Nissan pursues 'digital natives' with IDx FreeFlow Concept FROM the country that can take your pulse from a toilet seat comes technology that can take your pulse from the steering wheel. Welcome to the future of motoring at the Tokyo Motor Show. The Nissan IDx Freeflow Concept is aimed at the young. NISSAN is on a mission to win back buyers among the "digital natives" born since 1980 with a striking concept at the Tokyo motor show that joins the stampede into affordable sportscars. The IDx Freeflow Concept was a collaborative project between a group of digital natives and Nissan's own designers and its pure, clean lines have the sort of authenticity that appeals to a generation disaffected with cars, the company says. "This is an expression of unconventional thinking to excite and meet the needs of younger drivers," Nissan chief Carlos Ghosn said. The IDx joins the hugely successful Toyota 86 in re-embracing the idea of making cars that are fun to drive and Japan's largest brand reiterated its mission statement from the previous Tokyo show in 2011. EXECUTIVE LIVING: More motoring, food, fashion, design and travel "We don't want a car that people neither love nor hate," executive vice-president Mitsuhisa Kato said. We want to make cars that people fall madly in love with; cars that convince them they could never drive anything else. Its line-up included its first production hydrogen fuel cell car due in two years and a personal mobility study called FV2 that assesses the emotions of the driver and responds by changing colour. By 2015 Honda will have also joined the affordable sportscar party after unveiling the S660 Concept, a mini-roadster that returns the brand to its roots in the car business five decades ago. With a tiny turbocharged 660cc engine mounted behind the cabin driving the rear wheels, Honda revives the spirit of its early models and has something with entry pricing to bookend its reborn NSX supercar, also on its Tokyo stand and due the same year. Although Mazda had already revealed its show car, the Mazda 3, it is known to be working on the next generation of the MX-5 roadster due in 2015 and can claim to be the only Japanese carmaker not to have deserted the roadster segment over the past decade. Meanwhile, Europe's core sportscar brand Porsche is going in the other direction, lowering the price of entry to its badge with an SUV called Macan which sits beneath its Cayenne bestseller on size. Due next year, it's also the first Porsche in decades with a four-cylinder engine.