Heaven Hill, the maker of Evan Williams bourbon, has uncorked a new attraction in downtown Louisville. The craft distillery, dubbed "The Evan Williams Bourbon Experience" is complete with tours and tasting rooms. It opened to the public Friday, just a few steps from where Evan Williams fired up his own commercial stills two centuries ago. It's the first of several ventures to bolster tourism and bring small-batch bourbon production to the heart of Louisville. That's where the hub of commerce for Kentucky whiskey makers once was located. Today's powerhouse brands such as Jim Beam, Wild Turkey and Maker's Mark are crafted in rural Kentucky settings.