New selfies app Shots of Me launches with financial support from Justin Bieber More selfies. Just what the world needed. A new photo app called Shots of Me has just launched, with the blessing and financial backing of pop superstar and occasional brat Justin Bieber. The app is essentially Instagram without the filters or the artful hipster landscape photos. Shots of Me is dedicated to selfies, selfies, more selfies and literally nothing else. With a side of selfies. For those of you who are unfamiliar with selfies, they're really very simple. You point your phone at your own face, take a photo and then post it online so everyone else can see how beautiful, handsome or self-deprecating you are. Importantly, Shots of Me doesn't allow public comments on its photos, so there's no risk that a user will be bullied. It's designed to protect your self-esteem. People share photos because they felt so positive at that moment ... Drama kills that moment," RockLive CEO John Shahidi told TechCrunch. RockLive created the app. Bout to hit the stage in Boston wish me luck. Bieber is clearly a fan of selfies. Pic: Instagram Source: Supplied That lack of public comments, described by TechCrunch as a "philosophy of positivity," is what attracted the support of Justin Bieber, who was "a bit annoyed" by the trolling he cops on other social networks. "The commenting thing was something he really cared about," Shahidi said. Not just for himself, but for the kids. He said 'I want a platform where my fans don't have to deal with this.' So, Bieber invested hundreds of thousands of dollars in the app. Exactly how much hasn't been disclosed. In any case, the singer's moral endorsement may prove even more useful than his money. "With any luck, Shots of Me will get Bieber to share selfies exclusively on its app to attract some of his 47 million Twitter followers and 57 million Facebook fans," TechCrunch says. It could blow past Frontback (another photo app) if just one per cent of those people checked out Shots of Me. That makes a lot of sense. And if Shots of Me succeeds, Bieber's investment in the fledgling start-up could end up making him a ton of money.