Conservative Voice tries to push Cameron to the Right As well as Dr Fox and Mr Davis, the new group is backed by several Conservative MPs first elected in 2010, including Steve Barclay, Conor Burns Robert Halfon, Priti Patel and Dominic Raab. Mr Cameron last week used his reshuffle to promote some right-wing Conservatives, but privately some Tories believe the Prime Minister must do much more to change his thinking and appeal to voters. The five guiding principles of the new group are: the free market economy; social mobility; a smaller State; firmer immigration and penal policies; and a "fair and transparent" relationship with the European Union. While Mr Cameron has echoed many of those sentiments himself, and promised policies like an immigration cap, he has tried to base the Conservative Party's appeal to centre-ground voters on other values. In particular, he has tried to end his party's image of a group that is forever "banging on about Europe," stressing an interest in the environment and public services instead. As well as advancing its ideas, Conservative Voice also aims to influence the make-up of future generations of elected Conservatives, promising to "support aspiring MPs and councillors and encourage local activists." The new group has been founded by Don Porter, a former member of the Conservative Party Board who this year said that Mr Cameron's attempts to "detoxify" the Conservative Party have actually alienated large parts of the electorate. Mr Porter said that part of Conservative Voice's purpose is "to win back former members and voters attracted to UKIP - and to start dealing with that party head-on." Ms Patel said: "We know that the big challenges facing Britain will require future policies that can transform our country for the next generation. Promoting Conservative ideas such as aspiration, free enterprise and social mobility whilst engaging voters of all backgrounds is why Conservative Voice is an important new initiative.