Google needs to pay fair share of tax: Kerry Stokes Google needs to pay more tax, Kerry Stokes says. Media billionaire Kerry Stokes says the government should review a regulatory environment that sees the media group he controls, Seven West Media, compete against rivals like Google, which he says pays no tax here. And considering they pay no tax, and they are a competitor, and they don't pay any licensing fees, we feel there needs to be a [regulatory] re-look ... at these issues to help create a level playing field,"" Mr Stokes said. The admission comes amid a global push by cash-strapped governments around the world to claw back tax dollars from multinational companies that use complex ownership structures to avoid paying tax. Last year it was revealed Google's Australian arm paid just $781,741 in tax in 2011, despite an estimated $2 billion in revenue from Australian ads. The company also paid $6.16 million tax in 2012. ""I'm not being critical of Google I think they are a fine company, doing a good job except I would like them to pay their fair share of tax, which should be greater than what we pay,"" Mr Stokes said. After the meeting, Mr Stokes used the issue as part of a broader argument for reducing the $160 million annual licence fee the television networks pay for use of the broadcast spectrum. While a 50 per cent rebate on the licence fee was made permanent earlier this year, the industry argues it is still left at a disadvantage compared to online rivals. ""We are in a competitive area now where our content is available online, it's available by Telstra putting it online, it's available on Foxtel, it's available on other platforms which are not subject to having to pay fees,"" Mr Stokes said.