Getty plans to build a Pacific Standard Time brand Hollywood would call it a franchise: The Getty has trademarked the name Pacific Standard Time to build on that brand going forward with different projects. Getty President James Cuno says they are organizing a sequel to Pacific Standard Time that will likely take place in five or six years with art of the Pacific Rim under discussion as a possible theme. But he said the subject has not been finalized: "We don't want to search for a topic and impose that on a group, but we want to go to core museums and say, 'What is the next project we should be considering?' " In the meantime, the Getty has adopted the name Pacific Standard Time Presents to use for smaller initiatives. First, in spring, is a set of eight architecture shows funded by the Getty Foundation to accompany its own survey of L.A.'s urban development, "Overdrive: L.A. Constructs the Future, 1940-1990." The eight other shows (which have received grants exceeding $2.5 million combined) are: "Building the California Dream: A. Quincy Jones and His Circle" at the Hammer Museum ($430,000) "A Windshield Perspective: The Framing of L.A. Architecture and Urbanism" at the A+D Architecture and Design Museum ($260,000) "Technology and the Environment: The Post War House in Southern California" at Cal Poly Pomona's Kellogg University Art Gallery ($300,000) "Everything Loose Will Land" at the MAK Center for Art and Architecture ($340,000) "A New Sculpturalism: Contemporary Architecture From Southern California" at the Museum of Contemporary Art, Los Angeles ($445,000) "The Architecture Gallery, Venice, CA, 1979" at the Southern California Institute of Architecture ($260,000) "Machines and Gardens: The Architecture of Whitney Smith and Smith and Williams, 1941-1973" at the University Art Museum at UC Santa Barbara ($265,000) "Reinventing LACMA: Peter Zumthor and the Presence of the Past" at LACMA ($300,000)