to some civilian hospitals. Two years ago, Dr. Ian Roberts of the London School of Hygiene and Tropical Medicine published a study comparing 20,000 trauma patients in 40 countries; it concluded that the drug reduced deaths by 30 percent. Last week, he published a new study in the journal BMJ showing it also helped when bleeding was less severe. Since no pharmaceutical company will pay for a media campaign, Dr. Roberts is doing his own. Last year, he had his nephew create a Claymation cartoon. Last week, he went further. "Bearing in mind that emergency docs have little time and lots of testosterone," he said, "I have prepared a manga comic that contains the main research findings but in the context of an exciting emergency department drama (romance is included)." An advance copy of his comic was shown to a die-hard manga fan (this reporter's 19-year-old nephew, Conor Rabinovitz), who said that it looked more Western than Japanese but that its science was "interesting" and its romance "a nice little side gag." Mr. Rabinovitz suggested adding subtle links for doctors seeking more information, which Dr. Roberts called "an excellent idea."